Team 6 Video Production Brief

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    Video Production Brief

    Team 6

    Savian Sills

    Wesley Kwan

    Objective and Goals:

    The objective of the video is to answer the topic question in an

    entertaining fashion but also to an educational extent, the question is

    What is the role of the trades in Albertas economy for the next decade.

    Our goal was to set ourselves as a unique team with a unique idea. We

    also want the audience and Skills judges to understand the problems wehad working with lack of direction and an inflexible and vague topic.

    Intended Audience:

    The targeted audience is not entirely static because of its general and Grated style of comedy. The intended viewers would centre on people intrade industries such as, Culinary, Auto Body, etc, because we created asatire film about Trades using situational/verbal irony.

    Equipment used:

    The equipment we used was extremely basic, a Sony MPEG2 12

    megapixel 1080p HD camera, a microphone that attaches right on top of

    the camera which was less than satisfactory, one tripod and two laptops,

    one to type up the video brief and another to edit on Adobe Premiere Pro

    CS5.5.

    Approach/Treatment:

    The style of our film is a mockumentry which came from ourdissatisfaction of the topic. Through observation we were able to identify

    that the majority of the competitors were creating an interview/footage of

    the area type coverage film, if we did the same style of film as other

    groups we would surely not compare since our equipment is inferior. So

    we took advantage of the topics vagueness and interpreted in our own

    way and created a satire of Trades. We are narrating our video with two

    different styles voice over and interview. We have direct interviews with

    Skills Canada workers/volunteers, a stereotypical rural Albertan character

    and a mock economist character. The voiceovers will be audio takensolely from the southern Albertan interview.The filming locations vary

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    between three different locations, outside the entrance of the Expo

    Centre, the lunch hall and the main Expo Hall where all the competitions

    are held. We included footage of interviews we did with Skills Canada

    instructors, Supervisors and Teachers.

    Innovative solution to problems:

    We had two main problems during this competition, the main idea of the

    video and obtaining usable footage due to broken or missing equipment.

    The topic was extremely incompatible with our usual style of video

    production so half the day was lost trying to make a video we didnt enjoy

    or cared about. The problem was solved after eating delicious perogies,

    the idea of eating two starch products in one made us think hmm how

    about we use the word trade to mean barter. The second problem was

    our equipment, the cord for our boom mic was lost and the wirelessmicrophone broke down and only sound was transmitting from one side

    and it was not adjustable on our software so the only solution we could

    come up with was to just use a borderline useless microphone that

    connects to the top of our camera to the best of its ability. Getting

    coherent interviews was difficult due to our situation we had to find

    people willing to step away from their event and or wait for a short

    moment where sound was not as loud.