TaylorMcAllum Profile

experience design | brand creative. visual strategies. touchpoint literature. © April 2009Presentation >> TaylorMcAllum Title >> Profile Date >> April 2010

hello...a solid reputation has been built on our clients becoming our friends, who recommend us to their friends, who become our clients

experience design | brand creative. visual strategies. touchpoint literature. © April 2009Presentation >> TaylorMcAllum Title >> Profile Date >> April 2010 experience design | brand creative. visual strategies. touchpoint literature. © April 2009Presentation >> TaylorMcAllum Title >> Profile Date >> April 2010

portfolio of recent work

TaylorMcAllum - Experience Design

We produce brand stories for our clients, utilising creative design solutions through a number of different mediums – from visual language strategies to internal and external communications, traditional and digital.

We adapt our thinking and become the discerning consumer that businesses are looking for. We also keep in mind that real brands tell the truth. We call it honesty branding. It is the essence of successful business.

From humble beginnings...

TaylorMcAllum has a long standing history in the communications industry, developed over 25 years of quietly working under the radar supporting local and global businesses.

We have vast experience with a number of small and large scale design programmes, yet we remain niche and mobile.

While we might be more commonly recognised as a multidisciplinary design consultancy we are morphing into much more.

After 25 years in the industry working for national and international brands, we are now realising our own set of brands, brand systems and business models.

Our talented team includes: graphic and industrial designers, interface designers for both online and interactive solutions, intellectual property consultants, marketing strategists, international award winning creatives, photographers and production services systems across multiple levels of industry.

We believe that design is our most powerful advocate, driven in the end by three things:

Creativity, Attitude, and Talent.

taylormcallum.co.nz


Lionel Taylor - Principal Designer, Creative Director

I started where all good designers start… with a printing apprenticeship. Luckily, I discovered that solvents and chemicals caused a severe reaction to my hands that looked like some form of flesh eating fungi. Soon after completing my apprenticeship, I bailed, worked in costing and estimating, managed a small printing and art production business before heading off to design school.

In 1990, after graduating, I worked as a designer at a number of design consultancies and advertising agencies throughout the Pacific rim region on numerous accounts that included Levi’s, Coca Cola, David Jones, Luthansa, NSW Tourism, Tracks Magazine and Mambo, before relocating back to Aotearoa and finally settling in the beautiful Bay of Plenty in ’98.

The years since have been spent in more earnest toil on all sorts of design and branding projects from Nesian Mystik to 2Stage Bikes and Altex Coatings. During this, were seven years running my own full service agency as creative director, heading up 16 staff with my wife Ronnie as MD, out of Mount Maunganui and Auckland based design studios/offices.

More recently, I’ve had time out on my own, honing my skill sets and spending quality time with my groms.

If you pushed me on my expertise I’d have to say typography. And branding. And identity. And packaging. At least that’s what I told Compac Industries before they gave me their creative account. (It was fantastic, doing all the branding, packaging, instore displays, publications, point of sale, building & environmental graphics... the lot!)

I now work exclusively, one on one, with business owners, strategic marketers, PR consultants, big city corporate design consultancies and advertising agencies who value design as a catalyst for change.

taylormcallum.co.nz designpod.co.nz

Ronnie McAllum - Client Liaison, Management Accountant, Art Director

I started out on my career path as a hairdresser and make-up artist, which, in turn led to a modelling contract with Sebastian International in London. When this contract came to an end I found temporary work as a Field Controller with international research and analysis company, Harris Research. It was here that I realised how much I loved being involved in all aspects of a business and learning how everything works. Since it was my job to ensure that all jobs were delivered to the client on time and in budget, I focussed on streamlining the systems that made each part work efficiently and effectively with the other.

Having to move from London to Devon I took a filing job at the City Council where I worked for 7 years in the Finance Department. During this time I worked in every aspect of finance, from preparation of accounts to budgeting, stewardship and presentations to Council as well as time spent in cashiering, auditing and financial administration. Whilst employed at the Council, I was fortunate enough to be able to study for my Accounting Technician qualification, which assisted my rise from Filing Clerk to Accountant. During the last 3 years I was one of team of 5 responsible for the development and successful implementation of a range of specific computerised financial systems to manage Creditors, Debtors, Housing Rents, Housing Benefits, Council Tax, Sub Contractors and Direct Service Organisations and one master system which each of these systems fed into – the Financial Information Management System.

Since moving back to New Zealand in 1997 I have worked in the creative and design industry, enabling me to exercise some of my own creativity from time to time. As Managing Director of Ingenium Design Group I was responsible for the implementation of systems and procedures and general smooth running of the business as well as liaising with clients and designers throughout the entire creative process. I’m passionate about working with clients to ensure they get the very best out of their brand delivery - strategically, visually and financially.

If you want your project managed efficiently, effectively and with the best bang for your buck, I’m the person for you!

taylormcallum.co.nz kikomakeup.co.nz


brand strategy & identity systemsThorden Custom Glass

Fusion Coffee

Nesian Mystik



Valmue 'Danish Flag'

(Papaver somniferum)

Dannebrog

Flag Description:

Red with a white cross that extends

to the edges of the flag; the vertical part

of the cross is shifted to the hoist side,

and that key design element of the Dannebrog

(Danish flag) was subsequently adopted

by the other Nordic countries of Finland,

Iceland, Norway, and Sweden

Principal

Whakatane Glass

Graphic Glass

All Glass

History

Heritage

Foundations

3rd Generation Glarmester

THOR CHRISTENSEN DENMARK



THORDEN CUSTOM GLASS - BRAND IDENTITY STANDARDS MANUAL V1_2009

DESIGNER GLASS. MADE TO LAST

IDENTITY STANDARDS MANUAL



People are like stained-glass windows. They sparkle and shine when the sun is out, but when the darkness sets in, their true beauty is revealed only if there is a light from within.


ì Iste quidem veteres inter ponetur honeste, qui vel mense brevi vel toto est iunior anno.î dum cadat elusus ratione ruentis acervi, qui redit in fastos et virtutem aestimat annis miraturque nihil nisi quod Libitina sacravit.

ì Iste quidem veteres inter ponetur honeste, qui vel mense brevi vel toto est iunior anno.î Utor permisso, caudaeque pilos ut equinae paulatim vello unum, demo etiam unum, dum cadat elusus ratione ruentis acervi, qui redit in fastos et virtutemiraturque nihil nisi quod Libitina sacravit.

All production and installation is completed in-house with our team of expert installers.Examples of our custom glass projects are published throughout this brochure.

creativity starts with a great idea. glass is our medium. We deliver designer glass concepts that are inspiring, innovative and safe. When we meet with you it is our goal to

deliver beyond your expectations.

To create a custom glass concept that meets your individual needs we recommend firstly sitting down with one of

our team for a design consultation. This is a free half hour consultation where we explain our design service, take you

through our product brochures and answer any questions you may have.

Whatever your vision we will work tirelessly to create it.

full design consultation serviceWe want to share in your imagination which is why when we take the time to understand you, your lifestyle needs, and your space.

Whether you have a specific vision for your space in mind or you’d like design recommendations, we will work to your requirements.

The full design service enables us to combine your needs with our ideas, experience and broad product base to deliver a customised designer glass solution.

From here, our designer will oversee the production and installation of your concept to final delivery.

www.thordenglass.co.nz | 0800 255 452

design

ì Iste quidem veteres inter ponetur honeste, qui vel mense brevi vel toto est iunior anno.î Utor permisso, caudaeque pilos ut equinae paulatim vello unum, demo etiam unum, dum cadat elusus ratione ruentis acervi, qui redit in fastos et virtutem aestimat annis miraturque nihil nisi quod Libitina sacravit.

“Iste quidem veteres inter ponetur honeste, qui vel mense brevi vel toto est iunior anno.” Utor permisso, caudaeque pilos ut equi-nae paulatim vello unum, demo etiam unum, dum cadat elusus ratione ruentis acervi, qui redit in fastos et virtutem aestimat annis miraturque nihil nisi quod Libitina sacravit.

quality

quality assurance every step of the wayThere are a few things to expect when you choose Thorden for your glass projects.

Firstly, you can expect us to be as good as our word. We back our services and products, of which we offer a diverse

range, some exclusively.

You can expect us to be a bit of an adventurous bunch. We seek new ways of doing things, new challenges, and we think

outside the square when it comes to design solutions.

So expect something distinctive when you come to us.

But more importantly, you should expect that we will live up to our Quality Assurance Guarantee.

When you complete a project with us we won’t leave until you are 150% satisfied with the final result. And lastly you

might expect a little thank you gift in the post once a job is complete.

www.thordenglass.co.nz | 0800 255 452


Enhance your bathroom, kitchen or living space.

Thorden Glass – More than meets the eye.

Visit our website to find out about the other products and services we offer.

Or better still, give us a call to talk about some of your design ideas with

our specialist glass consultants.quality assurance every step of the way.

There are a few things to expect when you choose Thorden for your glass projects.

After 50 years you can expect us to back and support our products and services of which we offer a diverse range, some exclusively.

You can expect us to be adventurous. We are constantly seeking new and innovative ways to complete projects that challenge us on a daily basis.

You can expect the unexpected, the innovative and the exciting.

But more importantly, you can expect us to stand by our Quality Assurance Guarantee.

PO Box 824, Tauranga 3140. www.thorden.co.nz

Tel: 0800 255 452 Fax: 0800 255 453

Email: [email protected]

Showroom & Factory. 48 McAlister Street. Whakatane.

www.thorden.co.nz | 0800 255 452

Enhancing your outdoor living space with glass.











Tel: 0800 255 452 Fax: 0800 255 453




Cut and shaped anyway you want it.











Tel: 0800 255 452 Fax: 0800 255 453





thorden.co.nz | 0800 255 452thorden.co.nz | 0800 255 452

thorden.co.nz | 0800 255 452











Sun Goes DownSummertime... Islandtime... Nesiantime!





ELEVATORMUSIQ01 CAN'T STOP THE PROGRESS

Written & Produced by Nesian Mystik Mixed & Mastered by Simon Holloway

02 HOME COMING Written & Produced by Nesian Mystik Mixed & Mastered by Simon Holloway

03 COME AND GET IT Written & Produced by Nesian Mystik Mixed & Mastered by Simon Holloway

04 DAMN Written & Produced by Nesian Mystik Mixed & Mastered by Simon Holloway

05 JUST BE ME Written & Produced by Nesian Mystik Mixed & Mastered by Simon Holloway

06 MAGAZINE DREAMS Written & Produced by Nesian Mystik Mixed & Mastered by Simon Holloway

07 R.S.V.P. Written & Produced by Nesian Mystik Mixed & Mastered by Simon Holloway

08 YOU ALREADY KNOW Written & Produced by Nesian Mystik Mixed & Mastered by Simon Holloway

09 I DON'T USUALLY Written & Produced by Nesian Mystik Mixed & Mastered by Simon Holloway

10 PROSPECT Written & Produced by Nesian Mystik Mixed & Mastered by Simon Holloway

11 MR MISTER (MIX) Written & Produced by Nesian Mystik Mixed & Mastered by Simon Holloway

12 BREAK DROP FLOW Written & Produced by Nesian Mystik Mixed & Mastered by Simon Holloway

13 NESIAN 101 Written & Produced by Nesian Mystik Mixed & Mastered by Simon Holloway

14 DANCE FLOOR Written & Produced by Nesian Mystik Mixed & Mastered by Simon Holloway

15 GAME OVER Written & Produced by Nesian Mystik Mixed & Mastered by Simon Holloway

REQUIRE PRODUCTION COPY FOR TRACKS


wordmarks & logos


experience design | brand creative. visual strategies. touchpoint literature











HORTICULTURE SOLUTIONS




random graphics, illustration and marks










experience design | brand creative. visual strategies. touchpoint literature. © April 2009Presentation >> TaylorMcAllum Title >> Profile Date >> April 2010

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