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International University of Vienna, Austria

Syllabus forMaster in Business Administration

Program

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Global Business SchoolMBA Two Years Degree Program

Syllabus

Semester I

Sr.No

Subject Title CourseCode

1 Essentials of Management 1012 Organizational Behavior 1023 Business Law 1034 Communication Skills 1045 Managerial Economics 1056 Marketing Management 1067 Management Accounting 1078 Statistics & Quantitative

Techniques108

Semester IISr.No

Subject Title Course Code

1 Financial Management I 2012 Management Information System 2023 Production & Operations

Management203

4 Human Resource Management 2045 Entrepreneurship Development 2056 Operation Research 2067 Strategic Management 2078 Research Methodology 208

Semester IIICore Papers:

Functional Electives:-Finance:

Managing International Business 301Business Ethics 302ERP 303

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Advanced Accountancy 304F Capital Market & Corporate Laws 305FDirect Tax 306FFinancial Management II 307F

Marketing:Consumer Behavior 304M Market Research 305M Advertisement Management 306M Retail Management 307M

IT:C++ Programming 304IT Operating System 305ITRDBMS 306ITSoftware Engineering 307IT

HR:IR&EL 304HRManaging Organizational Performance

305HR

Training & Development 306HRSHRM 307HR

Operations Management:

Production Planning & Control 304OMManufacturing Systems 305OMTotal Quality Management 306OMLogistics & Supply Chain Management

307OM

IBM:

Semester IV

International Legal Environment 304IBInternational Financial Markets 305IBInternational Business Operations 306IBInternational Logistics & SCM 307IB

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Core Papers:

Corporate Social Responsibility & Corporate Governance

401

Business Computing 402

Functional Electives:-

Finance:Strategic Financial Management 403FRisk & Project Management 404FSecurity Analysis & Portfolio Mgmt 405F

Marketing:International Marketing Mgmt 403MProduct & Brand Mgmt 404MServices Marketing 405M

H.R:Current Trends in HR 403HRLabour Costing & Compensation Mgmt

404HR

Human Capital Mgmt 405HR

I.T :Network Programming 403ITData Warehousing & Mining 404ITCyber Laws & ITES 405IT

Operations Management:Project Management 403OMBPR 404OMSix Sigma & Technology Mgmt 405OM

IBM:International Marketing Mgmt 403IB

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International Strategic Mgmt 404IBInternational Business Environment

405IB

Projects & Viva-Voce

406 – Major Project & Viva-voce (100 Marks)407 – Minor Project & Viva-voce (100 Marks)

MBA – Semester I

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101-Essentials of ManagementLectures:40

Unit 1. Nature of Management- Basic Concepts of Management, Elements Of Management, Levels Of Management & Their Respective Functions. Management & External Environment- Economic, Technological, Social, Political, & Legal, Natural Environment. The Social Responsibility of Manager. Professionalism in Management.Unit 2. The Evolution Of Management Thoughts-Fredrick Taylor & Scientific Management, Henry Fayol- General Principles Of Management, Elements Of Management. The Emergence of the Behavioral Science- The Emergence Of Industrial Psychology. Development Of Sociological Approach To Management, The Hawthorne Studies, Recent Trends in Management.Unit 3. Planning- Basic Planning Process, Types of Plans, Objectives. The Nature of Objectives, Concepts Of MBO, Process Of MBO, Strategies, Implementation Of Strategies.Unit 4. Organizing- Basic Concepts-Division Of Work, Departmentalization, Hierarchy, Co-Ordination, Organization Design. Authority, Responsibility & Accountability, Span of Control, Typology of Organization & Innovation in Organizational Design.Unit 5. Concept of Staffing & Directing- Motivation, Special Motivational Techniques, Motivational Theories- Need Theory, Hygiene Approach To Motivation Equity Theory, Expectancy Theory, Goal Setting Theory, McGregor’s Theory X & Theory Y, Theory Z by William Ouchi. Leadership- Trait Approaches To Leadership, Leadership Styles, Likerts System Of Management, The Management Grid. Contemporary Issues Regarding Leadership, Future Perspective of Leadership.

5Unit 6. Controlling- Basic Concept, Relationship between Planning & Controlling. The Basic Control Process, Requirement for Effective Control, Use of IT for Controlling.Unit 7. International Management-Concept Of International Management, Reasons For Some International Contemporary Issues, Globalization & Global Business Practices.

Reference Books:-1. Management- By James A.F. Stoner, R. Edward Freeman & Daniel R. Gilbert.2. Management- Global Perspective By Heinz Welhrich & Horolad.3. Management By Martin C. Cathrol.4. International Management: Concepts & Cases – Manab Thakur, Gene E. Burton & B.N. Srivavtava.5. Management By Peter Drucker.6. Management & Organization By Louis A. Allen.7. Management Today- Gene Burton & Manb Thakur.

102-Organizational BehaviourLectures:40

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Unit 1: Introduction to OB-Definition, Historical evaluation of OB, Learning Organization, Types of Learning Organization.

Unit 2 : Micro Perspectives of OB-Individual process & thinking, memory, learning, emotion, intelligence & ability, Perceptual process, Personality – Meaning, development of Personality, Socialization, Personality & Attitude, Personality & Emotion, Motivating Performance through Job designing, & goal setting, Learning through Reinforcement. Learning through feedback. Learning by observing & Learning through Experience.

Unit 3: Micro & Macro Dynamics of OB- Individual & Interpersonal behavior, work place emotions, values & ethics, Communicating in organizational setting, Gender Difference in communication process, Individual conflict, & interpersonal conflict, Frustration, Group dynamics & teams – intergroup behavior & conflict. Stress – Causes effect & coping strategy, Leadership, - Roles & activities of leadership. Team building; employee involvement, team decision making. Unit 4: Macro Perspective of OB-Organizational Culture, Organizational Change, Organizational Development & Development techniques, Organizational Behavior – A global approach, issue of Culture, manage in diversity within & across the cultures.Unit 5: Motivation- Concept, Intrinsic & extrinsic sources, basic motivation process, role of managers in motivating, applying motivation at workplaceTheories:-

a) Maslow’s Hierarchy of Needs,b) Hertzberg ; Hygiene / Motivation,c) ERG Theoryd) Vroom’s Theorye) Equity theoryf) Goal Setting Theory

Unit 6: Transaction Analysis-Parent ego, child ego, adult ego.Unit 7: Leadership- Meaning, Introduction, principles, factors, attribute of leader, Leadership vs. management, styles of leadership, transactional vs. transformational Leadership,Theories: - Theory X and Theory Y, Ohio state, managerial Grid, Likert management Style, Leadership model.Unit 8: Attitude & Perception- Attitude: Concept, components, characteristics, Cognitive Dissonance theory, Functions of Attitude, Attitude change, explicit vs. Implicit Attitude.

7Perception: Introduction, factors, process, perception & judgment Attribution theory, Managerial implication, perceptual errors.

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Reference Books:-1 Organizational Behavior – Concept & controversies & Applications – Stefen Robins.2 Organizational Behavior- Fred luthans3 Human behavior at work – Keith Devis . & John w. Newstorm 4 Organizational Behavior –text & cases – Uma Shekharan .5 Organizational Behavior - Steven L. Mcshane & Mary Annvon Glinow .6 Management of Organizational Behaviour –Paul Hersey & Kenneth H . Blaohard .7 Organizational Behavior – Text, Cases & Games - K. Ashwathppa.

103-Business LawLectures:40

1 Administration of law & legal system in India. – Introduction to legal aspects of Business in general.2 Indian Contract Act (1872)-a) Definition (Sec.2)b) Essential elements of a valid contract.c) Competency to enter in contracts (Sec. 11 & 12).d) Consent – Free consent, Coercion, undue influence, fraud, Mis-representation, mistake (sec 13-23).e) Void Agreement (sec 24-30)f) Consequences of breach of contract (sec73-75).3. The Companies Act (1956)-

a) Definition & characteristics of a company.b) Company distinguished from partnership.c) Kinds of Companies.d) Directors, Boards powers & restrictions thereon.e) Prevention of oppression & mis-management.f) Winding up.

4. Negotiable Instrument Act 1881-a) Characteristics of negotiable instrumentb) Promissory Notes, Bill of Exchange & Cheques.c) Negotiation (sec 46to 60)d) Special rules of evidence.(sec118 to 122)e) Crossing of cheques & dishonor of cheques (sec138 to 142)5. Consumer Protection Act 1986-a) Definitions, consumer dispute, deficiency, goods Manufacturer, restrictive Trade practices, service, unfair trade Practicesb) Central Consumer protection council, State Consumer protection council.c) Consumer Dispute Redressal Forum & provisions relating to the same.d) Drafting of consumer complaint.

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6. Industrial Dispute Act 1947a) Definition of Industry, Industrial dispute, lay off; Lock out, retrenchment, Wages & workmen.b) Provisions relating to strikes & lockoutsc) Unfair practices on the part of the employers, trade unions of employees & Workmen.7. Information Technology Act 2000 & its scope.

Reference Books:-1. Bare Acts- Govt. or Private publication2. Indian contract Act- Mulla3. Business Law- Gulshan Kapoor4. Commercial Law including company & industry law- Sen and Mitra5. Elements of merchantile law- N.D. Kapoor6. Indian companies Act- Ramayya.

104-Communication SkillsLectures:40

Unit 1 : Introductiona) Communication in Businessb) Importance of communicationc) Process of communicationd) Forms of communicatione) Communication network in an organization.f) Barriers to communicationg) Oral & written communication

Unit 2 : Oral communicationa) Non-verbal communicationb) Body language & Para languagec) Barriers to communicationd) Presentation skills.e) Listening

Unit 3 : Business Communicationa) Parts of a letterb) Styles of layoutc) Other methods of communicationd) Sales Letterse) Resume writingf) Legal aspects of business communication

Unit 4: Routine correspondence a) Circular & Noticesb) Agenda, Meetings & Minutes

Unit 5: Interviewsa) Facing interviewsb) Types of interviewsc) Group discussion

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Unit 6 : Book Reviews & News awarenessUnit 7 : Managerial Skills

a) Negotiation Skillsb) Interpersonal Skillsc) Attitude

Unit 8 : Company Documenta) Report Writingb) Memorandum of Associationc) Articles of associationsd) Annual Reports

Reference Book:-a) Effective Communication –Rizwyb) Business Communication -Rai

105-Managerial EconomicsLectures:40

Unit 1: Meaning, features & Significance of managerial Economics- Scope of Managerial Economics.Unit 2: Demand Analysis – Meaning, types of demands, & it’s determinants. Law of Demand, Exception to law of demand, Consumer welfare – measuring consumer Welfare using demand curve. Elasticity of demand, AR & Elasticity, it’s Relationship. Demand Forecasting - Survey method & statistical methodUnit 3: Cost & Production Analysis- Cost concept, Short term and long term cost output relationship, Cost curves, Production function, economies of scale least cost input combination, producer function.

Unit 4: Market structure – Classification of market structure, price & output determination in perfect competition. Monopoly, price discrimination, Monopolistic Competition & oligopoly.Unit 5: Pricing practices-Cost plus pricing, incremental pricing, multiple product pricing, product line pricing, specific pricing problems, price dissemination.Unit 6: Decision Analysis- Business Decision-Making, Certainty, risk & uncertainty, payoff matrix, Source of business risk. Steps involved in analysis of risky decisions, risk premium & risk adjustment.

11Unit 7: Profit management- Role of profit in economy, Nature & measurement of profit theories of profit, profit planning and control.Unit 8: Macro Economics & Business- Business cycle & Business Policies, Theories of Business cycle. Monetary & non-Monetary.

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Reference Books:-1) Managerial Economics –Analysis Problems & cases –P. I. Mehta 2) Managerial Economics – Application strategies & tactics – James R. McGuigan R. Charls Moyer , Fredric H. Horris .3) Managerial Economics – G.S. Gupta .4) Micro Economics – Jefrrey M. Pearloff .5) Managerial Economics - P.L. Mote .6) Managerial Economics – D. M. Mithane.

106-Marketing ManagementLectures:40

(106) BASICS OF MARKETING1. Introduction to Marketing: Definition & Functions of Marketing.Core concepts of marketing –a) Need, Want, Desire, Benefits, Demand, Value, Exchange,b) Goods – Services Continuum, Product, Marketc) Customer Satisfaction, Customer Delight.d) Approaches to Marketing – Product – Production - Sales – Marketing –Societal – Relational. Concept of Marketing Myopia. Selling versusmarketing.e) Holistic Marketing Orientation & Customer Value 2. Consumer Behaviour: Concept, Characteristics of consumer and organizationalmarkets, 5 step Buyer decision process. 3. Marketing Environment: Analyzing needs and trends Macro Environment -Political , Economic, Socio-cultural and Technical Environment – PESTanalysis. Micro Environment – Industry & Competition. Concept of Market Potential & Market Share 4. Market segmentation: Definition, Need & Benefits. Bases for market segmentation of consumer goods, industrial goods and services. Segment, Niche & Local Marketing, Effective segmentation criteria, Evaluating & Selecting Target Markets, Concept of Target Market and Concept of positioning – ValueProposition & USP. 5. Marketing Mix: Definition of each of the Four P's. Components of each P.Extended 7Ps for services. Significance in the competitive environment. 6. Marketing Planning: Contents of Marketing Plan - Developing Marketing Plan for variety of goods and services. 7. Marketing organization: Concept, Types - Functional organization, Product Focused organization, Geographic Organization, Customer Based Organization, Matrix organization. Organization structure for a wide customer orientation. 8. Market Evaluation and Controls: Generic Process, Need and Significance of marketing control. Marketing Audit. 9. Social responsibility of marketing organizations.Books Recommended:-1. Principles of Marketing 12th Edition - Philip Kotler and Gary Armstrong2. Fundamentals of Marketing - Stanton

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3. Marketing Management – Rajan Saxena4. Marketing Management - V.S.Ramaswamy and S.Namakumari5. Analysis for Marketing Planning – Donald Lehmann & Rusell Winer, 6th ed.6. Case Studies in Marketing - Indian context - R.Srinivas

107-Management AccountingLectures:40

Unit 1: Nature of Accounting Information: Scope of Accounting, Accounting concepts, Principles & Standards, Accounting Cycle, Journalisation, Subsidiary Books; Ledger Posting, Preparation of Trial Balance, Rectification of Error. Classification of Capital and Revenue. Fixed Assets and Depreciation Accounting. Preparation of Final Accounts, Manufacturing Account; Trading Account, Profit and Loss Account; Balance Sheet (with adjustments), Reports to be Annexed.Unit 2: Cost Accounting: Objectives, Classification of Cost, Preparation of Cost Sheet, Material Cost Accounting, Perpetual Inventory Control, Inventory Valuation, EOQ, ABC Analysis, Setting of Reorder Level, Maximum Level, Minimum Level, Labor Cost Accounting, Remuneration and Incentive Schemes. Overhead Cost Allocations, Over and under Absorption. Job and Contract Costing, Operating Costing (Transportation, Powerhouse, Hospitals), Reconciliation of Financial and Cost Accounting Unit 3: Performance Evaluation Techniques: Introduction to Budgeting and Budgetary Control; Performance Budgeting; Classification of Budget; Standard Costing and Variance Analysis; Balanced Scorecard; Responsibility Accounting. Unit 4. Decision Making Techniques: Cost Volume Profit Analysis; Management Accounting for Decision Making and Control; EVA and Performance Measurement; Introduction to Activity Base Costing, Targeting Costing, Life Cycle Costing; Uniform Costing. Reference Books:-1. Maheshwari, S.N. (2nd ed., 2003). Financial and Cost Accounting. Sultan Chand & Sons.2. Bhattacharya, Ashish K. (2003). Financial Accounting for Business Managers. Prentice Hall ofIndia.3. Arora, M. N. (2004). Cost Accounting. Vikas Publication.

108-Statistical Quantitative Techniques

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Lectures:40Unit 1: Tables, Graphs and Frequency DistributionUnit 2: Measures of Central Tendency – Arithmetic Mean, Median, Mode. Measures of Dispersion – Range, Quartile, Mean Deviation, Standard Deviation, Coefficient of Variation.Unit 3: Correlation – Karl Pearson coefficient & Rank correlation – Partial & Multiple correlation. Simple and Multiple Regression (Linear) – Equation and predictionUnit 4: Probability – Concept, Bayes’ theorem. Probability Distributions – Binomial, Poisson and NormalUnit 5: Linear Programming – Formulation. Graphical solution, Transportation & Assignment Problems – all methodsUnit 6: Games Theory - 2x2 zero sum game with dominance - Pure Strategy and Mixed StrategyUnit 7: Decision Theory - Decision making under risk (EMV criteria) and Decision making under uncertaintyUnit 8: Markov Chains & simulation techniques. Monte Carlo Simulation

Reference Books:-1. Statistical and Quantitative Methods – By Ranjit Chitale2. Statistical Methods - S.P.Gupta3. Statistics for Management - Levin and Rubin4. Quantitative Techniques Vol. 1 and 2 - L.C.Jhamb5. Statistics and Quantitative Techniques - M.G.Dhaygude6. Quantitative Techniques - N.D.Vohra

MBA – Semester II

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201- Financial Management I Lectures: 45

1. Nature & Scope of Financial Management :- Objectives of Financial Management, Financial Functions, Structure of Finance Department, Emerging Role of Finance Manger in India.

2. Techniques of Financial Statement Analysis: - Trend Analysis, Common size Statement, Ratio Analysis: Classification of Ratios: Liquidity Ratios, Leverage Ratios, Activity Ratios, Profitability Ratios, (Preparation of Statement using Ratios should be avoided.)

3. Fund Flow Statements :- Introduction; Meaning of Flow of Fund: Fund Flow Statement; Importance of fund flow statement; Limitations of Fund flow Statement; Preparation of Fund Flow Statement ; Statement of changes in Working Capital; Sources and Application of Funds; Calculation of funds from Operations; Theoretical Questions; Practical Problems.

4. Cash Flow Statement :- Uses of Cash Flow Statement; Limitation; Preparation of Cash Flow Statement; Flow of Cash under Non Current items; Flow of Cash due to Operations; Non Cash items; Cash received from Operations; Cash Flow Statement;

Meaning of Cash Flow Statement; Objective Scope, Benefits of Cash Flow Statement.

5. Working Capital Management:- Nature and need of Capital, Determinants of Working Capital, Estimation of Working Capital , Financing Working Capital.

6. Capital Budgeting: - Nature and Significance, techniques of Capital budgeting – pay Back method, Accounting Rate of Return Net present Value & Profitability Index number, Theoretical Questions.

7. Management Audit :- Definition ; Objectives of Management Audit; Difference between Financial Audit and Management Audit; Need for Management Audit;Theoretical Questions.

8. Introduction to Capital Market: - Primary Market, Secondary Market, Introduction To Stock Exchange, SEBI Guidelines, Function of SEBI.

Reference Books:1. Pandey, I.M., Financial management , Vikas Pub.2. Prasanna Chandra, Financial Management, Tata McGraw Hill3. Damodaran, Corporate Finance, Wileyl 4. P.V. Kulkarni, Financial Management, Himalaya Publishing House

202-Management Information System

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Lectures:45Unit I: Introduction to Management Information Systems

Management Information System (MIS): Definition & Concept Nature and Scope of MIS Role of the Management Information System Structure & Classification of MIS MIS and the User Management as a Control System MIS: A Support to the Management Management Effectiveness and MIS Organization as a System Location of MIS in Organization

Unit II: Strategic Management of Business The Concept of Corporate Planning Essentiality of Strategic Planning Development of the Business Strategies Types of Strategies Short-Range Planning Tools of Planning Strategic Analysis of Business Strategic Business Planning Information Resource Management (IRM) Components of MIS Uses of Information for Fundamentals of Strategic Advantage

Unit III: Decision –Making Decision-Making Concepts Decision-Making Process Behavioral Concepts In Decision-Making Organizational Decision-Making Cases

Unit IV: Information and Knowledge Information & Knowledge Concepts Changing Concept of Information System Classification of the Information Methods of Data and Information Collection Value of the Information General Model of a Human as an Information Processor Summary of Information Concepts and Their Implications Case – I : Railway Ticket / Vehicle Booking Information System Case – II : Production Dispatch MIS

Unit V: Systems Concepts: System Definition & Its Types Systems Control Elements of a System General Model of MIS The Need for System Analysis System Analysis of the Existing System

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System Analysis of a New Requirement System Development Model Information system As an Enabler

Unit VI: Applications in Service Sector Introduction to Service Sector Creating A Distinctive Service Service Concept Service Process Cycle and Analysis Customer Service Design Service Management System MIS Applications in Service Industry Cases

Unit VII: Decision Support Systems and Knowledge Management Decision Support Systems (DSS): Concept and Philosophy Group Decision Support System (GDSS) DSS Application in E-enterprise Knowledge Management Knowledge Management Systems Knowledge based Expert System (KBES) MIS and the Benefits of DSS

Unit VIII: Functional Business Systems Interactive Marketing and Targeted Marketing Sales Force Automation Computer-Integrated Manufacturing Human Resource Systems Accounting Systems

Reference Books:-

1. Management Information Systems – James A O’Brien & George M Marakas – Tata McGraw HILL Publishing Company Limited, New Delhi

2. Management Information Systems Managerial Perspectives- D P Goyal – Macmillan India Ltd., New Delhi

3. Management Information Systems – Waman S. Jawadekar- Tata McGraw HILL Publishing Company Limited, New Delhi

4. Management Information Systems – S. Sadagopan- PHI5. Management Information Systems- Ashok Arora, Akshaya Bhatia- Excel

Book, New Delhi

203 – Production & Operation Management Lectures: 45

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5. The Production Function - Nature & Scope, activities, Interface with Other functional areas like Marketing, Purchasing, Finance, Personnel, Maintenance R& D, Concept of Productivity.

6. Types of Production System – Intermittent & Continuous, Job Batch ,Mass & Flow Production System, Assembly Lines Balancing, Emerging Manufacturing Technology option & Choice.

7. Plant Layout – Product, Process, fixed position and combination layouts. Flow lines cellular layout, U-shaped cells, workstation.

8. Production Planning & Control - Objectives, various functions of PP & C, Elements of scheduling, Master scheduling, Priority planning, facility loading, sequencing problem of scheduling. Production control activities. Various control techniques.

9. Quality Control - Quality Control, importance, inspection, introduction to total quality management, cost of quality.

10. Maintenance - Objectives, types of maintenance, breakdown and preventive maintenance.

11. Material Management Concept – Primary and secondary objectives, its importance in present context, scope and activities of materials management and organization.

12. Inventory Management - Types of Inventory Management Systems, Fixed Order Quantity and periodic review system, selective control of inventory- ABC Analysis, VED Analysis.

Reference Books:

Operation Management – Buffa Operation Management - Worth Operation Management – Chunawala, Patel.

204- Human Resource ManagementLectures: 45

1. HUMAN RESOURCE MANAGEMENT: Concept, Nature, Functions, Scope,

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Difference between P.M. & H.R.M, Evolution of HRM from commodity approach to System approach of HRM..2.Role of HRM: Role of HR Manager, Functions- Managerial and operative Functions, Characteristics and Qualities of HR manager, Significance of HRM, Industrial Relation.

3. HR PLANNING: Concept, Importance of HRP, Concept to Job Analysis, Job Description & Job Specification.

4. PROCUREMENT AND PLACEMENT: - Recruitment – Definition, Objectives, Factors affecting Recruitment and sources of Recruitment – Traditional sources. Selection – Definition, Essentials and Significance of Selection, Concepts to Induction and placement.

5. MAINTENANCE MANPOWER BY USING HRM: Safety and Health Programmes, Industrial accidents, Occupational hazards, statutory provisions for safety health and working conditions under the Factories Act, 1948.

6. COMPENSATION MANAGEMENT: Components of Remuneration, Theories-Expectancy Theory, Equity Theory, Agency Theory, Factors affecting Wage and SalaryLevels and Challenges of Remuneration.

7. EMPLOYEE SEPARATION AND SUPERANNUATION: Exit Policy, VRS andLifetime employment without guarantee. Lay-off, Retrenchment.

8. HUMAN RESOURCES : Human resources accounting, Tools of personnel research,Recent Techniques- Employee of Lease, Moon Lighting by employees, Dual Career groups, Flextime and Flex Work.

Reference Books: -

1. Principle of personnel management – Edwin B. Fippo.2. Personnel – The management of human resources – Stephen B. Robbins.3. Personnel Management – C.B. Mamoria and Gankar ( Himalaya Publication

House)4. Essentials of HRM & Industrial relations – P.Subba Rao.(Himalaya Publication

House.)5. Principles & techniques of Personnel Management – S.k.Bhatia. (Deep & Deep

Publication New Delhi)6. Human Resource Management : S. S. Khanka (S. Chand & co. ltd. New Delhi)7. Human Resource Management & Personnel Management : Ashwathappa

205 – Entrepreneurship Development

Lectures: 45

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1. Entrepreneurship – Concept and Definition, Classification and Types of Entrepreneurs, Entrepreneurial competencies, Entrepreneur Vs Entrepreneurship, Entrepreneur Vs Manager and Intrapreneur.

2. Entrepreneur Development Perspective: Role of Entrepreneur in Economic Development, Entrepreneurial Training, Entrepreneurship Development Programme

3. Small Scale Industries: Role Definition of Small Scale, Rationale, objective, Scope, Role of SSI in Economic Development, Basic Government Procedures to be Compiled with.

4. Opportunity / Identification & Product Selection: Entrepreneurial opportunity search & Identification Criteria to select the product, Sources of business Ideas.

5. Project Management : Project Feasibility – Technical Feasibility, Financial Feasibility, Marketing Feasibility

6. Role of Support Institutions : Role of DIC, SIDO, SIDBI, Small Industrial Development Corporation (SIDC),SISI, NSIC, NISUB, state Financial corporations

7. Project Report Preparation: Specimen of Project Report, Role of Marketing Management, Production Management, Finance Management, Human Resource Management.

8. Entrepreneur Perspective: Why Entrepreneur fails? Women Entrepreneurship.

Reference Books: -

1. Desai, Vasant (2003). Small Scale Industries and Entrepreneurship.Himalaya Publication House, Delhi.

2. Kaulgud , Aruna (2003). Entrepreneurship Management Vikas Publication House, Delhi.

3. Entrepreneurship Development & Project Management :- Neeta Baporikar

206 - Operation Research

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Unit I : Introduction to Operation Research : Various OR Models & its Applications.

Unit II : Assignments Problem:

Introduction

Unbalanced Assignment

Maximization

Prohibited Assignment

Unit III: Transportation

Introduction

Initial feasible solution

Optimality test

Unbalanced Transportation

Degeneracy

Unit IV : Linear Programming

Formulation

Solution – Graphical, simplex dual

Unit V : Simulation

Introduction

Simulation of inventory, queuing, investment & maintenance

Unit VI : Networking – PERT & CPM

Steps in PERT & CPM

Critical path analysis

PERT Analysis

Project Time cost

Unit VII: Sequencing

Introduction

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Processing n jobs through 2 machines

Processing n jobs through 3 machines

Processing n jobs through m machines

Unit VIII ; Queuing models

Queuing models & its solutions

References:

1. Saslani, Yashpan and Friedman, Operations Research.

2. Prem Kumar Gupta, D. S. HRA – Operation Research, S. Chand & Co. Ltd.

3. Sharma Anand, Quantitative Techniques Decision Making, Himalaya Publicating

House.

207-Strategic ManagementLectures:40

Unit I: Concept of strategy: a) Defining strategy b) Levels at which strategy operatesc) Strategic Decision Making and Approaches to Strategic Decision making d) Mission and

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Purpose, Objectives and Goals e) Strategic Business Units f) Corporate Planning Process

Unit II: Environment Analysis and Diagnosis: a) Concept of Environment and its Components b) Environment scanning and appraisal c) organizational Appraisal d) Strategic advantage analysis and diagnosis e) SWOT analysis

Unit III: Strategy Formulation and Choice of Alternatives: a) Strategies – Modernization, Diversification, Integration, Merger, Take-over and Joint Venture strategies, Turnaround – divestment and Liquidation strategies b) Process of Strategic Choice – Industry, competitor and SWOT analysis; Synergy and Dysergy , GAP Analysis; Porter’s five forces Model of competition; Mckinsey’s 7’s framework; GE-9 Cell Model, Boston’s Consultancy Model c) Distinctive competitiveness; d) Selection of matrix e) Factors affecting Strategic Choice – Cost, Leadership, Differentiation focus, Value chain analysis, bench-marking, service blue printing.Unit IV: Strategy Implementation: a) Inter-relationship between formulation and Implementation; b) Issues in strategy implementation, Resource Allocation, Budgets, Organization structure c) Matching structure and strategy d) Behavioral Issues – Leadership styles, Corporate culture and values power e) Social Responsibilities – Ethics, Building capable organization; f) Functional Issues – Financial, Marketing, Operations and Personnel Plans and Policies

Unit V: Strategy and Structure: Structural Considerations, Structure for strategies, Organizational design and change.

Unit VI: Strategy Evaluation: Importance, Symptoms of malfunctioning of strategy, Overview of strategic evaluation,strategic control, techniques of strategic Evaluation and control, Operational Control.

Reference Books: 1. Managing Business Enterprise: Strategies, Structures and Systems – S.K. Bhattacharya and N.Venkatraman – VHP2. Business Policy – Kaxmi Azhar – Tata McGraw Hill3. Strategic Management 12th edition - Thompson and Strickland – Tata Mcgraw Hill4. Strategic Management – David Fred R. – PHI5. Implementing Strategic Management – H.Igor Ansoff – PHI6. Strategic Management in Action – Coulter Mary K. – PHI

208 – Research Methodology

Lectures: 45

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13. Meaning ; Objective and Motivation in research - Types of research – ResearchProcess – Validity and Reliability in research.

14. Research Design: - Types of research design: Historical design, Descriptive design, Synopsis writing.

15. Method of data collection :- Primary Data – Questionnaire and Interviews-Collection of Secondary Data – Cases and Schedules.

16. Testing of Hypotheses: Procedure for Hypotheses Testing – Use of statistical techniques for testing of hypotheses – Sampling Errors.

17. Testing of Samples: - Sampling Distributions, Sampling Theory Determining size of sample, codification level – Internal Estimation.

18. Chi - Square Test – Analysis of Variance & Co-Variance – Multi Variate Analysis.

19. Interpretation of Data and Report Writing: - Layout of a Research Paper – Techniques of Interpretation.

20. Use of computer in Research: - Creating a Database and its use for statistical Analysis.

Books Recommended:-

1. Research Methodology : C.R. Kothari2. Methodology & Techniques of social Research : Wilkinson, Bhadarkar3. Research Methodology : Vasant Desai4. Research Design & Methods : Kenneth S. Bordens5. Business Research Methods : Donald R. Cooper.

MBA – Semester III

Core Papers:

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301-Managing International BusinessLectures:40

Unit 1: Nature and Scope of International Management: Introduction to International Business; Concept and Definition of International Management; Reasons for Going International, International Entry Modes, Their Advantages and Disadvantages, Strategy in the Internationalization of Business, Global Challenges; Entry Barriers, India’s Attractiveness for International Business.

Unit 2: Environment Facing Business: Cultural Environment facing Business, Managing Diversity within and Across Culture, Hofstede Study, Edward T Hall Study, Cultural Adaptation through Sensitivity Training, Political, Legal, Economic, Ecological and Technological Facing Business and their Management.

Unit 3: Formulating Strategy for International Management:Strategy as a Concept, Implementing Global Strategy, Emerging Models of Strategic Management in International Context, Achieving and Sustaining International Competitive Advantage; International Strategic Alliances, Global Mergers and Acquisition.

Unit 4: Organizing and Controlling for International Competitiveness: International Human Resource Management-concept and Dimensions, Human Resource Issues in Developing and Maintaining an Effective Work Force, Leadership Issues; Motivation; Basic Models for Organization Design in Context of Global Dimensions; Future of International Management in the East, Global Operations Management.

Text Books:-1. Thakur, M., Burton & Gene, E (2002). International Management. Tata McGraw Hill.2. Hodgetts, R. and Luthens, F. (2003). International Management. McGraw Hill Inc.3. Deresky (2003). International Management: Managing across boarders and culture. Pearson Education. International Logistics Routledge 2007.4. Kent N. Gourdin Global Logistics Management: A Competitive Advantage for the New Millennium Blackwell Publishing 20065. Sridhar R. Tayur (Editor), Michael J. Magazine (Editor), RAM Ganeshan (Editor) Quantitative Models for Supply Chain Management Kluwer Academic Publishers 1998

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302- Business EthicsLectures:40

Unit 1. What is Business Ethics? Why Does It Matter?a) What are Unethical Business Practices?b) Why Does Ethics Matter in Business?c) Working for the Best Companies

Unit 2. Levels of Business Ethicsa) RU 486: A Storyb) Asking Key Questions

Unit 3. Five Myths about Business Ethicsa) Myth 1: “Ethics is a Personal, Individual Affair, Not a Public or Debatable Matter”.b) Myth 2: “Business and Ethics Do Not Mix “c) Myth 3: “Ethics in Business is Relative”d) Myth 4: “Good Business Means Good Ethics”e) Myth 5: “Information and Computing Are Amoral”

Unit 4. Employee Duties and Rights & Discriminatory and Prejudicial Employee Practices. Downsizing the Workforce.

Unit 5. Handling Ethical Dilemmas at Work. Consumer Protection and Welfare

Unit 6. Marketing Strategy and Ethics.

Unit 7. Ethics and Finance.

Unit 8. Computers and Ethics.

Text Books:-1. Schiffman L.G. and Kanuk L.L., Consumer Behaviour, 9th Edition, Prentice Hall of India, New Delhi.2. Assel Henry, (2005), Consumer Behaviour, Biztantra, New Delhi.3. Business Ethichs: Joseph Weiss4. Rao, A B, Business Ethics and Professional Values, Excel Books, 2006.

References Books:-1. Seth, J. N. & Mittal, B. (2nd ed., 2003). Customer Behaviour-A Managerial Perspective. Thomson South-Western.2. Hawkins, D. I. & Roger, J. B. and Kenneth, A.C. (2001). Consumer Behaviour-Building

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303- ERP Lectures:40

a) Essentials of ERP: 1. Introduction to Enterprise Resource Planning. Evolution of ERP. MRPI. MRP II and MRP III Need of system integration Characteristics, features and components of ERP ERP vendors/ Consultants.

2. Risks and Benefits of ERP Justifying ERP Investments

3. ERP and Related Technologies Introduction Business Process Reengineering (BPR) Data Warehousing Data Mining On-line Analytical Processing (OLAP) Geographical Information Systems (GIS) Intranets and Extranets

4. ERP Implementation Basics ERP Implementation Life Cycle ERP Package Selection ERP Implementation Process ERP Implementation ApproachSuccess & Failure Factors of an ERP Implementation

. 5. ELECTRONIC DATA INTERCHANGE

1. Introduction and objective.2. History of EDI3. Implementation Difficulties of EDI4. EDI working concepts5. Financial EDI6. EDI and Internet

Reference Books:a) ERP- Alexis Leon

Functional Electives

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Finance:304F-Advanced Accounting

Lectures:40

1. Accounting Standards and Guidance Notes on various accounting aspects issued by the ICAI and advanced problems based thereon.

2. Consolidated accounts of holding and group companies.

3. Accounting for amalgamation: Purchase and pooling of interests methods of accounting.

4. Financial reporting in respect of various kinds of financial institutions like mutual funds, non-banking finance companies, merchant bankers, stock brokers.

5. Valuation of goodwill and shares.

6. Comparative study of basic concepts of international accounting standards, US GAAP and standards in India.

7. Financial Statement of Banking Company

Reference Books:

1. Advanced Accounting – Corporate Accounting Vol. 1 & 2 – Ashok Sehgal & Deepak Sehgal, Taxmann Allied Services Pvt Ltd, New Delhi.

2. Financial Accounting: A Managerial Perspective, R. Narayana Swamy, Prentice Hall of India.

3. Modern Accountancy Vol. 1 & 2 – A. Mukharjee and M. Hanieff – Tata McGraw hill publishing Company. New Delhi.

4. Corporate Accounting – S.N. Maheswari & S.K. Maheswari, Vikas Publishing House, New Delhi. 

5. Advanced accounts - Shukla M.C.Grewal T.S. and Gupta S.C.: S.Chand & Co.

305 F-Capital Market & Corporate LawsLectures:40

Objective:

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1. To know application of the various regulations for financial and capital markets2. To understand Companies Act and compliances under the same

A. Capital Market Analysis (50 Marks)

Introduction of Capital Market & Capital Market Instruments a. Capital Market / Security Market / Primary Market / New Issues / IPO Marketb. Secondary Market / Stock Market / Stock Exchangec. Products on Stock Exchanges: Equity / Stock Markets, Basket Trading, Derivatives,

Debt Markets- Retail and Wholesale, Interest Rate Futures, Exchange Traded Funds, Mutual Funds (Close Ended).

d. Depositariese. Private placements of shares / Buy back of sharesf. Derivatives Markets: Introduction to Options and Futures, Explanation of Market

Terminologies, Pay-off Structure, Basic Trading Strategies, Weekly Options.

B. Corporate Laws (50 Marks) Companies Act 1956 (Up to Section 208):a) Introduction-development of the concept of ‘Corporate’ personality, Company as a form of ‘Corporate body’b) Formation of Companies.c) Memorandum of Association and Articles of Association.d) Prospectus and issue of shares etc.e) Share Capital and Debentures f) Meetings and Proceedingsg) Borrowing Power of Companies.h) Shares & Debentures Issue.i) Dividends.j) Managerial Remuneration

Reference Books:

1. V.S. Datey, Students' Guide to Business and Corporate Laws – 2008, Taxmann Publications Pvt. Ltd., New Delhi.2. Avatar Singh, Company Law, Eastern Books Company, Lucknow..3. Guide to Company Law Procedures Company Law (Vol. I & II), M C Bhandari, Wadhwa Publication, Nagpur4. Majumdar A.K. and Dr. Kapoor G.K.., Company Law & Practice, Taxmann Publications Pvt. Ltd., New Delhi.5. Also Refer: Books available on Financial Management and Financial Innovation

306 F-Direct TaxLectures:40

Direct Taxes- Comprehensive Study. 50%

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1. Definitions, Basic concept, person, Assessment year; previous year, assesses,Residential status; Incidence of tax, income exempt from tax.

2. Computation of Income Under Various Headsa. Income under head salary: Meaning of salary, Basis of charge of salary

income,different forms of salary, different forms of allowances, perquisites, permissibledeductions from salary income, tax treatment of provident fund & approvedsuperannuation fund, special tax treatment of salary income of non residenttechnicians, deduction under section-80C, FBT. 42

b. Income from house property: Basis of charge, property income not charge to tax,basis of computing income from let out house property, computing income from selfoccupied property.

c. Profits and gains of business or profession: chargeable incomes; expensesexpressly allowed as deduction; general deductions; expenses specificallydisallowed; compulsory maintenance of accounts, compulsory audit, assessment inspecial cases, (retail, transport, exploration of mineral oil) Computation of taxableincome as profit and gain from business or profession.

d. Capital gains: Meaning of capital asset, valuation of capital asset; transfer,considered to be transfer, chargeability; computation of capital gain: short term andlong term; computation of tax on capital gains. Exemption from capital gains.

e. Income from other sources: basis of charge; chargeable incomes; specificdeductions; amount not deductible; computation of taxable income from othersources. (5)

f. Computation of net taxable income: computation of total income, carry forwardand set-off of losses and deductions under sec 80 and net taxable income and taxthereof. Cases of Indian as well as foreign companies, provision of minimumalternate tax and declaration and payment of dividend, Tax provision in case of

3. Tax Planning (8)Tax planning in capital budgeting decision, leasing, hire purchase or buy decision raising of capital: equity, debt or preference share, transfer pricing and its impact.4. Introduction to Wealth Tax

Practical problems and case studies under Direct Taxes. 50%.

Reference Books:- 1) Direct Taxes Law & Practice –V. K. Singhania – Taxmann Publication, New Delhi. 2) Direct Tax Laws – T. N. Manoharan – Snowwhite Publications(P) Ltd. 3) Professional Approach to Directy Taxes- Girish Ahuja & Ravi Gupta- Bharat Law House Pvt. Ltd., N. D.

307 F-Financial Management IILectures:40

Objectives:

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To provide an understanding of the function, the roles, the goals and the processes of corporate financial management, covering the sourcing of finances and their issues in investment and operations.Contents:1. Financial Management – Overview, Scope, functions – roles – goals – opening problems.2. Time Value of Money- Future value – Present value – uneven cash flows – Intra-year compounding and Discounting.3. Valuation of Bonds and Shares. Bond valuation – Stock valuation – Dividend Discount Model – P/E ratio – Earnings- Price relationship.

374. Techniques of Capital Budgeting The process – Net present Value – Benefit Cost Ratio – Internal Rate of Return – Modified IRR – Pay back period – Accounting Rate of Return – unequal lives – Capital rationing – replacement decisions.5. Risk and Return: Risk and Return of a single asset – relationship between risk and return – Marketing Model – Single index Model – Capital Asset Pricing Model – Arbitrage Pricing Theory.6. Cost of Capital: Cost of debt and Preference – Cost of equity. Cost of retained earnings – Weighted average Cost of Capital – weighted marginal cost of capital.7. Capital Structure and firm value: Net Income approach – Net operating Income approach – Traditional position – Miller and Modigliani position – Taxation and Capital Structure – EPS-EBIT Ratio – ROI – ROE ratio.8. Dividend and Policy and firm value: Walter Model – Gordon Model – Traditions position – Miller and Modyliani position – Radical position – Pay-out ratio – stability – residual payment – Bonus shares and stock splits – share buybacks.9. Working Capital policy: Factors influencing working capital requirements – Current assets financing policy – Operating cycle and cash cycles – Cash requirements for working capital.

Reference Books:- Financial Management & Policy (9th Edition- Van Home and C. James- Prentice Hall of India pvt. Ltd., New Delhi.

1) Management Accounting & Financial Analysis- S.N. Maheshwari- Sultan Chand & Sons.

2) Financial Management Text & Problems- M.Y. Khan & V.K. Jain- Tata McGraw Hill Publishing Company Ltd.

3) Financial Management - An Analytical and Conceptual Approach- S.C. Kuchhal- Chaitanya Publishing House, Allahabad

4) Financial Management - Theory and Practice- Prasanna Chandra- Tata McGraw Hill Book Co., New Delhi

Marketing:304M-Consumer Behavior

Lectures:40

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Unit 1: Introduction to consumer Behavior – Diversity of consumer behavior – Concept and need for studying consumer behavior and marketing management, factors influencing consumer buying behaviour, consumer buying process.

Unit 2 : Consumer Modeling:- The economic model – Learning model- psychoanalytic model – The sociological model- The Howard Sheth model of buying behavior – The Nicosia model- The Engel –Kollat-Blackwell Model.

Unit 3: Individual Determinants of Consumer behavior- Perception, Meaning of perception- the perceptual process- Factor responsible for perceptual Distortion, Learning –what is Learning?-components or elements of learning process.

Unit 4: Individual Determinant of Consumer Behavior- Personality- Meaning and Nature- Characteristics of Personality- Stages in the development of personality. Personality influences and consumer behavior –self-concept or self-image. Attitude and behavior- The concept of Attitude-Relationship between Attitude and behavior- Factors involved in Attitude formation- Motivation- What is Motivation? Needs And goals- The Dynamic Characteristic of Motivation.

Unit 5: Influence of Social class – Definition and meaning of social stratification –factors responsible for social stratification –characteristic features of social classes- Social influence on consumer behavior.

Unit 6: Group Dynamics and Consumer Reference Groups- Definition and Meaning of Group- Reasons For formation of group –Types of Groups relevents to consumer behavior – Family life cycle- Friendship Group Formal social clubs-Shopping .

Unit 7: Consumer Satisfaction and Relationship Marketing- Custmerisation- Working Towards enhancing Customer satisfaction-Sources of customer dissatisfaction- Relationship marketing Meaning Understanding the economics of customer Retention- Market emphasis in relationship marketing.Unit 8: Industrial \ Organizational Buying Behavior – Participants in Industrial Marketing- Buying decisions involved in industrial buying process- Factors Influencing industrial buying behavior – Stages of Industrial buying process.Reference Books:-1. Consumer Behavior in Indian Perspective – Sujua R. Nair2. Marketing Management- William Stanton.3. Marketing Management- Philip Kotlar

305M-Market ResearchLectures:40

Unit 1: Marketing Environment in India

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Introduction, role of Multinational Corporations (MNCs), Duties and responsibilities of the Marketing Manager in the changing Scenario.

Unit 2: Concept of Marketing Definition of Marketing, Functions of Marketing, its importance, distinction between marketing & selling, objects of marketing management, meaning and elements of marketing mix, factors affecting the marketing mix

Unit 3: Marketing OrganizationIntroduction, types of organization: tall & flat organization, different ways to form organization: functional, geographic, product, end-user based organization.

Unit 4: Marketing PlanningIntroduction, planning of marketing programs and strategies: planning marketing strategies & planning marketing programs, Marketing control, Sales analysis, Sales ratios, advertising audit and advertising effectiveness study, controlling sales force, allocation of Sales territories and Quota, Sales Quota

Unit 5: Market SegmentationIntroduction, market segmentation, advantages of market segmentation, process of market segmentation: Geographic, psychographics, behavioral, demographic segmentation, types of market segmentation, bases or criteria for market segmentation.

Unit 6: Introduction to Marketing ResearchMeaning of marketing research, objectives, Scope, need for marketing research, Importance and limitations of marketing research, threats to marketing research, marketing information system, marketing decision support system, difference between market research & marketing research, marketing research programme for a new product.

Unit 7: Specific Research applicationContinuous marketing research, test marketing, advertising research, industrial marketing research, overseas marketing research, marketing research for service, brand positioning

Unit 8: The Marketing research process, scientific method / research design, data collection- primary, secondary, sampling design, sample size decisions.

Reference Book:

Marketing research- G.C.Beri Marketing research – Ramanuj Mazumdar

306M-Advetisement ManagementLectures:40

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Unit 1: Introduction to Advertising & a brief historyMarketing Mix & advertising, definition of advertising, history of advertising, development of modern advertising, contemporary advertising, advertising in the 21 st century.

Unit 2: Economic, Social & Ethics issuesEconomic issues, social issues, ethical issues, advertising principles of American advertising federation.

Unit 3: Client & Advertising agency Client or advertiser’s role in organizing for advertising, advertising agency, agency structures, agency compensation, agency evaluation, client-agency relationship

Unit 4: Advertising objectives & Budget allocationSales as an advertising objective, communications objectives, DAGMAR approach, assessment & criticism of DAGMAR approach, Budget allocation, approaches to Budgeting, factors affecting allocation of advertising budget.

Unit 5: Media planning & StrategyTypes of media, market analysis & identifying the target market, establishing media objectives, develop & implementing media strategies, geographic coverage, scheduling, media reach & frequency, determine the relative cost of media, evaluation & follow up, media characteristics

Unit 6: Media evaluation and advertising researchTelevision, buying TV time, buying network time, time period & programme selection, cable division, audience measures, radio, newspapers, different types of newspaper advertising, purchasing newspaper space, magazines, circulation & readership, buying magazine space, Purpose of advertising research, the research process, essentials of effective testing

Unit 7: Creative strategy – planning & developmentAdvertising strategy, what is creativity? Styles of thinking, planning creative strategy, some approaches suggested by well known names in advertising

Unit 8: Planning an Advertising campaign Appraisal of advertising opportunity, analyzing & defining the target market, setting advertising objectives, determining the advertising budget, deciding media & creative strategy, creative Ads, pre-test & release Ads, evaluating the final results ( post testing)

Reference Book: Advertising & Sales promotion, by SHH Kazmi & Satish K Batra, 2nd edition,

excel books

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307M-Retail ManagementLectures:40

1. Introduction to retailing, concept Nature, scope Retail institutions, types History (success failure stories) Retail organization structure Retail management process Indian retailing scenario

2. Environment of retailing Customers Market / competitors Internal strengths and weaknesses Channel behavior

3. Retailing Strategy Differential advantage and strategic planning Financial strategy Human resource strategy Marketing strategy Pricing strategy Vendor relation and distribution strategy (conflict resolution,

Logistics) Promotion strategy Location Layout / design Servicing the retail customer

4. Merchandise management Merchandise plan Merchandise buying and handling Category management Merchandise presentation

5. Merchandise support management Managing human resources Managing operations Managing retail research and information systems

6. Conclusion Integration and control (retail audit) Influence of changing environment on retailing Demographic changes Lifestyle changes Technology changes (e-business) Career in retailing

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Information Technology:304IT- C++ Programming

Lectures:40Unit 1: Introduction: Structured verses Object Oriented Development, Objects, Classes, Encapsulation, and data abstraction, Inheritance, Delegation, Polymorphism, Message communication, Merits and Demerits of Object Oriented Methodology.Unit 2: Data types, operators, expression and control structure:Character set, tokens, identifiers, keywords, variables, operators, Control flow statements, expressions and qualifiers, operator precedence and associativity.Unit 3: Array, strings, structure, Unions:Arrays, strings, multidimensional arrays, array of string, structure declaration and definition, use of structure and union, difference between structures and unions. Unit 4: Functions and Pointers:Function component, parameter passing- pass by value, pass by reference, pass by address, inline function, function overloading, scope and extent of variables, recursive function pointer variables, address operator and Runtime memory management, pointer to pointer, array of pointer, pointer to function, pointer to objects, array of objects, this pointer, self referential classes.Unit 5: Classes and Objects:Class specification, defining members, objects, accessing members, data hiding, constructors, parameterized constructor, copy constructor, constructor overloading, destructors, empty class ,friend function, friend classes , virtual function, pure virtual function, abstract class.Unit 6: Inheritance:Forms of Inheritance, member accessibility, visibility modes, abstract classes, Virtual base classes, benefits of Inheritance.Unit 7: Operator Overloading:Overloading – unary operator, binary operator, type conversion from one type to another.Unit 8: Templates and Exception Handling:Introduction to template, function and class template, exception handling constructs.

Reference Books: Mastering C++, TMH by K.R. Venugopal, Rajkumar.

Object Oriented Programming in C++, TMH, and W. Balguruswamy.

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305 IT-Operating SystemLectures: 40

Unit I- Introduction Need of OS, Evolution of OS, Type of OS like Batch, Timesharing , Multiprogramming, Multitasking, Real-time, Distributed System, Embedded Operating System.

Unit II – Process Management Process concepts, Process Scheduling, Schedulers-long term, Middle term & short term , Interprocess communication , CPU scheduling – Basic concept, Mutual exclusion, Semaphores, Critical region and MonitorUnit III- Deadlock Introduction of deadlock, detection, prevention, avoidance and recovery with Banker’s algorithm, Resource management security mechanism and policy, doma in protection, Threads. Unit IV- Memory Management Memory management types, contiguous and non-contiguous, single partition allocation, multiple partition allocation, swapping, paging, segmentation, Virtual memory management concepts, implementation, allocation, Fetch and replacement. Unit V – Linux: Working with Shell Command Command for file creation, deletion, Modification, Archiving files with different utilities, Zipping of files, Managing users and groups, Any Five shell scripts using command cat, grep, date, cut, paste, head, tail and control structure- if else, do while, for. References Books:-

1) Peterson Silberschats OP System concept, 2nd Edition, addition Wesely Publication Co 1985.

2) Silberschatz Galvin, Gagne, “Operating System concept”, John wiley and Sons, 7th Ed, wiley India.

3) M.J. Batch “The design of Unix operating System”.4) Das, UNIX: Concepts and Application (4th Ed), TMH, 2006.5) Peterson, Linux: Complete Reference (5th Ed), Peterson,TMH.6) M.G.Venkateshmurthy, Introduction to UNIX & Shell programming, Perason

Edication, 2005.

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306IT- RDBMS Unit 1- Database concepts What is database , DBMS & Its benefits, What is RDBMS , Cod’s rules ,DBMS V/s RDBMS , Normalization – 1 NF, 2NF, 3NF .

Introduction to ORACLE – Features of ORACLE , Software development tools of ORACLE , Introduction to SQL, Features of SQL, SQL V/s SQL *PLUSE , Rules for SQL , Delimiters , Components, Example of DDL, DML & DCL commands, Unit 2- Interactive SQL Part-ITable Fundamentals, Viewing Data in the Tables, Eliminating duplicate rows when using a Select statement , Sorting data in a table, Creating a table from another table, Inserting data in a table, Delete operations, Updating the contents of a table, Modifying structure of a table, Renaming a table, Truncating a table, Creating synonyms, Finding tables and displaying structure

Reference Books:

1) SQL,PL/SQL The programming language of oracle (3rd Revised Edition) By Ivan Bayross2) An Approach relational data base management system- Kaur & Singh Cyber Tech Publications.3) Database System Concepts (4th Ed)Silberschatz Korth and Sudarshan.4) Fundamental of Database System (3rd Ed.) Ramez Elmasri & Shamkant Navathe.

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307IT- Software EngineeringLectures:40

Unit 1: IntroductionSoftware Engineering, Software Characteristics, Software crisis & Myths, Software applications and the evolving role of software. Unit 2: The Product & the ProcessA layered Technology, The software process Models, Linear sequential model, The Prototype model, RAD Model, Spiral Model, Evolutionary Software Process Model, Basic web process Model, Modified Waterfall Model, Joint Application Development Model, Fourth generation Techniques.Unit 3: Analysis concept & PrincipleRequirement Analysis, Analysis Principle, Software prototyping, specification review, Analysis Modeling, The Elements of Analysis model, Data modeling, Functions modeling and information flow, Behavioral Modeling, the mechanics of structured analysis, the Data dictionary.Unit 4: Design concept & PrincipleProject planning, cost estimation, Software Design and software Engineering, Design Process, Design principles, Design concepts, effective modular design, Design heuristics for effective modularity, The Design Model, Design Documentation, Architectural Design, Software Architecture, Data design, User interface Design, Elements of Good Design, Design issues, Features of modern GUI , software metrics.Unit 5: Software TestingSoftware Testing Fundamentals, Black Box and White Box Testing, Object Oriented Testing methods, Regression Testing,System48 Testing, Component Testing, Test case Design, Test automation techniques.Unit 6: Software Quality AssuranceQuality Concept, SQA, Software reviews, FTR, Formal Approaches to SQA, Statistical SQA, Software reliability, The ISO 9000 Quality standards, the SQA Plan.Unit 7: Software Configuration ManagementSCM, SCM Process, Identification of Objects in Software configuration ,Version Control, Change Control, , Configuration Audit, status Reporting, SCM standards.Issues, software maintenance, the attribute of Web based application, WebE Design and Testing for Web based application.

Reference Books:

Software Engineering: A Practitioner’s, Roger Pressman 7th Edition Mc Graw Hill International Publication.

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Human Resource Management:304HR-Industrial Relations & Employment Laws

Lectures: 401. Background, Post Independence Period – Industrial Relations in the Post-

Independence period, Some problems of Trade Unionism in India, Labour Legislation, Worker’s Participation, Future of Industrial Relations in India.

2. Trade Union – Historical Evolution of Trade Unions in India –White-collar Unions, Agricultural Labour Unionization: Law and Environment National Level Federations, Other National Trade Unions, Growth of Trade Unions, Rights and Responsibilities of Registered Unions, Union Leadership, Trade Union finances, Ancillary Functions of Trade Unions, Trade Unions and Politics, The Union- Party Relationship.

3. Types of Bargaining- Concept of Collecting Bargaining, Features of collecting Bargaining, Collecting Bargaining Process, Collective Bargaining as a Method of Wage Fixation, Types of collective Bargaining Contracts, Pre-requisition for collective Bargaining.

4. Industrial Conflict 5. The Industrial Disputes act, 1947-Scope of the act,

Salient features of the act, Definitions of the act, Definitions / Important Terms (section 2).

6. Lay off, lock out, retrenchment & closure 7. The Maharasthra Recognition of Trade Unions and

Prevention of Unfair Labor practices Act, 1971. (MRTU And Pulp Act 1971)

8.The Bombay Industrial Relations Act 1946 – Authorities under B.I.R. Act, Registration of Unions, Procedure of Registration, and Cancellation of registration, Approved unions, Representative of the employees, Powers and duties of labor Officer, Wage Boards, Penalties, Record of Industrial conditions.

Reference Books:-1. Industrial Law – P.L.Malik 2. I.R.-Arun Monappa 3. Labour & Industrial Law – S. M. Mishra 4. Industrial Laws Board Act – Bharat Law House 5. Industrial Law – J.K.Bareja6. Industrial Law – P.L.Malik

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305HR-Managing Organizational PerformanceLectures:40

Unit1.Introduction to Performance Management and Performance Appraisal: Foundations of Performance Appraisal.50 Performance Management Process-Conceptual Model and its Application, Philosophy Behind Performance Management.Unit 2. Various Aspects of Performance Appraisal: Identifying and Measuring Employee Performance, Uses of Performance Appraisal, Who Conducts Appraisals, e-HR Managing 360 Degree; Methods for Appraising Performance.Unit 3. Performance Audit: Developing Performance Standards – DRA’s Process. Conducting Performance Reviews; Performance Management Documentation, Potential Appraisal.Unit 4. Feedback Counseling and Coaching: Ongoing Mentoring and Protege Development, Annual Stock Taking, Performance – Related Pay; Appraising for Recognition & Reward.Text Books:-1. Michael, Armstrong (1999). Performance Management. Kogan Page.2. Chadha, P. (2003). Performance Management: It’s About Performing – Not Just Appraising. McMillan India Ltd.

Reference Books:-1. Dwivedi, R.S. (2000). Managing Human Resources and Personnel Management in India Enterprises. Galgotia Publishing Company.

2. Mathis, R. L & Jackson, J. H. (2004). Human Resource Management. Thomson Asia Pte. Ltd.,Singapore

306HR-Training and Development

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Lectures: 401. Training and Development- Nature of Training and Development , Inputs in

Training and Development, Skills , Education , Development , Ethics, Attitudinal changes, Decision Making and Problem solving, Gap in Training, Importance of Training and Development

2. Process of Training – The Training Process, Organizational Objectives and Strategic, Needs Assessments, Needs Assessments Methods, Benefits of Needs Assessment , Analysis of Needs, The Needs Assessment Analysis, Person Analysis , Awareness of Training Needs, Career Interests and Goals, Task Analysis, Steps in Task Analysis.

3. Training and Development – What is Training, Training And Development Programme, Who are the Learning, Increased Value Placed on knowledge , Methods and Techniques of Learning, conduct of Training, Implementation of the Training Programme , Evaluation of the Programme, Techniques of Evaluation, Training for international assignments in Brief .

1. Training Strategies- Impact of Change, Training Strategies, Training Methods, Strategic Training System (STS), Transaction Analysis, Methods to Improve, The Johri Window, Conceptual Model, Training in Organizations, Need for Training Policy, Ares of Training, Methods, Evaluation.

2. Technology’s Influence on Training and Learning – Training Investment Leaders, Competencies and Positions of Training Professionals.

3. Path to leadership: leading a learning organization, coaching leaders, developing performing teams, leadership succession.

4. Leadership Culmination: Understanding Change, Implementing Change, Change agents, Disruptive Innovation.

5. Latest Trends in Training & Development.

Reference Book:-1) Employee T & D – Raymond Noe2) Training & Development – S.K.Bhatia 3) H.R.M.-Biswajeet Pattanayak

307HR-Strategic Human Resource Management

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Lectures:40Unit 1:Introduction to Strategic HRM Definition, need and importance – Introduction to business and corporate strategies – Integrating HR strategies with business strategies – Developing HR plans and policies

Unit 2:Human Resource Environment Technology and structure – workforce diversity – Demographic changes – Temporary contract labour – Global environment – Global competition – Global sourcing of labour – WTO and labour standards

Unit 3: Recruitment and retention strategies Online recruitment – Employee referrals – Recruitment process outsourcing – Head hunting – Executive education – Flexi timing– Telecommuting – Quality of work life – Work – life balance – Employee empowerment – Employee involvement - Autonomous work teams Unit 4: Performance Management strategies Defining key result areas (KRA) – Result based performance – Linking performance to pay – Merit based promotions Unit 5: Reward and Compensation Strategies Performance based pay – Skill based pay – Team based pay – Broad banding – Profit sharing – Executive compensation – Variable pay Unit 6: Retrenchment Strategies Downsizing – Voluntary retirement schemes (VRS) – HR Outsourcing – Early retirement plans – Project based employment Unit 7: Human Aspects of Strategy implementation Behavioral issues in strategic implementation – Matching culture with strategy – Human side of mergers and acquisitions – Leadership , Power and Politics – Employee morale – Personal values and business ethics Unit 8: Global HR Strategies Introduction to Global HR strategies – Developing HR as a value added function, Knowledge Management & H.R.Reference Books:-

1. Strategic HRM – Jeffery Mello

2. Strategic HRM- Charles Greer

3. Strategic HRM – Michael Armstrong

4. Strategic HRM – Agrawal

5. Human Resource Management – Garry Desseler

Operations Management:

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304 OM-Production Planning & ControlLectures: 40

1. Role and Importance of PPC in various manufacturing systems - Functions of PPC - Capacity Planning - Estimating - Routing - Loading - Dispatching – Expediting2. Aggregate Planning - Rough Cut Planning - Capacity Planning - Shop Floor Planning - Gantt Charts - Control and Feedback systems3. Implementation of PPC in continuous flow system - Line Balancing - Heuristic - Intermittent Production System - Job Shop Scheduling - Use of Linear Programming models and Scheduling Algorithms4. Flexible Manufacturing Systems - Group Technology - Cellular Planning - Robotics - CAD CAM SIM5. Role of computers in PPC

Reference Books:-1. Manufacturing Planning & Control - Vollmann2. Production - Planning, Control & Integration - Sipper3. Production Planning & Inventory Control - Narsimhan4. Production Planning & Control - L.C.Jhamb5. Production and Operations Management - Chase

305OM- Manufacturing SystemsLectures: 40

1. Developing a manufacturing strategy - Principles and Concepts Functional Strategies - Reasons for manufacturing's reactive role in corporate strategy - Functional goals Vs. Manufacturing needs- Developing a manufacturing strategy - Strategic integration - Linking manufacturing to marketing - Outputs of manufacturing strategy2. Developing a Manufacturing strategy – Methodology checking markets - Outcome of the market debate - Relating manufacturing to agreed markets - Price - Conformance Quality - Delivery reliability - Delivery speed3. Process Choice- Manufacturing function - Generic types of process choice - Technical specifications Vs. Business specifications - Technology strategy - Manufacturing strategyand Technological opportunities - Manufacturing's strategic response4. Product Profiling- Levels of application - Procedure - Company based profiles - Applying same manufacturing strategy to two different markets - Incremental marketing decisions resulting in a mismatch - Reallocation of products due to downsizing5. Focused Manufacturing - Principles, Concepts and Methodology- Principles of economies of scale - Trade-offs in focused manufacturing - Alternative approaches to focused manufacturing - Progression and Regression in focused manufacturing - Origin of existing plants - Moving to focused plants - Process Rearrangement - Infrastructure Rearrangement6. Make or Buy- Reasons for choosing alternative strategic position - Shedding difficult manufacturing tasks - Issues involved in changing make or buy decisions - Customer Vendor relations - Just In Time production

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7. Manufacturing Infrastructure Development- Manufacturing infrastructure issues - Organizational issues - Operational effects of structural decision - Strategy-based alternatives - Operational Control8. Accounting & Financial perspectives and Manufacturing Strategy- Investment decisions - Linking investment to Product Life Cycle and Risk Reduction - Operating Controls and Information - Linking Process Investment Decisions and the evaluation of controlBooks Recommended1. Production & Operations Management - Chase2. Production & Operations Management - L.C.Jhamb3. Competitive Manufacturing Management - Nicholas4. Managing Technology & Innovation for Competitive Advantage – Narayanan

306OM-Total Quality ManagementLectures: 40

1. Quality Principles - Quality Defined - Costs of Quality - Organization wide Quality Management (TQM)2. Quality Principles - Deming, Juran, Crosby, Ishikawa, Taguchi - Quality Awards - Malcom, Baldridge3. Quality Control and Quality Assurance - Concept of Quality Control - Concept of Process Variation - Acceptance Sampling - Sampling Inspection Vs. 100% Inspection - Attributes and variable sampling plans - OC Curves - Producer and Consumer Risk - AQL, RQL, TQL, AOQL and AOL4. Statistical Process Control - Control Charts - X-R, P, np and C Charts - Benefits of Control Charts and Applications5. Quality Management - Assistance Tools - Ishikawa Fish Done diagram - House of Quality - Nominal Group Technique - Quality Circles - Flow Charts - Pareto Analysis - Poka Yoke (Mistake Proofing)6. Reliability - Concept and Components - Concepts of failure - Reliability of system - Success and Failure models in series and parallel - Methods of achieving higher reliability - Concept of maintainability and availability - Comparison with reliability7. Managing and organization for quality - Quality Policy - Quality Objectives - Leadership for Quality - Quality and organization culture - Change Management - Team Building8. Quality Standards - ISO 9000, ISO 14000 - QS 900 series - Outlines, application and prerequisites - Quality Audit and Quality Manual

Books Recommended

1. Total Quality Management – Sundarrajan2. Quality Control & Total Quality Management - Jain3. The essence of Total Quality Management - Hunsen & Ghare4.Managing for Total Quality – Logothetic

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307OM-Logistic & SCMLectures: 40

1. Logistics - Concept and significance - Distribution Strategies - Customer Service policies and Integrated Logistics Management2. Transportation Alternatives - Railway, Road, Air, Waterways, Pipe Lines, Animals and Animal driven vehicles - Economics of transportation - Applications of Quantitative Techniques - Transportation Models3. Distribution Network Planning system - Location - Number and size of facilities - Stocking Policies - Storage and handling capacities - Introduction to State and Central Warehouse Acts4. Packaging - Principles, functions and types - Containerization - Concepts - Infrastructure - Customs Issues - Service Utilization Modes - Rail, Sea and Road5. Role of Freight and Insurance in Logistics6. Concept of Supply Chain Management and its strategic role in the organization - Intra and Inter Organization Supply Chain7. Designing of efficient supply chain policies - Bottlenecks and remedies8. Integration of supply chain with corporate strategy - Cost efficiency across supply chain - Impact on Customer Service9. Role of computer and IT in supply chainReference Books:-1. Purchasing & Supply Management - Dobler and Burt2. Strategic Logistics Management - Lambert3. Logistical Management - The Integrated Supply Chain Process - Bowersox4. Materials & Logistics Management - L.C.Jhamb5. Logistics & Supply Chain Management - Christopher6. Supply Chain Management - Sunil Chopra

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International Business Management:

304 [IB] INTERNATIONAL LEGAL ENVIRONMENTLectures 40

1. World Trade Organization, General Agreement on Trade and Tariff 2. What is WTO, structure, strength and weakness, prospects? 3. Ministerial Conferences, Dispute settlement mechanism (with cases)4. WTO and other international regulatory. Organizations, UNCTAD etc5. Agreement on goods / services, intellectual properties. 6. Regional trade agreements and WTO, ILO 7. International arbitration UNICITRA8. FTA / Taxation / CEC 9. Transfer pricing and WTO

Reference Books:1. WTO Publications, WTO Website2. WTO Agreement and Indian Agriculture by A.Huda SSP (OL)

305[IB] International Financial MarketsLectures 40

Unit I : History of International Financial System – The rise & fall of Bretton Woods, Globalization and the growth of derivatives, The crash of 1994-96 and beyond.

Unit II: Euro currency market, Euro Banking and Euro-currency centers, Deposit Dealing and the Term structure of Euro Currency rates, Euro currency Futures & Options, Syndicated Euro-credits.Unit III: International Bond Market- Introduction, New issues & procedures in the Euro bond markets, Eurobond. Unit IV: Valuation & Hedging, Interest rates and currency swaps, Pricing Option, Features of International Bonds.Unit V: Forecasting and the image of Future- central Banks and the balance of Payments.Unit VI: The European monetary system and other regional artificial currency areas.Unit VII: New instruments in International Capital Markets, International Banking and country risk, International Portfolio Diversification, International Transfer Pricing.

Reference Books:1) Bhalla, V K. International Financial Management.2) Bhalla, V K. Managing International Investment & Finance.3) Buckley, Adrian. Multinational Finance.4) Eiteman, David and stonehill. Mutinational Business Finance.5) Shapiro, Alan. Mutinational Financial Management.

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306[IB]INTERNATIONAL BUSINESS OPERATIONSLectures 40

Unit I: Internationalization of Operations: International Operations Management MFG: Make or Buy, OutsourcingUnit II: Location: Layout and work flowUnit III: Production: Company Factors, Product factors, Strategic role of foreign factories, Quality, Productivity, The Toyota way, Beyond ToyotaUnit IV: Labour Laws: Factory act/ Labour, HR PracticeUnit V: Variations in Operating Practices: Benchmarking International OperationsUnit VI: International Operations-Critical Issues - International Operations Planning, International Facilities Location, International Sourcing & LogisticsUnit VII: Internationalization of Technology: International Technology Transfer, Management of Global ProductsUnit VIII: Interfaces with other Functions: Interface with Marketing, Interface with R & D, Interface with CommunicationsUnit IX: Joint Ventures, strategic alliances (Partnership and relationship

Reference Books:-1) Schniederjans, M.J. – Operations Management in a Global Context2) Production and Operations Management, 2/e , K Bedi, OUP3) Flaherty, M.T. – Global Operations Management4) Dornier, P-P. et al. – Global Operations and Logistics5) Bartlett, C. A. & Ghoshal, S. – Transnational Management6) Globalization and Business - Daniels, Radebaugh and Sullivan

307[IB] INTERNATIONAL LOGISTICS & SUPPLY CHAIN MANAGEMENTLectures 40

Unit I: INTRODUCTION:International Logistics and Supply chain management: meaning and objectives, importance in global economy , Characteristics of global supply chains,: Supply chain relationship to business performance, -Key tasks of logistics and supply chain managers, Role of Government in controlling international trade and its impact on Logistics and supply chainUnit II: SUPPLY CHAIN STRATEGY:Supply chain as a competitive advantage, Global Supply chain strategy, Structuring supply chain capabilities, Business matching supply chain design with business strategy.Unit III: OUTSOURCING AND LOGISTICS SERVICE PROVIDERS:Intermediaries and Alliances in Global Logistics, Meaning of 3 PL and 4 PL service providers, role in Global logistics, types of services, considerations for hiring 3PL and 4 PL service providers. Concept and need of outsourcing, determinants for outsourcing decisions, role of outsourcing in global supply chain managementUnit IV: CUSTOMER SERVICE:

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The marketing and logistics interface, customer service and customer retention, Service driven logistics systems, customer service priorities and standards, customer service strategyUnit V: PLANNING GLOBAL SUPPLY CHAIN:Planning the global supply chain, Network design for global supply chain Management, Risk management in the global context, Measuring logistics cost and performance. Benchmarking the supply chain, Performance measurement and evaluation in global supply chainsUnit VI: GLOBAL TRADE ENVIRONMENT:a. Global trade environment: various trade blocks/FTZ and their impact on supply chain management, Customs and Regulations, Trade Documentation, International Contracts, Terms of Trade, Term of Payment, International Currency, INCO terms, Logistical packaging , containerization.Unit VII: NETWORK DESIGN:Decisions in Network design-strategic importance, location of plant, warehouse, facilities; capacity and number of warehouses: Factors influencing network design decisions,Unit VIII: INVENTORY FLOW AND MODELING:Approaches to Inventory Management in Global Supply Chain Management; Distribution Resource Planning; Symptoms of poor Inventory Management, Modeling in Supply chain: inventory models, safety stock determination for service level, and lead time; forecasting models, routing problem

Reference Books:-1. Douglas Long International Logistics: Global Supply Chain Management Springer- Verlag New York, LLC;2004 2. Philippe-Pierre Dornier, Panos Kouvelis, Michel Fender Global Operations and Logistics: Text and Cases Wiley, John & Sons, Incorporated 19983. Alan Branch Global Supply Chain Management in International Logistics Routledge 2007.4. Kent N. Gourdin Global Logistics Management: A Competitive Advantage for the New Millennium Blackwell Publishing 20065. Sridhar R. Tayur (Editor), Michael J. Magazine (Editor), RAM Ganeshan (Editor) Quantitative Models for Supply Chain Management Kluwer Academic Publishers 1998

MBA - Semester IV

Core Papers

401: Corporate Social Responsibility & Corporate GovernanceLectures:40

Section I – Corporate Social Responsibility

Unit 1. Introduction to CSR

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a) What is CSR?b) Evolution of CSR.c) Why CSR?d) Scope of CSR

Unit 2. Theories of CSRa) Political Theoryb) Social Contract Theoryc) Stakeholder Theory

Unit 3. The Great Debate: Shareholders vs Stakeholders

Unit 4. Managing Non Profit Organizations

Section II – Corporate Governance

Unit 5. Introduction to Corporate Governancea) What is CG?b) Evolution of CG.c) Why CG?d) Scope of CG

Unit 6. Internal & External Institutions of CG:a) Purpose of Corporationb) Internal Institutionsc) External Institutions

Unit 7. Corporate Governance in Indiaa) Regulatory Frameworkb) K. Mangalam Birla Committee Report

Unit 8. Cases and Project

Business Computing (402)Lectures:40

Unit I: Customize the Excel Environment Customize an Excel Worksheet Enhance Worksheets Using ThemeWork with Comments Access External Resources Using

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Hyperlinks Use Web-Based Research Tools Enhancing Workbooks

Unit II: Templates Create a Workbook from a Template,Create a Custom TemplateUnit III:Create Tables, Modify Tables Format Tables Gridlines,Border & shadingProtection on book & cellUnit IV: Presenting Data Using Charts Calculate Data with Lookup & Reference Create a Chart Functions Modify Charts , Perform Logical Analysis , Format Charts Print Formulas , Create a Chart Template , Share Excel Charts Unit V: PivotTables and Pivot Charts Create a PivotTable Perform Calculations Using PivotTables Analyze Data Using Pivot ChartsUnit VI: Enhancing Visual AppealGraphic Objects, Insert Graphics, Modify Graphic Objects, Emphasize an Area of a Worksheet, Illustrate Workflow Using Smart A, Graphics Format Graphic Objects, Change the Order of Layered Grap, Objects Group Graphic Objects, Organize Graphic Objects Unit VII: Calculating Data with Advanced Formulas Refer to a Range of Cells, Calculate Data across Worksheets, Perform Date and Time Calculations, Format Text Using Formulas Perform Numeric Calculations, Calculate Data with Lookup & Reference, Functions Perform Logical Analysis, Print Formulas Unit VIII: Sorting and Filtering Data Sort Data in a Spreadsheet, Filter Data in a Spreadsheet, Calculate Large Volumes of Data, Add Subtotals to a Worksheet

Reference Books:a) Microsoft Excel by Michael R Middleton.b) Microsoft Excel by Meehan.c) Microsoft Excel 2007 by BIBLE.d) Microsoft Excel by Julia Kelly.

List of Practicals 1)Generate a Payslip of RGI employees with following fields:DA :-41% , HRA :-7.5%, TA:-Rs.400

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Gross Salary :- Basic + 50%(of Basic)Gross Income :- Gross Salary + DA + HRA +TA Net Salary :- Gross Income– Provident Fund–Profession Tax2)Create an Excel Sheet which generates a Mark sheet of MBA Students with the following Criteria : If student scores greater than or equal to 70% ,Grade is Distinction If student scores greater than or equal to 60% & less than 70%, Grade is Ist Class If student scores greater than or equal to 50% & less than 60%, Grade IInd Class If student scores less than 50% , Result is Fail3)Demonstrate the uses ofGoal Seek, Solver, Scenario, Formula Auditing Toolbar4)Demonstrate Pie & Comparison Graph with suitable data.5)Demonstrate the uses of - Pivot Table, Filter, Sort, Protection6)Create a spreadsheet which calculates the income tax of an employee in a firm in accordance with different slabs.7)Create a spreadsheet which calculates the BUDGET of Management event like KASHTI .8)Demonstrate the uses of following functions: a)What-If , b) FV and PMT, c)Sum-If, d) Look-Up9)Create a macro which formats the spread sheet and add it to a toolbar.10) Create a Balance-Sheet of your academic year and publish it into the Internet Explorer. Use the following commands:

a) Hyper linking, b)Conditional Formatting c) Freeze

Functional Electives:Finance:

Strategic Financial Management (403F)Lectures:40

Unit I: Introduction:- Meaning, Scope, Objectives, Strategy and Strategist is Model, Investigation of growth or profit leakage.

Unit II: Conceptual Framework:-ROI as basic platform for SFM, Various tools of Strategic Financial Management (Monetary and real)

Unit III: Strategic Wage Management:- Meaning, Practical utility, Reasons, Features of Model remuneration policy, Concept and practical meaning of productivity, Collective wage negotiation,framing the retirement benefit scheme, Framing of practically beneficial VRS scheme, wage cost parameters and performance indexes (Macro level wage parameters), Human Resource valuation and accounting

Unit IV: Financial aspects of Supply chain Management

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Meaning, Strategic vendor management, supply cost management , purchase dept. as profit center, Inventory cost analysis , Product pricing strategy, Marketing strategies and Marketing cost benefit analysis, Intangible marketing cost and their cost benefit analysis.

Unit V: Organization Profitability Analysis Aspects of cost accounting, Total costing and Marginal costing, Cost volume profit analysis based on product division and project division, comments on key performance ratios.

Unit VI: Corporate Restructuring & Finance Categories of the symptoms leading to restructuring, Drawing of restructure plan, Assessment of Financial implication of the various restructure plans, Business Downsizing, Diversification of organization, Amalgamations Mergers and acquisitions. Restructuring of a sick unit.

Unit VII:. Valuation Valuation of a business unit, value in liquidation and as a going concern, Intrinsic valuation, Brand valuation, Brand life cycle and the phase wise Valuations.

Unit VIII: Financial Engineering Meaning of EVA, ABC, OBCFinancial and operating leverages, ROI Sources of finance and the evolution Investment decision in the organization and its assessment Achieving the shareholders satisfaction

Unit IX: Financial Ethics Business ethics as related to Financial Management Ethical financial combination Ethical financial evolution, Ethical Financial Management Ratios for various levels of management Accounting disclosure practices for ethical Financial Management.

Reference Books:Strategic financial management, P. Mohana Rao (ed.) Trilok Kumar Jain (ed.)  Strategic Financial Management – Jakhotiya G P

Risk & Project Management (404F)Lectures:40

Unit I: Introduction to Risk ManagementUnit II: Debt Instruments, Prices, Yields and HedgingUnit III:Derivatives and SpeculationUnit IV: Forwards, Futures, Financial Swaps and Option MarketsUnit V: Forex ExposureUnit VI: Introduction – Definitions – classifications – project risk – scopeUnit VII: Overview of Project ManagementUnit VIII: Project Planning

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Unit IX: Project ImplementationUnit X: Project Inventory Management

Reference Books:- Foreign Exchange- C. JeevandandanamManaging International Investment & Finance- V.K.BhallaRisk Management I & II -ICFAI UniversityProject Management – Gopalakrishnan – Mcmillan India Ltd.

Security Analysis & Portfolio Management (405F)Lectures:40

UNIT I: Introduction: Concepts of investment- Financial and non-financial forms of investment – Objectives of financial investment, investment methods – Security and non-security forms of investment – Sources of investment information- Investment InstrumentsUNIT II: Financial markets – primary and secondary markets – major players and instruments in secondary market - Functioning of stock exchanges, trading and settlement procedures at NSE & BSE.. Stock markets guidelines on primary & secondary markets.UNIT III: Valuation of securities – bond and fixed income instruments valuation –bond pricing theorems, duration of bond and immunization of interest risk, term structure of interest rate, determination of yield curves, valuation of equity and preference shares (Dividend capitalization & CAPM).

UNIT IV: Analysis of risk & return, concept of total risk, factors contributing to total risk, systematic and unsystematic risk, default risk, interest rate risk, market risk, management risk, purchasing power risk. Risk & risk aversion. Capital allocation between risky & risk free assets-Utility analysis

UNIT V: Fundamental & Technical Analysis of equity stock. Concept of intrinsic value. Objectives and beliefs of fundamental analysts. Economy-Industry- Company framework, Economic analysis and forecasting. Theory of Technical analysis, points and figures chart, bar chart, contrary opinions theory, confidence index RSA, RSI, Moving average analysis, Japanese Candlesticks.

UNIT VI: Behaviour of stock market prices – The market mechanism, testablehypothesis about market efficiency, implications of efficiency markethypothesis for security analysis and portfolio management. Asset pricingtheories, CAPM & Arbitrage pricing theories.UNIT VII: Modern portfolio theory – Asset allocation decision. Dominant & Efficientportfolio – simple diversification, Markowitz diversification model, selectingan optimal portfolio – Sharpe single index model. Determination of corner portfolio. Process of portfolio management – International Diversification.UNIT VIII: Portfolio performance evaluation – Sharp & Treynor & Jensen’s measure. Portfolio revision – Active and passive strategies & formula plans in portfolio revision. Mutual funds- types, performance evaluation of mutual funds, functions of Asset Management Companies.

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Reference Books:-1. Investment Analysis and Portfolio management – Prasanna Chandra – TMH - 2nd Edition, 20052. Investments – Zvi Bodie, & Mohanty – TMH – 6th Edition, 2005 3. Investment Management – VK Bhalla ( S.Chand & Co)4. Security Analysis & Portfolio Management, S.Bhatt, Excel Books.

Reference Books:-1.Investment Analysis & Portfolio Management – Reilly – 8/e – Thamson/CengageLearning.2.Security Analysis & Portfolio Management – Fisher and Jordan,6/ePearson,PHI..3.Investment science – David G.Luenberger. Oxford.4. Alexander, Sharpe, Bailley – Fundamentals of Investment – Pearson/PHI,3/e,20015.Portfolio Management – Barua, Verma and Raghunathan (TMH),1/e,20036.Portfolio Management –S. Kevin – Prentice Hall India.7. Reilley & Brown – Investment Analysis & Portfolio Mgmt.– Thomson Learning, 7/e, 2004.8.Ranganathan & Madhumathi – Investment Analysis & PortfolioMgmt. Pearson, PHI.9.V A Avadhani – Securities Analysis & Portfolio Mgmt. – HPH 10. Punithavathy Pandian – Security Analysis & Portfolio Mgmt. –Vikas,2/e,200511. Practical Investment Arrangement – Strong – Thomson / Cengage Learning 3/e

Marketing:International Marketing Mgmt (403M)

Lectures:40Unit I: Meaning and scope of international marketing, difference between domestic and international marketing. Direction & composition of Indian exports.

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Unit II: International marketing tactics, reasons for entering export marketing and organization of an export department.Unit III: Trade Theories and Economic Development

Basis of International trade, Exchange ratio, trade and gain , Factor endowment theory , The competitive edge of nation,

Unit IV: International economic environment, World trade tariff and non-tariff restrictions, Role of WTO and trading blocks, International monetary system,

Unit V: Political Environments Multiplicity of political environments, Types of government (political system, Economic System), Political risk, Privatization.

Unit VI:. SAARC, SAPIA& Trading pattern in South Asia. Unit VII: Indian export and import policy export promotion organizations, export incentives.Unit VIII: Foreign Market Entry Strategies

Foreign Direct Investment Management Contract Joint Venture Acquisition Foreign-Trade-zone

Unit IX: The procedure and practices of processing of an export order, producing for exports, export quality control; export finance, shipment and procedures thereof.Unit X: Export documents, processing of an export order, organisation and structure of export and import houses. Unit XI:. Distribution channel.

Direct and indirect selling channels Types of intermediaries Channel adoption Channel distribution Determinants of channel types.

Unit XII: The selection of export markets, planning of export marketing strategy-product, pricing, promotion, International marketing research.Unit XIII: Sources of Financial and International Money Market.

No Financial institute Financial institute Government agencies International financial institute /development bank International Monetary fund(IMF)

Text Books:-1. Keegan Global Marketing Management Pearson Education Asia 2. Cherunilam International Trade & Export Himalaya

Reference Books :

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1. Onk visit & Shaw International Marketing India Analysis & Strategy .2. CherunilamInternationalMarketing1 Himalaya 3rd 3. Jain International-Marketing-CBS Management McGrawHill4. Catebra International Marketing

Product & Brand Management (404M )Lectures:40

Unit I: Product Concepts: Product Mix concepts, Product Classification.Unit II: Product Planning: Marketing Plan, Portfolio Analysis, Market Potential and forecasting. Unit III: Product Market Strategies. Unit IV: Product Life Cycle: Product Life Cycle Stages and corresponding Strategies, Product Evaluation.Unit V: Product Positioning: Concept, Product Differentiation, Positioning Strategies, Preference Analysis, Benefit Segmentation. Unit VI: New Products: New Product Categories, Organization for Product Management. Unit VII:. New Product Development Process: Concept Generation, Concept Screening, Concept Testing, Marketing Strategy Development, Product Development, Product Use Testing, Test Unit VIII:. Marketing & Product Launching. Unit IX: Designing the Offer: Perceptual Mapping, Conjoint Analysis, Pricing the Offer: Price Elasticity of Demand, Costs, Pricing Strategies. Unit X: Concept of Product Testing. Test Marketing. Product Launch. .Branding Decisions: Branding Brand Name Brand Characteristics, Brand Strategy Decisions. Unit XI:. Brand Image, Brand Identity, Brand Personality. Brand Positioning and Repositioning, Brand Equity Brand Building: Brand Building Process. Brand Licensing and Franchising. Unit XII:. Packaging and Labeling

Recommended Texts Books:1 C.Merle Crawford New Product Management 2 Donald Lehmann Product Management 3 Subroto Sengupta Brand Positioning

Suggesting Reference:-Sr.AuthorBooks1 William Moore Product Planning & Management 2 Ries & Trout Positioning: The Battle for your Mind 3 David A.Aaker Managing Brand Equity 4.Urban, Hauser, and Dholakia, N. Essentials of New Product

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Management

Services Marketing (405M)Lectures:40

UNIT 1: Understanding servicesFactors influencing the growth of service sector: demographic, economical, social, technological, political and legal changes.Policy changes, service defined, characteristics of services- intangibility, heterogeneity, inseparability, perish ability, differences between goods and services

UNIT 2: Market segmentation and targeting of servicesBases for market segmentation: Demographic segmentation, geographic segmentation psychographic segmentation, behaviorist segmentation, user status segmentation, user rate segmentation, loyalty segmentation.

UNIT 3: Marketing mix elements in servicesMarketing mix in traditional marketing- inadequacy of four Ps- expanded marketing mix: product, pricing, place, promotion, process, people, and physical evidence

Unit IV: Service Quality:Impact of service Quality, Approaches to service Quality, Ten original dimensions of Service Quality, How to improve service Quality, Service quality information systems, Benchmarking and certification.

Unit V: Strategic Management of services: Fundamental Service Concept for Strategic Planning, The Service Delivery System, Service Facility Design and layout. Service facility Layout : Utility of process Flowchart in Services, Service Layout and Orientation. Location of the service facility: Factors affecting Service Facility location Decision, Other considerations for location selection, Unconventional approaches to service facility location. The Service Encounter :- the service encounter triangle, the service Finn, Servers or contact Personnel, the customers

Unit VI: Marketing of Services:Marketing of Insurance & Banking Services, Concepts of Insurance & Banking Services , Marketing mix of Insurance & banking services, Insurance & bank marketing in Indian perspective, Marketing of Hotel & Tourism Services, Concept of Hotel & Tourism Services; Market mix of Hotel & Tourism services, Hotel & Tourism marketing in Indian perspective; Marketing of Transport and Consultancy Marketing- Introduction, Concept, Users, Consumer Profile, Marketing Mix elements for marketing of Transport and Consultancy Marketing.

Unit VII: Customer Retention & Relationship MarketingCB-Services, Facts & Importance of CB in services, Evolution of Relationship Marketing, Enhancement of Internal & External relationships, Customer Retention (Operations, Delivery System).

Unit VIII: International Marketing of Services

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Elements of Global Transnational, International Branding & Advertising, Industry Globalization drivers, Problems connected to Marketing, 10-P models of Global Strategies Management.

References Books: 1. Service marketing & management, by Dr.B.Balaji, S.Chand Publication

Service marketing, by S.Bhattacharjee, Excel books

Human Resource Management:

Current Trends in HR (403 HR)Lectures:30

Unit I: Need to perceive HR process as organization specific and its role as a service in bringing a transformation.Unit II: HR as a decision science: Decision on strategic levels for future of organization.Unit III: Understanding people and practices for managing people: Behaviors and emotional aspects. Building competencies as requirements for effectiveness of HR people themselves Unit IV: Organisational culture: assessing, identifying gaps and modifying or designing, managing cross culture issues.Unit V: Impact of HR on business performance or result: People make organization and it results. Performance of HR processUnit VI: Addressing globalization and its effects.Unit VII: Understanding collaborative management and role of HR: Using social intelligence to create networking for synergy in organization.Unit VIII: Using technology for HR management: for routine processes and increasing productivity of HR processes.

Reference Books:“Future of Management” edited by Mike Losey, Sue Meisinger, Dave Ulrich. Publication: Wiley India Publication ISBN No: 812650895-7“Transforming HR- Creating Value through People” Authors : Martin Redington< Mark Willionson, Mark Withers Publisher: Elsevier ISBN No. : 0750664479

Labor Costing & Compensation Management (404 HR)Lectures:40

Unit I: Definition and Objectives of Job Evaluation: Objectives, Principles of Job Evaluation, Process of Job EvaluationUnit II: Technique of Job Evaluation: Non-Quantitative Techniques, Quantitative Methods, Advantages of Job Evaluation, Limitations of Job Evaluation

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Unit III: Concept of Wage and Salary Administration: Principles Governing Compensation Administration, Purpose of Wage and Salary Administration, Concepts of Different WagesUnit IV: Basic Wage PlansUnit V: Variable CompensationUnit VI: Executive CompensationUnit VII: Wage DifferentialsUnit VIII: National Wage Policy –A brief overview.Unit IX: Theories and Surveys Governing Wage and Salary Administration

Unit X: Wage Fixing Institutions/Authorities.Unit XI: Concept of Rewards, Types of Incentive Plans – Short Term plans, Long Term Plans, Non Moneuntary Incentives, Guidelines for Effective Incentive Plans.Unit XII: Objectives of Employee Benefits, Some Modern Concepts in Employee Benefit Schemes.

Reference Books:1) Compensation Management, Edition: 7th, Author(s): Henderson, Richard I.2) Labour Cost & Compensation Management - Rao Ap3) Cost Accounting - Jawahar Lal4) Labour Cost and Accounting – Sadanand Degaonkar5) Cost-Accounting–B.K.Bhar

Human Capital Management (405 HR)Lectures:40

Unit I: Overview of Human Capital ManagementUnit II: Role of Data in Human Capital Management Unit III: Human Capital Framework and Standards: Legal framework – equal employment opportunity, Job design, Hiring issues, Recruitment and selection, Liability issues Employer-employee relationship Unit IV: Other Issues of Human Capital Management:, Training and development, Discrimination/sexual harassment, Privacy issues, Health and safety issuesUnit V: Results Oriented Performance Culture: Communication , Performance Appraisal , Awards , Pay-for-Performance , Diversity Management , Labor/Management Relations. Unit VI: Knowledge Management: Introduction to Knowledge Management, Reasons & benefits of Managing Knowledge. Building & Sharing Culture- overcoming cultural barriers through sharing knowledge.Role and management of HR in implementing Knowledge Management. Organisational units, roles & responsibilities.

Reference Books:

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1] Knowledge Management- Dr. B Rathan Reddy[ Himalaya Publishing House]

2] Human Capital -   R Rajaram Publisher: Cambridge University Press

Information Technology:Network Programming (403IT)

Lectures:40Unit-I: Introduction Layered architecture, Advantages and disadvantages of layered architecture, TCP/IP model layers and their functionalities, network topologies, networking devices, IP Addressing, broadcasting and multicasting. Unit-II: Protocols Ethernet, Internet protocol, Address resolution protocol, reverse address resolution protocol, Transmission control protocol, user datagram protocol, TCP connection establishment and termination, Domain name systems, file transfer protocol, web servers, simple mail transfer protocol, telnet.

Unit-III: Client Server Programming using Sockets: Client – server model (terminology and concepts), program interface to protocols, socket interface, algorithms and issues in client s/w design and server s/w design.

Unit-IV: Server Designs Iterative connection oriented, iterative connection less, multiprocess concurrent connection oriented, single process concurrent connection oriented, multiprotocol, multiservice, super server, concurrency in clients, external data representation, remote procedure call concepts, network file system concepts

Reference Books:- 1. Douglas E. Comer, “Internetworking with TCP/IP - Principles, Protocols &

Architecture”, vol.1, (3rd edition), ISBN- 81-203-1053-5, PHI. 2. W. Richard Stevens, “TCP/IP Illustrated: The Protocols”, volume 1, ISBN-81-

7808-101-6, Pearson Education 3. Douglas E. Comer, David Stevens, “Internetworking with TCP/IP – Client Server

Programming and Applications”, volume 3, ISBN- 81-7808-488-0 PHI. 4. W. Richard Stevens, “Unix Network Programming”, vol.1 (second edition), ISBN-

81-203-2061-1, PHI.

Data Warehousing & Mining (404IT)Lectures:40

UNIT I: Introduction : Fundamentals of data mining, Data Mining Functionalities, Classification of Data Mining systems, Major issues in Data Mining. Data Preprocessing : Needs Preprocessing the Data, Data Cleaning, Data Integration and

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Transformation, Data Reduction, Discretization and Concept Hierarchy Generation. .

UNIT II: Data Warehouse and OLAP Technology for Data Mining Data Warehouse, Multidimensional Data Model, Data Warehouse Architecture, Data Warehouse Implementation, Further Development of Data Cube Technology, From Data Warehousing to Data-Mining. UNIT III: Data Mining Primitives, Languages, and System Architectures : Data Mining Primitives, Data Mining Query Languages, Designing Graphical User Interfaces Based on a Data Mining Query Language Architectures of Data Mining Systems.UNIT IV: Concepts Description : Characterization and Comparison : Data Generalization and Summarization- Based Characterization, Analytical Characterization: Analysis of Attribute Relevance, Mining Class Comparisons: Discriminating between Different Classes, Mining Descriptive Statistical Measures in Large Databases. UNIT V: Mining Association Rules in Large Databases : Association Rule Mining, Mining Single-Dimensional Boolean Association Rules from Transactional Databases, Mining Multilevel Association Rules from Transaction Databases, Mining Multidimensional Association Rules from Relational Databases and Data Warehouses, From Association Mining to Correlation Analysis, Constraint-Based Association Mining.UNIT VI: Classification and Prediction: Issues Regarding Classification and Prediction, Classification by Decision Tree Induction, Bayesian Classification, and Classification by Back propagation, Classification Based on Concepts from Association Rule Mining, Other Classification Methods, Prediction, and Classifier-Accuracy.UNIT VII: Cluster Analysis Introduction : Types of Data in Cluster Analysis, A Categorization of Major Clustering Methods, Partitioning Methods, Density-Based Methods, Grid-Based Methods, Model-Based Clustering Methods, Outlier Analysis.UNIT VIII: Mining Complex Types of Data : Multimensional Analysis and Descriptive Mining of Complex, Data Objects, Mining Spatial Databases, Mining Multimedia Databases, Mining Time-Series and Sequence Data, Mining Text Databases, Mining the World-Wide-Web.Text-Books: 1. Data Mining – Concepts and Techniques - JIAWEI HAN & MICHELINE KAMBER Harcourt India.Reference-Books: 1. Data Mining Introductory and advanced topics –MARGARET H.DUNHAM,-PEARSON-EDUCATION2. Data Mining Techniques – ARUN K PUJARI, University Press.3. Data Warehousing in the Real World – SAM ANAHORY & DENNIS-MURRAY.-Pearson-Edn-Asia.4 Data Warehousing Fundamentals – PAULRAJ PONNAIAH WILEY-STUDENT-EDITION.

Web designing & Cyber Laws (405 IT i )Lectures:40

Section - I (Web Designing)Unit 1:The Internet

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How does the Internet work, Intranet & Extranet, Internet Infrastructure, Protocols and Services on Internet, Domain Name System, SMTP and Electronic Mail, Http and World

Wide Web , Usenet and Newsgroups, FTP, Telnet, Internet Tools, Internet Tools, Search Engines, Web Browser.Unit 2: HTML Basics What is HTML, Basic Tags of HTML (HTML Tag, TITLE Tag, and BODY Tag), Formatting of Text, Headers, Formatting Tags (PRE Tag, FONT Tag, and FONT Tag), Special Characters, Working with Images, META Tag.Unit 3: Advanced HTML Links, Anchor tag, Lists (Unordered Lists, Ordered Lists, Definition Lists), Tables (TABLE, TR and TD Tags), Cell Spacing and Cell Padding, Cols pan and Row span, Frames (Frameset, FRAME Tag, NOFRAMES Tag), Forms (FORM and INPUT Tag, Text Box, Text Box, Radio Button, Checkbox, SELECT Tag and Pull Down Lists, Hidden, Submit and Reset, Some Special Tags (COLGROUP, THREAD, TBODY, TFOOT, _blank, _self, _parent, _top, IFRAME, LABEL, Attribute for <SELECT>, TEXTAREA).Unit 4 : Introduction to Dream weaverCreating a Database ConnectionConfiguring your SystemDefining a Local Site Arrow, pencil, brush, eraser tool About the URL Prefix Ultradev ResourcesAccessibility and Dreamweaver Unit 5 : Creating a Recordset, Defining a RecordsetInvoking a Stored ProcedureWorking with Record sets Unit 6: Introduction To Cyber law1. Technology and Cyberlaw2. JurisdictionUnit 7 : Intellectual Property Issues In Cyberspace1. Trademarks2. Copyrights3. Business Methods PatentsUnit 8 Business And Financial Issues In Cyberspace1. On-Line Contracting and Licensing Agreements2. Sales Tax in E-Business3. On-Line Security OfferingsUnit 9 Special Issues In Cyberspace1. Privacy2. Obscenity3. Defamation4. Internet and Information Security5. Internet and computer Crime

Reference Books:-

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1) HTML Ivon Bayross2) Cyber Laws – Singh Yatindra3) Cyber Crime – Bansal S K4) Cyber law , E-commerce & M-Commerce – Ahmand Tabrez5) Handbook of Cyber and E-commerce laws – Bakshi P M & Suri R K

Division of Marks out of 60Section –I Web Designing :- 40 MarksSection –II Cyber Law :- 20 MarksThere will be no case study in this paper.

OR

E-Logistics & ITES (405 IT ii )Lectures:40

UNIT –I

Logistics management, overview, nature and concept, evolution of logistics concept, logistics mission and strategic issues, logistics in India, component of logistics management, functions, logistics planning.

UNIT II

Logistics to supply chain management, Introduction, nature and concept, value chain, function and contributions, outsourcing and 3PLs, Fourth Party logistics (4PLS), CASES :- www. MyDabbawala.com Logistics infrastructure in India and its Implications for Supply Chain Management,

UNIT-III

Information Technology and supply chain Management, introduction, positioning of Information and Logistics and Supply Chain Management, Logistics Information System, Operational Logistics Information System, integrated IT solution for Logistics and SCM, Emerging tools in Logistics and Supply Chain Management.

UNIT –IV The Internet based solutions for eLogistics

Overview on the Internet based solutions for logistics and supply chain support, such as mySAP.com, i2 eBPO, NxTier and Logistics-NetSM , etc. Applications and implementation issues about some popular eLogistics execution systems.

UNIT –V Introduction –ITES, Portals, The portal game, Interactive portals, E-governance portals.

UNIT-VIVirtual private network (VPN), Benefits of VPM, Automoting VPM management, Designing implementation a VPM, Virtual private networks for enterprise integration .

UNIT –VII

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Broadband services, Broadband media: look before you leap, Broadband services industry in INDIA, Pricing strategy for broadband services.

UNIT-VIIIDigital imaging and animation, Using e-imaging and e-workflow technologies, Geographical Information System: feature and applications, Managing GIS project .

BOOKS :-

1. D. K. AGRAWAL. “ Text Book of Logistics and supply chain management MACMILLAN INDIA LTD.

2. DAVID J. BLOOMBERG STEPHEN LEMAY JOE B HANNA, “Prentice Hall India Ltd.

3. G. RAGHURAM, N. RANGARAJ, “ Logistics & Supply Chain Management cases and concept”, “Prentice Hall India Ltd.

4. Pramod Mantravadi “IT Enabled Services “ the ICFAI University Press.

5. Carol A. Ptak & Eli Schragenheim, “ERP Tools, Techniques and Applications for Integrating the Supply Chain”, CRC Press – St. Lucie Press, 1999.

6. Peter Buxmann & Wolfgang Konig, “Inter-Organizational Cooperation with Sap Systems: Perspectives on Logistics and Service management (Sap Excellence)

Supplementary Readings :-

“E-logistics : What the Internet revolution means to logistics”, Logistics Management & Distribution Report, April 2000 (supplement).

Web site :-

Logistics industry’s electronic marketplace http://www.elogistics.com/

E-Logistics World: http://www.elogisticsworld.com/

TransView Corporation:www.transview.com

SAP AG:www.sap.com

I2 Technologies: http://www.i2.com

Net-Transport, Inc. http://www.net-transport.com/

FedEx.Co.;http://www.fedex.com/us/ebusiness/

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UPS: http://www.upslogistics.com/services/elogistics.html

Operations ManagementProject Management (403OM)

UNIT I: An Overview and Key Concepts of Project ManagementUNIT II: Project Feasibility Studies

a) Project Identificationb) Market and Demand Analysisc) Technical Analysis d) Project Cost Estimatee) Financial Appraisal of Single Projectsf) Financial Appraisal of Multiple Projects

UNIT III: Human Aspects in Project Managementa) Project Organizationb) Project Leadershipc) Motivation in Project Managementd) Communication in the Project Environmente) Conflict in Project Management

UNIT IV: Project Scheduling with PERT/CPMUNIT V: Time-Cost Trade-Off and Crashing of ProjectsUNIT VI: Project Cost Control (PERT/Cost)UNIT VII: Resource Scheduling and Resource LevelingUNIT VIII: Risk Analysis in Project ManagementUNIT IX: Project Audit and Project TerminationUNIT X: Project Control

Reference Books:Project Management – K. NagarajanProject Management for Business – Anicholas JohnTotal Project Management – Joy P K

Business Process Re-engineering (404OM)

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Lectures:40Unit I: Introduction to BPR - What is BPR? Need of BPR, BPR in USA, Europe, India.Unit II: Process Analysis - Identify business process to be redesigned, Measure the existing process; Customer, Competition, Cost and Technology as Drivers.Unit III: IT and Learning in Organizations - Information- A source of knowledge, Integration of knowledge & information.Unit IV: Cultural Factors in Managing Process Improvement - Understanding LPG, Managing people with multi-cultures and ethnic groups in process improvement.Unit V: Redesigning Business Processes - Identifying key issues, breakpoints, Selecting the leader and team, technology, designing the process. Unit VI: Employee Incentives - Motivating employees, Designing incentive schemes for employees. Unit VII: Managing Quality - Managerial responsibility in Managing quality, Managing for Quality.Unit VIII: Managing Change - Dynamics of Change Management, Understanding behaviour, Changing attitudes and behaviours. Unit IX: Trends & Techniques - FMS, CAD/CAM, Robotics and Robots, Group Technology, Trend in Service Automation.

Suggested ReadingsRedesigning Enterprise Processes for E-Business by El Sawy. BPR for

Engineering and Manufacturing Technology by Madsen, David A.; Delmar Thomson Learning BPR Wizdom, A Practical Guide to BPR Project Management by Dennis E. Wisnosky, Rita E. Feeney The Reengineering Handbook: A Step-By-Step Guide to Business Transformation by Raymond L. Manganelli and Mark M. Klein Production and Operations Management Concepts, Models and Behavior by Everett Adam, Jr., Ronald Ebert, PHI

Six Sigma & Technology Management (405OM)Lectures:40

UNIT I: Evolution of Technology; Effects of New TechnologyUNIT II: Technology Innovation

a) Invention-Innovation-Diffusion b) Revolutionary and Evolutionary Innovationc) Product and Process Innovation

UNIT III: Technology Assessmenta) Technology Choiceb) Technological Leadership and Follower shipc) Technology Acquisition

UNIT IV: Technological Forecastinga) Exploratory: Intuitive, Extrapolation, Growth Curves, Technology Monitoringb) Normative: Relevance Tree, Morphological Analysis,

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Mission Flow Diagram UNIT V: Diffusion of Technology

a) Rate of Diffusion; Innovation Time and Innovation Costb) Speed of Diffusion

UNIT VI: Organizational Implications of Technologya) Relationship between Technical Structure and Organizational Infrastructureb) Flexible Manufacturing Management System (FMMS)

UNIT VII: Human Aspects in Technology Managementa) Integration of People and Technologyb) Organizational and Psychological Factorsc) Organizational Outcome

UNIT VIII: What is Six Sigma? Why do Six Sigma? Setting Business Metrics, Implementing Six Sigma, The Core of Six Sigma, Quick Overview of Six Sigma Tools ,Selecting Six Sigma Projects , How to Sustain Six Sigma

Reference Books:a) Implementing Six Sigma, Forrest W. Breyfog. b) The Ultimate Six Sigma - Keki Bhote

403[IB] International Marketing ManagementLectures:40

Unit I: Meaning and scope of international marketing, difference between domestic and international marketing. Direction & composition of Indian exports. Unit II: International marketing tactics, reasons for entering export marketing and organization of an export department.Unit III: Trade Theories and Economic Development

Basis of International trade, Exchange ratio, trade and gain , Factor endowment theory , The competitive edge of nation,

Unit IV: International economic environment, World trade tariff and non-tariff restrictions, Role of WTO and trading blocks, International monetary system,

Unit V: Political Environments Multiplicity of political environments, Types of government (political system, Economic System), Political risk, Privatization.

Unit VI:. SAARC, SAPIA& Trading pattern in South Asia. Unit VII: Indian export and import policy export promotion organizations, export incentives.Unit VIII: Foreign Market Entry Strategies

Foreign Direct Investment Management Contract Joint Venture

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Acquisition Foreign-Trade-zone

Unit IX: The procedure and practices of processing of an export order, producing for exports, export quality control; export finance, shipment and procedures thereof.Unit X: Export documents, processing of an export order, organisation and structure of export and import houses. Unit XI:. Distribution channel.

Direct and indirect selling channels Types of intermediaries Channel adoption Channel distribution Determinants of channel types.

Unit XII: The selection of export markets, planning of export marketing strategy-product, pricing, promotion, International marketing research.Unit XIII: Sources of Financial and International Money Market.

No Financial institute Financial institute Government agencies International financial institute /development bank International Monetary fund(IMF)

Text Books:-1. Keegan Global Marketing Management Pearson Education Asia 2. Cherunilam International Trade & Export Himalaya

Reference Books :1. Onk visit & Shaw International Marketing India Analysis & Strategy .2. CherunilamInternationalMarketing1 Himalaya 3rd 3. Jain International-Marketing-CBS Management McGrawHill4. Catebra International Marketing

404[IB] International Strategic ManagementLectures:40

Unit I : Introduction to international strategic management, difference between international strategic management and domestic strategic management, phases of international strategic management, functions & significance of strategic management system, current millennium challenges & role of corporate strategies. 89Unit II : Scanning the global environment, corporate appraisal and assessment of corporate capabilities, synergistic analysis, value chain analysis, core competence, process of strategic planning.Unit III: Selection of product & developing strategy, selecting the foreign market, choosing the mode of entry, acquisitions across the country, ethical & social issues in strategic decision making.

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Unit IV: Functional areas of strategic formulation, International operations strategy, International marketing strategy, international technology strategy, International Financial strategy, International Human Resource strategy.Unit V: Strategy Implementation, Management of change, planning organization structure, Implementation of strategy & leadership, Controlling overseas operations.Unit VI: Process of Strategic Evaluation & Control.Unit VII: Modern trends in International Strategic Management.Reference Books:

International Business – Francis Cherunilam.International Business- J.N. Dewan & K.N. Sudarshan.

405[IB] International Business EnvironmentLectures:40

Unit I: International Business and its environment:a) Significance, Nature & Scope of International Business.b) Levels of Environment- Internal Environment & External Environment.c) Environment in International Business: Domestic environment, foreign

environment, global environment.Unit II: International Economic cooperation and agreement

a) Regional Economic Integration, Rational types of Economic Integration, free trade area, custom Union, common market, economic union.

b) European Union, Indo-EU Trade, The Euro, Implications of Euro for India.c) North American Free Trade Agreement. (NAFTA)d) Association of South East Asian Nations (ASEAN)e) South Asia Cooperation – rational, functional areas of cooperation.f) South Asian Association for regional cooperation (SAARC), Objectives, SAARC Preferential trading agreement (SAPTA), Basic principles of SAPTA.g) Indo-Lanka Free Trade Agreement.h) International Commodity Agreements – Quota Agreements, Buffer Stock Agreement, Bilateral/Multilateral contracts, Generalized System of Preferences (GSP) and Global system of Trade Preferences (GSTP)

Unit III: International Economic Institutions:a) International monetary fund, organization and management of IMF, Resources of

IMF-Subscription by members and borrowings, financing facilities & policies- Regular lending facilities, special lending facilities, Technical Assistance, Special Drawing Rights (SDR)

b) World bank- Policies of World Bank, Lending Programmes.c) Asian Development Bank- Objectives & Function.d) WTO- Functions, Principles, Salient features.

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Unit IV: International Trade & Payments:a) Government Influence on trade- Protectionism, Tariff Barriers, non-tariff

barriers, state trading, regulation of foreign trade.b) Trade in merchandise – growth of international trade, counter trade forms of

counter trade, growth of counter trade, and trade in services- restrictions in trade in services.

c) Balance of Payments- Components, BOP disequilibrium, reasons of disequilibrium in BOP, Trade & BOP of India, major problems of India’s export sector.

Unit V: International Investments: Types of Foreign Investment- Foreign Direct Investment, Foreign Portfolio

Investment.Factors affecting International Investments.Growth & Dispersion of FDI.

Unit VI: Multinational Corporations:a) Characteristics, importance and benefits of MNCs.b) Code of conduct to guide & regulate MNCs.c) Transfer of Technology – Methods and issues in transfer of technology.

Unit VII: Global Competitiveness:a) Factors of Competitivenessb) Technology & Global Competitiveness.c) Role of Innovation in competitive advantage.d) Sources of Technological Dynamics.e) Growth, Significance and barriers of E-commerce.

Reference Books:1) International Business Environment – Francis Cherunilam.2) International Business – Alan Rugman & Richard Hodgetts.3) Business Environment- Ashwathappa.

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