Team ApathyPaul O’Neill

Kevin MurrayBrett Holmes

Brainstorming• Musical Shoes• Unique Collaboration Video Game• Break-up Simulator• Social World of Warcraft• Voltron• Bulletin Board• The Unicycle Built for Two• Giant Pop-up Book• Social Drawing• Giant Umbrella• Roman Bath-house (restroom)• Bumper Car Air Hockey

• Name tags for Campus• Cell phone number as license plate• Social Music• Populist TV• Internet Orchestra/Jam Session• Social Coding• Team Monopoly• Inventing/Design Workshop• White Board Walled Classroom• Social Restaurant• ISEEYOU Websites• Meeting People via Texts and

Interests• iPod/mp3 player social scheduler

Narrowing It Down

• Reinvented Co-op Video Game– Chosen because of group’s collective interest in games– Unsatisfied with current state of collaboration in gaming

• Wanted to place users in unique, niche player rolls to force collaboration to occur in new ways.

• Social Bulletin Board– Chosen because of interesting opportunities for visual

social collaboration– Marker-less white boards in public places allowing people

to scribble messages as they pass or do more intricate drawings which encourages others to contribute/respond.

Narrowing It Down

• Musical Shoes– Chosen because of the unique blending of music and dancing.– Shoes with sensors and speakers that created music as you

walk• Idea of people using choreographed dance as a medium for music

creation.

• iPod Scheduler – Chose because of interest in finding groups for racquetball.

• iPod Application that would provide a “Looking for Group” functionality for activities such as racquetball, walking, shopping, etc.

Narrowing It Down

• Populist TV– Chosen because of popularity of “roulette” style

online chat programs.– A group of random Individuals watch/chat about

TV programs streamed over the internet• Introduces a social element to an activity that is often

considered very anti-social.

Product Chosen

• Musical Shoes– Interest in creating and testing a physical

prototype– Great design opportunities on tangible product

rather than some piece of software.– Redefines performative elements of music

production.

Product Analysis

• Combination of two existing products.– Midi Controller• Electronic music input device• Can have collaborative uses

– Use is sometimes restricted to emulating classical instruments

– Shoes• Not usually seen as a tool to facilitate performance

(excluding tap-dancing)• Ubiquitous usage, yet often low focus on product after

purchase.

Research Methods

• Focus Group– Create a collaborate environment to emulate the

collaborative we hoped to nurture in this product.– Encourages Groupthink

• Interview– Exact opposite as focus group; Get real thoughts of

individuals pertaining to whole product and it’s design features

• Working Prototype– Actually let users test and give feedback on the concept.

Research Results

• Focus Group– Feedback helped develop a context in which such a product

would be used and some minor tweaks to function.• Interview

– Strong feedback suggesting a strong interest in club culture• Working Prototype

– By far the most useful feedback• Helped refine features of final product.• Users and audience felt that the product could not be truly

expressed as an abstract.– After seeing it in action people were more sold on the idea.

Final Product

Final Product

Adjustable StrapAdjustable Sensor:Front or back of Shoe

Tread on slip cover

Design Features

• Adjustable Strap for “one size fits most.” Could be sold in small, medium and large varieties.– By-product of the prototype. Ended up replacing shoe idea.

• Adjustable Sensor– Front or back of Shoe, for the comfort and style of the user.

• Front or back depending on how the user casually stands on their feet.

• Another by-product of the prototype. Had two sensors, but one kept breaking.

• Possibility for multiple sensors that could be adjusted for customizability.

Design Features

• Tread on the bottom of the cover – to protect sensors from breaking and people from

slipping.• Another by-product of the physical prototype. Free

hanging parts from harness broke during use.

• Include Feedback system– Feedback (such as sound, light or vibration) • Lets people know that it’s working

Context• The primary context for this product is at an electronic music

venue– Main feature of event– DJ mixing in people (Tracks) – Encourage people to be part of the event and show off their skills.

• People in a receptive and exploratory state of mind– environment/drugs/alcohol

• Other possible contexts– Street performers and any other sort of musical performance.– Social Experiments – For use with children

• Low levels on inhibition

GO TEAM APATHY!…or not.

I don’t really care.