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AutoWeek/Automotive News Specialty Vehicle Forum Las Vegas November 1, 2004 Rich Rae Director, Mopar. Taking Mopar to the Next Level…. Evolution of Accessories. One part at a time. Chrome Grille Insert. Power Running Boards. Chrome Wheels. Stainless Steel Tubular Side Steps. - PowerPoint PPT Presentation
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AutoWeek/Automotive NewsAutoWeek/Automotive NewsSpecialty Vehicle ForumSpecialty Vehicle Forum
Las VegasLas VegasNovember 1, 2004November 1, 2004
Rich RaeRich RaeDirector, MoparDirector, Mopar
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Taking Mopar to the Next Level…Taking Mopar to the Next Level…
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Evolution of AccessoriesEvolution of Accessories
One part at a time . . .
Power Running Boards
Chrome Grille Insert
Stainless Steel Tubular Side StepsChrome Wheels
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Evolution of AccessoriesEvolution of Accessories
Packages …
Appearance PackageChrome Accent Package
Work Truck Package
MSRP$1,849
MSRP$1,465 MSRP
$2,335
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Upfitting Upfitting
The Evolution Continues…The Evolution Continues…
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Why Upfitting?Why Upfitting?
Appearance EnhancementAppearance Enhancement
Mass CustomizationMass Customization
Adding Value/ContentAdding Value/Content
Process OptimizationProcess Optimization
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2003 Dodge Ram2003 Dodge RamThunder Road and Hemi ExpressThunder Road and Hemi Express
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2003 Dodge Ram2003 Dodge RamThunder Road and Hemi ExpressThunder Road and Hemi Express
Thunder Road/HEMI Express Thunder Road/HEMI Express Plant: Warren TruckPlant: Warren Truck Upfitter: DecomaUpfitter: Decoma
Roseville, MIRoseville, MI Contents and Suppliers:Contents and Suppliers:
• Tonneau CoverTonneau Cover PendaPenda
• Molded Running BoardsMolded Running Boards Algonquin AutomotiveAlgonquin Automotive
• Accent KitAccent Kit Algonquin AutomotiveAlgonquin Automotive
• Fuel Filler DoorFuel Filler Door AMPAMP
• Chrome Exhaust TipChrome Exhaust Tip Borla Borla
Production Run: March-June ‘03Production Run: March-June ‘03 Production Volume: 4,000 unitsProduction Volume: 4,000 units Sales Region: Southeast & WestSales Region: Southeast & West
MSRP: $3,025MSRP: $3,025
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2003 Jeep Wrangler 2003 Jeep Wrangler Tomb RaiderTomb Raider
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2003 Jeep Wrangler 2003 Jeep Wrangler Tomb RaiderTomb Raider
Upfitter: MSX InternationalUpfitter: MSX International Auburn Hills, MIAuburn Hills, MI Contents and Suppliers: Contents and Suppliers:
• Bumper fasciaBumper fascia J-MarkJ-Mark
• Light barLight bar Ground EffectsGround Effects
• Off-road lightsOff-road lights HellaHella
• Rock rails & Tail Lamp Rock rails & Tail Lamp GuardsGuards
Ground EffectsGround Effects• Fender FlairsFender Flairs
BushwackerBushwacker• Fog Light CoversFog Light Covers
Meridian AutomotiveMeridian Automotive
Production Volume: 1,000 unitsProduction Volume: 1,000 unitsProduction Run: July, 2003Production Run: July, 2003Sales Region: Sold nationwideSales Region: Sold nationwide
MSRP $2,995MSRP $2,995
Tomb Raider Tomb Raider Plant: Toledo, OhioPlant: Toledo, Ohio
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2004 Dodge Dakota 2004 Dodge Dakota Chrome Accent PackageChrome Accent Package
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2004 Dodge Dakota 2004 Dodge Dakota Chrome Accent PackageChrome Accent Package
Dakota Chrome PackagesDakota Chrome PackagesPlant: Warren TruckPlant: Warren TruckUpfitter: DCC SHVTCUpfitter: DCC SHVTC
Sterling Heights, MISterling Heights, MI Contents and Suppliers:Contents and Suppliers:
• Tubular side stepsTubular side steps Ground Effects Ground Effects
• Fuel filler doorFuel filler door AMP AMP
• Exhaust tipExhaust tip• AMG Industries AMG Industries
• Splash GuardsSplash Guards• Power Flow Power Flow
Production Volume: 2,400 unitsProduction Volume: 2,400 unitsSales Region: Sold nationwide Sales Region: Sold nationwide Production Run: Jan. thru May, Production Run: Jan. thru May,
20042004
MSRP $1,495MSRP $1,495
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2004/2005 Dodge Ram 2004/2005 Dodge Ram Hemi Sport/RumbleBeeHemi Sport/RumbleBee
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Hemi Sport/RumbleBeeHemi Sport/RumbleBeePlant: St. LouisPlant: St. LouisUpfitter: Roush ManufacturingUpfitter: Roush Manufacturing
Fenton, MOFenton, MO Contents and Suppliers:Contents and Suppliers:
• Hood scoopHood scoop Quality MetalcraftQuality Metalcraft
• Body kit/claddingBody kit/cladding Algonquin AutomotiveAlgonquin Automotive
• Tail Lamp GuardsTail Lamp Guards Ground Effects Ground Effects
• Brushed aluminum fuel doorBrushed aluminum fuel door AMPAMP
• Chrome Exhaust TipChrome Exhaust Tip BorlaBorla
• Unique logo appliquéUnique logo appliqué Kay Automotive GraphicsKay Automotive Graphics
Production Volume: 24,000 unitsProduction Volume: 24,000 unitsProduction Run: Jan. thru Nov. 2004Production Run: Jan. thru Nov. 2004Sales Region: Sold nationwideSales Region: Sold nationwide
MSRP $2,600MSRP $2,600
2004/2005 Dodge Ram 2004/2005 Dodge Ram Hemi Sport/RumbleBeeHemi Sport/RumbleBee
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Upfitting LineupUpfitting Lineup
Thunder Road/Hemi ExpressTomb Raider
Dakota Chrome Accent Package Rumble Bee
Hemi Sport
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What Upfitting is NOT….for What Upfitting is NOT….for Mopar Today…..Mopar Today…..
NOT StructuralNOT Structural
NOT Engine Performance NOT Engine Performance
NOT Oversized Wheels and NOT Oversized Wheels and
TiresTires
NOT Unique Paint Schemes NOT Unique Paint Schemes
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Why do we Upfit?Why do we Upfit?
PROFIT ENHANCE THE BRAND
LIFECYCLE MANAGEMENT
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What We’ve Learned…..What We’ve Learned….. Facility within 30 milesFacility within 30 miles
Secured storage for 300 – 400 vehiclesSecured storage for 300 – 400 vehicles
Docks and necessary equipment Docks and necessary equipment
Quality inspections Quality inspections
eCommerce/EDIeCommerce/EDI
Inventory Management Inventory Management
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What’s Next…. What’s Next….
2020
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Premiering at SEMA…. Premiering at SEMA…. The RAM DAYTONA The RAM DAYTONA (Prototype)(Prototype)
w h a t i s a s p e e d s h o p
a r e t a i l “s t o r e w i t h i n a s t o r e”
a s h o w c a s e f o r
a c c e s s o r i e s
p e r f o r m a n c e
m e r c h a n d i s e
a h a n g o u t f o r c a r n u t s
• a n n o u n c e d f e b r u a r y 2 0 0 3
• p i l o t J u n e 2 0 0 3
• p r o g r a m l a u n c h e d o c t o b e r 2 0 0 3
n o w 2 0 l o c a t i o n s n o w o p e r a t i n g
2 2 d e a l e r b u s i n e s s p r o p o s i t i o n s p e n d i n g
o v e r 5 0 d e a l e r s o n l i s t
w h y m o p a r c a n p u l l i t o f f
MUSCLE
STREET
20% of SRT4 OWNERS PURCHASED STAGE 1 and
Mopar Blow Off Valve
Available March 1
Available SEMA 04
Sport Compact Car Magazine
“TOP 20 PRODUCTS FOR 2004”
I will surely trade by black RSX Type S for the new SRT4
Note the Mopar Turbo Upgrade Web Banner
One of the main reasons I traded, Mopar Factory Support
SPEED
MUSCLE STREET SPEED
t h e t h r e e f a c e s o f m o p a r e n t h u s i a s t ‘ s
3535
Thank youThank you