Tabletop Market ReportTabletop Market Report20062006

ICF Technical Exchange ICF Technical Exchange ConferenceConference

Weiden, GermanyWeiden, Germany

Copyright – Unity Marketing, 2006Copyright – Unity Marketing, 2006

Focus on the ConsumerFocus on the Consumer

• Purchase BehaviorPurchase Behavior

• Psychological & Emotional NeedsPsychological & Emotional Needs

• How Tabletop Products Are UsedHow Tabletop Products Are Used

• Special Study – Bridal Market For Special Study – Bridal Market For TabletopTabletop

• Continuing Study – Luxury Tabletop Continuing Study – Luxury Tabletop MarketMarket

Consumer Insights on the Consumer Insights on the Market for Casual & Formal Market for Casual & Formal

TabletopTabletop• Tabletop Size & GrowthTabletop Size & Growth

• Demographics of the Tabletop Demographics of the Tabletop MarketMarket

• Tabletop Buying BehaviorTabletop Buying Behavior

Research MethodologyResearch Methodology

• Consumer Survey – Consumer Survey – Quantitative ResearchQuantitative Research

Representative SampleRepresentative Sample

Tabletop Purchases over Tabletop Purchases over 12 Months: Feb., 12 Months: Feb., 2005 – Mar.,20062005 – Mar.,2006

2410 respondents – 54%2410 respondents – 54%

(1303) purchased (1303) purchased tabletoptabletop

• Focus Groups – Focus Groups – Qualitative ResearchQualitative Research

Bridal – Columbus, OHBridal – Columbus, OH

Casual – Atlanta, GACasual – Atlanta, GA

- Chicago, IL- Chicago, IL

Formal – Atlanta, GAFormal – Atlanta, GA

- Chicago, IL- Chicago, IL

Total Tabletop Purchase Total Tabletop Purchase IncidenceIncidence

0%

10%

20%

30%

40%

50%

60%

Any TT D/ W G/ W F/ W S/ W

Tabletop Buyer Tabletop Buyer DemographicsDemographics

• Male – 36%Male – 36%

• Female – 64%Female – 64%

• Average Age – 39.5 years oldAverage Age – 39.5 years old

• Married - 66%Married - 66%

• Ave. Household Income - $69,300Ave. Household Income - $69,300

• College Graduates – 35%College Graduates – 35%

• White – 87%White – 87%

Tabletop Market – Sales & Tabletop Market – Sales & GrowthGrowth

2000 – 2005 (Millions of $)2000 – 2005 (Millions of $)20002000 20012001 20022002 20032003 20042004 20052005

D/WD/W $258$25844

$260$26011

$266$26611

$273$27377

$289$28911

$298$29877

G/WG/W $159$15955

$163$16399

$171$17144

$181$18133

$203$20311

$211$21100

F/WF/W $121$12155

$121$12155

$124$12433

$127$12799

$127$12799

$124$12477

S/WS/W $238$23866

$245$24500

$256$25633

$253$25399

$258$25866

$271$27144

TotalTotal $778$77800

$790$79055

$818$81800

$836$83688

$878$87866

$905$90588

Tabletop vs. HousewaresTabletop vs. Housewares2000 – 2005 (Billions of $)2000 – 2005 (Billions of $)

20002000 20012001 20022002 20032003 20042004 20052005 5YR5YR

T/TT/T $7.8$7.8 $7.9$7.9 $8.2$8.2 $8.4$8.4 $8.8$8.8 $9.1$9.1 16%16%

H/WH/W $31.0$31.0 $31.0$31.0 $32.3$32.3 $33.2$33.2 $35.3$35.3 $36.9$36.9 19%19%

T/T%T/T%

H/WH/W

25.125.1%%

25.525.5%%

25.325.3%%

25.225.2%%

24.924.9%%

24.624.6%%

2005 Dinnerware Sales: Style & 2005 Dinnerware Sales: Style & Type Type

• Dinnerware StylesDinnerware Styles

Everyday 54%Everyday 54%

Casual Lifestyle 34%Casual Lifestyle 34%

Formal Style 12%Formal Style 12%

• Type of ItemType of Item

Boxed Sets 46%Boxed Sets 46%

Open Stock 35%Open Stock 35%

5pc. Place Stgs. 13%5pc. Place Stgs. 13%

Other 6%Other 6%

Total: $2.99BTotal: $2.99B

2005 Glassware Sales: Material & 2005 Glassware Sales: Material & TypeType

• Glass Sales by ItemGlass Sales by Item

Tumblers 52%Tumblers 52%

Stemware 28%Stemware 28%

Barware 20%Barware 20%

Total: $1.58BTotal: $1.58B

• CrystalCrystal Sales by Sales by ItemItem

Stemware 76%Stemware 76%

Barware 24%Barware 24%

Total: $0.52BTotal: $0.52B

2005 Flatware Sales: Material & 2005 Flatware Sales: Material & TypeType

• Stainless SteelStainless Steel

Boxed Set 49% Boxed Set 49%

5pc. Place Stg. 25%5pc. Place Stg. 25%

Serving Pieces 16%Serving Pieces 16%

Other Pieces 10%Other Pieces 10%

Total:$1.01BTotal:$1.01B

• Sterling SilverSterling Silver

5pc. Place Stg. 44%5pc. Place Stg. 44%

Boxed Set 34%Boxed Set 34%

Serving Pieces 22%Serving Pieces 22%

Total:$0.24BTotal:$0.24B

““Consumers’ growing penchant for casual lifestyles and more Consumers’ growing penchant for casual lifestyles and more casual dining experiences is casual dining experiences is negativelynegatively impactingimpacting sales of sales of all traditional formal tabletop, including formal china, crystal, all traditional formal tabletop, including formal china, crystal, and sterling flatware”and sterling flatware”

• Formal DinnerwareFormal Dinnerware• CrystalCrystal• Sterling SilverSterling Silver

• Casual DinnerwareCasual Dinnerware• GlasswareGlassware• Stainless SteelStainless Steel

• Total Tabletop*Total Tabletop**Excluding Serveware*Excluding Serveware

2001 2005 4 yr.%2001 2005 4 yr.% $1122 $ 345 - 69%$1122 $ 345 - 69% $ 623 $ 515 - 17%$ 623 $ 515 - 17% $ 286 $ 240 - 16%$ 286 $ 240 - 16% $2031 $1100 - 46%$2031 $1100 - 46%

$1488 $2641 + 77%$1488 $2641 + 77% $1016 $1579 + 55%$1016 $1579 + 55% $ 928 $1007 + 9%$ 928 $1007 + 9% $3432 $5227 +52%$3432 $5227 +52%

$5463 $6327 + 16% $5463 $6327 + 16%

Serveware and Decorative Accessories Serveware and Decorative Accessories by Materialby Material

• Glassware $693 M 26%Glassware $693 M 26%

• Ceramic $671 M 25%Ceramic $671 M 25%

• CrystalCrystal $424 M 16% $424 M 16%

• Fine China $185 M 7%Fine China $185 M 7%

• Stainless $139 M 5%Stainless $139 M 5%

• Sterling $139 M 5%Sterling $139 M 5%

• Other $465 M 17%Other $465 M 17%

TOTAL: $2714 M 56% TOTAL: $2714 M 56%

ServewareServeware

Future Growth of TabletopFuture Growth of Tabletop• 80% of Tabletop Consumers –80% of Tabletop Consumers – “ “My lifestyle is more casual, so I prefer to set My lifestyle is more casual, so I prefer to set

my table with casual, less formal tableware.”my table with casual, less formal tableware.”

• 65% of Tabletop Consumers agreed-65% of Tabletop Consumers agreed- “ “When I entertain, I prefer to set my table When I entertain, I prefer to set my table

with upscale but casual dinnerware that is with upscale but casual dinnerware that is easy to care for and that I can put in the easy to care for and that I can put in the dishwasher.”dishwasher.”

• OnlyOnly 15% of Tabletop Consumers agreed, 15% of Tabletop Consumers agreed, “Formal china fits my lifestyle today so I like “Formal china fits my lifestyle today so I like to shop for more formal tableware.”to shop for more formal tableware.”

ConclusionConclusion

• Consumers want products that can Consumers want products that can be “dressed up or dressed down” be “dressed up or dressed down”

depending on the occasiondepending on the occasion

• Tabletop companies must shift their Tabletop companies must shift their focus from a product-centered focus from a product-centered business to a consumer-centric business to a consumer-centric

business modelbusiness model

Tabletop Market is Heavily Weighted Tabletop Market is Heavily Weighted Toward Self Purchasers, Rather Than Toward Self Purchasers, Rather Than

Gift GiversGift Givers

DinnerwareDinnerware

GlasswareGlassware

FlatwareFlatware

Serveware/DecorativeServeware/Decorative

TOTALTOTAL

20052005 SelfSelf GiftGift BothBoth 36% 22% 9% 5%36% 22% 9% 5%

35% 20% 10% 5%35% 20% 10% 5%

29% 21% 6% 3%29% 21% 6% 3%

38% 20% 9% 8%38% 20% 9% 8%

54% 40% 9% 5%54% 40% 9% 5%

Tabletop Purchases

2005 Key Demographic Findings2005 Key Demographic Findings(Among Tabletop Purchasers)(Among Tabletop Purchasers)

Everyday Dinnerware 88%Everyday Dinnerware 88%

Stainless Flatware 81%Stainless Flatware 81%

Crystal StemwareCrystal Stemware 60% 60%

Casual Lifestyle Dinnerware Casual Lifestyle Dinnerware 56%56%

Formal Dinnerware 51%Formal Dinnerware 51%

A majority of tabletop buyers own one or more matching A majority of tabletop buyers own one or more matching sets of:sets of:

2005 Key Demographic 2005 Key Demographic FindingsFindings

• Although tableware ownership is high, tableware Although tableware ownership is high, tableware buyers continue making purchases throughout their buyers continue making purchases throughout their lives.lives.

• Therefore, many tableware purchases are driven Therefore, many tableware purchases are driven more by desire than by need.more by desire than by need.

• Lower income and younger consumers are less likely Lower income and younger consumers are less likely to own any formal tableware.to own any formal tableware.

• Higher income consumers ($75,000 +) were far more Higher income consumers ($75,000 +) were far more likely to own formal tableware (including crystal).likely to own formal tableware (including crystal).

• Male tabletop purchasers actively buy functional Male tabletop purchasers actively buy functional items and are less involved with decorative items items and are less involved with decorative items than women.than women.

Buyers Discuss Their Tabletop Buyers Discuss Their Tabletop CollectionsCollections

““Emphasis today is changing toward a focus on the food and Emphasis today is changing toward a focus on the food and company rather than the way the table is set”company rather than the way the table is set”

• Formal tableware is infrequently used.Formal tableware is infrequently used.

• China and crystal last longer if you use it.China and crystal last longer if you use it.

• Holiday dishes bring a festive mood.Holiday dishes bring a festive mood.

• Many complain their formal patterns have Many complain their formal patterns have been discontinued.been discontinued.

• Formal tabletop is passed down from Formal tabletop is passed down from generation to generation.generation to generation.

• Formal china not bought at marriage but Formal china not bought at marriage but 10 years later.10 years later.

Buyers Discuss Their Tabletop Buyers Discuss Their Tabletop CollectionsCollections

“New Casual” is something between formal and “New Casual” is something between formal and everyday and is emerging as the everyday and is emerging as the key growth key growth

categorycategory in the tabletop market” in the tabletop market” • Suited to informal entertaining or more formal engagements, Suited to informal entertaining or more formal engagements,

depending on how it is accessorized.depending on how it is accessorized.

• Easy to clean up after entertaining.Easy to clean up after entertaining.

• Sold in a way the consumer likes (open stock).Sold in a way the consumer likes (open stock).

• Infinitely more usable and functional than formal tableware.Infinitely more usable and functional than formal tableware.

• May be more expensive than formal tabletop but offers the right May be more expensive than formal tabletop but offers the right “price/value” relationship.“price/value” relationship.

Words That Describe Words That Describe “New Casual” vs. Formal Tabletop“New Casual” vs. Formal Tabletop

• ““New Casual”New Casual”

EverydayEveryday

Ceramic, Glass, Stainless Ceramic, Glass, Stainless

Available AnywhereAvailable Anywhere

Sold “Open Stock”Sold “Open Stock”

More DurableMore Durable

Cheaper Cheaper

More Functional, UseableMore Functional, Useable

• FormalFormal

Special OccasionsSpecial Occasions

China, Crystal, SterlingChina, Crystal, Sterling

Sold in Department Sold in Department StoresStores

Sold in SetsSold in Sets

Needs Careful HandlingNeeds Careful Handling

More ExpensiveMore Expensive

Not Used OftenNot Used Often

What Tabletop Buyers CollectWhat Tabletop Buyers Collect((43% of Tabletop Buyers Collect Tabletop Items and Older 43% of Tabletop Buyers Collect Tabletop Items and Older

Women Are The Most Avid CollectorsWomen Are The Most Avid Collectors))

• Figurines Figurines 21%21%

• Vases Vases 16%16%

• Salt & Pepper Sets Salt & Pepper Sets 13%13%

• Candlesticks Candlesticks 13%13%

• Plates Plates 12%12%

• Cups & Saucers Cups & Saucers 10%10%

• Bowls Bowls 10%10%

Where Tabletop Buyers ShopWhere Tabletop Buyers Shop

• Discount Stores Discount Stores 50%50%• Home Specialty Stores Home Specialty Stores 33%33%• Traditional Department Stores Traditional Department Stores 25%25%• Internet/Catalog Internet/Catalog 8% 8%• Kitchen/Tabletop Stores Kitchen/Tabletop Stores 7% 7%• Factory Outlet Stores 7%Factory Outlet Stores 7%• Direct “In Home” Retailers Direct “In Home” Retailers 6% 6% • Gift Stores Gift Stores 6% 6%• Other Other 10%10%

Favorite Stores For Tabletop Favorite Stores For Tabletop ShoppingShopping

• Wal-Mart 45% Wal-Mart 45% • Target 37% Target 37%

• Bed Bath & Beyond 34% Bed Bath & Beyond 34%

• J.C. Penney 22% J.C. Penney 22% • Linens & Things 19% Linens & Things 19%

• Kohl’s 16% Kohl’s 16%

• Pier 1 16% Pier 1 16%

• Kmart 15%Kmart 15%• Macy’s 13% Macy’s 13% • IKEA 12% IKEA 12%

• Crate & Barrel 10%Crate & Barrel 10%• Sam’s Club 10%Sam’s Club 10%• TJ Maxx 9%TJ Maxx 9%• Dillards 9%Dillards 9%• Amazon.com 9%Amazon.com 9%• Costco 9%Costco 9%• Pottery Barn 8%Pottery Barn 8%• Mikasa Outlet 8%Mikasa Outlet 8%• Marshalls 7%Marshalls 7%• Williams Sonoma 6%Williams Sonoma 6%

Factors Influencing Where Factors Influencing Where Tabletop Consumers ShopTabletop Consumers Shop

• Good Prices Good Prices 74%74%• Quality of Merchandise Quality of Merchandise 62%62%• Wide Selection of Merchandise Wide Selection of Merchandise 53%53%• Special Sale Special Sale 47%47%• Good Return Policy Good Return Policy 43%43%• Convenience of Store Location Convenience of Store Location 43%43%• Trust in Store Trust in Store 38%38%• Pleasant Shopping Environment Pleasant Shopping Environment 37%37%• Brands Carried Brands Carried 26%26%

Gift Market For TabletopGift Market For Tabletop

• Most shoppers (61%) purchase tabletop for Most shoppers (61%) purchase tabletop for their personal use.their personal use.

• However, “gift giving” inspires 35% of However, “gift giving” inspires 35% of tabletop purchases.tabletop purchases.

• Gift registries have little influence on tabletop Gift registries have little influence on tabletop shoppers (less than 25% think this is shoppers (less than 25% think this is important).important).

• Holidays (62%) and Special Occasions (38%) Holidays (62%) and Special Occasions (38%) are the reasons for all “gift giving” purchases.are the reasons for all “gift giving” purchases.

Top 10 Gift Giving Occasions, Top 10 Gift Giving Occasions, Spending, and Purchase IncidenceSpending, and Purchase Incidence

Holiday/Occasion Holiday/Occasion $ Spent %Buying $ Spent %Buying Christmas Christmas $870 97%$870 97% Birthdays Birthdays $431 82%$431 82% Anniversary Anniversary $325 32%$325 32% Romance Romance $347 18%$347 18% Wedding/Showers Wedding/Showers $265 20%$265 20% Graduation Graduation $224 20%$224 20% Mother’s Day Mother’s Day $ 63 67%$ 63 67% Valentine’s Day Valentine’s Day $ 73 57%$ 73 57% Baby/Showers Baby/Showers $179 22%$179 22% Father’s Day Father’s Day $ 82 48%$ 82 48%

Types of Products Purchased as Types of Products Purchased as GiftsGifts

• ““Giftables” (flowers, candles, etc.) Giftables” (flowers, candles, etc.) 47% 47%

• Entertainment/Recreation Entertainment/Recreation 43%43%

• Gift Certificates Gift Certificates 43%43%

• Clothing & Fashion Accessories Clothing & Fashion Accessories 39%39%

• Food, Candy, Wine Food, Candy, Wine 34%34%

• Personal Care/Beauty Personal Care/Beauty 27%27%

• Jewelry/Watches Jewelry/Watches 22%22%

• Home Furnishings Home Furnishings 21%21%

Most Popular Home Furnishings Most Popular Home Furnishings GiftsGifts

• Kitchenware/Housewares Kitchenware/Housewares 32%32%• Small Appliances Small Appliances 29%29%• Decorative Tabletop Decorative Tabletop 23%23%• Other Home Furnishings Other Home Furnishings 18%18%• Framed Pictures/Art Framed Pictures/Art 17%17%• Home Textiles Home Textiles 14%14%• Wall Décor/Accents Wall Décor/Accents 13%13%• Dinnerware Serving Pieces Dinnerware Serving Pieces 9% 9%• Glassware/Crystal Glassware/Crystal 8% 8%• Outdoor Garden Décor Outdoor Garden Décor 8% 8%

Key Results From Bridal Focus Key Results From Bridal Focus GroupsGroups

• Most Brides do not think brands are an important Most Brides do not think brands are an important factor in tabletop selection.factor in tabletop selection.

• Brides believe casual is “everyday” while formal Brides believe casual is “everyday” while formal is “expensive and fragile”.is “expensive and fragile”.

• Brides often inherit most or all of their tabletop Brides often inherit most or all of their tabletop products.products.

• Bridal registries are an opportunity to select items Bridal registries are an opportunity to select items they cannot afford to buy themselves.they cannot afford to buy themselves.

• Brides need education on the selection, use, and Brides need education on the selection, use, and maintenance of tabletop products.maintenance of tabletop products.

• Brides select tabletop as they imagine Brides select tabletop as they imagine themselves entertaining.themselves entertaining.

• Grooms generally not interested in the bridal Grooms generally not interested in the bridal registry process – with the exception of barware.registry process – with the exception of barware.

Brand Awareness vs. Brand Brand Awareness vs. Brand PurchasesPurchases

Brand AwarenessBrand Awareness

Waterford Waterford 59%59% Lenox Lenox 52%52% Wedgwood Wedgwood 50%50% Oneida Oneida 47%47% Mikasa Mikasa 47%47% Pfaltzgraff Pfaltzgraff 46%46% Dansk Dansk 46%46% Corelle Corelle 45%45% Swarovski Swarovski 38%38% Noritake Noritake 36%36%

Brand PurchasedBrand Purchased

Oneida Oneida 33%33% Corelle Corelle 30%30% Lenox Lenox 26%26% Mikasa Mikasa 25%25% Pfaltzgraff Pfaltzgraff 21%21% Waterford Waterford 17%17% Wedgwood Wedgwood 12%12% Swarovski Swarovski 11%11% Dansk Dansk 10%10% Noritake Noritake 10%10%

The Luxury Tabletop Market – The Luxury Tabletop Market – 20052005

Quarterly Survey of $75,000+ HouseholdsQuarterly Survey of $75,000+ Households

• Luxury households, as defined in this survey, Luxury households, as defined in this survey, represent the top 25% of U.S. households.represent the top 25% of U.S. households.

• The average income for households in the 2005 The average income for households in the 2005 luxury survey was $140,000.luxury survey was $140,000.

• The average luxury household owns two complete The average luxury household owns two complete sets of fine china, however 16% of these sets of fine china, however 16% of these households own none.households own none.

• Only 13% of all luxury consumers purchased any Only 13% of all luxury consumers purchased any luxury tabletop products in 2005.luxury tabletop products in 2005.

• Luxury consumers are spending less on luxury Luxury consumers are spending less on luxury products and more on luxury experiences, such products and more on luxury experiences, such as travel and fine dining.as travel and fine dining.

Incidence of Home Luxury Incidence of Home Luxury PurchasesPurchases

2005 2004 20032005 2004 2003• Any Home Luxury 68% 74% 82%Any Home Luxury 68% 74% 82%• Electronics 34% 40% 56%Electronics 34% 40% 56%• Linens & Bedding 25% 28% 35% Linens & Bedding 25% 28% 35% • Kitchenware/Cookware 21% 21% 31% Kitchenware/Cookware 21% 21% 31%

• Furniture/Floor Coverings 18% 22% 27% Furniture/Floor Coverings 18% 22% 27% • Garden 16% 16% 23%Garden 16% 16% 23%• Kitchen Appliances 15% 16% 29% Kitchen Appliances 15% 16% 29% • Tabletop 13% 16% 19%Tabletop 13% 16% 19%• Home Décor Fabrics 13% 14% 19% Home Décor Fabrics 13% 14% 19%

• Art & Antiques 13% 12% 22%Art & Antiques 13% 12% 22%

Trends In The Luxury Tabletop Trends In The Luxury Tabletop MarketMarket

• Luxury consumers are spending substantially less Luxury consumers are spending substantially less on luxury decorative products, including tabletop.on luxury decorative products, including tabletop.

• Luxury household income strongly influences the Luxury household income strongly influences the purchase of luxury tabletop.purchase of luxury tabletop.

• 40-50 year olds spend twice as much as older 40-50 year olds spend twice as much as older “baby boomers” on luxury tabletop.“baby boomers” on luxury tabletop.

• Women spend 23% more than men among luxury Women spend 23% more than men among luxury consumers.consumers.

• Luxury tabletop consumers shop first at Luxury tabletop consumers shop first at traditional department stores, then home traditional department stores, then home furnishing stores and 25% of them use the furnishing stores and 25% of them use the internet or catalogs.internet or catalogs.

Type of Luxury Tabletop Type of Luxury Tabletop PurchasedPurchased

• Any DinnerwareAny Dinnerware

• Any Any CrystalCrystal/Glassware/Glassware

• Any SilverwareAny Silverware

20052005 20042004

63% 56%63% 56%

66% 67%66% 67%

48% 42%48% 42%

Type of Crystal Purchased by Type of Crystal Purchased by Luxury Tabletop ConsumersLuxury Tabletop Consumers

• Any Any Crystal/GlasswareCrystal/Glassware

• Crystal DécorCrystal Décor

• Crystal StemwareCrystal Stemware

• Crystal Serving PiecesCrystal Serving Pieces

• Other GlasswareOther Glassware

• Crystal BarwareCrystal Barware

• Other CrystalOther Crystal

20052005 20042004

66% 67% 66% 67%

35% 31%35% 31%

27% 28%27% 28%

21% 26%21% 26%

17% 20%17% 20%

12% 17%12% 17%

8% 10%8% 10%

Favored Luxury Tabletop BrandsFavored Luxury Tabletop Brands

BRANDBRAND AWARENESSAWARENESS

Lenox 36%Lenox 36%Waterford 35%Waterford 35%Swarovski 27%Swarovski 27%Wedgwood 26%Wedgwood 26%Baccarat 17%Baccarat 17%Lladro 15%Lladro 15%Lalique 11%Lalique 11%Haviland 8%Haviland 8%Christofle 6%Christofle 6%Riedel 6%Riedel 6%

2005 Buyers2005 Buyers 2004 2004 BuyersBuyers

32% 34%32% 34% 30% 35%30% 35% 17% 26%17% 26% 14% 23%14% 23% 7% 16%7% 16% 7% 16%7% 16% 3% 10%3% 10% 6% 7%6% 7% 5% 5%5% 5% 7% 5%7% 5%

Luxury Consumer’s Luxury Consumer’s Purchase Motivation Purchase Motivation

• Only 13-19% of luxury consumers buy tabletop products Only 13-19% of luxury consumers buy tabletop products each year, each year, 66%66% of these consumers buy of these consumers buy crystal/glassware crystal/glassware (more than any other tableware category).(more than any other tableware category).

• Crystal décor, stemware, and serving pieces are the most Crystal décor, stemware, and serving pieces are the most popular crystal products.popular crystal products.

• Brands are very important among luxury consumers.Brands are very important among luxury consumers.• Luxury tabletop inspires considerable enthusiasm among Luxury tabletop inspires considerable enthusiasm among

a small segment of consumers.a small segment of consumers.• Tabletop is linked to weddings, holidays, and special Tabletop is linked to weddings, holidays, and special

occasions and has a strong emotional bond with some occasions and has a strong emotional bond with some luxury consumers.luxury consumers.

• While tabletop inspires passion for some, for many others While tabletop inspires passion for some, for many others it is viewed as only a daily necessity and nothing more. it is viewed as only a daily necessity and nothing more. Converting this group is the key to the future.Converting this group is the key to the future.

USA Tabletop Market ReportUSA Tabletop Market Report

To be continued…..To be continued…..