Technology in Sports:Technology in Sports: Past, Present

Technology in Sports:Technology in Sports:Technology in Sports:Past, Present & FutureTechnology in Sports:

Past, Present & Future

Peter KepreotesPeter KepreotesPeter KepreotesVice President

Technology – International

Peter KepreotesVice President

Technology – International

30th January 201030th January 2010

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Technology in SportsTechnology in Sports

Information

Broadcasting

Telecommunications

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Beijing 2008 - PastBeijing 2008 - Past

Games of the XXIX Olympiad

1. Green OlympicsEnvironmentally friendly technologiesMake "green" consumption choices Help better the capital's ecological standardsHelp better the capital s ecological standards

2. Hi-Tech OlympicsIncorporate the latest scientific & technological achievementsBoosting the industrialisation of high tech achievementsBoosting the industrialisation of high-tech achievementsPopularising their use in daily life

3. People’s OlympicsSpread modern Olympic ideasSpread modern Olympic ideasDisplaying splendid Chinese cultureBeijing's historical and cultural heritage

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Delhi 2010 - Present

XIX Commonwealth Games: 3-14 October 2010VisionThe vision of the Organising Committee Commonwealth Games 2010 Delhi is to inculcate sports consciousness and culture in every Indian.

MissionMissionDeliver the ‘Best Commonwealth Games Ever’ Build state-of-the-art sporting and city infrastructure for GamesCreate a suitable environment and opportunities for involving citizensShowcase the culture and heritage of India gProject Delhi as a global destination Project India as an economic power Leave behind a lasting legacy

ValuesValuesIn fulfilling its mission, the OC CWG Delhi 2010 will exhibit and abide by the following values in its day-to-day operations:

Sportsmanship Diversity

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Integrity CompetenceExcellence TransparencySolidarity Discipline

London 2012 - Future

Four Main ThemesGames of the XXX Olympiad1. Experience of a Lifetime

Pinnacle of every athlete’s careerExcellence, friendship and enjoyment

2. Legacy for SportLondon Olympics InstituteSport, culture and environment

3. RegenerationOlympic Park hub for East LondonModel of social inclusion IOC’s Executive Director

for the Olympic Games

4. Supporting the Olympic MovementProtect and enhance the GamesGlobal media and marketing centre

for the Olympic Games, Gilbert Felli.

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… Citius, Altius, Fortius

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… the international community is very interested in major sporting events

… Citius, Altius, Fortius

Most people experience Games throughMost people experience Games through the Television & Radio

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All viewers All viewers

• Number of viewers of Olympics Opening ceremonyTV Audience:

~4,000,000,000Li e spectators at Stadi m 100 000Live spectators at Stadium: ~100,000(ie only ~0.025% see with their eyes)

• Number of hours of live contentDuration of Games: 18 daysHost Broadcaster generate:

~3,800 hours3,800 hoursTime needed to watch: 158 days non-stop

• The quality of content seen

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The quality of content seenHD raw signal generated: 1.48GbpsHD signal to the home: ~15Mbps(ie only ~1% of original signal gets to the

)

Asian viewersAsian viewers

Past, present and future

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Olympics and BroadcastingOlympics and Broadcasting

IOC 2001-2004 Budget~$5-7B

US$4,000m in revenues• 52% broadcasting• 32% corporate sponsorship

~$5-7B

$12 14B• 14% ticketing• 2% licensing

92% reinvested with OCOG, NOCs and IFs. 8% t d t IOC

~$12-14B

8% returned to IOC

Budgets growing dramatically (eg EBU broadcast rights increased by ~40%

~$42B(eg EBU broadcast rights increased by 40% and includes multi-media and mobile telephony for first time)

~$TBA

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Information

Broadcasting

Telecommunications

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Ways to informWays to inform

Oral (word of mouth)Oral (word of mouth)

Records (paintings, monuments, papers)

Photography (B&W, colour)g p y ( , )

Radio (Short-wave, AM, FM)

TV (B&W newsreel, live, colour, cable/sat.)

Internet (general information, streaming)

Digital Broadcasting (SD/HD TV, Radio, MM)

Mobile Digital Broadcasting (handheld devices)

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Information TechnologyInformation Technology

DATA, TIMING, GRAPHICSTiming

TV Graphics

BACKUP SYSTEMS

AUDIO VISUAL

BACKUP SYSTEMSTOC

PDC/SDC

AUDIO VISUALCATV (OCOG & OBO)

AV & PA systems

HARDWARE & SOFTWAREGames NetworkAdmin Network

CIS, INFO, IDF, Web/onlineReprographics, Print Distribution

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Information TechnologyInformation Technology

Timing1932 Los Angeles - Omega sent expert watchmaker with 30 precision

chronographs to provide the first timekeeping service. Officials for the first time could record times to 1/10th of a second gcould record times to 1/10th of a second

1948 London - world’s first photo-finish camera. Recording images and time to 1/1000th of a second, this revolutionised sports timekeeping

1952 Helsinki - Time Recorder complete with high-speed printer used. Introducing quartz precision times, printed to 1/100th of a second

1968 Mexico City - Olympic swim timing fully automated with introduction of touchpads and timer

1976 Montreal video matrix board introduced1976 Montreal - video matrix board introduced.

1992 Barcelona - worlds first digital photo-finish camera

2000 World Swimming Championships – omegatiming.com provided live timing over the internet for the first timeg

2001 an agreement to be Official Timekeeper for the Olympic Games was signed, and continues to this day

2008 Beijing - GPS introduced in the sailing events while GPRS provided fspectators with live timing of athletes during the marathons

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Information

Broadcasting

Telecommunications

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Broadcasting TechnologyBroadcasting Technology

MAJOR PLATFORMSSD/HD TVSD/HD TV

Analogue TVRadio

EMERGING PLATFORMSMobile TV & MM

IPTVYouTube

3D TV

SUPPORT SYSTEMSVirtual Graphicsp

3D MapsVideo Server & ArchiveOlympic News Channel

DRSVEAS

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Broadcasting Technology

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Broadcasting Technology

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Broadcasting in 2010

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Broadcasting Technology 2010

THEN

NOWNOWSource: ACMA

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Olympics Broadcasting History

History of broadcasting in the Olympic Games begins with Radio since 1928TV commenced in 1936y g y p g

1936 Olympic Summer Games in Berlin {limited radio broadcasts of Olympic Games in Amsterdam (1928) and Los Angeles (1932)}

TV commenced in 1936(162,000 viewers)

1936 Olympic Games televised by two German firms, Telefunken and Fernseh with first live television coverage of a sports event in world history with a total of 138 viewing hours. Used 3 electronic cameras & 24 movie gcameras, 162,000 viewers watched competition in special viewing booths, called "Public Television Offices" in Berlin.

In addition the 1936 Games received extensive radio coverage, as a total of 2500 radio broadcasts were made in 28 different languages.

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First multicameras 1948Advent of new technologies and overall growth of the Games, the Olympic broadcasting grew in complexity and breadth. Post-World War II broadcasts expanded coverage offerings, with 1948 London Games select

(>500,000 viewers)

coverage offerings, with 1948 London Games select events covered by multiple cameras for the first time.

During this time, the Olympic broadcast provided by domestic broadcaster within the host country who do est c b oadcaste t t e ost cou t y oserved as the “host broadcaster” of the Games, although the term would not be commonly used until several years later. More than 500,000 viewers, most within a 50-mile radius of London, watched 64 hours of ,Olympics.

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Olympic television went through period of stagnation for a short time in the 1950s. In 1952, the Helsinki Games were not t l i d di i d th j di f th d

Radio dominated 1950’sTV outside host countrytelevised as radio remained the major medium of the day.

Four years later in Melbourne, Organisers asked international broadcast community to pay rights fee for the television feed. EBU (E ) d ll th N th A i b d t (NBC

TV outside host country

EBU (Europe) and all three North America broadcasters (NBC, ABC, CBS) broadcasters refused to pay and as a result, the Games were only televised in Australia.

Ol i Wi t G f 1956 (C ti d’ A )Olympic Winter Games of 1956 (Cortina d’ Ampezzo), Radiotelevisione Italiana (RAI) supplied Olympic Games footage to countries in Europe via EBU land line (Eurovision), marking the first ever Olympic Games in which television i t l d t i t id th h t tpictures were relayed to viewers outside the host country.

The EBU already set up a joint production system, televising regional sports programs by creating Eurovision in 1953 which linked member organisations and created pool operations

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linked member organisations and created pool operations.


Live broadcast feedsThe audience of the Olympic Games began its steady ascension with the 1960 Olympic Games in Rome. RAI was again responsible for the production with 18 European

t i i i th li b d t f d d 21 t i

Live broadcast feedsBroadcast Rights sold

countries receiving the live broadcast feed and 21 countries receiving the feed provided by RAI.

After the challenges in Melbourne, the 1960 Games marked th fi t G t hi h th b d t id th Ol ithe first Games at which the broadcasters paid the Olympic Organising Committee a fee for the broadcast rights to the Game, $1.2m in total was collected by the Organising Committee.

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1964 i S t llitFour years later, television pictures were broadcast via satellite for the first time with NHK providing the globe with pictures & sound of 1964 Tokyo Games.

1964 via SatelliteLive to 40 countriesRights fees increasing

The pictures were taken live in Tokyo and could be seen simultaneously via the Syncom III satellite in more than 20 U.S. states and Canada.

In addition, countries throughout Europe watched the Games through Mondovision. In total, 40 countries tuned into the Tokyo Games and paid $1.6m for the rights.

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Significant international partnership marked the 1968 Olympic Games. Telesistema Mexicano – the precursor of 1968 l fi t tiOlympic Games. Telesistema Mexicano the precursor of Televisa – provided the international signal in collaboration with multiple international broadcast organizations.

Telesistema created a pool with ABC, NHK, CBC and the

1968 colour first timeInternational collaboration600 million viewers

Telesistema created a pool with ABC, NHK, CBC and the EBU, all which sent personnel, production equipment and mobile units to facilitate proper coverage of the Games, which were broadcast live in colour for the first time. In addition, the broadcasters independently produced pooledaddition, the broadcasters independently produced pooled images that were exchanged.

1968 Olympic Games with 600 million viewers, the international signal provided by the domestic broadcasterinternational signal provided by the domestic broadcaster remained relatively constant and unaltered. All international broadcasters supplied with the international signal, however, they were provided with limited opportunities to personalise the international signal for their own home audiences.

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the international signal for their own home audiences.


I 1972 th H t B d t d ti t b t t k1972 Host Broadcaster

In 1972, the Host Broadcast production system began to take shape. For the first time the international signal was created for global distribution and was separate and clearly distinct from the domestic broadcast.

Separate international teamMix of internat./domestic

The German broadcasters ARD and ZDF created a separate team to produce the international signal with assistance from mobile units provided by the British (BBC), the Dutch (NOS), th A t i (ORF) th It li (RAI) d th S i (SBC)the Austrians (ORF), the Italians (RAI) and the Swiss (SBC).

The team created a production plan separate from the domestic service which incorporated elements from the d ti i t ti l i l i d ith i t t k fdomestic international signal mixed with pictures taken from its own cameras.

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1984 in Los Angeles, the Host Broadcast operation 1984 H t t

g , pas recognised today was introduced.

ABC, the US domestic rights holder, served as host broadcaster and provided the international signal. TV

1984 Host maturesTV & Radio rights 156 nationsImproved production

p gand radio rights acquired by 156 nations.

However, unlike previous Games, the international signal could also be supplemented by broadcasters’ g pp yindependently produced unilateral signals. Broadcasters could mix the international signal with footage supplied by their own unilateral cameras.

As a result, the broadcasters were more intimate, personal and focused around the athletes from the broadcasters’ respective home countries.

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IOC Media Guide amended so that the Host Broadcaster did not need to come from home country. This allowed the 1992 separate Host teamsycreation of a separate team of international broadcast professionals with the sole task of producing the Host Broadcast signal for the Games.

1992 separate Host teamsMulti-tier TV, cable, satelliteExpanded sports coverage

Under new guidelines, Radio Television Olimpica (RTO ’92) was formed in 1992. RTO ’92 became the first Host Broadcaster to be part of the Olympic Organising Committee and not be part of the domestic rights holder or a consortium of international broadcaster entities. The trend toward structuring the Host Broadcaster as part of the Organising Committee continued until the new millennium.

For the first time in Olympic broadcast history, a multi-tier television structure was operated in several countries. RTO ’92 sub-licensed coverage of additional events to other cable and satellite broadcasters, expanding the total sports coverage.

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IOC’s philosophy changed for 2002 Olympic Winter 2002 t dGames in Salt Lake City. IOC launched international

tender process seeking a firm or consortium to serve as the Host Broadcaster.

2002 tender processPartnering with OCOGsHost Broadcaster mature

International Sports Broadcasting (ISB), a small private organisation, was chosen to serve as the 2002 Host Broadcaster.

Separate outside bids were also required for 2004 Games and again ISB was awarded the contract. ISB then partnered with the Athens Organising Committee to form Athens Olympic Broadcasting (AOB), the Host Broadcaster for the 2004 Games. The evolution of the Host Broadcast operation was nearly complete.

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2001 IOC change led to a more consistent, organised approach with establishment of a t H t B d t f th Ol i G H t B d t ti f dpermanent Host Broadcaster for the Olympic Games. Host Broadcaster operations performed

by a private company under direct IOC supervision. Olympic Broadcasting Services (OBS) was officially established in May 2001.

OBS li i t d d t ti ll b ild th H t B d t ti ft h GOBS eliminated need to continually rebuild the Host Broadcast operation after each Games (new people, equipment). From Games to Games, foundation would remain and based on proven methodology from previous Games. A more efficient, streamlined and uniform Host Broadcast operation could be achieved.

OBS obligations commenced with 2008 Olympic Games in Beijing. OBS and the Organising Committee for Beijing 2008 Olympic Games (BOCOG) established Beijing Olympic Broadcasting (BOB) as Host Broadcaster for the 2008 Games. BOB was responsible for daily

ti i B iji d OBS toperations in Beijing under OBS management.

For Vancouver and London operations, OBS will manage the project from Madrid while creating on-site branch responsible for day-to-day Host Broadcast functions.

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Olympics Broadcasting

Athens International Broadcast Centre (IBC)Athens International Broadcast Centre (IBC)Area ~110,000m2 (~330m long and ~110m wide)World’s largest broadcast facility~8 500 RHB broadcasters8,500 RHB broadcasters

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Thousands of km’s of cabling Separation/redundancy essentialBuilt to last but temporary!Built to last but temporary!

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Mainly HD but also SD and analogue productionWorld’s largest video wallEnough power for a town of 30 000 peopleEnough power for a town of 30,000 people

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Host Broadcaster roleHost Broadcaster role

Trend now expectation to do more than ever:

SMPTE 292-M (@1.485Gbps) 16:9 HD 1080i/50

SMPTE 259-M (@270Mbps) 4:3 SD 625/50

TV sound (8 channel: Stereo and 5.1 surround)

Radio sound (separate to embedded ITV sound)

B t d S i lt CBeauty and Specialty Cameras

Video Server Archive

New Media – YouTube, IPTV, Mobile TV, ,

Monitoring & reporting – DRS, VEAS, Dashboard, terrorist/emergency contingency planning

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Multilateral & Unilateral services

Production of the ITV, IS-TV, IS-RA signals for

RHBs (stereo and 5.1 mixes)First time ‘New Media’ as RHBs (eg 10Ch YouTube)

90 HDTV feeds using 55 HD OB vans and more specialty cameras to produce 46 Ch VandA package

Up to 1,500 hours archived on video server

Virtual Graphics and 3D mapsVirtual Graphics and 3D maps

>700 fibre contribution circuits

160 IPTV channels using IP multicast

Cutting edge fingerprinting technologiesCutting edge fingerprinting technologies

Olympic News Channel

Sophisticated monitoring systems (DRS, VEAS, Dashboard etc)

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IBC d V f ilitiIBC and Venue facilities

- Space/Construction/Power - RF Tower facilities

F it /St C t /C /A- Furniture/Storage - Commentary/Comcam/Announce positions

- VandA package/Radio Intl. sound - Camera Platforms/Footprints/Mixed package Zone positionsp g p

- CATV monitors/ modulators - Dedicated HD VandAs/SD VandAs/Return VandAs

IBC cabling/tie lines/technical intercoms 4 wire circuits 3 4kHz/7 5kHz/15kHz- IBC cabling/tie-lines/technical intercoms - 4 wire circuits 3.4kHz/7.5kHz/15kHz

- Permanent IBC Stand-up Positions - Intra venue cabling/splits

- Video Server facilities - Intra venue cabling/splits

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BOCOG 2008 by numbers

18 days of competition: August 6-7th, and 9th - 24th;

Opening Ceremony on 8th August

38 sports disciplines:

1 Olympic Village

302 medal events302 medal events

203 National Olympic Committees

10,718 athletes

5,500 national team coaches and officials

2,924 judges and referees

21 600 media representatives

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21,600 media representatives


4 000 Games time staff

BOB 2008 by numbers4,000 Games-time staff

1,000 Cameras

450 Videotape machines

3,800 hours of live Olympic coverage

350 Broadcast trailers

12 000 A dit d b d t12,000 Accredited broadcasters

60 Outside broadcast (OB) vans

1,600 Commentary positions

200+ countries televising the Games

4 billion people worldwide, watching the Games

140 B d t t th IBC39

140+ Broadcasters to occupy the IBC

55,000 m2 IBC size

Beijing IBCBeijing IBC

Located in National Convention Centre within Beijing j gOlympic Green90,000m2 of usable spaceAll High-Definition 1080i 5 1production

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All High Definition 1080i, 5.1production

Specialty CamerasSpecialty Cameras

3.1.3Page 4541

Beauty CamerasBeauty Cameras

9 Cameras (NST Olympic Cauldron, HK, Ti S S P l t )Tiananmen Square, Summer Palace etc)

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Mobile Broadcasting

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Mobile Broadcasting

Handsets are multi-functional:Mobile TV & Radio receiversMobile TV & Radio receiversStill and Video camerasSend and receive multimediaMusic players… they even make phone calls!

People want to be mobilebut still remain connected

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Mobile Broadcasting

SocialisingFamilyFamilyCommitments

SportRecreationHolidays

You can evenYou can be anywhere and still live the Games experience.…carry the Games Spirit with you!

You can even get a better viewat the Games!

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y p y

Mobile BroadcastingMobile Broadcasting

4 C’s of success in mobile TV BA’s trial experience has provided a key input to the development of our “4 C’s of p psuccess in mobile TV”:

Coverage – QoS, especially indoors, is vital to users. Getting network decisions

d l i i ht fi t ti ill b iti land planning right first time will be critical

Cost – the business model is still developing. Delivering excellent services at minimum cost is vitalminimum cost is vital

Content – users will only pay for quality content. This can be enhanced through use of innovative services such as interactive

Convenience – the service must be easy to use through attractive devices. Customers will not compromiseCustomers will not compromise

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Video Server ArchiveVideo Server Archive

BOB central Video Server to facilitate access of archived content to the RHBs for their production needs.

Video Server in the IBCIngest in HD-SDI, playout both in HD-SDI and SD-SDI concurrently“Rolling capacity” for approximately the 5 latest days of competitionLow Resolution Proxy Browsing for fast retrieval of stored content

4 “access options” for RHBs:

Option 1: Logging feed

RHB access to logging data No media is retrieved from the serverRHB access to logging data. No media is retrieved from the server.

Option 2: Lo-Res Browsing

RHB browse content in low res inside the server to later request this material on tape.

Option 3: Lo-Res Browsing Hi-Res PlayoutOption 3: Lo Res Browsing, Hi Res Playout

RHB browse content, download to its local server, and playout from it.

Option 4: Lo-Res browsing, Hi Res Playout, Clean Edit

RHB can browse, download media, edit, and playout.

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Video Server Archive

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Information

Broadcasting

Telecommunications

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Telecommunications TechnologyTelecommunications Technology

TELEPHONYTELEPHONY– 5 digit Olympic Network– 10 digit Network (PSTN)– Mobile/3G telephony

LINKS– ISDN, ADSL, Leased lines– ATM, FR, DS3, STM1, IP, other– Satellite, RF platform, Fibre

COMMS– Trunk Radio (TETRA)– RF Spectrum coordination

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Sports TechnologySports Technology

IBC Equipment in numbers

Network PCs: 23 Admin, 533 GamesIT PCs: 243 INFO, 251 CISReprographics: 378p g p5-digit phone lines: 101810-digit phone lines: 702ADSL lines: 137ISDN lines: 470 BRA 25 PRIISDN lines: 470 BRA, 25 PRI International Leased lines: 333International Circuits: 1 2 DS3, 18 STM1Voice & Data drops: ~2,800CATV Network drops: 53 + Host BroadcasterTETRA Radios: 69

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Sports CablingSports Cabling

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Sports CablingSports Cabling

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Key TrendsKey Trends

Content (need to provide rich live experience)Growing consumer expectations (HQ, on-demand, interactive, multi-platform)Competition for eye-balls & ears (continual need to enhance production)Production (training critical, don’t underestimate audio requirements)

Carriage (must be robust reliable and flexible)Carriage (must be robust, reliable and flexible)Design, diversity and backup criticalStandardisation, flexibility, encoding/compression considerations IT skills are critical and integral to multiplatform digital systems

( f f )Receivers (consumers demand convenience in all form-factors)Fixed/mobile/PC devicesAll display devices (from small hand-held to large flat-panel)Good outdoor and indoor receptionp

Organisation (experience counts!)Expectations to do much more with lessLogistics and careful planning is critical (including security, accreditation etc)St i t M it i & t bl h ti i d f l t k

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Stringent Monitoring & troubleshooting required for complex networks

London 1908London 1908Games of the IV OlympiadGames of the IV Olympiad

Th t th t ht th bli i i tiThe event that caught the public imagination around the world was the dramatic ending of the marathon. After 42 kilometres (26 miles) of running, the first man to enter the stadium was Dorando Pietri of Italy, but he collapsed on the y, ptrack five times and was disqualified when officials carried him across the finish line.

London 13 July 1908. The British delegation.

22 NOCs (Nations)2,008 athletes (37 women, 1,971 men)

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( )110 events

London 1948 London 1948 Games of the XIV OlympiadGames of the XIV Olympiad

The 1948 London Games were the first to be shown on home television, although very few people in Great Britain actually owned sets.

London Wembley Stadium 29 July 1948London, Wembley Stadium, 29 July 1948, Opening Ceremony: last torch-bearer John Mark passing the Tribune of Honour, is applauded by members of the Organising Committee.

59 NOCs (Nations)

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59 NOCs (Nations)4,104 athletes (390 women, 3,714 men)136 events

Games of the XXX Olympiad Games of the XXX Olympiad

Test EventsInterspersed 2010-2012

Test

Paralympic Games~31st Aug – ~9th Sept 2012

Events

Paralympic

Olympic Games27th July – 12th Aug 2012

Games

Olympic GamesOlympic Games“Excellence without extravagance”

L d 2012 Bid D t

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London 2012 Bid Document

Possibilities for London OlympicsPossibilities for London Olympics

ContentAll HD 1080i/p 3D 5 1/7 1 surround sound options (incl headphones)All HD 1080i/p, 3D, 5.1/7.1 surround sound options (incl. headphones)More specialty cameras (including robotic, cablecam, super-slow-mo)Multiple dedicated Games channels (BBC RHB feeds, other)Re-purposed so as to optimise for mobile platformVirtual enhancements/graphics/live telemetryINFO channel (eg Start Lists, Results, Medal Tally)Host City channels (eg tourist, transport, weather, security, emergency)M lti l l l ti ( M d i E li h F h A bi )Multiple language selection (eg Mandarin, English, French, Arabic …)

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CarriageCarriage

IPTV, YouTube, other

Terrestrial wireless transmissionTerrestrial wireless transmission for maximum mobility

Games venues, city-wide and/or national/international mobile optionsoptions

Need to access available spectrum

(UHF or VHF preferred)( p )Need thorough planning

Infrastructure remains as legacy

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Receivers

3D TV on large and handheld devices

Readily available mass market

Multi-band, multi-standard options

Different form-factors

Attached and un-attached devices

Relay Helicopter

RX

Camera Helicopter

60Motorbike Car

Could this be a future Torch?!Could this be a future Torch?!

GPSGPSSatellite NavigationSatellite NavigationSatellite NavigationSatellite NavigationCameraCameraMobile Digital BroadcastMobile Digital BroadcastMP3MP3

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Thank youधन्यवादwww.broadcastaustralia.com.au

For more information or to contact us please visit:

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… a few words on what we do… a few words on what we do

BA is in the business of enablingBA is in the business of enabling delivery of content

Content delivery

Content creation

Our customers create - we deliver

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Our Ownership

The CPPIB Communications Infrastructure group

Broadcast Australia is a 100% owned subsidiary of CPPIB Communications Infrastructure Group.

Broadcast Australia enjoys a close working relationship with other group companies.

In particular, Arqiva, where we t i i d tcooperate on various industry

initiatives, trials and general skills sharing.

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Our CapabilitiesOur Capabilities

End to End Service

PLAN BUILDDESIGN OPERATE MONITOR MAINTAIN OPTIMISE

PLUS C lti & I t t C bilitrum Planningrference AnalysisR Conformity

PLUS Consulting & Investment Capability

R Conformityce Planningerage Predictiontem Specificationsmission System Designi t S ifi ti

• Equipment Acquisition

• Site AcquisitionP j t M t

• Network Management Systems• Network Operations Centre• Programmed Maintenance• Fault Maintenance Systems /

C tiipment Specifications− Antenna Systems− PIE− Power Systems− Link Equipment

• Project Management• Project Engineering• Site installations

Corrections• Field Staff Deployment /

Management• Emergency Response

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q p− Transmitters

BA Games experienceBA Games experience

9 PAGS Winnipeg Pan-American Games(IBC, Competition venues)

0 SOCOG/SOBO Sydney Olympic Games(VTM IBC, STA, SSD, Ceremonies, Spectrum Planning)

4 ATHOC/AOB Athens Olympic Games(VTM IBC, MPC, MAC, Competition Venues)

6 Melbourne Commonwealth Games(MNO Partnership with Telstra for mobile TV showcase)

8 BOCOG/BOB Beijing Olympic Games(BOB Technical Operations Coordinator for IBC and all venues)

0 OBSV Vancouver Winter Olympic Games0 OBSV Vancouver Winter Olympic Games(OBSV Technical Operations Coordinator for IBC and venues)

2 London Olympic Games(Arqiva planning for broadcaster support services)

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A Games support capabilitiesA Games support capabilities

Expert Broadcast & Technology services

Organising Committee and Host Broadcaster lticonsulting

Outside BroadcastsBroadcast DistributionBroadcast FacilitiesOccasional UseDigital Media NetworksDigital Media NetworksData Communications

Terrestrial BroadcastMobile Media Solutions

Major upcoming events

2010: Commonwealth Games Delhi Asian Games Guangzhou Winter Olympic Games2010: Commonwealth Games Delhi, Asian Games Guangzhou, Winter Olympic Games Vancouver, FIFA World Cup, Youth Olympic Games Singapore, World Expo Shanghai

2012: London Olympic Games

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tside BroadcastsDedicated fully equipped OB fleet for major special events including sports, news and entertainment

Trucks have latest HD broadcast technology for > 50 cameras broadcasting in any format or screen variation

Support your project to your specification with a complete technical team of highlySupport your project to your specification with a complete technical team of highly experienced engineers

» OB Unit 1» OB Unit 2 & 3» OB Unit 4» OB Unit 5» OB Unit 6» OB Unit 7» VT Unit 1» SV1 Unit 1

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oadcast DistributionHD playout and distribution services for major international broadcasters and channel owners, delivering nearly 400 channels worldwideg y

Through global satellite and fibre infrastructure, distribute your TV channels to a wide range of international platforms

Comprehensive media management and playout services Flexible reliable andComprehensive media management and playout services. Flexible, reliable and scalable to fully manage and deliver tailored content around the world

» Playout & Distributiony» Global Distribution» Direct to Home» How to Launch a TV Channel» Asian Pacific HD Multiplexp» European HD Distribution» Fully Managed Playout» Remote Playout & Distribution

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oadcast Facilities

Comprehensive range from occasional use studios, permanent channel facilities to post production and graphicsproduction and graphics

State-of-the-art studios including virtual reality studios

Skilled creatives and highly experienced technicians for occasional use, specified j t l t h lproject or complete channel

Post production services, from graphics and 3D animation to sound dubbing

» Television Facilities» Studios» Studios» Post Production» Graphics

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ccasional Use

Complete international satellite & fibre broadcast distribution solution

Occasional SNG & Flyaway units for on site connectivity to Arqiva’s global satelliteOccasional SNG & Flyaway units for on-site connectivity to Arqiva s global satellite, terrestrial and internet platforms

Own and operate 10 international teleports with occasional teleport services provide international connectivity

Occasional global distribution quickly and effectively redistributed SD/HD video from SNG/Flyaway units, OBs, studios or satellite to single/multiple broadcast switching centres across the globe

» The London Switch» Global Distribution» SNG & Flyaway» SNG & Flyaway» Teleport Services» Web Streaming» Special Events

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ital Media Networksndependent technology provider of digital media networks including broadband,

satellite and mobile

Examples include in-store TV and radio, digital outdoor media content delivery to indoor and outdoor digital advertising screens

Digital cinema service delivering live HD events, pre-show content and encrypted film k t th bipackages to the big screen

Integrated approach to digital media networks to simultaneously and securely deliver content to multiple sites around the world

» Digital Media Networks» In-store TV & Radio» Business Television» Data & File Distribution» Data & File Distribution» Digital Outdoor Media» Digital Cinema» DMN An Integrated » Approach

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» Approach

ta Communications

Global satellite and terrestrial coverage enables international data connectivity for corporate customers, systems integrators and service providerscorporate customers, systems integrators and service providers

Own, manage and operate global teleport and fibre infrastructure including over 100 major uplinks at 10 teleports

Ad i d i i t ll ti d i t f i t ti l ti it iAdvice, design, installation and ongoing support for international connectivity services

I t ti l C ti it» International Connectivity» International Private Circuit» Teleport & Co-location» VSAT Networks

M bil D t N t k» Mobile Data Networks» Disaster Recovery

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rrestrial Broadcast

Broadcast TV: design build and operate analogue terrestrial TV for national andBroadcast TV: design build and operate analogue terrestrial TV for national and commercial and community broadcasters

Broadcast Radio: design, build and operate analogue SW, AM, FM terrestrial radio for national, commercial and community broadcasters

Digital Platforms: leaders in R&D/trial/evaluation, spectrum & coverage planning, design, build and operate terrestrial TV & Radio networks including datacasting, interactive, mutliplex management

obile Media Solutions

Technical and consumer trials: to evaluate suitable solutions.

Standards Activities: to remain at the forefront of knowledge and experience

Comparative assessment: broadcast and cellular technology comparisonsComparative assessment: broadcast and cellular technology comparisons

Business modelling: to identify appropriate approaches for differing environments

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Technology in Sports:Technology in Sports: Past, Present