Three Main Tourism Sectors to Strengthen Tanjung Lesung SEZ

Sectors in Tourism Industry

Tourism

Accommodation

Adventure Tourism and Recreation

Attractions

Events and Conferences

Food and Beverage

Tourism Services

Transportation

Travel Trade

• Hotel• Bed and Breakfasts and Farm/Ranch Vacation Sites• Cabins, Cottages and Houseboats• Campgrounds• Hostels

• Outdoor Adventure and Ecotourism• Ski Resorts• Golf and Tennis Facilities• Parks• Marine Facilities

• Historic sites• Heritage homes• Museums• Halls of fame• Art galleries• Botanical garden• Aquariums• Zoos

• Special Event• Meeting, Incentive, Convention,

and Exhibition (MICE)

• Restaurant• Lodging Properties• Retail Store• Vending

• Catering• Snack Bar• Cruise Ship• Bar/Taverns

•Government•Industry Associations•Marketing Services•Research•Retail

•Rail Transport•Ground Transport•Water Transport

•Retail Travel Agencies •Wholesale Tour Operator

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Strengthen Tanjung Lesung's Attraction Through Developing Three Main Tourism Sectors

MICE (Meeting, Incentive, Convention, and Exhibition)

MICE is used to refer to a particular type of tourism in which large groups planned usually well in advance are brought together for some particular purpose. Most components of MICE are well understood, perhaps with the exception of Incentives. Incentive tourism is usually undertaken as a type of employee reward by an company or institution for targets met or exceeded, or a job well done. Unlike the other types of MICE tourism, Incentive tourism is usually conducted purely for entertainment, rather than professional or educational purposes.

Education Facilities

Competing other tourism destination through providing in qualify human resources. Education facilities couldbe a good strategy in order to create distinction of Tanjung Lesung SEZ such build aviation training and education center, hospitality and tourism educational school

Theme ParkGroup of entertainment attractions, rides, and other events in a location for the enjoyment of large numbers of people. It is s a place with attractions made up of rides, such as roller coasters and water rides. They usually contain a selection of different types of rides, along with shops, restaurants and other entertainment outlets. Theme parks can be enjoyed by adults, teenagers and children.

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1. MICE

What is M.I.C.E (Meeting, Incentive, Convention, Exhibition)?

M = Meetings, an event where the primary activity of the attendees is to attend educational sessions,

participate in meetings/discussions, socialize, or attend other organized events. There is no exhibit

component to this event.

I = Incentives, a travel reward given by companies to employees to stimulate productivity. An incentive

also known as an incentive trip.

C = Conventions, Convention is an assembly of persons met for a common purpose. Conventions are

often held annually, calling for more intensive planning organizes not only the business of the

convention, but also an extensive social program.

E = Exhibitions, an event at which products and services are displayed. The primary activity of

attendees is visiting exhibits on the show floor. These events focus primarily on business-to-business

(B2B) relationships. Moreover exhibition can mean to display of products or promotional material for the

purposes of public relations,sales and/or marketing.

The process of providing a MICE event

The interrelationship between each

supplier and the delegates is extremely

important to the success of the MICE

event

Top Hotel for Meeting

No. Hotels

1 THAILAND, Centara Grand & Bangkok Convention Center at CentralWorld

2 UEA, Abu Dhabi, Emirates Palace Abu Dhabi

3 USA, Aspen, Aspen Meadows Resort

4 USA, Los Angeles, The Ritz-Carlton, Los Angeles

5 UNITED KINGDOM, Hertfordshire, The Grove

6 TURKEY, Ankara, Sheraton Ankara Hotel & Convention Center

7 USA, New York, The New York Palace

8 CHINA, Hong Kong, Four Seasons Hotel Hong Kong

9 USA, San Francisco, The Fairmont San Francisco

10 UNITED KINGDOM, Scotland, The Gleneagles Hotel

Source: http://www.gayot.com/hotels/bestof/10best_conferencehotels.html

Meet the Investorin THINC

Explore the latest trends,

identify new opportunities,

exchange ideas, share best

practices and foster new

partnerships at the Tourism,

Hotel Investment &

Networking Conference

Indonesia (THINC Indonesia) -

where all industry stakeholders

come together for two exciting

days of networking

opportunities and a captivating

line-up of seminars and panels by industry experts.

MICE: What’s Suit for Tanjung Lesung?

Held facilities and event for fulfill the companies’ need around for sort of events like outbond or outing activities (capacity building, upgrading, leadership training camp, ect.). They also could be an incentive program for employee.

Flying fox Team Work Fun Game Paint Ball

Potential Market for Company Outing Event

Kawasan Industri (Industrial Zone) Cikarang and Cilegon – Tanjung Lesung 116 km (approx. 1 hour 50 mn.)Approximately there are 182 companies (company list)

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2. Education Facilities

Education Facilities Focus

Tourism and Hospitality Education Center for Aviation Education/Training

Building and Preparing Competence Human Resources for Toursim Business

Tourism and Hospitality Education

Join Program with Existing Institutuition

Engage with local people

Aviation

Use airstrip for center of

activities

Trying aviation

activities for Tourism

Attaraction

High Demand for PilotThe aviation industry is forecast to need more than 500,000 new pilots

over the next 20 years to meet demand for international travel

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3. Theme Park

Top Theme Park Operator/Company

Rank Amusement park corporations Country 2008[1] 2009[2] 2010[3] 2011[4] 2012[5] 2013[6]

1 Walt Disney Parks and Resorts United States 118,000,000 119,100,000 120,600,000 121,400,000 126,479,000 132,549,000

2 Merlin Entertainments Group United Kingdom 35,200,000 38,500,002 41,000,000 46,400,000 54,000,000 59,800,000

3 Universal Studios Recreation Group United States 25,700,000 23,700,000 26,300,000 30,800,000 34,515,000 36,360,000

4 OCT Parks China

People's Republic of China

13,400,000 15,800,000 19,300,000 21,730,000 23,359,000 26,180,000

5 Six Flags Inc. United States 25,300,000 23,800,000 24,300,000 24,300,000 25,750,000 26,100,000

6 Parques Reunidos Spain 24,900,000 24,800,000 25,800,000 26,220,000 27,130,000 26,017,000

7 Cedar Fair Entertainment Company United States 22,700,000 21,100,000 22,800,000 23,400,000 23,600,000 23,519,000

8 SeaWorld Parks & Entertainment United States 23,000,000 23,500,000 22,400,000 23,600,000 24,310,000 23,400,000

9 Fantawild Group

People's Republic of China

N/A N/A N/A N/A 9,193,000 13,188,000

10 Haichang Group People's Republic of China

N/A N/A N/A 7,550,000 9,400,000 10,096,000

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4. Combining Focus

Combining Focus for an Uniqueness:

MICE

Education FacilitiesThempark

Figure out how the combination among three main activies could stamp an uniqueness of Tanjung Lesung Special Economic Zone in Tourism Business

Keywords: aviation, outing activities, resort, beach, ect.

Example