Team Ixion

Nicholas Monje, Natalie Sharpe, Aman Kapur, Margaret-Ann "Gretan" Seger

Exploring and Improving the High-End Department Store Shopping Experience

Problem Statement

Team Ixion aims to design an innovative and intuitive

interface to significantly improve how customers shop at upscale

department clothing stores.

Our Solution

We created an application that allows customers to input their

desired items and receive a calculated route through the store

to enable a fast, efficient, and enjoyable shopping experience.

Our Realization

How did we get there?

Our Design Process

Our First Pivot

Developing Personas

Who you are Designing for

What you Design

Rob

Suzy

Fiona

Needs

Time Comfort

Look Good

Time

Look GoodComfort

Chosen Area of Focus

Scenario

Our Second Pivot

After many Pivots:

a Solution!

Our Final Implementation

Interaction Flow

Choose Items

View Personalized

Map

View Items at Section

Check off Items

Check out Clear Personal Information

1 2 3

4 5 6

Tradeoffs

Feature Would we Implement this? Reason We Didn’t Implement It

iPad-specific functionality, such as swiping list in and

out

App runs in the browser, not on a real iPad.

Capability to scan items We do not want to eliminate need for sales assistants

completely.

Augmented reality User spends all of time looking at screen, not store.

Type to search functionality Difficult for a standing user, bypasses all hierarchies, did in-depth user study on this.

Interactive style recommendations

Want to focus on fewer things but do them better, rather than sprawling but

poor functionality.

?

Check out our

Final Prototype

• Final Prototype developed using HTML, CSS, JavaScript, and PHP

• Our Experience: Very flexible, but sometimes time consuming, lots of repetition

Prototype

It Didn’t Always Look this Way…

Prototype Iterations

Lo-Fi Testing

People questioned:• Map • Selection

Screens

Our Third Pivot

Ready, Set, Redesign!

Usability Test

To Test: SearchVerdict: No

Final Version Changes

• General aesthetic changes• Icons• Text labels for items• Overlay for functionality discovery• Clarified confusing user actions

Techniques we Valued

• Selective Functionality- “Do few things and do them well”• Willingness to Pivot• Context for the design• Effective division of labor

Moral of Our Story