Table of Contents

The September edition of [Seoul Tour+] introduces tourist attractions that would add to the memories in Seoul alongside the fresh wind of the fall.

1 ARTEE Rickshaw 1

2 Itaewon Antique Furniture Street 2

3 LIBRE by HYANGYEON 3

4 Travel and Art 4

5 OK Robot Horse Riding 5

6 Class One Day 6

7 Cafe Bacio 7

8 Nonverbal Performance SHOWCK 8

9 Namdaemun – Accessory Mall 9

Special1 The 2nd Seoul Kimchi Festival 10

Special2 2015 One-Asia Seoul MEGA CONCERT 11

Special32015 Seoul Certification Program for High Quality Tour

Package12

- 1 -

1 ARTEE RICKSHAW

Overview

Location Bukchon, Seochon, Jeong-dong, Insa-dong, etc. inside 4 Gates of Seoul

Address 69, Sajik-ro, Jongno-gu, Seoul Telephone 82-2-1666-1693

Homepage www.rideartee.com Closed Open throughout the year (except when it rains)

Reservation Telephone or online using homepage Opening HoursMonday ~ Thursday 11:00~19:00

Friday ~ Sunday 11:00~22:00

Price(For each Rickshaw)

Korean

45-Minute Experience: 45,000 won90-Minute Premium: 85,000 won

Payment Method

Payable with cash, credit card (including foreign credit card)

Foreign Language

90-Minute Premium: 130,000 won Language

Support English, ChineseFree Child under 36 months of age

Introduction

Discover Seoul with ARTEE

‣ ‣ ARTEE Rickshaw presents the aesthetics of slowness and special happiness with a simple tool, ‘Bicycle Rickshaw’

‣ ‣ Rickshaw Alley Tour Program: Take a look around Bukchon, Seochon, and Insa-dong, the villages maintaining the unique taste of Korea, on the rickshaw

‣ ‣ Find beautiful sceneries, people in the alley, and the light, air, and wind with ARTEE Rickshaw riders to rediscover Seoul

PhotosBukchon Seochon Bukchon

Insa-dong Map of Bukchon Map of Seochon Map of Jeong-dong

Directions

‣ ‣ Bukchon: Exit ① of Anguk Station on Subway Line 3 / Seochon: Exit ④ of Gyeongbokgung Station on Subway Line 3

‣ ‣ Jeong-dong: Exit ② of City Hall Station on Subway Line 2 (In front of Daehanmun (Gate) of Deoksugung Palace)

Parking Information

‣‣ Paid parking lots in Gyeongbokgung Palace and National Museum of Modern and Contemporary Art - Seoul

‣ ‣ Public parking lots throughout Jongno-gu

Product Development

Tips

‣‣ Develop products in connection with HANOKSTAY (Hanok guesthouses) in Bukchon and Seochon, galleries and museums

‣ ‣ Develop products emphasizing tradition particularly for foreign personages participating in international conferences and conventions

Nearby Tourist

Attraction

‣‣ Gyeongbokgung Palace, Changdeokgung Palace (World Heritage Site), Changgyeonggung Palace, Cheongwadae Sarangchae, Bukchon Hanok Village, Samcheong-dong Cafe Alley, Seochon

- 2 -

2 Itaewon Antique Furniture Street

Overview

Location Itaewon Antique Furniture Street

Address Itaewon-dong, Yongsan-gu, Seoul Number of Stores 97

Homepage http://itaewonantique.com Type Antique and vintage furniture of East and West

Introduction

‘Itaewon Antique Furniture Street’, Meet the World within Seoul, History within the World

‣ ‣ The Antique Furniture Street is the market specialized for European antique and vintage furniture. The market began to form in the late 1990’s and has been popular since

then.

⁍ Antique: An antique refers to an old object or an ancient relic and means old-fashioned ‣ ‣ The market carries not only Western antique furniture but also Korean traditional furniture

and exotic props of Asia

‣ ‣ The market is concentrated with 100 or more shops, and visitors can compare and purchase various products from furniture from display cupboard to chair, sofa, and dressing table to

props and lighting fixtures in one place

‣ ‣ More diversity and excitement can be found on the last Saturday of each month with ‘Itaewon Antique & Vintage Flea Market’

PhotosAntique Furniture Street 1 Antique Furniture Street 2 Antique Furniture Street 3

Inside Shop 1 Inside Shop 2 Inside Shop 3

Directions ‣ ‣ 400m long street starting between Exit ③ and ④ of Itaewon Station on Subway Line 6 and extending southward

Parking Information

‣‣ On-road Public Parking Lot (Itaewon-ro 20-gil): 250 won per 5 minutes / Opening Hours : 9:00~22:00

Product Development

Tips

‣‣ Introduce Seoul’s Antique & Vintage + Beauty of Han River in connection with Banpo Moonlight Rainbow Fountain

‣‣ Develop products on “Seoul Culture” theme in connection with Blue Square (Theater), Leeum (Gallery) and National Museum of Korea

Nearby Tourist

Attraction

‣‣ Namsan / N Seoul Tower / Itaewon Street / War Memorial of Korea / National Museum of Korea / Banpodaegyo (Bridge)

- 3 -

3 LIBRE by HYANGYEON

Overview

Location B1, Ssamjigil, Insa-dong

Address Ssamjigil, 44, Insadong-gil, Jongno-gu, Seoul Telephone 82-2-733-6984

Blog http://blog.naver.com/libreart Closed Chuseok, Lunar New Year’s Day

Reservation Reservation by telephone Opening Hours

10:30~20:30*Visitors wishing to participate in the activities must come before 19:30 at the latest

Price

Candle

Candle Wick 15,000 won ~ Payment

MethodPayable with cash, credit card (including foreign credit card)Candle

Holder 20,000 won ~

Soap1 Set of 2 12,000 won Language

Support English1 Set of 3 15,000 won

Introduction

LIBRE by HYANGYEON, Spare 1 Hour for Pleasant Experience during Tour! ‣ ‣ Make candles and handmade soaps according to the visitor’s preference ‣ ‣ Anyone can make candles by combining various materials to add to their precious memory. Popular

among a wide variety of people. (Even groups of challenged people visit the place often.) ‣‣ Visitors were mostly European and Japanese tourists in the past and recently the number of Chinese

FITs is increasing ‣‣ Candle Holder Making / Time: 60 or more (30 minutes for making, 30 minutes for hardening)

‣ ‣ ‣ ‣

Photos View of Interior Candle Holder, Candle Wick Handmade Soap

Candle Sand Candle Objet Candle Pebble

Directions ‣ ‣ Exit ⑥ of Anguk Station on Subway Line 3 - Go 250m toward Insa-dong Intersection ‣ ‣ Exit ⑪ of Jonggak Station on Subway Line 1 - Go 100m straight up to Jongno Intersection – Turn right and go 500m straight – Located on the right side

Parking Information ‣‣ Insa-dong Off-road Public Parking Lot (Capacity: 80 or more, 1,000 won per 10 minutes)

Product Development

Tips

‣‣ Develop products for Chinese FITs in connection with the Beautiful Tea Museum ‣ ‣ Recommend to tourist groups as the venue can serve 50 or less visitors at a time

Nearby Tourist

Attraction

‣‣ Beautiful Tea Museum / ARTEE Rickshaw / Asian Art Museum / Gyeongbokgung Palace / Changgyeonggung Palace / Bukchon Hanok Village / Insa-dong Culture Street

- 4 -

4 Travel and Art

Overview

Location Travel and Art – Hongik University (Main Shop)

Address 2F. 20, Sinchon-ro 4-gil, Mapo-gu, Seoul Telephone 82-2-332-1235

Homepage www.travelnart.co.kr Closed Open throughout the year

Reservation Reservation by telephone Opening Hours11:30~24:00 (Delivery Hours: 11:30~2:00)

PriceBeverage

PizzaPasta

5,000 ~ 28,000 won

Payment Method

Payable with cash, credit card (including foreign credit card)

Language Support

English

Introduction

Travel and Art, the Cafe Dreaming of Delicious Food and Travelling ‣ ‣ Interesting cafe to set up a travel plan and explore travel information using various travel

related services ⁍ Connects visitors to guesthouses around Hongdae (Hongik University District) ⁍ Travel consulting: Provides consulting matching the traveller’s concept or preference ⁍ Printing and faxing hotel E-Ticket ⁍ Traveller’s Insurance: 10% discount on traveller’s insurance in connection with TRAVELOVER ⁍ Mail Service: Postcard+stamp 1,500 won / When visitors put postcards in the mailbox inside the

cafe and the owner will send them for visitors ⁍ Luggage keeping service (within operating hours) ‣ ‣ The cafe that carries the heart and soul of the owner who travelled through 30 or more

countries ‣ ‣ Visitors can enjoy handmade pizzas and pastas that reflect the characteristics of various

countries and interesting beverages (Philippine calamansi, mango juice, etc.) and the cafe also offers delivery service

⁍ Recommended Menu – Melbourne Garlic Steak Pizza, Barcelona Shrimp and Spicy Chicken Pizza, Travel and Art Sweet Pumpkin Pizza, Oxford Bacon Cedar Pizza, Carbonara Spaghetti, etc.

PhotosOutside View Inside View ① Inside View ②

Tour Information Barcelona Shrimp and Spicy Chicken Pizza Carbonara Spaghetti

Directions ‣ ‣ Exit ⑦ of Hongik University Station (Airport Railroad) on Subway Line 2 - Go 50m straight – Turn left and go 50m

Parking Information ‣‣ Park in front of the building any time

Product Development

Tips

‣ ‣ Highly recommended to FITs due to high accessibility to the airport railroad and tour related services

‣‣ Develop products on “Famous Restaurant Tour” theme in connection with various restaurants in Hongik University District, Sinchon, and Ewha Womans University District

Nearby Tourist

Attraction

‣‣ Hongdae (Hongik University) Street / Sinchon Idae (Ewha Womans University) Street / Mangwon Hangang Park / Hyundai Department Store

- 5 -

5 OK Robot Horse Riding

Overview

Location OK Sports Club

Address B1, 502-6, Sinsa-dong, Gangnam-gu, Seoul Telephone 82-2-6915-3568

Homepage http://blog.naver.com/ok_sportsclub Closed Open throughout the year

Reservation Reservation by telephone is required Opening HoursMonday ~ Friday 6:00~23:00Weekends, Holidays 9:00~22:00

Price(Robot Horse Riding)

Individual 1 time – 40,000 won (40 Minutes)Payment Method

Payable with cash, credit card (including foreign credit card)

Group(5 or More)

1 time – 30,000 won (40 Minutes)*Price negotiable depending on the group

Language Support English

Introduction

OK Robot Horse Riding, Enjoy Riding Indoors All Year Round

‣ ‣ Realistic horse riding with 3D simulation (New concept indoor horse riding sports) ‣ ‣ Filming site for ‘Comedian: Lee Gyeong-gyu – Lee Ye-rim, Actor: Ju Sang-wook’ episode of

SBS’s ‘Take Care of My Dad’

‣ ‣ Robot Horse Riding: Experience horse riding as if riding the real horse in 4 modes - walk, rising trot, canter, and gallop

⁍ Supports basic training with preparation and review, and exercise for horse riding ⁍ Movements and rebounds are varied depending on the level of rider from novice to intermediate,

and skilled riders to maximize the exercise effect

⁍ Riding can have various effects including spine correction, increased concentration power, enhanced cardiopulmonary function, muscle exercise, and weight loss

⁍ Enables outdoor riding (walk) and horse racing (racing) game at the same time through various programs

PhotosInfo Desk 3D Simulation Riding Details of Horse

Outdoor Terrace Ambience inside Indoor Horse Riding Lounge Interior, Other

Directions ‣ ‣ Exit ⑥ of Sinsa Station on Subway Line 3 - Go 80m straight – Walk for 2 minutesParking

Information ‣‣ Parking lot inside building: Weekday before 18:00 – Free for 1 hour / Weekday after

18:00, Weekends - Free

Product Development

Tips

‣‣ Develop products on “Healing and Health” theme in connection with Namsan and Hangang Park

‣ ‣ Develop premium products on “Beauty” theme in connection with Sinsa-dong Tree-lined Avenue and beauty shops

Nearby Tourist

Attraction

‣‣ Sinsa-dong Tree-lined Avenue / Nonhyeon Furniture Street / Gangnam Tourist Information Center / Hyundai Department Store

- 6 -

6 Class One Day (Various One-Day Culture Class)

Overview

Location Myeong-dong Noon Square Level 5

Address 5F. Noon Square, 14, Myeongdong-gil, Jung-gu, Seoul Telephone 070-4849-1990

HomepageKorean http://www.classoneday.com Opening

Hours

Day Monday ~ Sunday

English http://www.classoneday.kr Hours 11:00~22:00

Reservation Homepage Closed None

Price

Individual 45,000 ~ 65,000 won Payment MethodPayable with cash, credit card (including foreign credit card)

Group Inquiry (070-4849-1990) Language Support English

Introduction

Opportunity to Meet Hottest Culture and Artists in Seoul, Class One Day

‣ ‣ Class One Day: Professional company established in March 2014, specializing in providing small-scale but qualified culture classes

‣ ‣ Classes include art, various crafts (knitting, leather, ceramics, etc.) aroma therapy, craft beer, food & baking

‣‣ Satisfaction is high as the classes offer high quality learning and experience within a short period of time

‣ ‣ Highly accessible for foreigners as the studio is open in Myeong-dong ⁍ Classes are also held in Sangam-dong and Itaewon in addition to Myeong-dong (Varies depending

on the class)

Photos Leather CraftF o lk P a in t in g (P e o n y P a in t in g , C h a ra c te r

P a in t in g , S t ill L ife w ith B o o k s ) Korean Herbal Shampoo

Knitting Baking (Sangam-dong Studio) Myeong-dong Class

Directions ‣ ‣ Exit ⑥ of Euljiro 1(il)-ga Station of Subway Line 2 – Go 200m straight – Studio ‣ ‣ Exit ⑥ of Myeongdong Station on Subway Line 4 – Go 300m straight – Turn left and go

150m straight - Studio

Parking Information ‣‣ Parking lot inside Noon Square building: 3,000 won per 30 minutes

Product Development

Tips

‣‣ Recommended to tourists who wish to experience the trendy culture of Seoul ‣ ‣ Recommend to tourists with the experience of visiting Korea many times as a special experience

Nearby Tourist

Attraction

‣‣ N Seoul Tower / Itaewon / Myeong-dong Street / Seoul Plaza / Deoksugung Palace / Cheonggyecheon (Stream) / Namdaemun Market / Jonggak Youth Street

- 7 -

7 Cafe Bacio

Overview

Location Cafe Bacio

Address 1F. 636, Nonhyeon-ro, Gangnam-gu, Seoul Telephone 82-2-518-6661

Facebook www.facebook.com/Bacioseoul Closed Lunar New Year’s Day, Chuseok

Reservation Telephone reservation_10 or more peopleOpening Hours 24 hours

Price

Coffees 4,000 ~ 6,000 won Payment Method

Payable with cash, credit card (including foreign credit card)

Other 6,000 ~ 7,000 wonLanguage Support EnglishFree 1 free cup with the purchase of 6

Introduction

24-hour-open Cafe Offering Sensuous Interior, Culture, Healing, Cafe Bacio ‣ ‣ 24-hour-open cafe located in Gangnam, an essential resting space for tourists who cannot

lose a moment ‣ ‣ The cafe has luxurious interior and wide space on the first and second floors, and the red

carpet on the stairs to the second floor and the tables placed wide apart characterize the cafe.

‣ ‣ Cafe of composite culture combining various culture and arts programs ⁍ The works of pop art are exhibited inside the cafe and sold at a reasonable price. Recommended

as interior item.

⁍ The cafe occasionally holds classical music concerts on the first floor, visitors enjoy parties on various themes in the Lounge Pub on the second floor, and the DJ comes every Friday

⁍ Visitors can play dart (1,000 won/person), pool (free), table football (free) ‣‣ The cafe has been spotlighted as the filming site for Korean Wave such as the television

programs, fan meetings, and pictorials after Shinhwa filmed their concert PR video, VIXX had an interview with Shanghai TV, and T-ARA’s Boram shot her pictorial here.

PhotosEntrance to Cafe View of 1F ① View of 1F ② Theater

View of 1F ③ Pop Art Exhibition 2F Red Carpet View of 2F

Directions ‣ ‣ Exit ③ of Hakdong Station on Subway Line 7 - Go 400m straight along the hill –

Located on the left ‣ ‣ Exit ③ of Eonju Station on Subway Line 9 - Go 300m straight along the hill – Located

on the right

Parking Information ‣‣ Valet Parking (3 Hours: 3,000 won / additional 30 minutes: 2,000 won)

Product Development

Tips

‣‣ Develop night tour programs for Chinese, Hong Kongese, and Japanese tourists ‣ ‣ Develop products on “Shopping” theme in connection with Dongdaemun and Sinsa-dong

Tree-lined Avenue

Nearby Tourist

Attraction

‣‣ Nonhyeon Furniture Street / Nonhyeon Food Alley / Gangnam Station Street / Sinsa-dong Tree-lined Avenue / Apgujeong Rodeo Street

- 8 -

8 SHOWCK

Overview

Location PID HALL

Address 221-7, Nonhyeon-dong, Gangnam-gu, Seoul Telephone 82-2-539-5912

Homepage www.facebook.com/pidhallwww.pidcompany.com (To be opened) Period December 6, 2014 ~ Open Run

Reservation Reservation by telephone Hours(85 Minutes)Wednesday ~ Friday 20:00 ~Saturday ~ Sunday 16:00 ~

PriceIndividual 18,000 won Payment Method

Payable with cash, credit card (Not at the hall)

Group Can be agreed separately Language SupportCaption (Korean, Chinese, Japanese, English)

Introduction

New Wave in Nonverbal Performance, Show with Shock! SHOWCK ‣ ‣ SHOWCK is Korea’s first ‘Performance in the Dark‘, and SHOWCK is a compound word

made of SHOW + SHOCK ‣ ‣ Story: The museum filled with only the mysterious relics!!! A contest of single round

between a single guard defending the boring museum and the thieves trying to steal relics!!! The noisy story between the one who protects and the one who steals!

‣ ‣ The show that amazes the audience fully with 8 performances and stories in a theater with 250 seats

⁍ Light drawing, illusion magic, black light art, audience participation (magic, comic), powerful dance (poppin, krumping, lantern dance, etc.), splendid animation 3D laser show, best tron performance, exciting curtain call with the audience

‣ ‣ PID HALL: Composed of ‘Four Zone’ prepared with four themes on which the audience can directly experience various techniques applied to the performance

⁍ Four Zones include the ‘Black Art Zone’ which is made of the cosmic space, ‘Fantastic Animation Laser Zone’ and ‘Trick Eye Photo Zone’ which allow the performer to express a phrase he or she wants with laser to take souvenir photo, and ‘Light Drawing’ which allows the performer to paint and write with light.

PhotosPID HALL Performance Black Art Zone

Theater Trick Art Zone Experience Zone

Directions ‣ ‣ Exit ③ of Eonju Station on Subway Line 9 - Go 150m straight along the hill – Make right into the second alley - 40m on the leftParking

Information ‣‣ On-road Parking Lot on Nonhyeonro-gil (First 5 minutes: 400 won / additional 5 minutes: 400 won) ⁍ Free on Saturdays, Sundays, and holidays

Product Development

Tips

‣‣ Develop products on “Gangnam Culture” theme by connecting ‘Cafe Bacio’(Introduced in September) and Gangnam Station street

‣ ‣ Recommend to those who would like to shop around Gangnam, Sinsa, and Nonhyeon areas and finish the tour with exciting performance

Nearby Tourist

Attraction

‣‣ Nonhyeon Furniture Street / Nonhyeon Food Alley / Gangnam Station Street / Sinsa-dong Tree-lined Avenue / Apgujeong Rodeo Street

- 9 -

9 Namdaemun

Overview

Location Namdaemun Market Accessory Mall

Address 21, Namdaemunsijang-4-gil, Jung-gu, Seoul Telephone82-2-753-2805 (Namdaemun Market Merchants Association)

Homepage http://namdaemunmarket.co.kr Closed Every Sunday

Opening Hours

6:00~17:00 (May vary depending on stores)

Payment Method

Payable with cash, credit card (including foreign credit card)

Introduction

Namdaemun Market gives the chance to take a look at the trend of various accessories of the world and purchase them at a low price, and it sells accessories to both domestic and overseas markets wholesale and retail.

‣ ‣ Each store is exhibiting and selling uniquely designed accessories that they developed by themselves alongside the handicrafts create with elaborate skills

‣ ‣ Since manufacturers and consumers can deal directly with each other, consumers can check out and purchase a variety of high quality items

‣ ‣ Starting from Gate No. 5 of Namdaemun Market, consumers can visit a number of malls including Youngchang, Yonsei, Jangan, Yusung, Nammun, Lengddang, Wonlengddang, Daedo Jewelry, Jewel Park, and Samho Uju Accessory, etc.

⁍ Refer to the map of Namdaemun at the information booth to enjoy tour more substantially

⁍ Wonlengddang Accessories Mall (02-754-0980), Lengddang Accessories Mall (02-755-4042), Youngchang Accessories Mall (02-755-8537), Jewel Park (02-772-9151), Yonsei Accessories Mall (02-755-0555), Samho Uju Accessories Mall (02-771-8800), Daedo Jewelry (02-753-4897), Jangan (02-753-5600), etc.

PhotosOptical Shop Accessory Mall Inside Mall 1

Inside Mall 2 Inside Mall 3 Information Center before Gate No. 5

Directions ‣ ‣ Gate No. 5 in front of Exit ⑤ of Hoehyeon Station on Subway Line 4

Parking Information

‣‣ On-road parking lot beside International Adjusters & Surveyors Building (First 5 minutes: 500 won, additional 5 minutes: 500 won)

⁍ Weekday: 22:00 ~ 8:00 next day, Saturday: 22:00 ~ 9:00 next day. Free on Sunday and holidays

Product Development

Tips

‣‣ Recommend to tourists mainly interested in shopping alongside the streets of Myeong-dong

‣ ‣ Develop products on the “Tradition of Seoul” theme in connection with Namdaemun Market + the food alley of Bukchang-dong

Nearby Tourist

Attraction

‣‣ Sungnyemun / Main Store of Shinsegae Department Store / Deoksugung Palace /Seoul Museum of Art/Seoul Plaza / Bukchang-dong Food Alley / Myeong-dong Street / Namsan Hanok Village

- 10 -

Special 1

The 2nd Seoul Kimchi Festival

Overview

Event Name The 2nd Seoul Kimchi Festival

Period Friday November 6 ~ Sunday November 8, 2015 LocationSeoul Plaza, Gwanghwamun Square, Taepyeong-ro, etc.

Contents Sharing, experience, food, contest, culture, performance, parade, symposium, etc.

Participants Municipal, county, and ward governments, companies, organizations, associations, etc.

Homepage http://www.seoulkimchifestival.com Program Reservation

Homepage(Language: English, Chinese, Japanese)

Introduction

The healing food that the world loves and the typical “well-being” food, kimchi!, Prepare kimchi in the heart of Korea, Seoul.

‣ ‣ Various programs from large-scale kimchi sharing event to the largest kimchi market, and the events to experience and enjoy

kimchi

‣‣ Making and Sharing Kimchi: Listed a UNESCO Important Intangible Cultural Heritage of the World

Division Program Period Hours Venue

Culture

Paldo Sorijeon (Fusion Traditional Drama)

Friday November 6 ~ Sunday

November 8, 2015

12:00/14:00/16:00 Gwanghwamun SquareKimchi Art GalleryMuseum Kimchikan

(Discount on Admission Fee)

Within opening hours Museum Kimchikan

Kimjang Yurangdan(Street Performance

Company) 16:00~18:00

Seoul Plaza, Gwanghwamun

Square, Taepyeong-ro

Mothers' Harmony (Performance)

Gwanghwamun Square

Experienc

e

Homemade Kimchi Party

Friday November 6, 2015 14:30~17:00

Seoul PlazaSaturday November

7, 2015 12:00~17:00

Korea Kimchi Class(Entry Fee: 20,000 won)

Friday November 6 ~ Sunday

November 8, 2015

11:00/13:00/15:00 Gwanghwamun Square

Children's Kimchi Class(Entry Fee: 10,000 won)

Kimchi Cooking 11:00~12:00 Gwanghwamun

SquareKimchi Jangjak 13:00~14:00

Hot and Sweet Kimchi Playground

Friday November 6 ~ Sunday

November 8, 2015Within opening hours Taepyeong-ro

Exhibitio

n

Kimjang Cham (True) Scene

Friday November 6 ~ Sunday

November 8, 2015Within opening hours

Gwanghwamun Square

(Big Tent)

Living Kimjang Culture Exhibition

Kimchi Fermentation Industry Exhibition

Korean Temple Kimchi Promotion Hall

North Korean Kimchi Promotion HallGwangju Kimchi Promotion Hall

Product Development

Tips

‣‣ Recommend to tourist groups and FITs wishing to experience kimchi making and sharing culture through various events and exhibitions regardless of age and sex

‣ ‣ Develop products on ‘Traditional Korean Culture’ theme in connection with traditional tourist attractions such as Gyeongbokgung Palace, Deoksugung Palace, etc.

Nearby Tourist

Attraction

‣ ‣ Gwanghwamun / Gyeongbokgung Palace / Insa-dong / Seoul Museum of Art / Deoksugung Palace / Seoul Metropolitan Library / Cheonggyecheon (Stream) / Seoul Museum of History

- 11 -

Special 2

2015 One-Asia Seoul MEGA CONCERT

Overview

Host institution Seoul Metropolitan Government

Date and time 2015.10.06(Tue.) 19:00~22:30 Location Seoul Plaza and surroundings

Guests

Local celebrities

CNBLUE, GOT7, Ailee etc.

Overseas celebrities

Reno Wang(China), Deen(Japan), Julie Anne San Jose(South-East Asia)

Concer

poster

(FIT)

- 12 -

Special 3

2015 Seoul Certification Program for High Quality Tour Package

Development of quality escorted group tourism products with goal of increasing tourist satisfaction(Certification and support for PR marketing at home and abroad, etc.)

Project 2015 Seoul Certification Program for High Quality Tour Package Period April~December 2015

Contact

Seoul Tourism Organization Name Phone E-mail

Supervisor Kim Eun-Mi, Chief +82-2-3788-0864 wanshi@seoulwelcome.com

Japan Huh Ryn +82-2-3788-8126 lynn@seoulwelcome.com

Greater ChinaLim Ji-Su +82-2-3788-8154 jisulim@seoulwelcome.com

Shin Ji-Eun +82-2-3788-0835 cindy326@seoulwelcome.com

Southeast Asia, North America, and Europe Ku Ji-Hye +82-2-3788-0879 finekj@seoulwelcome.com

Project

Overview

‣‣ Objective⁍ Boost the development of quality tourism products in order to offer diverse

cultural experiences and other benefits

⁍ Increase tourist satisfaction by promoting the use of Seoul City-certified tourism productsHigh Quality Tour Package Certification Mark

‣ ‣ Procedure

Application submitted(on a rolling basis) ‣‣

Certification Evaluation

‣‣Promotion Support

Submit applications through partner agencies in Korea

Certification of high-quality tour package given after evaluation

Promotion and management support provided

‣ ‣ How to apply ⁍ Applicants should submit the Program Participation Agreement form to Seoul Tourism Organization

through Korean inbound partners

Project

Contents

‣‣ Benefits

Project Certified quality tour products

Promotion support⦁ Certification issuance and authorization to use the certification label (Valid for two years)⦁ Provision of up-to-date Seoul City tourist information

Incentive*July~November

⦁ Total tourists of 300 or more: 6,000,000 won⦁ Total tourists of 500 or more: 10,000,000 won⦁ Total tourists of 1,000 or more: 20,000,000 won Amount (in KRW)

✦ Incentive payment will be provided to tourists recruited from July to November in order to revitalize the tourism industry due to MERS (Middle East Respiratory Syndrome).

‣ ‣ Basic requirements for application

Classification Requirements

Accommodation

⦁ Tourist hotels or higher-level hotels in Seoul (stays of at least two nights) ⦁ Includes Hanok (traditional Korean-style house) stay, temple stay, Goodstay, Hi Seoul Youth Hostels, Korea Stay

✦ Peak season (April~October): One night at a tourist hotel in the Gyeonggi/Incheon area allowed ✦ Winter tourism products (November~December): One night at a tourist hotel in the Gyeonggi or

Gangwon area allowed

Meal

⦁ Minimum of KRW 20,000 per person for two to three meals per tour product and at least two days in Seoul ⁍ Minimum of KRW 6,000/person for one meal ✦ Lunch or dinner ✦ Restaurants in Seoul and Gyeonggi areas ✦ Breakfast excluded from evaluation (breakfast at a tourist hotel recognized once only)

Attraction

⦁ Minimum of KRW 15,000 per person for admission to two or three tourist spots or fees for hands-on experience events at two or three tourist spots

⁍ Minimum of KRW 5,000 per person for admission to one tourist spot ⁍ `The minimum admission fee requirement is not applied to the paid tourist spots included in

Seoul Tour+ published in 2014 and 2015 or the Seoul City Festival.

Guide⦁ Certified tour guides fluent in the chosen language ⁍ Not applicable to tourism products related to the Southeast Asian region (including Thailand,

Vietnam, Malaysia, and Indonesia)

Schedule ⦁ At least two whole days devoted to Seoul Tour ⁍ Minimum of six hours, from 8 a.m. to 8 p.m., each day

- 13 -

Seoul Tour+

Date of publication: September 2015

Publisher: Seoul Tourism Organization, Tourism Marketing Team

Editors:

▶ Tourism Marketing Team, Kim Eun-Mi, Chief

T. +82-2-3788-0864 / E. wanshi@seoulwelcome.com

▶ Tourism Marketing Team, Huh Lyn

T. +82-2-3788-8126 / E. lynn@seoulwelcome.com

▶ Tourism Marketing Team, Ku Ji-Hye

T. +82-2-3788-0879 / E. finekj@seoulwelcome.com

▶ Tourism Marketing Team, Lim Ji-Su

T. +82-2-3788-8154 / E. jisulim@seoulwelcome.com

▶ Tourism Marketing Team, Shin Ji-Eun

T. +82-2-3788-0835 / E. cindy326@seoulwelcome.com