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8/9/2019 Taking ROO to Europe - Liberate Media Case Study
1/4web: www.liberatemedia.com email: [email protected]
Taking ROO to Europe
Overview
ROO, now known as KIT digital, . F
2001 2003, ROO j US A 2006,
80 Fx N, R, A
P, ABC N 20 C Fx .
B UK 2006,
E ROO
N, B V. A - PR
q ROO -
x E.
L M ROO D 2006
PR j VNU
B P. D j,
j MGN D ( ...) N C ROO G.L M j - ROO US PR
K, x .
I , ROO L M -
. F J 2007, L M ROO
E .
The Campaign
ROO PR j UK : q
j US, q
.
A q -
, , ROO .
B L M
N & S (P D Ex, D S OK!), MTV GMTV . T
j q ROO ,
x .
D ROO
. T , L M ROO
-
. K j j ROO T S, T M GMTV,
. A UK
. T j
ROO x j, .
mailto:hello%40liberatemedia.com?subject=http://www.kit-digital.com/http://www.kit-digital.com/mailto:hello%40liberatemedia.com?subject=8/9/2019 Taking ROO to Europe - Liberate Media Case Study
2/4web: www.liberatemedia.com email: [email protected]
E UK ROO,
. A , L M j ROO,
.
B q ROO ,
N B.
B 2007, PR -
ROO, U M,
. D UK , ROO
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, x . T ROO
UK -
PR ,
ROO VP E, T M,
. T j
ROO
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,
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, PR . H
S M E C21 F M,
. A
PR ROO,
NMA T 100 I A G 2007.
B 2007, ROO x , PR
. S, L M ROO 2008 , - KIT .
http://www.liberatemedia.com/mailto:hello%40liberatemedia.com?subject=mailto:hello%40liberatemedia.com?subject=http://www.liberatemedia.com/8/9/2019 Taking ROO to Europe - Liberate Media Case Study
3/4web: www.liberatemedia.com email: [email protected]
Key Results
S ROO UK E
A ROO E x PR .. U M
P T M -ing
Sz B N x-
C E ,
E ROO ,
C- ROO E , ROO US PR
Campaign highlights
Broad range of media coverage, consistently appearing in:
N FT, M G, T O, BBC N O
T C21 M, NMA, R, M W, M W
O J.., B R, N
O 50 x .
Thought leadership areas:
T
B
I UGC
IPTV
Keynote speaker opportunies secured for Tony Marn, senior VP of ROO Europe, at:
* S M E
* C21 F M
* B C M A (BCMA)
* MIP TV
* B C 360
* V S S
* A O P (AOP) U O V , T S O.
mailto:hello%40liberatemedia.com?subject=mailto:hello%40liberatemedia.com?subject=8/9/2019 Taking ROO to Europe - Liberate Media Case Study
4/4web: www.liberatemedia.com email: [email protected]
Why Liberate Media?
In a crowded and confusing market I have always felt that
well thought out PR campaigns deliver far more bang for
the buck. This is especially true when its with creative part-
ner companies such as Liberate Media. Traditional marketing
and ad spend can never focus on your target audience in the
same way that opinion pieces and editorial can. I wouldnthesitate to recommend them to anyone. Liberates under-
standing of the market place as well as the technical issues
is second to none.
Tony Marn, senior VP Europe, ROO
Liberate Medias relevant experience
Digital markeng experience:
Search markeng - Greenlight, Spannerworks, iCrossing, mSearch (WPPs search arm)
Online adversing - AdLINK, AdJug, Associated Northclie Digital (AND part of the Daily Mail Group Trust)
Creave digital markeng - Collecve, de-construct, Kerb
User experience/analycs - Foviance
http://www.liberatemedia.com/mailto:hello%40liberatemedia.com?subject=mailto:hello%40liberatemedia.com?subject=http://www.liberatemedia.com/