Take it Home: Teach Your Customers to be Fearless with Global Flavors

Presented by:Chef Garrett Berdan, RDN, LD

March 21, 2016

Global Flavors Shape 2016 Trends

The Sriracha Effect

Heat+Tang~

TropicalAsian

“OldWorld”FlavorAdventures

CubanCultureTastesforNewExperiences

Bring It Home

What do Consumers Want?

– New and Exciting– Fresh, interesting flavors– Global Cuisines– New Ingredients

“Scratch The Home Cooking: America’s Consumers are Cooking Less Yet Seeking Fresh, Healthier Options” 4.28.15. Forbes Online. http://www.forbes.com/sites/thehartmangroup/2015/04/28/scratch-the-home-cooking-americas-consumers-are-cooking-less-yet-seeking-fresh-healthier-options/#150668503828

Global Flavor Profiles Make the Meal

Veracruz:Citrus,vinegar,capers,olives,garlic,freshchiles,driedchiles,tomatoes,onion,hoiacanta,peanuts,oliveoil

Oaxaca:Driedchiles,freshchiles,onion,garlic,chocolate,cinnamon,avocadoleaf,almonds,pinenuts,peanuts

Michoacán:Tomatillos,tomatoes,driedchiles,cilantro,oregano,corn

Lemon,parsley,oregano,dill,mint,cinnamon,oliveoil,olives

SouthernItalyOliveoil,tomato,garlic,oregano,chiliflakes

Oliveoil,lemon,preservedlemon,chili (freshanddried),garlic,cumin,coriander,cardamom,cinnamon,cloves,caraway,pepper,turmeric,saffron,paprika,mint,cilantro,parsley

MEXICO GREECE ITALY MOROCCO

Global Flavor Profiles Make the Meal

Soysauce,mirin,ginger,wasabi,sesameoil,sesameseeds,ricevinegar,greenonion,miso,yuzu kosho,ponzu

Soysauce,ginger,garlic,greenonions,sesameoil

Fishsauce,shrimppaste,ginger,galangal,cilantro,chili (freshanddried),kaffirlime,shallot,garlic,coconut,tamarind

Fishsauce,lime,chili(freshanddried),cilantro,mint,basil,staranise,shallot,garlic

JAPAN CHINA THAILAND VIETNAM

Basic Tastes as Key Flavor Agents

HerbsGreensRadicchioEndive

SaltSoysauceFishsauceTamariCapers

Preservedlemon

SugarHoney

MaplesyrupMolassesPalmsugar

CitrusVinegars

Pomegranatemolasses

SoysauceTamariMiso

Parmigiano RegianoMushrooms

OlivesFishsauce

Tomatoes/sauce

thenimboodiaries.com

Make New Cuisines and Flavors Approachable

CookingTechnique

Freshness Texture Flavor

• Grilled• Broiled• Stir-fried• Slowbraised• Smoked• Seared

• Fresh• Bright• Color• Cool• Zingy• Juicy• Vibrant

• Crisp• Crunch• Toothsome• Tender• Tender-crisp

• Zesty• Piquant• Pungent• Bold• Deep• Complex• Tangy• Spicy• Tart

photocredit:BonAppetitMagazinewww.bonappetit.com

photocredit:http://www.tiamakastamales.com

TurkeyTamaleswithMoleNegro

Harissa andMapleRoastedCarrots

photocredit:www.serveturkey.org

photocredit:TheWallStreetJournalwww.wsj.com

ThaiTurkeySoupwithCoconutMilkandGalangal

ShrimpalaVeracuzana

photocredit:http://www.ottolenghi.co.uk

photocredit:BonAppetitMagazinewww.bonappetit.com

TurkeyZucchiniburgerswithSourCreamSumacSauce

IndonesianGado Gado Salad

photocredit:BonAppetitMagazinewww.bonappetit.com

photocredit:FoodandWinewww.foodandwine.com

TurkeyPosole

KoreanSoyandHoneyGlazedVegetables

Make New Cuisines and Flavors Accessible Year-Round

WINTER

• TurkeyTamaleswithMoleNegro

• Harissa andMapleRoastedCarrots

SPRING

• ThaiTurkeySoupwithCoconutMilkandGalangal

• ShrimpalaVeracuzana

SUMMER

• TurkeyZucchiniburgerswithSourCreamSumacSauce

• IndonesianGado Gadosalad

hystericallyeverafterblog.com

Autumn

• TurkeyPosole

• KoreanSoyandHoneyGlazedVegetables

How Turkey Stacks Up

Unexpected Benefits

Flavorful– A great canvas for bold global flavors

Convenient– A variety of cuts

Versatile– An easy-to-use ingredient in many

dishes

Communicating Global Flavors to Your Customers

Recipecards

Storenewsletters

In-Storeradio

RDNcookingdemo

Invitelocalcheftogive

demo

Visualgrocerylistinweeklyadinsert

Professionalphotography Designate

anareaofthestorefor

display

LEVERAGEALLCOMMUNICATION

CHANNELS

Make Demonstrations Stress-Free

ü Plan from A to Zü Be realistic with time, space,

equipmentü Visualize ü Practice and time yourselfü Talking pointsü Mise en place ü Provide a meal solutionü Showcase complimentary products

photocredit:bonappetit.com

photocredit:columbian.com

National Turkey Federation for RDNswww.ServeTurkey.org

• Visit this go-to resource for research, trends, FAQ, nutrition info, and recipes

• Follow ServeTurkey’s blog

• Join Today’s Turkey mailing list

• Download Supermarket RD Toolkit

Easy-to-Use Resources

QUESTIONS?