Brin

ging C

hann

el To

geth

er

Vol-10 Issue-04, Krishna, November - 2015, Pages-16, `40/-

REACH SOUTH INDIA

Andhra Pradesh l Telangana l Tamilnadu l Pondicherry l Karnataka l Kerala

TECHNOLOGY NEWS MAGAZINE

The state of Andhra Pradesh is fast becoming the capital when it comes to local manufacturing of smartphones in India. Global manufacturing major, Foxconn has already started operations at Sri City and has partnered Xiaomi and Gionee to manufac-ture their handsets in India. Asus is also expected to come in next very soon and many other brands are likely to follow suit.

As a result, Andhra Pradesh is fast turning into a mobile manufacturing hub with Lava being the latest entrant with an investment of Rs 500 crore towards local manufacturing.

Besides Lava, the Sri Venkateswara Mobile and Electronics Manufacturing Hub at the industrial park at Renigunta near Tirupati — recently inau-gurated by Prime Minister Narendra Modi — will boast of leading manufacturers like Micromax, Cel-kon and Karbonn. The three firms are expected to invest Rs 200 crore each to set up their factories.

In a big boost to cellular and electronics manu-facturing in India, Micromax, Karbonn and Celkon have signed up with the government of Andhra Pradesh to set up their manufacturing facilities near Tirupati in Chittoor district of the State. The move by these three cellular companies is also expected to spur the growth of electronics, supplier base and

related services. Together, these three companies are expected

to invest about Rs 750 crore with each unit being classified as a major industry attracting various rebates under the State policies and also conces-sions of VAT, registration and stamp duty.

The decision of these companies comes as a major boost after the global contract manufactur-ing major Foxconn set up a facility in Sri City multi-product economic zone close by for manufacture of mobile phones for Xiaomi, Asus, Oppo among others.

The site provides great locational advantage being close to Krishnapatnam and Chennai ports and Tirupati and Chennai airports. According to Government estimates, each of this unit could employ about 2000 people. The Industries Depart-ment is seeking to woo other manufacturing com-panies--Intex and Lava to the hub.

All these developments are creating a unique value proposition for the state of AP and set to fur-ther establish the state as a favorable smartphone manufacturing destination in India.

Dinesh Shyam SukhaEditor

EDITORIAL

EDITOR: Dinesh Shyam SukhaCO-ORDINATOR : SiddhiPRODUCTION & OPERATION: RamayyaPOSTAGE & PACKING: L N ADVERTISING SALES: PhaniDESIGN : Dikshit CREATIVE DESIGNER: MKVSACCOUNTS: Murthy

MAGAZINE CUSTOMER SERVICE: contact@cellit.co.in, 0866-6525685

NOTE:All products, brands, service names mentioned may be trademarks of their respective owners

EDITED, PRINTED, PUBLISHED AND OWNED BY DINESH SHYAM SUKHA. PRINTED AT PRINT ZONE, 26/20/18, SWAMY STREET, GANDHI NAGAR, VIJAYAWADA - 520 003, KRISHNA, ANDHRA PRADESH. PUBLISHED AT CELL IT DIGITAL MEDIA, 54-20/3-11, PLOT NO. 3, GURUNANAK COLONY, VIJAYAWADA- 520 008, KRISHNA, ANDHRA PRADESH. EDITOR: DINESH SHYAM SUKHA.

ANDHRA PRADESH BECOMING MOBILE MANUFACTURING CAPITAL OF INDIA

CELL IT, VOL-10, ISSUE-04 4 KRISHNA, November-2015

Wishes you

“Andhra Pradesh under the dynamic leadership of Shri N. Chandrababu Naidu, the Hon’ble Chief

Minister is fast turning out to be a preferred desti-nation for mobile handset and com-ponent manufac-turing companies. Suitable regulatory interventions and proactive support provided by the State Administra-tion during the

past 4-6 months are turning out to be the clinching factors

to turn these investment decisions in favour of the State”, said Mr. Pankaj Mohindroo, National Presi-dent, Indian Cellular Association (ICA) and Chair-man – Fast Track Task Force (FTTF), set up by the GOI to promote mobile handset manufacturing eco-system in India.“The Andhra Pradesh Government’s decision to set up a dedicated mobile handset manufacturing facility in Tirupati, the foundation stone of which laid by the Hon’ble Prime Minister of India, Shri Narendra Modi, on 22nd October will be another important milestone to leverage the State’s ability to attract further investments into this sector”, Mr. Mohindroo further mentioned.“Foxconn has already started operations in Andhra Pradesh for manufacturing brands like Xiomi, Gionee etc. Other important brands like Micromax, UTL (Karbonn) and Celkon would be kick starting their manufacturing operations soon”, added Mr.

With an aim to support the ongoing government of India’s Make in India campaign – Swipe Technolo-

Acer India, one of the largest PC vendors in the coun-try, stepped into the growing smartphone market with the launch of its latest range of two internationally acclaimed smartphone models under the Acer Liquid Z Series - the Liquid Z630s with beautiful aesthetics, smooth touch and the Liquid Z530, a sleek 5-inch smartphone with IPS screen and a slew of great fea-tures with curved design. With the launch of these smartphones, Acer joins the ‘Make-in-India’ club with both smartphones set to be manufactured at their new facility in Pondicherry. Acer India also announced a strategic tie-up with Flipkart.com, one of India’s largest

ANDHRA PRADESH LEADING THE WAY TO FULFIL NATIONAL VISION TOWARDS ESTABLISHING INDIA AS THE GLOBAL HUB FOR MOBILE HANDSET AND COMPONENT MANUFACTURING ACTIVITY: PANKAJ MOHINDROO, NATIONAL PRESIDENT – ICA & CHAIRMAN – FTTF

SWIPE SET TO MANUFACTURE ‘MAKE IN INDIA’ SMARTPHONES, TABLETS BY JAN 2016

ACER JOINS THE ‘MAKE-IN-INDIA’ CLUB WITH BOTH SMARTPHONES SET TO BE MANUFACTURED AT THEIR NEW FACILITY IN PONDICHERRY.

Mohindroo.“ICA has been closely supporting AP’s vision to establish the State as a leading global manufactur-ing destination for mobile handsets and its compo-nent eco – system. Not only are ICA’s efforts directed to transform the state into a manufacturing HUB, rather we are also working with the AP Government to set up design centres and incubation centres to establish AP as a truly Global scale Mobile Handset manufacturing HUB, based on the “Make in India” and “Digital India vision”, Mr. Mohindroo further reiterated.The Government of India has set up a Fast Track Task Force (FTTF) to catalyze and re-establish a robust mobile handsets and component manufac-turing eco-system in India by 2019 with the objec-tive to produce approx. 500 Mn handsets (approx. INR 3,00,000 Crs in value terms) and generating employment opportunities for more than 15 Lakhs people.Mr. Mohindroo further hailed the initiatives of the Government of India, such as “Make in India” and “Digital India” under the leadership of the Hon’ble Prime Minister of India, Shri. Narendra Modi.“After the launch of Make in India and Digital India movements by our visionary Prime Minister, Shri. Narendra Modi and establishment of the Fast Track Task Force, there have been significant improve-ments in the investment scenario in the Mobile Handset and component manufacturing ecosystem and today we are witnessing most of the global and domestic mobile handset companies setting up or planning to set up manufacturing operations in India”, Mr. Mohindroo.“Mobile phone manufacturing in 2015-16 will grow by more than 110 per cent compared to 2014-15, the year in which mobile handset manufacturing

gies is all set to manufacture next generation ready smartphones and tablets at its own manufacturing facility in Chakan, Pune.“We are getting ourselves ready to manufacture smartphones and tablets from our manufacturing facility in Chakan, Pune. We are hopeful that our first smartphone and tablet will come out by January, 2016,” informed, Shripal Gandhi, Founder & CEO of Swipe Technologies.Talking about the development of smartphone manu-facturing ecosystem, he said that the company look-ing forward to doing indigenous manufacturing from its facility in Pune. “We will be getting 20 per cent

online marketplaces. As part of the tie-up, Flipkart.com will exclusively retail these two smartphone models in India.Announcing the launch of the smartphones in India, S.T. Liew, President, Smart Products Business Group, Acer Inc said, “At Acer we are conscious of the world getting faster and demanding more from life in every way. Their dependence on technology is growing and so we want to make their lives simpler and enriching. Therefore, while the Liquid Z630s appeals to the elegant, beauty conscious and highly social user, the Liquid Z530 is more suited to the youth who demands to remain con-

touched its nadir. Further, even with this robust growth, we will still reach only 12 per cent of our target of 3 lakh crores which we have to achieve by 2019. This is just a beginning” Mr Mohindroo added.Shri Venkateswara Mobile & Electronics Manufac-turing Hub at Tirupati will create more than 10,000 jobs within a year and we expect this hub to con-tribute at least 5% of our all-India target of 15 lakh jobs by the year 2019.Indian Cellular Association (ICA) is the apex body of the Mobile Industry comprising of manufacturers, brand-owners, application & solution providers, distributors, retailers and eminent consumers of mobile handsets. The Association has been consti-tuted to provide value and service to the mobile cel-lular industry in India by fuelling its growth, improv-ing competitiveness, helping create a legal and ethical market and regulatory environment, thereby providing long-term benefits of mobile connectivity to the Indian masses.Some of its prominent mem-bers include Foxconn, Samsung, Microsoft, Nokia, Lava, Microsoft, Karbonn, Intex, Micromax, Celkon, HTC, Panasonic etc.The Fast Track Task Force (FTTF) constituted by the Department of Electronics & IT (DeitY), under the Chairmanship of Mr. Pankaj Mohindroo (National President ICA), with Mr. Josh Foulger, Country Head & MD – Foxconn India and Mr. Hari Om Rai, CMD – Lava International as co-chairmen has been assigned the goal of “re-establishing and catalyzing significant growth in the Mobile Handset and Com-ponent manufacturing Eco-System in India”. Board Members of the FTTF include eminent technocrats, leaders of the industry and top bureaucrats repre-senting various Ministries.

components indigenously in India. rest of it will be in SKD or (semi knocked down) format. He added.Swipe Unveils 4G smartphone ELITE 2 exclusively on FlipkartSwipe Technologies has unveiled its ONLINE-ONLY flagship smartphone ELITE 2. ELITE 2 is Swipe’s most affordable 4G device to be sold exclusively on Flip-kart from 8th November 2015. The device is com-petitively priced at Rs 4,666 only.The company has also announced the EXCLUSIVE PREVIEW SALE of ELITE 2 for Uber customers, where in Swipe will deliver ELITE 2 directly to Uber custom-ers in Pune, Hyderabad, Bangalore and Delhi.

nected round the clock. Its ‘Always Ready Everywhere’ capability helps users to multi-task between work and entertainment. All this comes sealed with the promise of quality from the Acer brand name. He also added, “Keeping in par with the Indian government’s Make-in-India initiative, we are excited to announce that these smartphones will be manufactured locally in India. The plant will be operational by December 2015 and will have production capacity of over 1 lakh phones per month. As the demand for the smartphones increase, the investment and production capacity of the plant will also be scaled up appropriately.

CELL IT, VOL-10, ISSUE-04 6 KRISHNA, November-2015

Pankaj MohindrooNational President –

ICA & Chairman – FTTF

NEWS IN FOCUS

NEWS IN FOCUS

CeBIT India, world’s largest business IT and ICT event, organized by Hannover Milano Fairs India Pvt Ltd (HMFI), concluded its third day at the Bangalore International Exhibition Center. Discussions for the day centered on the digitization of the manufactur-ing sector and the development of the SME sector in the country. A special series of discussions were initiated on how CXOs can embrace and lead digital transformation.

The day’s keynote and panel discussion on Industry 4.0 – Manufacturing Goes Digital with pan-ellists Sujoy Bhramachari, Senior GM, Hero Moto-Corp, Pertish Mankotia, Head IT, Sheela Foam Pvt. Ltd. (Sleepwell), Prakash Dhamani, Global CIO, Essel Propack Limited, Kashyap Kompella, Research Direc-tor, Real Story Group and Dr. Nilay Yajnik, Profesor of Information Systems, NMIMS University.

India IT spending is forecast to reach $72.3 billion in 2016, a 7.2 percent increase from 2015, according to Gartner, Inc.

The IT industry is being driven by digital busi-ness, and an environment driven by a connected world. Gartner predicts spending on Internet of Things (IoT) hardware will exceed $2.5 million every minute in 2016. Mike Harris, group vice president at Gartner, explained today to an audience of more than 1,000 CIOs and IT leaders at the sold out Gart-ner Symposium/ITxpo, that interconnections, rela-tionships, and algorithms are defining the future of business.

“In five years, 1 million new devices will come online every hour. These interconnections are cre-ating billions of new relationships. These relation-ships are not driven solely by data, but algorithms,” said Partha Iyengar, distinguished analyst and head of research at Gartner India. “Data is inherently dumb. It doesn’t actually do anything unless you know how to use it; how to act with it. Algorithms are where the real value lies. Algorithms define action. Dynamic algorithms are the core of new cus-tomer interactions.”

The algorithmic economy will power the next great leap in machine-to-machine evolution in the Internet of Things. Products and services will be defined by the sophistication of their algorithms and services. Organizations will be valued, not just on their big data, but the algorithms that turn that data into actions, and ultimately impact customers.

“India will continue to be the fastest growing IT market for the second year in succession and will

Discussions centered around the impact of Industry 4.0 and how it can be best implemented in India. The panellists shared interesting use cases on the automation of the manufacturing sector. Sujoy Bhramachari, Senior GM, Hero MotoCorp, said “Automation is going to play an important role. When we take our own example. We create one cycle every 18 s. If you are not automated you are left behind.” The panellists felt that India needs to create their own approach to Industry 4.0 in order to work in the Indian context.

A separate panel discussion was organisated on the need for Industry-Academia collaboration for SMEs to support innovation and provide new opportunties. A greater level of collaboration can ensure that these organisations stay competetive.

CXOs and their Role in Digital TransformationA special panel discussion on Digital Transfor-

mation and The CXO Event was organised to under-stand the role CXOs need to play in order to ensure the digital transformation of organisations. Jessie Paul, Paul Writer Advisory said: “Each company has its own strategy when it comes to digital. There is no particular strategy for success in digital trans-formation. It also depends on the time when the strategy is implemented. The only companies that lose out are the ones that do not think about who the key people are that they want to reach out to

continue growing to total $87.67 billion by the end of 2019,” said Aman Munglani, research director at Gartner. “India is currently the third largest IT mar-ket in Asia/Pacific, and by 2019 India will become the second-largest IT market within the Asia/Pacific region, following China.”

Devices, which include mobile phones, PC’s and tablets, will account for almost 33 percent of the overall IT spend in India, and the devices seg-ment will grow 9.4 percent in 2016. Mobile phones will continue to be the single largest technology sub segment in India and the third fastest-growing through 2019.

“Data center systems will grow 3.9 percent in 2016, with most of this growth coming from enter-prise network equipment and servers that will grow at 5.9 percent and 5.3 percent, respectively. IT ser-vices, which accounts for 18.1 percent of overall IT spend in India, will be the fastest growing segment in India in 2016 with 13.8 percent growth year on year. Within these segments, business IT services will grow 15.2 percent over 2015 figures,” said Mr. Munglani.

Software, which accounts for nearly 7 percent of IT revenue in India, will grow 12.7 percent as a segment, but within this segment, enterprise appli-cation software will be the fastest growing sub segment in 2016, with revenue forecast to grow 16.2 percent over 2015. Communication services will continue to account for the largest share of IT spend in India and will account for 39.2 percent of revenue in 2016, however, this will also the slow-est growing segment with a 2.1 percent increase in revenue in 2016.

The driving force behind this IT spending growth is the emergence of digital business.

Digital BusinessDigital business is when new businesses

and to what extent.”CIOs are leading the digital transformation and

a panel discussion on the topic brought to fore key areas that CIOs need to focus upon in order to stay relevant in a digital world. Asserted Suresh A Shan, Head – Innovation & Future Technologies MMSL BITS (Business Information Technology Solutions, Mahindra & Mahindra Financial Services), “Digital transformation simply means business through ana-lytics. CIOs must leverage the power that data ana-lytics hold, and its relevance for effective business operations.”

Commenting on the the show, Mehul Lanvers-Shah, Managing Director, Hannover Milano Fairs India, said, “We have been successful in creating a digital marketplace at the show this year, in-line with the underlying theme of D!conomy. This year was a perfect amalgam of pertinent panel discus-sions and business conversations with industry leaders. With regard to visitor flow, we had good quality footfalls for the event, comprising of key decision makers and member of academia. We stay comitted towards encouraging the technology ecosystem in the country. We thank our exhibitors and partners for their support in making this year’s event a success. CeBIT India will continue to high-light pathbreaking technological transformations driving businesses across the globe.”

designed with both the physical and digital world are brought together. As analog revenue flatten, and decline for many industries, businesses are shifting to digital revenue from digital business. Global digi-tal commerce is now over $1 trillion, annually.

“Leading CEOs have told Gartner that their digi-tal revenue will increase by more than 80 percent by 2020. 125,000 large organizations are launching digital business initiatives now, “said Mr. Harris.

Bimodal BusinessFor digital business to succeed, companies are

creating innovation units. New digital initiatives are running alongside their traditional analog busi-nesses. The business itself is bimodal.

“Organizations are creating separate business units, focusing on digital, separate from their tradi-tional businesses (Mode 1),” said Mr. Iyengar. “They are trying new ways of reaching the customer, of running operations, of driving diverse innovation. They are acquiring and investing in digital technol-ogy companies, not waiting on existing suppliers to build capabilities because they have to start in a dif-ferent place.”

“Traditional organizations move too slowly when they build digital on old Mode 1 platforms. The solution is to create a type of bimodal organi-zation, introducing a new Mode 2 platform, with a different emphasis. The Mode 2 platform uses more cloud than in-house infrastructure and applications, “added Mr. Iyengar.

The new platform is less about data gathering, and more about intelligent algorithms to act on the data. Platforms matter because business as a whole has gone bimodal. You need IT that supports a bimodal business. Over a third of CIOs have gone bimodal just within IT, creating innovation units, running at Mode 2 to break out of the traditional, slow, but stable approach, which is Mode 1.

CEBIT DAY THREE BRINGS SPOTLIGHT ON DIGITIZATION OF MANUFACTURING SECTOR

GARTNER SAYS INDIA IT SPENDING TO REACH $72.3 BILLION IN 2016

CELL IT, VOL-10, ISSUE-04 8 KRISHNA, November-2015

CELL IT, VOL-10, ISSUE-04 10 KRISHNA, November-2015

iBall, the No.1 brand for Tablet PCs and known for its innovative and lat-est technology products, brings in the latest entry to its performance series – ‘iBall Slide Avonte 7’ the powerful and pragmatic superior performance with loaded features alongside the rotating camera which shall bring in the dazzling

and portable entertainment experience, making you – Enjoy the Ride!iBall Slide Avonte7 dons a unique angular design that’s easy on the hands and supremely comfort-able. Aside from its sleek looks it houses a zippy processor, super-HD screen and array of pre-loaded apps along with interesting float multi-task window feature.Priced at just MRP Rs. 10,999/- , the multimedia rich iBall Slide Avonte7 endows several entertain-ing features and services, which are must haves for consumers to enjoy life on-the-go!On the 7-inch Tablet, now watch the colours on your screen truly come alive while viewing the lat-est movies owing to the Full-Capacitive Multi-touch HD IPS Screen. You can also check your email, surf the web, listen to music, and download tons of apps at the same time, thanks to its super strong 1.3 GHz Quad-core processor and 1GB RAM that makes your experience extremely smooth and responsive without any lags.With the stronger storage capacities store your music, data and more with 16GB Built-in storage which is expandable up to 32GB.

While P1 is a complete package for the gen-next professionals who are always on the move and require advanced ergonom-ics such as these to support work and entertainment. We are also introducing the Vibe P1m for the road-

warriors.P1m is the exceptional performer at extreme condi-tions. Made for those bitten by the travel bug, the device comes with a P2i nano-coating which makes it splash-proof(non-submergible) and dust resistant. This offers greater protection against rain and accidental spills.P1m is powered by a massive 4000 mAh battery that offers over 16 hours of talk time and 20 days of standby. You can also charge other IOT, Smart devices and your friend’s smartphones through P1m’s OTG Charging fea-ture. The P1m ships with a 10W fast charger inside the box.P1m has a 12.7 cm (5”) HD IPS screen along with a metal like frame and a classy matte-finish back giving it a pre-mium look and feel. P1m houses a 64 bit Quad-Core pro-cessor along with 2GB RAM and 16GB internal memory (expandable to 32 GB). This combination ensures that the phone can handle all the challenges you throw at it without any issue.

InFocus, the U.S-based tech giant has announced its new smartphone, the M535 this Diwali! The launch of InFocus M535 promises to disrupt the Indian handset market as the only metal body smartphone in the under 10k category. Priced at Rs. 9,999, this exceptional smartphone is here to change the paradigm of the high-growth smartphone segment of the country with its best-in-class specifications and its stylish design language. InFocus M535 will be available exclusively on

Snapdeal starting 2nd November, 2015.The only metal body smartphone at Rs.9999. With this product, we completely change the rules of the game for the under-10k category in the country and offer our customers the best possible value for their money.”The dual SIM, 4G-enabled InFocus M535 sports a 5.5” HD screen which is protected with a Gorilla Glass 3. With only 6.99 mm of depth and 158g of weight, this handset is extremely easy to carry and lends itself per-fectly to single-hand usage. InFocus 535 runs on 64-Bit Quad-Core 1.5 GHz Processor which ensures seamless multi-tasking and smooth video streaming. Boosting its efficiency is the 2GB RAM coupled with 16 GB ROM which can be expanded to 64GB. The phone runs on Android Lollipop 5.1 and is fueled with 2600 mAh bat-tery.

Samsung India announced launch of the Galaxy On series of smartphones: Galaxy On5 and Galaxy On7, which will be sold online through Flipkart. Manu-factured in India, the new 4G enabled smartphones

are packed with a host of services and features which take the smart-phone experience to the next level. Through these affordable devices, Samsung aims to cater to the growing needs of the millennials who want to be always connected and socially updated.The stylish new devices will come with unique built in features like the UDS (Ultra Data Saving) Mode and 4G Download

Booster which promise to provide a differentiated experience to the millennial. Samsung has also expanded its partnership with MixRadio providing users of the Galaxy On5 and Galaxy On7 with easy to use, personalized music streaming services. Consum-ers will also be able to enjoy a host of exclusive deals and offers with the pre-loaded My Galaxy app on the Galaxy On5 and On7.Speaking at the launch Mr. Manu Sharma, Director-Product Marketing, Samsung India Electronics said: “Young India today is always on the move, looking to be connected all the time. This straddles across all sections and India being a value driven market, con-sumers want to be more productive every moment, every day. From excelling in professional lives to creating their identity in today’s digital era, the new Samsung Galaxy On5 and Galaxy On7 will enable mil-lennials to seamlessly integrate their personal and professional lives by bringing engaging propositions like MixRadio and My Galaxy.”

Expanding its Canvas series, Micromax Informatics has unveiled its latest flagship Canvas 5 in India. The Mic-romax Canvas 5 smartphone brings together an aestheti-cally appealing form factor without compromising on other features such as power, battery, screen size and reso-lution, and camera, making it the ‘Complete Smartphone’ for India’s evolved user.

With an increased 3GB RAM, 2900mAh marathon bat-tery and 4G LTE capability, the smartphone ensures seamless multi-tasking at unbelievable data speeds.With Canvas 5, Micromax is looking at further break-ing the price and performance barrier to ensure accessibility to a complete no compromise smart-phone for the tech savvy segments of the market like the urban youth who look for a perfect fusion of brute force and elegance to do a lot mo re with their phones.

Xperia Z5 and Z5 premium are the latest additions to the Xperia family, which gives a different camera experience with 23MP and 0.03 autofocus. The super-flagship Z5 premium rede-fines mobile entertainment with the world’s first 4K UHD smartphone display and 4K Ultra HD upscaling technol-ogy.A mobile camera experience unlike any otherXperia Z5 features Sony’s

brand new large 1/2.3 Exmor RS for mobile 23MP sensor and F2.0 G Lens – Sony’s first completely re-imagined smartphone camera element since Xperia Z1.The camera is capable of the fastest autofocus in a smartphone, a dominantcombination of speed and accuracy to capture split-second moments with ease. It delivers a revolutionary speed of just 0.037 sec-onds – faster than the blink of a human eye (average 0.1 – 0.4 s), so whether one is jumping for the frisbee in the park or diving into the pool, one will have the power to preserve spontaneous action in real-time.A combination of the large 23MP Exmor RS for mobile sensor and highly developed processing soft-ware allowsone to get close to subjects; whether it be a landmark, architecture or other objects of inter-est, with 5x clear image zoom with minimum loss of quality. And, elevation in low-light photography mean one can capture clearer and betterphotos at night or in darker surroundings with less noise and blur – ideal for capturing a sunrise or night skyline.

IBALL SLIDE LAUNCHES INDIA’S FIRST TABLET PC WITH ROTATING CAMERA ‘IBALL SLIDE AVONTE 7’ WITH ROTATING CAMERA

LENOVO UNVEILS VIBE P1 AND P1M FOR BUSINESS

USERS IN INDIA

INFOCUS ANNOUNCES M535, THE ONLY METAL BODY SMARTPHONE AT

RS. 9,999

SAMSUNG LAUNCHES GALAXY ON5 & ON7

MICROMAX BRINGS BEST IN PERFOR-

MANCE AND POWER, LAUNCHES THE CAN-VAS 5 SMARTPHONE

FOR INR 11,999

SONY BRINGS THE FIRST 4K SMART-

PHONE – ‘XPERIA Z5 PREMIUM’ TO INDIA

HARDWARE & TECHNOLOGY

INTER

VIE

W

The low-cost Tablet market is on a rise in India. What do you have to say to this sudden surge and what are your plans for this par-ticular mar-ket?In our expe-

rience, the low-cost tablet market in India has reached its saturation point. Two years ago Wi-Fi enable models with economical price range were on surge. However, the hype was short lived as consumers found the utility of such devices are limited. We have seen and observed change in consumer preferences regards to this category of devices, while the popularity of connected tab-lets and phablets concealing the sales of low-end tablets. Our plans for the foreseeable future are to produce quality 4G tablets in the mid-price range. These products will be best suited to the consumer environment that has been projected over the next 6 months, once Indian consumers begin to widely adopt 4G technologies.How much of your sales come from Channel, Retail and e-commerce media? Which one is flourishing for you at present?A significant percentage of our sales remain gen-erated by direct and retail channels partners. The market shares of e-commerce platforms remains low as compared to other channels. However, from last few years’ market has seen tremendous

MOBILE IS GRADUALLY DRIVING DIGITAL GROWTH IN INDIA

growth of e-commerce industry and brands are launching their new smartphones or products with association with leading e-commerce play-ers.We see high potential in the online marketplace; for example, we have recently launched our Eluga Icon smartphone exclusively via Amazon’s India.India being a price-sensitive market and more than half of the population of the country com-prising of ‘masses’, what is your strategy to con-nect to this section of customers? How do you plan to tap the Feature phone market?According to the recent report of TRAI mobile phone subscriber base in India recorded 7% annual growth to 980.81 million users in second quarter of 2015. Mobile is gradually driving digi-tal growth in India. India has seen the transfor-mation of mobile devices from feature phones to smartphones. Feature phones still account for roughly 60% of the Indian market demand, par-ticularly in Tier 2 and Tier 3 cities and become primary reason for driving the new internet users dominated mostly from smaller or regional cities.While the feature phone market share is decreas-ing by 3-4 percentage points every quarter, the overall size is increasing, translating into a con-stant demand for feature phone models. In rural areas, where data connectivity is unreliable and phones are viewed as utilitarian devices, there remains potential in feature phones. We have assessed the vital aspects that connect with these markets and have incorporated security features, robust hardware, and multi-language support into our feature phone portfolio. We have posi-tioned our models price-sensitively and made them available across India through retail outlets and chains.

How do you try to be at the cutting edge amidst hundreds of other home-grown Indian brands?Our research and development are comprehen-sive in terms of quality high design along with providing better user interface interactivity from the rest.In fact, our flagship smartphone series, Eluga, stands for an ‘Elegant (el), User-Oriented (u) Gateway (ga)’.We keep the consumer in mind at every step of the design process, leading to smart features and application bundles unique to Panasonic smart-phones. Moreover, we aim to completely switch our portfolio to 4G-enabled smartphones with the advent of 4G telecommunications technology in India.What is your strategy around support?We consider customer support is an integral part of our business operations, prioritizing it even above sales. We believe in the power of word of mouth and the ripple effect that one happy con-sumer can have on winning ten more customers. In the interest of our customer satisfaction, we are expanding new service centers and announc-ing more customer friendly policies.As you must be well aware of Indian consumer psyche by now, what are the most common fea-tures that they aspire to have in their phones?The Indian consumer is perceptive and aware buyer. Well informed about the technology trends and available offerings in the market. There are certain key differentiators that custom-ers recognize in a product before making a pur-chase decision. Impressive screen displays, qual-ity cameras and powerful battery back ups are the key criteria assessed when buying a smart-phone. We predict that 4G support will become one of the most sought features in smartphones in the near future.

Pankaj Rana, Business Head, Mobility Division, Panasonic India.

SECUNDERABAD REGION

ASM: Kishore - 9391778804

P.L. Computers - 09246352400

VIJAYAWADA REGION

ASM: Joshi - 9247800202Vijayawada : Digital World - 9866312666,

Microcare Computers Pvt ltd - 9849914796,

Guntur : Sri Lakshmi Vigneswara Electronics - 9618721111

VISAKHAPATNAM REGION

ASM: Trinadh - 7799330770

Visakhapatnam : Microcare Computers Pvt. Ltd. - 9849996682/9849914748, Kakinada: Sravya Technologies - 9848483680,

SS Computer Shoppe - 9246645588, VJ Sales Corporation - 9849117614,

Rajahmundry: City Computers - 9949164777/9000405832

HP 22vx / 23vxIPS LED Backlit MonitorAffordable and unique

Compaq F191 LED Backlit LCD Monitor

Asli Warranty3 year

on site warrantyAll HP / Compaq Standalone monitors

come with 3 years onsite warranty as deafult

Savex Technologies Pvt. Ltd. Savex Technologies Pvt. Ltd. NATIONAL DISTRIBUTOR:

F191 (18.5”) Resolution : 1366x768 With a

2,000,000:1

Dynamic Contrast Ratio and 5ms response

time, movies and games have never looked

this good.

1920 x1080 @60Hz (Full HD)

16:9

250 nits

1000:1 static

Antiglare Panel

178/178(degrees)

16.7mColors

VGA/DVI-D/HDMI/HDCP

WIDE VIEWING ANGLE

LEDBacklighting

LED Arsenic-freedisplay glass

5msresponsetime

Backlighting

5ms

33

RNI NO-APENG/2006/19824 POSTAL REGD. NO.VJ/102/2013-15LICENCED TO POSTING WITHOUT PREPAYMENT No. PMG/VJA/PWPP/9/2014-15

CELL IT, November - 2015