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Tapping into EQ. EQ… I s about your customers Helps you understand who they are Helps you understand what appeals to them Helps you understand how to speak with them. Free Spirit. Authentic Experiencer. Cultural Explorer. Who are your customers? T op selling points - PowerPoint PPT Presentation
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Tapping into EQ
EQ…• Is about your customers• Helps you understand who they are• Helps you understand what appeals to them• Helps you understand how to speak with
them
Free SpiritAuthentic
Experiencer
Cultural Explorer
Who are your customers?
• Top selling points• Describe your customers• Review EQ profiles• Match your product to EQ types
Fine-tune Your Product
• What are their values?• What’s most appealing to your customers?• What’s least appealing?
Fine-tune Your Product
• Brainstorm ideas to update your product• Prioritize your ideas
Use Your Words
THRILLINGEXCITING
SOCIALIZING
DISCOVERINGACCOMPLISHING
LEARNINGCONNECTINGIMMERSING
A Picture is Worth a Thousand Words
The EQ Toolkit
• Determine Your Best Customers Using EQ• Fine-tune Your Product Using EQ• Package Experiences Using EQ• Describe Your Experience Using EQ• Assess & Choose Imagery Using EQ• Promote & Sell Using EQ
The EQ Toolkit
http://en-corporate.canada.travel/resources-industry/tools/?sc_url=corpdomain44#eqtoolkit
Tips
• Explore the EQ Toolkit• Work with your friendly DMO• Add the EQ quiz to your website• Have fun with it!
Tourism Victoria & EQ
March 26, 2014
Our EQ Focus
• Free Spirit
• Cultural Explorer
How Tourism Victoria Uses EQ
Corporate
• Website: CTC quiz; imagery; itineraries targeted to traveller type
• Publications
Marketing Materials
• Campaign imagery
• Campaign targeting
Member Resources
• eNewsletter tips
Other
• New image bank
• Social media
How Tourism Victoria Uses EQ
Victoria Calling 2014
Online Experience
Gamification• Leveraging CTC EQ data to design a trivia game
– Allowing us to gather data as the consumer has meaningful engagement with our brand
Online Experience
Online Experience
Online Experience
EQ and Members
• Add EQ to your website• Know more about who is visiting your site• Target visitors: package with other businesses to
create experiences that appeal specifically to your visitors
• Results reporting from TAVI
