TASK 6 PREPARATION

By Max Williams

TOPIC

The topic of the current affairs programme is

possibly the most important part to bare in mind, it

should be about something that is current,

interesting and good competition. I have chosen to

focus on the issue of politics in football, which is

always current, fairly worldwide and there has been

no current affairs programme on this to date.

http://www.guardian.co.uk/football/footballpolitics

AUDIENCE The audience is key to the programme as, without

an audience the programme would neither educate

or entertain, the bigger the audience is the more

successful the programme will be.

CURRENT ISSUES

Throughout my current affairs script I will mention

various current issues in football politics, but will

also reflect on the past issues in the matter. Such

football violence and the corruption of football in

countries such as Poland and Ukraine.

COMPETITION

There are various different current affairs

programmes such as exposure, Panorama (BBC) and

Dispatches (ITV). None of these programmes have

yet tackled this issue although it has been an issue in

modern day society for years, and as the decades

progress, the sport turns more into a business

BUDGET

I think the programme would be hard to produce

on a budget, yet I will focus more on the facts of the

matter rather than peoples opinions on the topic.

I would take time to interview small Sunday league

clubs, and compare it to the premier league sides.

This would be not need a big budget.

CYBER-BULLYING

Another issue to tackle is the issue of cyber

bullying. As it is another topic that is always

relevant.

The competition would be hard as both Panorama

and Exposure have tackled cyber-bullying.

There would be no budget needed for this topic as

all the resources are easy to find.

CYBER-BULLYING

The audience may not be as big as anticipated as

BBC and ITV have produced very similar

programmes, which would probably be produced

better .

PIRACY MARKET

The topic of piracy is always a running theme that

is not flagged up enough, I think this would be a

good topic to tackle as it is shunned a lot in modern

society.

The budget would also be non-existent as I could

talk to different people who have knowledge upon

the fact, and also why people illegally download

music

PIRACY MARKET

The audience for this topic would consist of people

who are interested in music/people who download it,

which is a vast majority of people in Britain.

The competition would not a be massive as

channels like BBC only briefly tackled this a whole

ago.

TYPICAL AUDIENCE My typical audience for the topic I have chosen to

do would like this ;

TYPICAL AUDIENCE

The typical audience for this topic would be

worldwide football fans, or people who have

investments in football clubs, this is the most

internationally popular sport which is why I think it

would be a good topic to choose, the age range

would vary between 16-100 year olds, preferably

male.

MEDIA PREFERENCES Favoruite tv show ?

Most watched tv channel ?

Most read newspaper ?

Most visited website ?

Most watched genre of show ?

FINAL IDEA

My final idea is to tackle the topic of politics in

football. I think this was an important issue to focus

my current affair programme on.

PRIMARY RESEARCH RESULTS

Here are my primary results …

AUDIENCE PROFILING

I have asked a majority of males because the topic

that I am looking to write a script is stereotypically

male topic (Football). However in the past decade,

an increasing popularity of women's football has

happened, hence why I have asked some women.

I asked a range of ages on the questionnaire, but I

chose to focus on the age range of 17-21 year olds,

as this is stereotypically the age group most

interested in football.

69%

31%MaleFemale

69%8%

8%

15%

17-2122-2829-3536-45

AUDIENCE PROFILING 2

I asked a varied occupation,

there was no specific occupation to

the topic of my choice. I also asked

different people their location

(where they live). The fact that a

majority of who I asked were in full

time education did not surprise me

because the main age group would

generally be in full time education.

54%

15%

15%

8%

8%

Harlow Bishops Sortford EppingLondon Other

31%

44%

19%

6%

Employed full time education Part time work unemployed

PROGRAMME INFORMATION

I asked my audience which

newspaper they would generally

read. I asked this because it would

help me understand the type of

audience my target audience would

be. I also asked which current

affairs programme do they watch

for the same reason. The fact that

over 50% of the people asked say

that they read the Sun was

expected, as the Sun is a working

class paper and my target audience

are working class.

54%1

5%

8%

8%

8%

8%The Sun The MirrorThe Star MetroThe Times The

Guardian

38%

23%

31%

8%

PanoramaExposureDispatchesNewsnight

PROGRAMME INFORMATION 2

In relation to my last slide, The

channel most watched by my audience

is ITV/Channel yet the most watched

current affairs programme is Panorama.

If I had the choice to choose which

channel I could air my programme on, it

would be ITV due to the advertisement

that the channel has.

23%

31%31%

15%

BBCITVChannel 4Sky

PROGRAMME INFORMATION

I asked my target audience which

teams they support, this way I can

see a rough majority of who the

piece would be aimed at. A majority

of the audience support London

based teams, but I think the results

would vary according to where the

survey took place.

31%

15%23%

8%

15%

8%AsrenalManchster UnitedSpursChelseaWest Ham UnitedBlackpool

PROGRAMME INFORMATION I also collated the reasons why

people support the team that

they do, the most popular answer

is that it was their Fathers team,

this is interesting as it can relate

to how people follow in the

footsteps of what they were

brought up with. I Also asked my

audience what they think should

be addressed in current affairs

programme.

15%

31%

15%

15%%

15%

8% Favoruite Player Dads Team Friends teamGood FootballBorn in the areaCan't re-member choosing

15%

38%15%

23%

8%TerrorismRecessionUniversity fundsFootball corruptionWar

FOCUS GROUP FINDINGS

I conducted a focus group, asking people what they

thought of my initial idea for “Politics in football”

one of the group members said “I think it is a very

interesting subject. I would definitely watch it”

Another said “ it’s not been done before, and it

would open loads of football fans’ eyes into what

goes on behind closed doors”

“I've never really thought of that side of it before. I

don’t think I want to either.” was another quote a

member added.

FOCUS GROUP FINDINGS

“Football, is so over-priced these days ! Especially

if you support a team in the premiership. It would be

worth a watch !”

“Rather than a sport, it’s now a business. And

genuine football fans are left skint on match days”

“I don’t really have much knowledge on football,

my husband does, so he would be the only reason

it’d be on my T.V.”

CONCLUSION

In conclusion I have found out that my target

audience is working class males from 16-50

interested in football/business, this has been found

out by the questionnaire/focus group that I carried

out and the results that were collated by these

statistics.

PROPOSAL

As a result of my findings I will change a few

elements of the topic, for example I will cover

various teams nation/worldwide, which will make the

programme more appealing, and also I will refer

back to statistics/football in the 60’s/70’s/80’s which

will also make the programme more appealing.