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Technology Transfer Case Study
Hubert Fröhlich & Tomaž Sešek – TTPsJernej Adamič, Adnet – Industry Partner
October 2011
Si.mas – System for identification, measurement and analysis of the dynamics of the social networks
Copyright © TS Consult d.o.o. 2011
Agenda
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•Project Overview
•Expectations of the Industry Partner
•Project Results
•Next Steps & Challenges
•Lessons Learnt
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Project Starting Point: mladismo.si social portal
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Project Starting Point
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Existing social networks built
for partner companies
Lots of data
How can it be transformed into
useful information?
How can they create revenues?
Can it be transformed into a generic tool?
Copyright © TS Consult d.o.o. 2011
Social Networks & what can be done with
them?
AdNet – Industry Partner
Electrotechnics Faculty,
University of Ljubljana
Project Partners
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TTPs – Hubert &
Tomaž
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AdNet
• 5 people
• 5 clients
Electrotechnics Faculty, University of
Ljubljana
• 270 researchers (approx.)
• 110 projects with industrial partners (approx.)
Compare partners
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Expectations of the Industry Partner – Project Description
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Action Analytics: analyse events and dynamics within the social network (activity, applications, document publishing)
Visual Analytics: visualisation of social network relationships
Social Analytics: analysis of relationships within the network (centralisation, cohesion, cliques, liveliness, etc.)
Behavioural Analytics: analysis of social network member behaviour
Web Analytics, Search Analytics, Social Network Analytics
Final Prototype: will allow simulations and case studies for both further research activities as well as sales potential evaluation.
Copyright © TS Consult d.o.o. 2011
Challenges Encountered
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Over-ambitious timeline as originally designed by the industrial partners:Availability of industrial partner team
membersDelays in initiating cooperationFurther clarification of technical project
definition requiredPriority conflicts:
Industry Partner: New project or product development?
Research Partner: Article or industrial project?
Copyright © TS Consult d.o.o. 2011
Consequences of Challenges Encountered
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Redefined project definition to focus only on early stage data investigation
Mid-term cooperation agreement between partners
Close integration of pilot end customers into the project
Strong personal cooperation of key team members on both partners teams
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Redesigned Project Description
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Define product development plan: product development stages, resource requirement estimates, definition of project team, market overview
Formalise cooperation with research institution
Define social portal goals, including an introductory analysis
Analysis of pilot data, in particular, considering the social portal goals as identified before
Identify handicaps of the pilot implementation and propose improvements for pilot social portals which will provide significant data on portal users
Implement the improvements as a consequence of analytical tool usage
Copyright © TS Consult d.o.o. 2011
Results
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Define product development plan: product development stages, resource requirement estimates, definition of project team, market overview
Formalise cooperation with research institution
Define social portal goals, including an introductory analysis
Analysis of pilot data, in particular, considering the social portal goals as identified before
Identify handicaps of the pilot implementation and propose improvements for pilot social portals which will provide significant data on portal users
Copyright © TS Consult d.o.o. 2011
Next Steps: back to original plan and continue cooperation!
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Action Analytics
Social Analytics
Use in further
Deployments
Behavioural Analytics …
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Lessons Learnt
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Priorities:Perceptions of time change frequently and
dramatically in small teamsCashflow is king – especially in small
companiesTTP:
Talking is not enough – good understanding of the topics and occasional active involvement in discussions helps!
Overall: Mismatch in size and operations mode of clients can be a problem and is hard to manage
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Thank you!
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Hubert FröhlichE: [email protected]
Tomaž SešekE: [email protected]
Relevant Business
Consulting
with Competent IT
Execution
for Measurable
Results
