Tartu 10 December 2002 Heli Lehtimäki European Commission eContent European Digital Content on the Global Networks

Tartu 10 December 2002

Heli LehtimäkiEuropean Commission

eContentEuropean Digital Contenton the Global Networks


• ContextContext

• Scope of eContent programmeScope of eContent programme

• ExamplesExamples

• ImplementationImplementation

• TipsTips

AgendaAgenda


The ability to deliver rich content over the networks is increasing...

...and more people are connecting to the internet through mobile devices


Europe hasEurope hasRich content baseRich content base

Long publishing Long publishing traditiontradition

Assets in Assets in linguisticlinguistic

and cultural and cultural customisationcustomisation

World World ranking playersranking players

......but it but it isis

Lagging in Lagging in e-publishinge-publishing


EU Actions for digital contentEU Actions for digital content

Regulatory framework:Copyrights in the Information SocietyAccess and exploitation of public sector information

Research: IST Programme, FP 6

Audio-visual and Culture: Media Plus programme Framework programme for Culture

eContent: Digital content and language diversity on the global networks


• improving access for all to high-quality digital improving access for all to high-quality digital content on the global networks content on the global networks

• in a multiplicity of languages in a multiplicity of languages

• supports the increased availability, use and supports the increased availability, use and distribution of European digital contentdistribution of European digital content

The objectives of the eContent programmeThe objectives of the eContent programme

Market orientated programme


????

????

????

?? ??

??

??

??

??

??

How will the eContent programme

reach these ambitions?


Improving access to and expanding the use of public sector information

Enhancing content production in a multilingual and multicultural environment

Increasing dynamism of the digital content market

Action Line 1Action Line 1 Action Line 2Action Line 2 Action Line 3Action Line 3

100 million Euro100 million Euro

Call 3Call 1 Call 2 Call 424-26 million

2001 2002 2003 2004 2005

40%-45% 40%-45% 10%-15%


Call 1 Call 2

19, 5 million 24 million

Definition phase

Demonstration projects

Accompanying measures

Grants

370 proposals submitted

2000 Companies involved

50 projects have received funding


Call 3

Action line 1 Improving access to and expanding use of

public sector information

Call 4


What is public sector information?

– Legal/administrative data.Legal/administrative data.

– Financial/economical data, Financial/economical data,

– Culture, archives, entertainment, information Culture, archives, entertainment, information materialmaterial

– Geographical data including land and property Geographical data including land and property information, traffic information, environmental information, traffic information, environmental datadata

– Services at local level such at education, health etc. Services at local level such at education, health etc.

– Science and technical informationScience and technical information

– And more……………………………..And more……………………………..

Action line 1 Public sector information


Important for citizens:

• Bringing citizens closer to administrations

• Important in the democratic process

Important for business:

• Essential to make business strategies• Crucial for taking advantage of the internal market rights

And in particular for the content industries:

• Source for new information products (aggregation)




(1.1) Cross-border information services based on Public sector information.

What are we looking for?

- The cross-border nature of the information service- The added-value nature of the information service - The business case, - Re-use aspect

Public-private partnerships



(1.2) Establishment of European digital data collections based on public sector information


– Coverage of a considerable part of Europe

- Scalability

– Impact of the action on the digital content market;

– Involvement of Candidate Countries where appropriate

Public sector with policy to reuse PSI


Action Line 2

Producing Content in a multilingual and multicultural environment

Call 3

Call 4


Objective

To ease access to and ensure a wider availability of high quality networked content across markets and communities, by encouraging co-operation between the European content and language industries.

Action line 2 Multilingual and multicultural environment


localisation of applications and services addressing multimedia content accessible through various platforms and devices



(2.1) Partnerships between content and language industries:



• Networking of existing regional and national resources and their access and use by content actors

• Development of new multilingual resources for less widely spoken languages

• Covering an adequate number of languages



(2.2) Projects strengthening the linguistic infrastructure in Europe:


Action Line 3

Increasing dynamism of the digital content market

Call 3

Call 4


Action line 3 Increasing dynamism of the digital content market

ObjectiveTo support the European content market by horizontal actions that increase the effectiveness of the main action lines of the programme.

(3.1) Exchange of good practices

(3.2) Strategic outlook of the content market

(3.3) Management of rights for digital content

- Accompanying measures

- Call for tenders


Action Line 1.2Action Line 1.2Creation of a European data collectionCreation of a European data collection

Market/UsersHealth care institutions, biological, chemical and pharmaceutical laboratories and

industries.

ObjectiveCreation of a scientific and medical data collection (dangerous agents, risk factors, assessed effects), technical information (safety protective measures, equipment and devices), regulatory and legal information


PartnersPartners

http://worksafe.softeco.it/

I

Public Health Institutions

F

S

FI

Private Sector

I

E


Science-I Science-I

Action Line 1Action Line 1Definition phase projectDefinition phase project

The ideaEducational tools based on geographical information held by the public sector.

ObjectiveMarket analysis, partnership creation and development of a business plan.

Market/UsersSchools which will buy the tools for their pupils and or students accessing the service from the web


Cross Lingual 2Cross Lingual 2Objective

Provide news, policy positions, discussion forums and contacts on selected EU affairs topics. Content adaptation by other policy portals: decentralised method for seven other languages.

Action Line 2.1Action Line 2.1Partnerships for multilingual and multicultural contentPartnerships for multilingual and multicultural content

Market/Users

Industry and civil society organisations which take part in EU policy making.


Cross Lingual 2 PartnersCross Lingual 2 Partners

Content Providers and PublishersContent Providers and Publishers Language Translation and LocalisationLanguage Translation and Localisation

International Federation of Journalists

Nouvelles communautaires,

Positions et Acteurs Européens

Software PlatformSoftware Platform


Objective

Content creation, localisation and commercialisation of multilingual on-line content for children

Action Line 2.1Action Line 2.1Partnerships for multilingual and multicultural contentPartnerships for multilingual and multicultural content

http://www.oscar-econtent.org/

Market/Users

Parents that want to teach to their children notions of the local nature


Call 3

Call 4

Tentative roadmap 2002-2003

• Workprogramme 2003-2004 adoption Dec-02– Defines priorities and means of implementation for the last two years of

the programme

• Fixed deadline Call III to be published around

January 2003 (ca. 3 months)

• Continuous submission scheme valid until May 2004

• Budget 2003 around 29 M €


1) Who can participate?2) Types of projects3) Rightsizing4) What distinguishes a good proposal5) What not to do6) Remember

Call 3

Practical


Who can participate?• Countries

– 15 EU Member states.– EFTA Countries: Liechtenstein, Norway, Iceland.– Candidate countries:

• Latvia, Estonia, Poland, Hungary (as of today)• Romania (Commission agreed on 1 August 2002)• Malta, Turkey, Slovenia (Expected agreement by Commission Dec 2002)• Lithuania, Czech Republic (EC procedure in process)

– Other countries and international organisations can participate without funding.

• Organisations– Public, Private, Non-Profit

Call 3

Year 2003


Demonstration ProjectsFixed deadline calls

• Consortiums consisting of

– At least 2 partners from at least 2 countries

– A lead partner reporting to the EC

• Normal size 5 - 8 partners

• EC Contributes 50% - Up to € 2.5 million

• Projects normally run 24 months (up to 30)

• The final result belongs to the consortium

Call 3

Year 2003

Showcase the use of information


Feasibility Projects Continuous submission

• Consortiums consisting of– At least 2 partners from at least 2 countries

– A lead partner reporting to the EC

• Normal size 2 - 4 partners

• EC Contributes 50% - Up to € 200,000

• Projects normally run 9 months (up to 12)

• Not leading to a demonstration project

Call 3

Year 2003

Designed to support the participation of Candidate Countries


Rightsizing• Consortium

– 4 to 6 partners from 3 to 4 countries

– Role of the co-ordinator

• Indicative community funding– Demonstration project 2,5 million Euro

– Feasibility projects 200.000 Euro

– Accompanying measure 1 million Euro

Call 3


Cost shared projects

Accompanying measures

Type of action

Demonstration project

Feasibility projects

Best practice, guides and standards, SME measures, Consensus

Programme levelawareness and dissemination

Type of call

Fixed deadline

Continuous submission

Fixed deadline

Typical duration

Up to 30 months(typically 18-24)

Up to 12 months

Up to 24 months(typically 18-24)

Up to 24 months

Numberof partners

3-8

2-4

1-4

1-2

Typical EUcontribution

Up to 2.5 M €50% funding

Up to 200 000 €50% funding

Up to 1 M €up to 100% fund

Up to 1 M €up to 100% fund

Call 3

Call 4

Project types and typical project characteristics


Features of a good proposal (1)• A clear consortium description

– Who is doing what and who they are

– Balance

• A clear description of the targets of the proposed actions

• A clear understanding of the results

– Intermediate and final results

– Assessing and validation of result

– Detailed exploitation and dissemination plan

Call 3


Features of a good proposal (2)• Clear objectives • Clear motivation• Detailed workplan broken down into

workpackages• A business plan

Call 3


Features of a not so good proposal

• Unbalanced consortium

• Lack of innovation

• Objectives are to general, baseline is missing

• Bad practice: “Resubmission” or failed research(IST) proposals or submitting same proposals under other Als

• Weak management plan

• No breakdown into phases and milestones

• Missing link between objectives and workplan

• unclear responsibilities

• Insufficient risk analysis and fallback strategy

• Vague exploitation and dissemination plans

Call 3


What eContent is What eContent is notnot::• No technology research & development• No eGovernment• No pure translation

eContent keywords:eContent keywords:• Business dimension – close to market

• Partnerships– Public-private

– Content – language industries

• Readily available technology


Call 3

— Study the documentation and the evaluation criteria thoroughly

— Know the context of the eContent programme

— Follow the guidelines and use the forms provided

— Focus on your idea and find the Action Line it fits best - not vice versa

— Consult the eContent info desk in case of doubt,

— use of the pre-proposal facility

Remember to


Contact points & infoContact points & info

http://www.cordis.lu/econtent

Help deskHelp desk

[email protected]

Pre-proposalsPre-proposals

[email protected]

Documents

Tartu 10 December 2002 Heli Lehtimäki European Commission eContent European Digital Content on the Global Networks