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Taking Your Training
to Tahiti (or Tel Aviv)
Mid-NJ ASTDChapter Meeting9 February 2012
Frank FelsburgMagnum Group
Different Cultures
Group Exercise
1. Introduce yourself
2. Exchange business cards (if you have one)
3. Come up with a story of when you were in another country and something you or they (a native of that country) said – or did – that was misinterpreted or misunderstood).
Translation
LocalizationDifferent Cultures
Translation
1996 2009
Rest of the World
U.S.
US Internet Population vs. the Rest of the World
عربيةأبجدية (Arabic)汉字(Chinese)横浜(Japanese)Здравствуйте!(Cyrillic)
Non-Roman Characters
Machine Translation• Steve Jobs is the Chairman of the Board of Apple, which he co-founded in
1976. Apple is leading the consumer technology world with its revolutionary iPhone and App Store, its family of iPod media players and iTunes media store, and its Mac computers and iLife and iWork application suites. Apple recently introduced iPad 2 which is defining the future of mobile media and computing devices.
• Steve Jobs jest Prezes Zarządu firmy Apple, który założył w 1976 roku. Apple jest światowym liderem technologii konsumenckich oferując rewolucyjny telefon iPhone i sklepie App Store, jego rodziny odtwarzaczy multimedialnych iPod i iTunes nośniki należy przechowywać, i komputerów Mac, pakietowi iLife oraz iWork zestawów aplikacji. Firmy Apple niedawno wprowadziła 2 iPad, które definiuje przyszłość mobilnych mediów i urządzeń komputerowych.
• Steve Jobs is the CEO of Apple, which he founded in 1976. Apple is a consumer technology leading the world with its revolutionary iPhone and App Store, his family, media players, iPod and iTunes media, store, and Macs, iLife and iWork application suites. Apple recently introduced two iPad, which defines the future of media and mobile computing devices.
Chinese
Traditional 漢字 • This written form of Chinese
is used in:
• Hong Kong• Taiwan• U.S.• Canada• Macau
Simplified 汉字• This written form of Chinese
is used in:
• People’s Republic of China• Singapore• Malaysia• Canada • U.S.
Units of Measure
Units of Currency
Periods & Commas
Dates (e.g., 6/10/12)
Colors
Challenges
Expansion
• Expansion occurs in many languages, particularly FIGS, but also Russian, Ukranian and South Vietnamese.
• Can you think of any ways expansion could be a challenge in designing an eLearning program?
What to Look for in a
Language Service
Provider
People
Select Criteria for Translators
1. A Native Speaker in the Language they’re translating into
2. A Subject Matter Expert (SME)3. Familiar with the cultural norms4. Able to write effectively
Proven Process
1. Initial Draft
2. First Polish
3. Second Polish
4. To readers
5. Post readers
6. Draft to editor
7. Final Draft
Translation Process
1. File Preparation2. Selection of
Resources3. Translation4. Editing 5. Proofreading6. Client Review7. QA
Product
Linguistically Accurate
Culturally Sensitive
Grammatically correct
“Translation is not a matter of words: it is a matter of making intelligible an entire culture.“ – Anthony Burgess
Localization
Group Exercise1. Introduce yourself to a different partner
2. Exchange business cards (if you have one)
3. Come up with an instance (or two) of when a translation alone may not do justice to the original content.
NYC Campaign against obesity
Concept:
Sugary sodas are bad for you.
Magnum’s solution
Localize image to maintain concept consistent for Spanish-speaking audience
Top Ten Tips1. Think international at the onset2. Define your target audience3. Choose the right language4. Localize – language is only the
beginning5. Prepare documents for translation6. Create glossaries7. Style is important8. Work with in-country reviewers9. Let us proofread your final product10.Work closely with your localization
partner
Abbreviations
Translation – (AKA) XlnLocalization – (AKA) L10N
Globalization – (AKA) G11NInternationalization – (AKA) I18N
Questions?