Digitalna izdanjaTablet računala kao novi medij

Dragutin Gajski, regionalni direktorApcom/Powercom sistemiApple Authorised Distributor

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Worldwidesuccess of tablets

Time Needed to Sell 1 Million Devices

Fastest Adoption Rate

iPhone

iPad

74 days

28 days

iPod 18 months

Fast iPad AdoptionFirst 7 Quarters Cumulative Unit Shipments (million units)

0

10.000

20.000

30.000

40.000

50.000

60.000

70.000

80.000

0 1 2 3 4 5 6 7

iPod iPhone iPad

55M55M55M55M55M

17M17M

1M1M

Source: Apple Financial Statements

” Estimate is by 2015 Tablet market will be equal to PC Market “

“ Apple iOS to dominate the Media Tablet Market through 2015, owning more than half of it for the next three years ”

Apr‘2011Technology Research

HR 200.000SRB 300.000SLO 190.000

New Lifestyle Connected user

Utjecaj na oglašavanje i tisak?

• unaprijeđenje kvalitete i dosega tiska

• novi načini oglašavanja– mobilnost

– geo-lokacijske dodane vrijednosti

– interaktivnost

– multimedia

• novi načini distribucije

• novi čitatelji

Kiosk App(Demo)