Syllabus for ACG 242 – Principles of Financial · PDF fileSyllabus for ACG 242 – Principles of Financial Accounting ... Mid-Term Exam ... Illustrate and evaluate absorption costing

Syllabus for ACG 242 – Principles of Financial Accounting

AMERICAN INTERCONTINENTAL UNIVERSITY - LONDON COURSE OUTLINE

Syllabus for ACG 242 - Principles of Financial Accounting 1 of 3

COURSE TITLE: Principles of Financial Accounting

COURSE NUMBER: ACG 242

COURSE LENGTH: 10 weeks

CLOCK QUARTER SEMESTER UNIT OF ACADEMIC MEASUREMENT (CHECK ONE OF THE FOLLOWING BOXES)

X

LECTURE HOURS

LAB HOURS

EXTERNSHIP/ INTERNSHIP

HOURS

TOTAL CREDIT HOURS

TOTAL CONTACT HOURS

47 ½ 5 47 ½

COURSE DESCRIPTION:

Extension of introductory financial accounting to include retained earnings; specialized financial reports.

PREREQUISITES: MTH 120, ACG 241

CO-REQUISITES: None

(CHECK ONE) DESCRIPTION OF CONTENT

REQUIRED OPTIONAL

TEXTBOOK (S) Intermediate Accounting (4th Edition) Dyckman, Dukes and Davis McGraw Hill Inc.Publisher.(1998). ISBN: 0-256-16825-3

X

PERFORMANCE OBJECTIVES:

Upon completion of this course, the student should be able to: • understand the principles and objectives underlying the accounting process

and focus on key concepts involved in the preparation of Financial Statements.

• understand the conceptual framework of Financial reporting. • achieve an in-depth understanding of United States Generally Accepted

Accounting Principles (US GAAP) including SFAS, FASB Interpretations, APB Opinions, ARB and SEC releases.

• develop skills required for accounting theory essays. • to prepare students for careers in public accountancy and • satisfy the education requirements for the admission to Certified public



Accountancy Examination. COURSE OUTLINE:

TOPIC AND DATE

DESCRIPTION OF CONTENT

TIME

(IN CONTACT HOURS)

-Review of 3 Financial Statements and other fundamental accounting principles. Conceptual Framework of accounting. Rules of recognition and measurement

2 ½

Accounting for Leases. SFAS 13, 91, 131. Classification criteria for operating and capital/finance leases. Treatment of initial direct costs and disclosure requirements

2 ½

- Accounting for Stockholder’s Equity items.stock dividends, stock splits, Treasury Stock Dilutive Securities and Earnings per share SFAS 128

2 ½

- Reserves, Contingencies and Allowances.SFAS 5-definition of losses, measurement of contingencies, recognition or disclosure.

2 ½

- Investments-short & long term. Other monetary current assets & marketable securities- SFAS 115.

2 ½

-Intangible Assets- measurement, recognition and amortisation. APB Opinions 16 and 17.

2 ½

- Accounting treatment of liabilities-including present value concepts.

2 ½

- Accounting for Income Taxes. 2 ½ -Discontinued Operations & extraordinary items. 2 ½ - Comprehensive Income Statement Preparation SFAS

130 and SFAS 52. 2 ½

- Treatment of accounting changes and error correction. 2 ½ - lecture 10-11 continued. 2 ½ - Revision for Mid Term Exam 2 ½ -Mid- Term Exam 2 ½ -Review of Mid-Term 2 ½ - Accounting for Pensions and post-employment

benefits- SFAS 87, 106, 112, 132. 2 ½

Accounting for Related Party Transactions Research and Development Costs. Statement of Changes in Financial Position. Financial Reporting and Changing Prices.

2 ½

Revision 2 ½ Final Exam 2 ½

TOTAL 47 ½



INSTRUCTIONAL METHODS:

The course will be predominantly lecture based with extensive use made of class examples.

GRADING: The final grade for this course will be allocated as follows:- Class attendance and participation : 15% Homework and problems : 20% Mid-Term Exam : 30% Final Exam : 35% =100%

Syllabus for ACG 243– Principles of Managerial Accounting


Syllabus for ACG 243- Principles of Managerial Accounting 1 of 4

COURSE TITLE: Principles of Managerial Accounting

COURSE NUMBER: ACG 243



X

LECTURE HOURS

LAB HOURS


HOURS

TOTAL CREDIT HOURS

TOTAL CONTACT HOURS

47 ½

5 47 ½

COURSE DESCRIPTION:

This course will define managerial accounting and identify the various types of information managers need to make effective and efficient decisions, will identify the techniques of obtaining this information and apply the information obtained to decisions of planning and performance evaluation.

PREREQUISITES: MTH 120, ACG 241 CO-REQUISITES: None


REQUIRED OPTIONAL

TEXTBOOK (S) Managerial Accounting Ronald W. Hilton Mc Graw Hill Inc. Publisher ISBN: 0-07-059 339-6

X


Upon completion of this course, the student should be able to:

1. Explain the nature and scope of managerial accounting. 2. Appreciate the role of managerial accounting in decision-making and

control. 3. Explain the design and use of cost systems.



4. Analyze cost behavior patterns. 5. Conduct and interpret cost-volume-profit analysis. 6. Explain the nature, purpose and scope of responsibility accounting. 7. Evaluate the methods and organizational problems of transfer pricing. 8. Calculate and evaluate the uses and problems of Return on Investment

and Residual Income as accounting measures of performance. 9. Appreciate the importance of budgets. 10. Describe the methods and uses of cost allocation systems. 11. Illustrate and evaluate absorption costing systems including job order

costing and process costing. 12. Explain the reasons for standard costing and how standard costs are set

and revised.

To ensure that students have a sound understanding of the roles, principles and application of cost and managerial accounting techniques used in financial decision making and control and to ensure that the student is able to relate the essential concepts and techniques of cost analysis and control to the principles of financial decision making in both the short and long term. To ensure that the student appreciates the uses of accounting systems and their effects on the process of management of an enterprise. This course is designed to prepare students for careers in public accounting and satisfies the education requirement for the admission to the certified public accountancy examination.

COURSE OUTLINE:

TOPIC AND

DATE


TIME

(IN CONTACT HOURS)

Introduction to managerial accounting • Contrast with financial accounting • Role of management accountant • Basic concepts of managerial accounting • Financial statements of a manufacturing firms

2 ½

Cost-Volume-profit analysis/ Breakeven analysis • Definition of fixed variable and mixed costs • Analyzing cost behavior-high-low method, scatter

graphs and regression analysis • Calculation of breakeven point using contribution

approach as well as income approach • Comparison between direct/variable costing and

absorption costing

2 ½



• Cost estimates, cost determination and cost drivers

• Cost-profit-volume analysis (continued) • Job order costing

Accounting records involved in job order costing Flow of product costs

Under and applied overheads

2 ½

Job order costing (continued) 2 ½ Process costing

Cost per equivalent unit calculation using both FIFO and weighted average methods. Allocation of costs to completed units and to ending inventory.

Types of spoilage

2 ½

Process costing (continued) Joint and by products

2 ½

Standard costing and variance analysis Types of standards Types of variances

Investigation of the reasons for occurrences of variances

2 ½

Responsibility accounting, performance evaluation Segmented reporting and controllability

2 ½

Revision for midterm 2 ½ Mid term exam 2 ½

Review of mid term 2 ½ Decision making process

Concept of relevant costs Make or buy decisions

Closure decisions Acceptance of special orders

Product and service pricing

2 ½

Preparation of budget Sales budgets, purchase budgets and cash budget and flexible budget

2 ½

Cost allocation and transfer pricing 2 ½ Inventory planning, control and purchasing.

Inventory models – JIT, economic order quantity. Activity based costing (ABC)

2 ½

Capital budgeting Techniques NPV, IRR, Payback and Accounting rate of return, Probability analysis

2 ½

Revision for Final exam 2 ½ Review for Final exam 2 ½

FINAL EXAM INSTRUCTIONAL METHODS:

The course will be predominantly lecture based with the extensive use being made of real life, practical examples which will relate theory to practice. Basic principles, techniques and institutional aspects will be covered by giving students lecture notes and each topic will be substantiated with numerical examples. Students are expected to devote 10 hours a week to home study



during which they must complete all assigned readings and problems. A non-programmable scientific calculator that can compute “roots” and “powers” greater than two will be required for every class, for homework assignments and both examinations

GRADING:

Class attendance and Participation: 15 % Assignment and homework 20 % Mid-Term Exam 30 % Final Exam 35 % ------ 100%

Syllabus for ADV 301 – Principles of Advertising

AMERICAN INTERCONTINENTAL UNIVERSITY - LONDON

COURSE OUTLINE

Syllabus for ADV 301 - Principles of Advertising 1 of 3

COURSE TITLE: Principles of Advertising

COURSE NUMBER: ADV 301



X

LECTURE HOURS

LAB HOURS


HOURS

TOTAL CREDIT HOURS

TOTAL CONTACT HOURS

45 5

COURSE DESCRIPTION:

An introduction to the disciplines and practice of advertising; area of study includes the marriage between marketing and communication, a guide to the agency structure, media planning, objectives and strategy and creative aspects.

PREREQUISITES: None

CO-REQUISITES: None

(CHECK ONE)


Required OPTIONAL

TEXTBOOK (S) Kleppner’s Advertising Procedure by J Thomas Russell and Ronald Lane. Published by Prentice Hall Int. Ltd.

x


Upon completion of this course, the student should be able to: Note: Provide a comprehensive list of all the objectives for this course. Objectives should be measurable. Be sure to identify all objectives necessary to reflect appropriate student competencies upon completion of course.

Demonstrate a basic working knowledge of the history of advertising Demonstrate a comprehension of agency structure and terminology Explain in overview the role and function of media planning and buying



Explain the importance role and function of market research and consumer behaviour in advertising

Relate understanding of the ‘creative response’ Explain the contributive effect of advertising within society

COURSE OUTLINE: Note: Provide a comprehensive list of the topics to be covered in this course. Include a complete description of each topic and the amount of time allotted to each topic. Total time should equal contact hours specified previously on this form. Include assignments, test dates, project dates, guest speakers, field trips, quizzes, term papers, etc. on a meeting by meeting basis

TOPIC AND DATE


TIME

(IN CONTACT HOURS)

The Evolution of Advertising

Fundamental influences on the evolution of advertising 2.5

Advertising as a Process

Advertising as a communication process, the audiences for advertising, advertising as a business process

2.5

Market Segmentation,

Positioning and the Value

Proposition

STP marketing and the evolution of marketing strategies, identifying target segments, formulating the positioning strategy

2.5

Social, Ethical and Regulatory

aspects of Advertising

The social aspects of advertising, the ethical aspects of advertising, the regulatory aspects of advertising, Integrated brand promotion

2.5

Advertising and Consumer Behaviour

The consumer as decision maker, the consumer as a social being

2.5

The Advertising Plan

The advertising plan and its marketing context, communication versus sales objectives, the role of the advertising agency in advertising planning

2.5

International Advertising

Planning

Overcoming cultural barriers, the challenges in executing advertising worldwide

2.5

Advertising Research

Advertising and promotion research, copy research 2.5

The Structure of the Advertising

Industry

Trends affecting the advertising industry, the scope and structure of the advertising industry, media organisations

2.5

Media Planning, Objectives and

Strategy

The media planning process, computer media planning models

2.5

Mid Term Test 2.5 Print, Television

and Radio Print media, television strategic planning considerations 2.5

Advertising on the Internet

The role of the internet in the advertising process 2.5



Creativity and Advertising

Creating brands, advertising agencies, the creative process, and the product

2.5

Message Development

Strategies and Methods

Message strategy 2.5

Presentation Presentation and submit project 2.5 Copywriting Copywriting and the creative plan, slogans, the copy

approval process 2.5

Art Direction and

Production

Illustration, design and layout

2.5

Final Exam 2.5 Total 45


The course is lecture based, Power point presentations, discussion groups, video marketing material,.

GRADING: How student will be evaluated and what percentage will each item be toward the final grade for the course Assignment 25% Term Papers: 25% Final Exam: 50% ------ 100% Please see attached AIU-London Assessment Criteria for further information on grading policies.

LIBRARY ASSIGNMENTS: Various magazines for adverts, newspapers articles, various advertising books, internet.

Syllabus for Bus 141– Introduction to Business


Syllabus for Bus 141- Introduction to Business 1 of 3

COURSE TITLE: Introduction to Business

COURSE NUMBER: Bus 141


X

LECTURE HOURS

LAB HOURS


HOURS

TOTAL CREDIT HOURS

TOTAL CONTACT HOURS

5

COURSE DESCRIPTION:

An introductory survey of the business world, with consideration of the structure and forms of business enterprise, the nature of business relationships and the diversity and choice of business careers. This course explores perceptions and misperceptions of business and its roles in society, in a multi cultural setting.

PREREQUISITES: None

CO-REQUISITES: None


REQUIRED OPTIONAL

TEXTBOOK (S) Understanding business, Nickels and McHugh, 6th Edition


Upon completion of this course, the student should be able to understand Diversity and choice of business careers Structure and forms of business enterprise The nature of business relationships Entrepreneurship and the challenge of starting a business The effect of globalization on businesses.



COURSE OUTLINE:

TOPIC AND

DATE


TIME

(IN CONTACT HOURS)

A look at the business world of today 2 hrs

Demonstrating ethical behavior and social responsibility 2 hrs

Entrepreneurship and its challenges 2 hrs

Business ownership: starting a small business 2 hrs

Competing in global markets 2 hrs

Developing and pricing products (Quiz) 2 hrs

Promoting products 2 hrs

Advertising and sales promotions 2 hrs

Distributing products 2 hrs

Presentations 2 hrs

Presentations 2 hrs

Building customer relations 2 hrs

Motivating employees 2 hrs

Human Resource Management: finding and keeping the best employees

2 hrs

Financial management 2 hrs

Understanding money and financial institutions 2 hrs

New methods of working (teleworking) 2 hrs

Revision for final exam 2 hrs

FINAL EXAM

TOTAL 18 CLASSES 36 HOURS




While lectures form a part of this course, these lectures underpin discussion, current case studies in the business world and seminar presentations. The instructor serves as a role model, facilitator and a discussion leader.

GRADING: Class Participation: 10 % Grade Scale Quiz: 15% 90-100 A Excellent Project 25 % 80-89 B Above Average Article Papers: 20 % 70-79 C Average Final Exam: 30% 60-69 D Below Average ------ Below 60 Fail 100%

LIBRARY RESOURCES

Financial Times, Business week and the Economist are recommended readings.

Syllabus for BUS 240 – BUSINESS COMMUNICATION


Syllabus for BUS 240 - BUSINESS COMMUNICATION 1 of 3

COURSE TITLE: BUSINESS COMMUNICATION

COURSE NUMBER: BUS 240



X

LECTURE HOURS

LAB HOURS


HOURS

TOTAL CREDIT HOURS

TOTAL CONTACT HOURS

5

COURSE DESCRIPTION:

The course covers the applications of effective communication principles in writing business letters, memoranda and reports. Psychological elements of business correspondence and oral communication are also examined.

PREREQUISITES: BUS 141, ENG 101.

CO-REQUISITES:


REQUIRED OPTIONAL

TEXTBOOK (S) J.M. Lahiff & J. M. Penrose, (1997) “Business Communication, Strategy and Skills”, Prentice Hall, 5th Edition, ISBN 0-13-531112-6

X





To recognise the importance of communication in organisations. To develop writing skills in business communication. To understand the business organisation’s environment To understand the interaction between culture and communication To learn the styles of written business communication To learn and recognise the value of public presentations skills

To learn capabilities in business letter, memos and reports writing. COURSE OUTLINE: The course examines major elements of the communication process operating in organisations. It explores the nature and purpose of communication, the influence of behaviour including encoding-decoding skills. The course also examines the cultural diversity of organisations. A greater emphasis is devoted to strategies for written communication that involves writing memorandum, memos, business letters and reports. Listening and communication skills are also examined in terms of oral communications.

TOPIC AND DATE


TIME

(IN CONTACT HOURS)

Introduction to the course 2.5 Choosing a topic for your written final project 2.5 The role and nature of communication 2.5 Culture diversity in organisations 2.5 Written Communications planning and revision process 2.5 Non verbal communication 2.5 Communication and conflicts 2.5 Writing business letters 2.5 Revision 2.5 Mid Term exam 2.5 Interpretation and understanding of business letters 2.5 Characteristics and use of memoranda 2.5 In class simulation - writing a memoranda 2.5 C.V. writing 2.5 Writing short reports and proposals 2.5 Writing a report 2.5 Presenting a report 2.5 Revision for the final project 2.5 Final project presentation 2.5 TOTAL




lectures, use of A/V equipment, group projects, VHS case studies, in-class student discussion, seminars.

GRADING:

Class Participation: and contribution 20% Grade Scale: Mid-term exam 40% A = 90-100 Final Project and Presentation 40% B = 80-89 ------ C = 70-79 100% D = 60-69 F = 59 - & below – Fail

Syllabus for BUS 241 – PRINCIPLES OF MICROECONOMICS


Syllabus for BUS 241 - PRINCIPLES OF MICROECONOMICS 1 of 2

COURSE TITLE: PRINCIPLES OF MICROECONOMICS




X

LECTURE HOURS

LAB HOURS


HOURS

TOTAL CREDIT HOURS

TOTAL CONTACT HOURS

42.75 5 42.75

COURSE DESCRIPTION:

Economic theory of the firm, resource allocation and price determination, the free market supply/demand mechanism, and pure and imperfect competition models are analysed.

PREREQUISITES: MTH 120


REQUIRED OPTIONAL

TEXTBOOK (S) Economics, by J.Sloman, 5th edition. X

RESOURCES & SUPPLIES

Any supplies or equipment required for course, include software and computer platform information

Pocket Calculator



Understand the basic concepts of economic theory Apply these concepts to the real world Display knowledge of the different techniques of economic analysis Use graphical and numerical techniques in economic analysis Effectively analyse relevant case studies Effectively present findings of analysis

Syllabus for BUS 241 – PRINCIPLES OF MICROECONOMICS

Syllabus for BUS 241 - PRINCIPLES OF MICROECONOMICS 2 of 2

COURSE OUTLINE:

TOPIC AND DATE


TIME

(IN CONTACT HOURS)

Introduction to Course.

Scarcity, Choice and Opportunity Cost. The Economic Problem.

4.5

Economic Systems.

Free Market, Mixed and Planned Economies. 2.25

Market Analysis

Demand, Supply, Equilibrium. Elasticity and Total Revenue. Price Controls.

11.25

Mid-Term Exam 2.25 Production and

Costs. Diminishing Returns Returns to Scale. Economies of Scale, Profit Maximisation.

6.75

Theory of the Firm

Perfect Competition, Monopoly, Oligopoly and Monopolistic Competition.

9

Final Exam. Final Exam 2.25 TOTAL 42.75


Lectures, class discussions and class work exercises.

GRADING: How student will be evaluated and what percentage will each item be toward the final grade for the course Class Participation: 10% Mid-term: 40% Final Exam: 50% ------ 100% Please see attached AIU-London Assessment Criteria for further information on grading policies.

LIBRARY ASSIGNMENTS: N/A

Syllabus for BUS 242 – Principles of Macroeconomics


Syllabus for BUS 242 - Principles of Macroeconomics 1 of 3

COURSE TITLE: Principles of Macroeconomics



CLOCK QUARTER SEMESTER UNIT OF ACADEMIC MEASUREMENT √

LECTURE HOURS

LAB HOURS


HOURS

TOTAL CREDIT HOURS

TOTAL CONTACT HOURS

45 45 45

COURSE DESCRIPTION:

Factors determining aggregate economic performance; employment, output, income, price level, economic growth and fluctuations, monetary and fiscal government policy, evolution of economic doctrines.

PREREQUISITES: None

CO-REQUISITES: N/a

DESCRIPTION OF CONTENT Required Optional

TEXTBOOK Schiller, Bradley R. (2003) The Macro Economy Today 9/e, New York: McGraw-Hill Website:www.mhhe.com/economics/schiller

√




Explain basic macroeconomic categories. Understand and interpret macroeconomic statistics. Outline the approaches of major schools of thought. Make an economic analysis of relevant data and show how such an

analysis can inform policy-making. Explain the range of macroeconomic instruments used by government

and their limitations. Understand the importance of economics in the modern world

COURSE OUTLINE: TOPIC AND DATE


CONTACT HOURS

1. The scope of macroeconomics

History of macroeconomic ideas - constructing and interpreting graphs - supply and demand - measuring macroeconomic variables Chs.. 1 & 3

2.25

2. National Income Accounting

Defining output – the circular flow of income - developing an accounting framework - the measurement of GDP in practice - GNP, NNP and economic welfare. Ch. 5

4.5

3. The Issues in Macroeconomics

Economic Growth – unemployment – inflation & deflation – the balance of payments – exchange rates – growth and the business cycle - the relationship between macroeconomic objectives. Chs. 6, 7, 8 & 21

9

4. Internal balance

Aggregate spending and the Keynesian model - Keynesian multiplier - AS\AD model - short-run and long-run Chs. 9&10

2.25

Presentations Doubling as review of the course to date 2.25 Mid term Wednesday 5 November 5. Fiscal Policy Different models - tools - equilibrium in the goods market -

exogenous (autonomous) changes in aggregate demand - deflationary and inflationary gaps - deficit and debt – internal & external balance Chs. 11 & 12

4.5

6. Money Supply and Demand

The role of money - financial institutions - the role of the Central Bank - banking and deposit creation. Chs. 13 & 14

4.5

7. Monetary Policy

Money supply and aggregate demand - central bank and the money supply - the quantity theory - monetarism - money and aggregate demand. Ch. 15

4.5

Visit to Bank of England

Film, lecture and tour of museum Friday 28 November 2.25



8. Supply-side Options

Basic tools for aggregate supply - the Classical v Keynesian theory of aggregate supply - Supply-side policies: short-term and long-term Chs. 16 & 17

2.25

Presentations Doubling as review of the course overall 2.25 Final Exam Exam hours 4.5 TOTAL 45.0


All lectures will be accompanied by PowerPoint presentation, which will be made available to all students. The lecture on the indicated topic will be followed by a discussion on the themes of the lecture. This will take different formats depending on the exercises appropriate to the subject matter including small-group and full class discussion, debates and quizzes. In all cases, the emphasis will be placed on collective discussion and encouragement of the fullest involvement of all students. Class participation, including conscientious reading of the required text, will count towards final grade.

GRADING: Class Participation & Presentation: 10% Mid Term 20% Term projects: 30% Final Exam: 40% = 100%

LIBRARY ASSIGNMENTS:

All students will be expected to read the relevant chapter of the textbook indicated for each topic. It is also vital that students follow the financial press such as the Economist, Financial Times and/or the business section of a quality daily paper. At a minimum, students are expected to study one hour per one hour of contact time.

Syllabus for BUS 340 – Business Law


Syllabus for BUS 340 - Business Law 1 of 2

COURSE TITLE: Business Law


COURSE LENGTH: Ten Weeks - Nominal


X

LECTURE HOURS

LAB HOURS


HOURS

TOTAL CREDIT HOURS

TOTAL CONTACT HOURS

5

COURSE DESCRIPTION:

The relationship of law to business, consideration is given to law to contract, negotiable instrument transactions, agency, sales contracts, bailment’s, bankruptcy, common and public carriers, commercial paper, formation of corporations, means and antitrust legislation.

PREREQUISITES: BUS141, ENG101.

CO-REQUISITES: None.


REQUIRED

OPTIONAL

TEXTBOOK (S) Stephen Judge “Business Law” Macmillan, 2nd edition 1999. ISBN 0-333-7409-7

X


Cases and other documents for discussion will be circulated during the class.

X

Syllabus for BUS 340 – Business Law

Syllabus for BUS 340 - Business Law 2 of 2



Critically evaluate legal systems, with emphasis on the UK legal System Identify the principles of business and contract law Apply legal principles to actual business problems Identify and analyze specific problems, which arise in the daily course of

a business and develop approaches to their solution. COURSE OUTLINE: TOPIC AND DATE


TIME (IN CONTACT HOURS)

Class One Introduction: the scope of Business Law Class Two Contract 1 – Formation of a Contract Class Three Contract 2 – Essentials of a Contract Class Four Contract 3 – Ending a Contract Class Five Contract 4 – Ending a Contract Class Six Contracts for the sale and supply of goods Class Seven Consumer Protection Class Eight The Law of Agency Class Nine Mid Term Exam Class Ten Companies Class Eleven Partnerships Class Twelve Negotiable Instruments Class Thirteen Commercial Securities and Intellectual Property Class Fourteen European Union Law Class Fifteen Negligence Class Sixteen Non-Western Legal Systems Class Eighteen Revision Class Nineteen Final Exams


The first part of every class is devoted to explaining the required exercise of the day. Each exercise will build on the skills gained in the prior exercise. The remaining time is concentrated on the students working on the exercise of the day. The instructor will be on hand to advise and guide. All work is to be completed in the classroom and sufficient time will be given to ensure that this goal is met.

GRADING: Mid term exam: 25% Participation 10% Term Papers: 40% Final Exam: 25% ------ 100%

Syllabus for BUS 342 – Industrial Relations


Syllabus for BUS 342 - Industrial Relations 1 of 3

COURSE TITLE: Industrial Relations


COURSE LENGTH: Ten Weeks Nominal, 47.5 Contact Hours


X

LECTURE HOURS

LAB HOURS


HOURS

TOTAL CREDIT HOURS

TOTAL CONTACT HOURS

47.5 5

COURSE DESCRIPTION:

Labour relations, the collective bargaining process, contemporary case studies and arbitration of cases in negotiations on the economic environment are studied.

PREREQUISITES: BUS 340

CO-REQUISITES: None


REQUIRED

OPTIONAL

TEXTBOOK (S) Fossum, J.A. Labor Relations, 7th Edition, Irwin Publishing

Yes


IBEC, (2000), Employment Legislation. Industrial Relations in Practice Murphy & Roche (1997) Oak Tree Press Burchill, F., (1992), Labour Relations, Macmillan. D'Arcy, A., & Hannigan, K., (1988), Workers in Unions, GSO. Green, G.D., (1994), Industrial Relations - Text and Case Studies (4th Edition), Pitman.

Yes





Discuss determination of wages in the competitive market system. Examine the relationship between productivity and the level of wages. Discuss those issues and events that led to the original demands for

institution of a system of collective bargaining in wage determination. Discuss the attributes of and bargaining outcomes under the industrial

relations system in the 20th century. Discuss the growth of unionization, the spread of collective bargaining, and

the evolution of labor standards in the post war economy. Discuss problems in the industrial relations system that emerged in the early

20th century and during the Great Depression. Examine several neoclassical and institutional models of the collective

bargaining process emphasizing those environmental factors that affect relative bargaining power.

Discuss the dynamics of the negotiations process itself including those factors which may cause an impasse to result and use of the strike weapon.

Compare the features of a non-union workplace with a union workplace.

COURSE OUTLINE:

TOPIC AND DATE


TIME

(IN CONTACT HOURS)

1. Context for the Development of an Industrial Relations System

2. Brief Overview of Production and Wage Determination Theory

3. Original Evolution of the Industrial Relations System 4. Industrial Relations in the 19th Century 5. Industrial Relations in the Early Twentieth Century

and during the Depression 6. Collective Bargaining in the Post War Economy 7. The Modern Environment of Collective Bargaining 8. Bargaining Structures 9. The Development of Union Strategies 10. Presentations 11. Midterm Exam 12. The Development of Management Strategies 13. The Negotiations Process, Impasses, and Strikes 14. Emergence of the Non-Union Industrial Relations

System 15. The Changing Workplace and the Future 16. Revision 17. Presentations 18. Report Due 19. Final Exam

Total 47.5




Mostly lecture based, but group class exercises and oral discussions and will also be used to allow students a more in-depth exposure to the basic concepts of marketing. Students are required to attend lectures and participate in class discussions.

GRADING: Presentation 1 10% Project 1 20% Midterm Exam 20% Presentation 2 10% Project 2 20% Final Exam 20%

Syllabus for BUS 345 – Business In The International Environment


Syllabus for BUS 345 - Business In The International Environment 1 of 2

COURSE TITLE: Business In The International Environment


COURSE LENGTH: 9.5 weeks.


X

LECTURE HOURS

LAB HOURS


HOURS

TOTAL CREDIT HOURS

TOTAL CONTACT HOURS

5

COURSE DESCRIPTION:

This course will consider the current theories and practical consequences of international business. A variety of forms of international business practice will be explored and the implementation of international business strategy will be a key focus.

PREREQUISITES:

CO-REQUISITES:


REQUIRED OPTIONAL

TEXTBOOK (S) International Business: C Hill: McGraw Hill: 2001. X



understand the framework of business strategy underpinning international business.

appreciate the integrative nature of the activities of international business.

understand the theoretical aspects of international business. apply theory to case studies effectively present ideas as part of a team be aware of the relevance of the international relations in business

Syllabus for BUS 345 – Business In The International Environment

Syllabus for BUS 345 - Business In The International Environment 2 of 2

COURSE OUTLINE:

TOPIC AND DATE



Wk 1 International Business : In Context. 5 Wk 2 International Business Environment. 5 Wk 3 Competitive Advantage 5 Wk4 Market Entry Strategies 5 Wk5 Presentations 5 Wk6 International Management 5 Wk7 Competitive Marketing Strategies 5 Wk8 Future Global Issues 5 Wk9 Revision 5

TOTAL 45


Lectures, use of A/V equipment, group projects, full class and small group discussions will be encouraged and the use of presentations to support the project work undertaken by each student group. Case studies and class exercises will be used and video presentations were appropriate to support the learning experience.

GRADING: Class Participation: 10 % Projects 50 % Final Exam: 40 % ------ 100%


International Business Magazines, Periodicals, Financial Times, Forbes Global Appropriate Internet sites and recommended books.

Syllabus for BUS 346 – Public Relations


Syllabus for BUS 346 - Public Relations 1 of 2

COURSE TITLE: Public Relations



CLOCK QUARTER SEMESTER UNIT OF ACADEMIC MEASUREMENT X

LECTURE HOURS

LAB HOURS


HOURS

TOTAL CREDIT HOURS

TOTAL CONTACT HOURS

5

COURSE DESCRIPTION:

The theory and practical application of publicity; planning, execution and evaluation of public relations; mass media relations, internal and external public relations; and trade and professional associations are covered.

PREREQUISITES: MKT 344


REQUIRED

OPTIONAL

TEXTBOOK (S) Effective Public Relations, Eighth Edition; Cutlip, Center, Broom, Prentice Hall, 2000, ISBN: 0-13-541211-0

X


Students are recommended to read around the subject and to use the Internet resources, books, journals, newspapers, magazines and database references.



Understand the requirements of a modern PR professional Discuss ethical and legal considerations Understand the role of management and planning in PR Understand how every company’s PR plans must fit into the micro and

macro environment Relate PR practices to profit and non-profit-making organizations alike

Effectively analyze relevant case studies and present their findings Course Outline:

Syllabus for BUS 346 – Public Relations

Syllabus for BUS 346 - Public Relations 2 of 2

TOPIC AND DATE


TIME

(IN CONTACT HOURS)

Introduction to contemporary public relations 2.15 Organizational settings 2.15 Ethics and professionalism; Project A 2.15 Legal considerations 2.15 Theoretical underpinnings: adjustment and adaptation 2.15 Communication and public opinion 2.15 Project A – last date for submission

Media and media relations 2.15

Feedback on Project A; course review 2.15 Mid Term Examination 2.15 Feedback on mid term examination; Introduction to

Project B; Management process: defining public relations problems

2.15

Management process: planning and programming 2.15 Management process: taking action and communicating 2.15 Management process: evaluating the program 2.15 Project B - presentations 2.15 The practice: business and industry 2.15 Government and politics 2.15 Non profit organizations 2.15 Course review 2.15 End Term Examination 2.15 TOTAL 40.85


The course is lecture-based, but also incorporates class discussions, case studies, practical exercises, group and individual presentations.

GRADING: Project A 20% Project B 20% Mid Term Exam 20% Class participation 10% Final Exam: 30% ------ 100% Please see attached AIU-London Assessment Criteria for further information on grading policies. Grade scale: A = 90 - 100% B = 80 - 89% C = 70 - 79% D = 60 - 69% E = 59% & below


Students are recommended to use any relevant books, journals, magazines, newspapers, internet, etc., preferably found in the library for this course.

Syllabus for BUS 349 – Money and Banking


Syllabus for BUS 349 - Money and Banking 1 of 3

COURSE TITLE: Money and Banking




LECTURE HOURS

LAB HOURS


HOURS

TOTAL CREDIT HOURS

TOTAL CONTACT HOURS

45 45 45

COURSE DESCRIPTION:

This course focuses on the nature of money and banking theory. It emphasises the source and uses of funds of financial institutions; the role of the financial markets; and the relationship between the financial markets and the real economy. The determination of monetary policy and its relation to fiscal policy will also be considered.

PREREQUISITES: MTH 120, BUS 242, MGT 246


Required Optional

TEXTBOOK (S) Howells, P. & Bain, K. (2000) Financial Markets and Institutions, 3/e, London: Prentice Hall Howells, P. & Bain, K. (2002) Economics of Money, Banking and Finance, 2/e, London: Prentice Hall

√


Calculator √



Apply the fundamental principles of banking and monetary theory

Have a grasp of the workings of the financial and capital markets

Understand the nature, growth and complexity of the various financial instruments



Appreciate the fundamentals of cross-border financial flows

Assess the key issues in the debate regarding the international financial system

Effectively analyse relevant case studies and present findings in a professional manner

COURSE OUTLINE:

TOPIC AND DATE


TIME

(IN CONTACT HOURS)

The role of the financial system

Lenders and borrowers – financial institutions – financial markets – the financial system and the real economy (Chs. 1&2)

2.25

Banking theory Role and functioning of central banks – commercial banks and creation of money – Building Societies (S&Ls) (Ch. 3)

6.75

Non-deposit-taking institutions

Insurance companies – Pension Funds – Unit Trusts (Mutual Funds) – NDTIs and flow of funds (Ch. 4)

2.25

Money and Capital Markets

Discount markets – parallel markets – monetary policy and money markets – significance of capital markets -bonds - equities (Chs. 5&6)

4.5

Structure of interest rates

'Administered' and market-determined interest rates – loanable funds v liquidity preference theories - term structure - risk and term premia – various theories: pure expectations, market segmentation, preferred habitat –rates (Ch. 7)

4.5

Mid term 2.25 Foreign exchange market

Nature of forex markets - Interest Rate Parity – International Fisher Effect – Purchasing Power Parity (Ch. 8)

4.5

Exchange rate risk

Risk management – derivatives: futures, options and swaps – derivatives and derivative markets compared (Ch. 9)

4.5

International Capital Markets

Eurocurrencies – Eurobonds – financial globalisation – regulation (Ch. 10)

2.25

Visit to Bank of England

Film, lecture and tour of museum Friday 28 November 2.25

Presentations and review

Cumulative presentations 4.5

Final & mid-term exams

4.5

TOTAL 45




The course will be taught through lectures using PowerPoint projection. There will be a series of weekly projects culminating in a final presentation (see attached)

GRADING: Class Participation 10% Mid-term 20% Weekly cumulative projects 30% Final Exam 40% =100%

LIBRARY ASSIGNMENTS: Economist, Financial Times and/or Wall St Journal

Syllabus for BUS 442 – Business in Europe


Syllabus for BUS 442 - Business in Europe 1 of 2

COURSE TITLE: Business in Europe


COURSE LENGTH: Ten Weeks


X

LECTURE HOURS

LAB HOURS


HOURS

TOTAL CREDIT HOURS

TOTAL CONTACT HOURS

47.5 5

COURSE DESCRIPTION:

Doing business in Western and Eastern Europe from the perspective of both domestic and foreign firms. The historical evolution of the economy and business forms in the region. Public policy and social and legal attitudes towards business. Local customs and the international business executive. Current trends and issues in the region. Information sources and other business resources for the international firm wishing to do business in the region.

PREREQUISITES: BUS345

CO-REQUISITES: None


REQUIRED OPTIONAL

TEXTBOOK (S) Ball and McCulloch, “International Business” Irwin 1996 Yes


To support the main text, a range of readings will be recommended during the course of the class.

Yes



Critically review the affect of the globalization process on European business Evaluate the institutional/political issues of European operations Appreciate and analyze the integrated nature of European business and

synthesize this within the wider context of international business

Syllabus for BUS 442 – Business in Europe

Syllabus for BUS 442 - Business in Europe 2 of 2

Effectively analyze relevant case studies Work within a team to present findings of case studies Relate the topic to modern business situations

COURSE OUTLINE:

TOPIC AND DATE


TIME

(IN CONTACT HOURS)

Class One Introduction to the European Business Environment 2.5 Class Two European organizations and institutions 2.5 Class Three The drive towards competitiveness in Europe 2.5 Class Four The European financial environment 2.5 Class Five The market structures of Europe 2.5 Class Six Strategic planning in European business - 1 2.5 Class Seven Strategic planning in European business - 2 2.5 Class Eight Investment strategies in European business 2.5 Class Nine Mid Term Review 2.5 Class Ten Mid Term Exam 2.5 Class Eleven Business development – gaining competitive advantage

in Europe 2.5

Class Twelve Business development – European mergers and acquisitions

2.5

Class Thirteen Managing across business cultures/trade union structures.

2.5

Class Fourteen European management systems and structures 2.5 Class Fifteen Marketing in Europe - 1 2.5 Class Sixteen Marketing in Europe - 2 2.5 Class Seventeen Class Presentations 2.5 Class Eighteen Final Review 2.5 Class Nineteen Final Exam 2.5

Total 47.5


Lectures, guest speakers, use of A/V equipment, group projects, in-class discussion and seminars.

GRADING: How student will be evaluated and what percentage will each item be toward the final grade for the course Quizzes: 25 % Projects 25 % Term Papers: 25 % Final Exam: 25 % ------ 100%

Syllabus for BUS444 – Business in Emerging Nations


Syllabus for BUS444 - Business in Emerging Nations 1 of 2

COURSE TITLE: Business in Emerging Nations

COURSE NUMBER: BUS444

COURSE LENGTH: Ten Weeks Nominal, 47.5 Contact Hours


X

LECTURE HOURS

LAB HOURS


HOURS

TOTAL CREDIT HOURS

TOTAL CONTACT HOURS

47.5 5

COURSE DESCRIPTION:

Doing business in the developing and emerging nations worldwide, from the perspective of both domestic and foreign firms. The historical evolution of the economy and business forms in these economies. The special problems, challenges, and institutional resources associated with doing business in these economies. Public policy and social and legal attitudes towards business. Public policy and social and legal attitudes towards business. Local customs and the international business executive. Current trends and issues. Special management issues pertinent to the region. Information sources and other business resources for the international firms wishing to do business in the region.

PREREQUISITES: BUS345

CO-REQUISITES: None


Required

OPTIONAL

TEXTBOOK (S) Globalization and the Developing Countries by D. Bigman (Editor), Grant Isaac CABI Publishing, CAB International; 1st edition (January 2003) ISBN: 0851995756

Yes


To support the main text, a range of readings will be recommended during the course of the class.

Yes

Syllabus for BUS444 – Business in Emerging Nations

Syllabus for BUS444 - Business in Emerging Nations 2 of 2



Critically review the opportunities and threats presented by the emerging nation business environment

Evaluate the institutional/political issues of emerging nations Appreciate and analyze the impact of society and culture on doing business in

emerging nations Effectively analyze relevant case studies Work within a team to present findings of case studies Relate the topic to modern business situations

COURSE OUTLINE:

TOPIC AND DATE


TIME

(IN CONTACT HOURS)

Class One Introduction to doing business in emerging nations 2.5 Class Two Business in China and South East Asia - overview 2.5 Class Three Business in China - 1 2.5 Class Four Business in China - 2 2.5 Class Five Business in Indonesia 2.5 Class Six The Tiger economies 2.5 Class Seven Business in South America - Argentina 2.5 Class Eight Business in Mexico - 1 2.5 Class Nine Mid Term Review 2.5 Class Ten Mid Term Exam 2.5 Class Eleven Business in Mexico - 2 2.5 Class Twelve Business in India - 1 2.5 Class Thirteen Business in India - 2 2.5 Class Fourteen Business in the Indian Ocean – Mauritius and the

Seychelles. 2.5

Class Fifteen Business in Eastern Europe - 1 2.5 Class Sixteen Business in Eastern Europe - 2 2.5 Class Seventeen The emerging nations of the future. 2.5 Class Eighteen Final Review 2.5 Class Nineteen Final Exam 2.5

Total 47.5


Lectures, guest speakers, use of A/V equipment, group projects, in-class discussion and seminars.

GRADING: How student will be evaluated and what percentage will each item be toward the final grade for the course Quizzes: 25 % Projects 25 % Term Papers: 25 % Final Exam: 25 % ------ 100%

Syllabus for CIS 101A – INTRODUCTION TO COMPUTERS


Syllabus for CIS 101A - INTRODUCTION TO COMPUTERS 1 of 3

COURSE TITLE: INTRODUCTION TO COMPUTERS

COURSE NUMBER: CIS 101A

COURSE LENGTH: 10 Weeks


LECTURE HOURS

LAB HOURS


HOURS

TOTAL CREDIT HOURS

TOTAL CONTACT HOURS

34 5 38

COURSE DESCRIPTION:

Study of the terminology, fundamental concepts and practical utilization of information processing systems primarily by automated means; computer programming using word processing and commercially available software.

PREREQUISITES: ENG 100 or College-level English


REQUIRED

OPTIONAL

TEXTBOOK (S) Grauer & Barber, Maryann(2003) Exploring Office XP. X


None



Effectively use the Internet search engines. Effectively research using the Internet. Communicate effectively via email. Create and manage directories and files. Understand the basics of the designated operating system. Understand basic terminology and fundamental concepts of information

processing.



Be familiar with using the Internet as a search tool. Create and use word-processing effectively to produce reports using Word. Underline, bold, italicize, center, justify or right-align text. Use spell-check, thesaurus, word-count and other related tools effectively. Use Headers/Footers, Footnotes, Page Breaks and set columns in their files. Use borders, colors, different fonts and styles. Insert ClipArt, WordArt, and Paintbrush Pictures into text files. Use, create and manipulate Templates. Cut & Paste text and images; copy & paste text & images. Change sizes of pages and margins. Change orientation of pages. Create and use spreadsheets and charts for personal, academic and work-

related purposes using Excel Change formats of existing spreadsheets and charts. Calculate basic financial formulas. Edit and extract relevant information from one file and put it into another. Produce professional-looking documents. Create presentations using PowerPoint Animate PowerPoint presentations

COURSE OUTLINE: Practical exercises using the Internet, Paintbrush, Word, Excel & PowerPoint.

TOPIC AND DATE


TIME

(IN CONTACT HOURS)

INTRODUCTION & E-MAIL 2hrs INTERNET1 2hrs INTERNET2 2hrs PAINTBRUSH1 2hrs PAINTBRUSH2 2hrs PAINTBRUSH3 2hrs WORD-PROCESSING 1 2hrs WORD-PROCESSING 2 2hrs REVISION 2hrs MIDTERM EXAM 2hrs SPREADSHEETS1 2hrs SPREADSHEETS2 2hrs SPREADSHEETS3 2hrs SPREADSHEETS4 2hrs POWERPOINT1 2hrs POWERPOINT2 2hrs POWERPOINT3 2hrs REVISION 2hrs FINAL EXAM 2hrs

TOTAL 38 HRS




The first part of every class is devoted to explaining the required exercise of the day. Each exercise will build on the skills gained in the exercise before. The rest of the time is concentrated on the student working on the exercise of the day. The instructor will be on-hand to advice and guide. Even so, the student is required to try to “troubleshoot” each problem before being given the solution. There will be four research assignments, which will be assessed. There are two practical exams, and one practical final project. All work is to be completed in the classroom, using AIU software. Sufficient time will be given to ensure this goal is met.

GRADING: Attendance 10% Project: 20% Mid Term Exam: 30% Final Exam: 40% ------ 100%


Four investigation assignment to study and understand the basic terminology and fundamental concepts of information processing.

Syllabus for FIN 375 – Finance Principles

AMERICAN INTERCONTINENTAL UNIVERSITY - LONDON

COURSE OUTLINE

Syllabus for FIN 375 - Finance Principles 1 of 3

1. Class Description A. Name of the Class: Finance Principles FIN 375 B. Credit Hours: 5 C. Catalog Description: This course includes study of cash-flow projections,

evaluation of a company’s financial strengths and weaknesses, capital structure, cost of capital and evaluation of capital investment opportunities.

D. Prerequisites: MTH 120, ACG 242, BUS 241, BUS 242 E. Instructional Methods

The course will be predominantly lecture based with the extensive use being made of real life, practical examples which will relate theory to practice. Basic principles, techniques and institutional aspects will be covered by giving students lecture notes and each topic will be substantiated with numerical examples. Students are expected to devote 10 hours a week to home study during which they must complete all assigned readings and problems. A non-programmable scientific calculator that can compute “roots” and “powers” greater than two will be required for every class, for homework assignments and both examinations.

2. Textbook and Supplies:

Textbook required: Fundamentals of Corporate Finance

International Edition Brealey R.A; Myres, S.C & Marcus, A.J. McGraw-Hill Inc. Chapters: 1,3,4,5,6,7,8.3,9, and 10

It is recommended that students read financially related newspapers such as The Financial Times, Wall Street Journal and Fortune.



3. Objectives The role of the financial manager includes decisions as to how the company’s funds should be raised and invested. The financial manager acts on behalf of the company’s shareholders (owners), and his/her goal is to develop decision-making criteria that maximize shareholders’ wealth. The obvious measure of shareholders’ wealth is the market value of the company’s shares and this takes into account many fundamentals of finance such as prospective future earnings, the time value of money, and the risk attached to the future earnings. Therefore, the objective of this course is to provide a sound understanding of the fundamentals, conceptual principles, and practical applications of the theory of finance. The course also aims to provide both a theoretical basis and a working knowledge of how businesses are financed in practice and how this affects decision-making. Upon successful completion of this course, the student should be able to: -

1. Evaluate and appreciate the role of the finance function within an organization 2. Calculate the value of money at different points in time- present value, future value 3. Critically review the concept of valuation of the firm 4. Compute the value of firm using different valuation methods 5. Evaluate and appraise alternative projects and investments using discounted cash flow

techniques 6. Calculate and analyze the market price of securities such as stocks and bonds 7. Critically review the concept of risk 8. Critically assess the impact of risk on the price of securities 9. Appreciate the fact that risk can be diversified 10. Critically review the role of capital markets

4. Class Content The Finance Principles course will include an introduction to finance; discuss the different forms of business organizations and the agency concept and the related conflict; emphasize the concepts of time value of money, cost of debt, share and bond valuation techniques, investment appraisal techniques, risk and uncertainty, diversification and portfolio theory, and the capital asset pricing model. 5. Evaluation plan: The final grade for the course will be allocated as

follows: - Class attendance and participation 15% Homework 20% Mid-Term Examination 30% Final Examination 35% Total 100%

6. Grade Scale: A- 90% and above B- 80% - 89% C- 70% - 79% D- 60% - 69% F- below 60%



Course Schedule

1. Introduction to finance-different types of business organizations, the “agency” concept

and the related problem. The role of financial manager, the time value of money concept-simple and compound interest. Computation of present value and future values of $1 and of annuities, rate of return and yield to maturity.

2. Cost of Equity and the valuation of common stocks using dividend discount model with growth and no-growth.

3. Valuation of bonds 4. Valuation of a business using three valuation methods: -discounted cash flow

methods, accounting based methods, and market based methods. 5. Investment appraisal and capital budgeting 6. Introduction to concept of risk and decision-making under uncertainty 7. Portfolio theory/diversification 8. Capital Asset Pricing Model (CAPM) 9. Review for midterm exam 10. Midterm exam 11. Efficient Market Hypothesis. Introduction to financing decisions and capital structure

theory and cost of capital 12. Financial statement analysis 13. Working capital management 14. Dividend policy decisions 15. Mergers and acquisitions and joint ventures 16. Introduction to derivatives-futures, forward contracts, options and swaps 17. Derivatives (continued) 18. Review 19. Final Exam

Syllabus for MGT 246 – Principles of Finance


Syllabus for MGT 246 - Principles of Finance 1 of 3

COURSE TITLE: Principles of Finance

COURSE NUMBER: MGT 246



LECTURE HOURS

LAB HOURS


HOURS

TOTAL CREDIT HOURS

TOTAL CONTACT HOURS

47 ½ N/A N/A 5 47 ½

COURSE DESCRIPTION:

This course includes study of cash-flow projections, evaluation of a company’s financial strengths and weaknesses, capital structure, cost of capital and evaluation of capital investment opportunities.

CO-REQUISITES: ACG 241


REQUIRED OPTIONAL

TEXTBOOK (S) Fundamentals of Corporate Finance International Edition Brealey, R.A; Myres, S.C & Marcus, A.J. McGraw-Hill Inc. Chapters: 1,3,4,5,6,7,8.3,9, and 10

X


Upon successful completion of this course, the student should be able to: - Understand and appreciate the role of the finance function within an organization Calculate the value of money at different points in time- present value, future value Understand the concept of valuation of the firm Compute the value of firm using different valuation methods Evaluate and appraise alternative projects and investments using discounted cash flow techniques Calculate the market price of securities such as stocks and bonds Understand the concept of risk Assess the impact of risk on the price of securities Appreciate the fact that risk can be diversified Understand the role of capital markets



COURSE OUTLINE:

TOPIC AND DATE


TIME

(IN CONTACT HOURS)

Introduction to finance-different types of business organizations, the “agency” concept and the related problem. The role of Financial Manager, The Time Value of Money” concept-simple and compound interest. Computation of present value and future values of $1 and of annuities, rate of return and yield to maturity.

2 ½ Hours

Cost of Equity and the valuation of common stocks using Dividend discount Model with growth and no-growth.

2 ½ Hours

Valuation of Bonds 2 ½ Hours Valuation of a business using three valuation methods: -

discounted cash flow methods, accounting based methods and market based methods.

2 ½ Hours

Investment Appraisal and Capital Budgeting 2 ½ Hours Introduction to concept of risk and decision making under

uncertainty 2 ½ Hours

Portfolio Theory/Diversification 2 ½ Hours Capital Asset Pricing Model (CAPM) 2 ½ Hours Review for Mid-term exam 2 ½ Hours Midterm exam 2 ½ Hours Efficient Market Hypothesis. Introduction to financing

decisions and Capital Structure Theory and Cost of Capital 2 ½ Hours

Financial statement analysis 2 ½ Hours Working Capital management 2 ½ Hours Dividend Policy Decisions 2 ½ Hours Mergers and Acquisitions and Joint Ventures 2 ½ Hours Introduction to Derivatives-Futures, Forward Contracts,

Options and Swaps 2 ½ Hours

Derivatives (Continued) 2 ½ Hours Review 2 ½ Hours Final Exam 2 ½ Hours

TOTAL 47 ½


The course will be predominantly lecture based with the extensive use being made of real life, practical examples which will relate theory to practice. Basic principles, techniques and institutional aspects will be covered by giving students lecture notes and each topic will be substantiated with numerical examples. Students are expected to devote 10 hours a week to home study during which they must complete all assigned readings and problems. A non-programmable scientific calculator that can compute “roots” and “powers” greater than two will be required for every class, for homework assignments and both examinations



GRADING: The final grade for the course will be allocated as follows: - Class attendance and participation 15% Homework 20% Mid-Term Examination 30% Final Examination 35% =100%


It is recommended that students read publications such as The Financial Times, Wall Street Journal and Fortune.

Syllabus for MGT 250 A and B – Leadership and Management


Syllabus for MGT 250 A and B - Leadership and Management 1 of 2

COURSE TITLE: Leadership and Management

COURSE NUMBER: MGT 250 A and B



LECTURE HOURS

LAB HOURS


HOURS

TOTAL CREDIT HOURS

TOTAL CONTACT HOURS

45 5

COURSE DESCRIPTION:

This course combines the elements of management (planning, organizing, implementing, controlling and evaluating) and applies leadership principles and characteristics to the exercise of these functions. Management and leadership topics of study are analyzed and compared. Interpersonal skills for effective leadership are explored.

PREREQUISITES: BUS 141

CO-REQUISITES:


REQUIRED

OPTIONAL

TEXTBOOK (S) Management: Theory and Practice, Fifth Edition, 2000, By G.A.Cole

X





Explain several theories of motivation Explain what is leadership/management and what role it plays in organizational

life Explain the main features of small groups

Syllabus for MGT 250 A and B – Leadership and Management

Syllabus for MGT 250 A and B - Leadership and Management 2 of 2

Describe the role managers can play in facilitating the development and performance of groups

Understand the structure of organizations Explain communication and communication networks in organizations


DESCRIPTION OF CONTENT TIME Introduction and Course orientation 2.5 Classical theories of Management 2.5 Content theories of motivation 2.5 Process theories of motivation 2.5 Theories of leadership 2.5 Video/Case study 2.5 Planning 2.5 Organizing 2.5 Midterm 2.5 Communication in organization 2.5 Groups/Teams 2.5 Teambuilding Exercise 2.5 Field study for group presentation 2.5 Managing change 2.5 Group presentation 2.5 Group presentation 2.5 Stress at work 2.5 Revision 2.5 Final 2.5


The course is lecture-based, but extensive use of discussion groups, case studies, video, group projects, and guest speakers (occasionally).

GRADING: How student will be evaluated and what percentage will each item be toward the final grade for the course 1x Group projects 40% Midterm: 30% Final Exam: 30% ------ 100%


Outside materials used during the course by students and instructors- Economist, Financial Times, Case studies from various ‘Organizational Behavior’ literature, internet,

Syllabus for MGT255 – Contemporary Ethics


Syllabus for MGT255 - Contemporary Ethics 1 of 3

COURSE TITLE: Contemporary Ethics

COURSE NUMBER: MGT255


X

LECTURE HOURS

LAB HOURS


HOURS

TOTAL CREDIT HOURS

TOTAL CONTACT HOURS

5

COURSE DESCRIPTION:

This course introduces students to the ethical context of business operating domestically as well as internationally. The course introduces students to a comparative framework that will embrace the foundations of regional differences and influences with respect to ethical decision-making. The difficult issue of ethical relativism and other problems associated with multiple ethical systems are examined from theoretical as well as case based perspectives.

PREREQUISITES: MGT250

CO-REQUISITES: None

(CHECK ONE) Description of Content Required

OPTIONAL

TEXTBOOK (S) “Business Ethics and Values”, Colin Fisher and Alan Lovell Pearson 2003. (This book takes a different approach to the classes and is ideal for the term paper) “Understanding Business Ethics”, Roger Bradburn, Continuum 2001 (This book follows the class notes closely) Handouts are used extensively in the class and a recommended reading list will be circulated with the project details.

Yes Yes




Students are expected to read a quality newspaper. In addition, The “Metro”, provided free every morning at tube stations has many ethical issues in it. Journals such as The Economist are also worth reading. A reading list will be circulated with the assignment.



Understand the theories behind ethical thinking and decision making in business

Recognize the impact of cultural differences on ethical decision making Be fully conversant with a range of famous ethical cases Be able to apply ethical decision making to a variety of business

situations Present a suitable ethical case to the class and discuss its issues Work within a team to present findings of case studies

COURSE OUTLINE:

CLASS


TIME

(ALL ONE CLASS)

1 Introduction – a review of ethical theory and subject development.

2 Communication in business – Ethics of Advertising 3 Communication in business – Is business bluffing OK? 4 A review of environmental issues. 5 A review of environmental issues – 2 6 Business and Government. Is Capitalism Just? 7 Financial Ethics - Creative Accounting, Insider Dealing

etc.

8 Employer/employee relations and Human Rights 9 Mid Term Exam 10 AIDS in the workplace 11 Stakeholder Theory 12 The ethics of sales 13 The ethics of competition 14 Multinationals – International employment 15 Multinationals – Bribery and Extortion 16 The Future of Business Ethics 17 Classic Ethics Cases 18 Classic Ethics Cases 2 19 Final Exam




The class is a seminar/discussion group. Students are expected to participate and make presentations

GRADING: How student will be evaluated and what percentage will each item be toward the final grade for the course There are Four assessments. Mid Term: 25 % Projects 25 % Term Paper: 25 % Final Exam: 25 % =100%


A full reading list will be provided. Students are encouraged to read a quality newspaper (the university provides the Wall Street Journal free of charge, available in reception every morning). Business magazines such as The Economist are also a good source of information. The Internet is an excellent source for this subject but has to be treated with care. We will discuss this in class.

Syllabus for MGT 310 – Computer Applications and Systems


Syllabus for MGT 310 - Computer Applications and Systems 1 of 3

COURSE TITLE: Computer Applications and Systems




LECTURE HOURS

LAB HOURS


HOURS

TOTAL CREDIT HOURS

TOTAL CONTACT HOURS

02 hrs 30 mins - - 5 -

COURSE DESCRIPTION:

This course covers some advanced topics in Excel and some fundamentals in Access database. Mastering Excel has become a requirement for business and finance students to be able to analyze and effectively present financial data. The course will also introduce students to databases and how to use them to manipulate and sort data in an efficient way.

PREREQUISITES: ENG 101, CIS 101


Required OPTIONAL

TEXTBOOK (S) Excel 2000, An Advanced Course for Students, by J. Muir, Learning Matters Publ., ISBN 1-90330-017-7

Microsoft Access 2000 Step by Step, by Catapult, INC. 1999, ISBN 1-57231-976-3





Apply the tools provided by spreadsheets and database programs to manage data and automate procedures within a business environment.

Master analyses using “what if” scenarios in a spreadsheet program to project results and simulate a real life business environment.

Utilize lookup functions to read data from tables Work with analysis tools like Goal Seeking and the Solver Create macro files to automate certain tasks Innovate in data manipulation and organization using IT resources to provide

solutions to business problems. COURSE OUTLINE:

TOPIC AND DATE


TIME

(IN CONTACT HOURS)

Week 1 Introduction to MS Excel XP

A review of fundamentals of Excel. Using formulae.

5

Week 2 Using Excel functions. Using tables: Lookup tables.

5

Week 3 Intermediate MS

Excel XP

Using the Goal Seek function. Using the Solver. Handing out of Assignment 1.

5

Week 4 Using macros; creating simple macros; creating,

deleting, and modifying a button; adding a custom toolbar button; deleting a macro; running a macro.

5

Week 5 Introduction to MS Access XP

More examples and revision. MID-TERM EXAMINATION.

5

Week 6

Introduction to database concepts; fields, records, tables.

Creating a database using Access 2000. Data types. Changing field widths, entering data, moving

fields, sorting and indexing.

5

Week 7

More examples of databases and their uses in business applications.

Handing out of Assignment 2.

5

Week 8 Queries. 5



Week 9 Relational databases. Relationships between tables.

5

Week 10 Revision. ** Final exam **

5

TOTAL 50


Each session lasts two and a half hours during which a theoretical aspect of the subject is given using well known examples. This is then followed by a practical session of approximately an hour, which includes real life examples and exercises. A break of 15 minutes separates the theoretical session from the practical one. The student is expected to be aware of the course contents before each session in order to comprehend properly and efficiently the course contents. It is therefore the student's duty to assume his/her responsibility regarding homework and course preparation. Quizzes of 10 to 15 minutes duration may be given at the beginning of a lecture without prior notice. The total grades obtained will then be used to assess the performance of the student for the whole term and can help students who for some reason do not perform very well within an examination.

GRADING: How student will be evaluated and what percentage will each item be toward the final grade for the course Class Participation: 10% Assignments I and II: 30% Midterm Exam: 30% Final Exam: 30% ------------------------------------- 100%

Syllabus for MGT 320 – ORGANIZATIONAL BEHAVIOR


Syllabus for MGT 320 - ORGANIZATIONAL BEHAVIOR 1 of 3

COURSE TITLE: ORGANIZATIONAL BEHAVIOR




LECTURE HOURS

LAB HOURS


HOURS

TOTAL CREDIT HOURS

TOTAL CONTACT HOURS

5

COURSE DESCRIPTION:

This course studies the behavior of individuals in organizations and applications of psychological principles to business problems. Topics include personnel selection, vocational satisfaction, interpersonal relations, training, motivation and leadership.

PREREQUISITES: BUS 141, PSY 201

CO-REQUISITES: NA


REQUIRED

OPTIONAL

TEXTBOOK (S) Behavior in Organizations: Understanding and Managing the Human Side of Work (8th Edition). Greenberg, Jerald and Baron, Robert A. Prentice Hall, 2003. ISBN 0-13-111592-8

X



Understand some basic concepts and theories used in organizational behavior Understand the theories and practice of management Understand the dynamics and changing systems of management practice Appraise the various schools of thought on management techniques Understand the distinctive features of both traditional and modern theories of

management Relate theories to current situations



COURSE OUTLINE:

DATE


TIME

(IN CONTACT HOURS)

COURSE INTRODUCTION 2.5 The Field of Organizational Behavior. Text: Pages 1-36 2.5 Perception and Learning: Understanding and Adapting

to the Work Environment. Text: Pages 37-78 2.5

Individual Differences: Personality and Abilities. Text: Pages 79-112

2.5

Emotions and Stress on the Job. Text: Pages 113-144 2.5 Work-Relate Attitudes: Feelings About Jobs,

Organizations and People. Text: Pages 145-187 2.5

Motivation in Organizations. Text: Pages 188-226 2.5 MIDTERM EXAMINATION 2.5 Career Dynamics. Text: Pages 227-270 2.5 Group Processes and Work Teams. Text: Pages 271-

315 2.5

Communication in Organizations. Text: Pages 316-356 and Decision Making in Organizations. Text: Pages 357-402

2.5

Interpersonal Behavior: Working with and Against Others. Text: Pages 403-435.

2.5

Influence, Power and Politics in Organizations. Text: Pages 436-468.

2.5

Leadership in Organizations. Text: Pages 469-512. 2.5 Organizational Culture, Creativity and Innovation. Text:

Pages 513-546 2.5

Organizational Structure and Design. Text: Pages 547-585

2.5

ORGANIZATIONAL STRUCTURE AND DESIGN (CONTINUED). TEXT: PAGES 547-585

2.5

Managing Organizational Change: Strategic Planning and Organizational Development. Text: Pages 586-622

2.5

Course Review 2.5 FINAL EXAMINATION 2.5




This course requires each student’s continuous involvement in order to be most beneficial to the individual. The professor is the facilitator and guide. A variety of lectures, debates, exercises, group and individual work will accompany the underlying theory of this course.

GRADING: A. Participation & Exercises 20% B. Mid Term Exam 30% C. Final Exam 50% 100% (Note: Because the Final Exam will be cumulative, if the grade on the final examination is higher than that on the Mid Term Exam, the Mid Term Exam grade will be dropped. If the grade on the Final Exam is lower than the Mid Term Exam grade, the two grades will be averaged.)

Syllabus for MGT325 – Production and Operations Management


Syllabus for MGT325 - Production and Operations Management 1 of 3

COURSE TITLE: Production and Operations Management




LECTURE HOURS

LAB HOURS


HOURS

TOTAL CREDIT HOURS

TOTAL CONTACT HOURS

38 5 38

COURSE DESCRIPTION:

This course represents an introductory-level exposure to contemporary Production and Operations�Management concepts and practices ; the focus is on the strategic role of planning and control, the use of analytical techniques in implementing control systems, the key concept of quality assurance, and modern P/0 management concepts such as ISO registration, TQM, JIT, and MRP.

PREREQUISITES: BUS 141 or HSP201, MGT250

CO-REQUISITES: None


REQUIRED OPTIONAL

TEXTBOOK (S) Operations Management for MBA’s Jack R. Meredith & Scott M. Shafer

X



Understand the scope, application, and importance of production and operation management techniques

Understand the strategic role of production and operations planning and control Understand the quantitative, analytical techniques employed in P/0 management Understand modern P/0 management techniques and concepts, such as JIT,

MRP, TQM, Quality, etc. Work within a team to analyze cases Effectively present ideas as a result of case analysis



COURSE OUTLINE: The nature of Operations Business strategy and global competitiveness Planning Quality management Product and service design Transformation systems design Capacity and location planning Schedule management Materials management Supply chain and Just-in-Time Project Management Knowledge Management and Systems Building. Information Systems and the Internet

TOPIC AND DATE


TIME

(IN CONTACT HOURS)

Introduction and Overview 2hrs Business Strategy & Global Competitiveness 2hrs Quality Management & T.Q.M. 2hrs Product and Service Design 2hrs Transformation systems 2hrs Capacity Planning 2hrs Location Planning 2hrs Schedule Management 2hrs Materials Management 2hrs Purchasing & Procurement 2hrs Mid-course exam 2hrs Supply & JIT Management 2hrs Introduction to Information Systems 2hrs People & Technology 2hrs The Computer interface 2hrs Knowledge Management 2hrs System Building 2hrs System Success and Failure 2hrs The Internet 2hrs Final Exam 2hrs

TOTAL 38 HRS


While lectures form a substantial part of this course, given the importance of the experiential approach to learning, students will be expected to engage in elementary research, to present findings, and to work in groups; the instructor will serve as a role model, facilitator, coach, discussion leader, and resource person in this class.



GRADING: Class Participation: 10% Attendance: 10% Assignments: 20% Presentations: 20% Mid Term Exam 20% Final Exam: 20% 100%

Syllabus for MGT341 – Investment Portfolio Management


Syllabus for MGT341 - Investment Portfolio Management 1 of 3

COURSE TITLE: Investment Portfolio Management


COURSE LENGTH: Nine weeks nominal


LECTURE HOURS

LAB HOURS


HOURS

TOTAL CREDIT HOURS

TOTAL CONTACT HOURS

5

COURSE DESCRIPTION:

An analysis of the nature and underlying theory of investments and its utilisation by the individual investor and portfolio manager; topics include: capital market theory, portfolio theory and management, options contracts, interest rate futures, factors

PREREQUISITES: MGT246

CO-REQUISITES: None


REQUIRED

OPTIONAL

TEXTBOOK (S) Sharpe, Alexander and Bailey “Investments” 5th edition, Prentice Hall 2000

X


A range of cases and examples will be distributed during the class.

X





Critically evaluate the nature and underlying theory of investments Critically review the risk and return of security Construct and efficient portfolio Critically review the role of capital markets, stock and bond evaluation and other

financial securities. Demonstrate the ability to apply the acquired theories to individual projects

related to current issues. Demonstrate the ability to work in teams.

COURSE OUTLINE:

TOPIC AND DATE


TIME

(IN CONTACT HOURS)

Class One Introduction, a review of the basic concepts in finance 2 hrs 15 mins Class Two Expected returns and risk 2 hrs 15 mins Class Three Types of securities 2 hrs 15 mins Class Four The portfolio selection problem 2 hrs 15 mins Class Five Intervention strategies - 1 2 hrs 15 mins Class Six Efficient sets, Risk free lending and borrowing 2 hrs 15 mins Class Seven The capital asset pricing model strategy 2 hrs 15 mins Class Eight Security Markets 2 hrs 15 mins Class Nine Mid Term Exam 2 hrs 15 mins Class Ten The determination of security prices 2 hrs 15 mins Class Eleven Bond Analysis - 1 2 hrs 15 mins Class Twelve Bond Analysis - 2 2 hrs 15 mins Class Thirteen Equity Analysis - 1 2 hrs 15 mins Class Fourteen Equity Analysis - 2 2 hrs 15 mins Class Fifteen Investment Strategies - 1 2 hrs 15 mins Class Sixteen Investment Strategies - 2 2 hrs 15 mins Class Seventeen Introduction to Options and Futures contracts 2 hrs 15 mins Class Eighteen Final review 2 hrs 15 mins Class Nineteen Final Exam 2 hrs 15 mins




While lectures represent an important aspect of the instruction for this course, the importance of an experimental “hands on” approach to an applied subject such as project management necessitates extensive involvement in statistics in interactive seminars, case-study assignments, presentation of findings and group work. The instructor will serve as a role model, facilitator, coach, discussion leader and resource person.

GRADING: How student will be evaluated and what percentage will each item be toward the final grade for the course Class Participation: 10 % Projects 20% Mid Term: 30% Final Exam: 40% ------ 100% Please see attached AIU-London Assessment Criteria for further information on grading policies.

LIBRARY ASSIGNMENTS: A variety of library assignments will be made during the class.

Syllabus for MGT 342 – Corporate Finance


Syllabus for MGT 342 - Corporate Finance 1 of 3

COURSE TITLE: Corporate Finance




LECTURE HOURS

LAB HOURS


HOURS

TOTAL CREDIT HOURS

TOTAL CONTACT HOURS

47 ½ 5 47 ½

COURSE DESCRIPTION:

This course will focus on the principles and practices of managerial finance, sources and application of funds, financial ratios, capital budgeting, investments and dividend decisions.

PREREQUISITES: MTH 120, MGT 246

CO-REQUISITES: None


REQUIRED

OPTIONAL

TEXTBOOK (S) Fundamentals Of Corporate Finance, RA Brealey et. al ( McGraw-Hill), NY. Business Press : The Financial Times, Wall Street Journal Europe

X X





Calculate and interpret NPV, IRR and other investment appraisal criteria.

Estimate and apply the opportunity cost of capital of an ‘average-risk’ project.

Calculate and interpret the standard deviation of returns for individual common stock or for a portfolio.

Explain why diversification reduces risk.

Distinguish between unique risk and market risk and give examples of each.

Measure and interpret market risk, or beta of a security.

Interpret and apply the Capital Asset Pricing Model.

Calculate and interpret the opportunity cost of capital of a project.

State and evaluate MM’s theory of capital structure.

Calculate and explain the capital structure of a firm.

Estimate the required rates of returns on securities issued by a firm

Explain the meaning and implications of market efficiency

Describe the mix of corporate securities sold in capital markets

Summarise recent trades in the use made by firms of different sources of finance

Understand how firms make IPOs and the cost of such offerings

Explain the role of an underwriter in an issue of securities

Understand how firms make IPOs and the cost of such offerings

Explain the role of an underwriter in an issue of securities

Describe how dividends are paid and how companies decide on dividend payments

Explain why dividend policy will not affect firm value in an ideal world

Explain why management to signal the prospects of the firms may use dividends



Demonstrate how differences in the tax treatment of dividends and capital gains may affect dividend policy

Calculate and interpret measures of a firms leverage, liquidity, profitability, asset management and market valuation

Understand the principles of mergers and acquisitions and be able to calculate the value of a merger, the merger benefit and the merger premium

COURSE OUTLINE:

TOPIC AND DATE


TIME

(IN CONTACT HOURS)

Review of Principles of Finance 2 hrs 30 mins Risk And Return 2 hrs 30 mins Advanced Issues In Capital Budgeting 2 hrs 30 mins Market Efficiency 2 hrs 30 mins Debt Policy And Internal Financing 2 hrs 30 mins Financial Markets And Interest Rates 2 hrs 30 mins Financial Statement Analysis 2 hrs 30 mins Introduction To Forecasting And Financial Planning. 2 hrs 30 mins Introduction To Mergers And Acquisitions 2 hrs 30 mins - Revision for Mid Term Exam 2 hrs 30 mins -Mid- Term Exam 2 hrs 30 mins -Review of Mid-Term 2 hrs 30 mins Revision 2 hrs 30 mins Final Exam 2 hrs 30 mins

TOTAL 47 HRS 50 MINS


Lectures, class discussions and Q & A sessions will be used. Students are required to read assigned topics before class meeting as lectures will concentrate on more conceptually demanding topics and problem solving.

GRADING: The final grade for this course will be allocated as follows:- Class attendance and participation : 15% Homework and problems : 20% Mid-Term Exam : 30% Final Exam : 35% 100% Student involvement, insight, technique and general understanding of materials will form part of the participation grade. No make up work will be acceptable.

Syllabus for MGT 343 – Human Resources Management


Syllabus for MGT 343 - Human Resources Management 1 of 3

COURSE TITLE: Human Resources Management




LECTURE HOURS

LAB HOURS


HOURS

TOTAL CREDIT HOURS

TOTAL CONTACT HOURS

5

COURSE DESCRIPTION:

While lectures form a large proportion of this course, these lectures rely heavily on class and group discussions and exercises. The lecturer aims to apply the theory to exercises and case studies as much as possible.

PREREQUISITES: BUS 141 – Introduction to Business

CO-REQUISITES: None

REQUIRED OPTIONAL

TEXTBOOK (S) Torrington, Derek; Hall, Laura and Taylor, Stephen. Human Resource Management. 5th Ed. Pearson Education Ltd, 2002.

X

RESOURCES & SUPPLIES:

Course folder or file where all class notes, exercises and project material must be formally organized and maintained. It’s essential that files are brought every class.

X



To describe HRM areas of responsibility.

To differentiate between HRM and Personnel Management, To describe the changing business environment and how it affects HRM policies



and approaches To explain different lines of HRM theory. To describe the steps involved in environmental analysis and corporate auditing

with relation to the HRM function To discuss the effect that corporate culture, degree of employee empowerment

and job design can have on human resources management and planning. To describe steps, tools and decisions involved in the recruitment process Describe selection methods and decisions, including the ethical and legal

aspects of the process. Discuss about appraisal tools and their goals Define performance management, and related aspects. Discuss the effect of the business environment on training strategies. Discuss the concept of the “learning organization” and its effect on organization

development. Comment on different types of education and training courses. Discuss how the organization can support individual career development. Comment and discuss on the strategic nature of payment, incentives and

benefits. Discuss the issue of staff retention. Give an historical overview of industrial relations and compare it to modern

trends. Discuss some of the practices in group consultation and negotiation. Discuss and describe important issues pertinent to health and safety at work. Compare past and present attitudes and practices in Industrial Relations. Discuss the basic aspects of health and safety at work. Discuss a variety of legal and ethical aspects of HRM, including confidentiality,

discrimination, diversity, health and safety, discipline, dismissal, redundancy. Describe effective change processes, leading towards organization learning and

development. COURSE OUTLINE

(NOTICE THAT THIS OUTLINE WILL BE FLEXIBLE, DEPENDING ON GROUP NEEDS) CHAPTERS INDICATED IN “READING” REFER TO THE RECOMMENDED TEXTBOOK

SESSITON/DATE CONTACT HOURS: 2 H30 MINUTES

HAND-OUT/ SUBJECT READING

Introduction: HRM v Personnel Management, the changing business environment and HRM, roles and objectives of HRM

Chapters , 1,2,3

Cont’d Models of human resource planning, analysis of the

environment and defining the future in HRM terms, corporate auditing, job design, organizational design, structure and culture

Chapters 5,6

Organizational Performance: Total Quality Management (TQM), organizational learning and the Learning Organization, Organizational Development (OD)

Chapter 17



Development, Training and Career Development: Strategic aspects and integration with HRM strategy, learning and approaches to development, models of career development

Chapters 24, 25, 26, 27

Recruitment and Selection: steps in the recruitment process, job description, recruitment techniques, practical and legal aspects of selection.

Chapters 11, 12, 15.

Interactive skills exercise Employee Appraisal and Performance: appraisal

tools and goals, performance management and measurement, improving employee performance in the group.

Chapters 16, 18, 19,23

Cont’d/Class Exercise 5/ Revision Mid-term Notice that no mid-

term make-ups are available. 30%

Legal and Ethical issues in HRM: confidentiality, discrimination, diversity, health and safety, discipline, dismissal, redundancy, industrial relations.

Chapter 14, 21, 22, 31,

Leadership and Motivation: Leadership and Management, Traits and styles of leaders, leadership and motivation

Chapter 20

Staff Motivation: staff retention, strategic aspects of payment, incentives and benefits.

Chapters 13, 34, 35, 36

Interactive skills exercise FIELD RESEARCH FOR GROUP PROJECT Company Visit Group presentation Group presentation 30% Revision Final Exam 40%


Mostly lecture based, but oral discussions for exercises and the project will also be used to allow students more exposure to the application of theories learned to real case situations. Students are required to attend lectures and participate in group discussions.

GRADING: Mid term test: 30% Final exam: 40% Group Project: 30%

Syllabus for MGT345 – Project Management


Syllabus for MGT345 - Project Management 1 of 3

COURSE TITLE: Project Management


COURSE LENGTH: Nine weeks nominal


LECTURE HOURS

LAB HOURS


HOURS

TOTAL CREDIT HOURS

TOTAL CONTACT HOURS

5

COURSE DESCRIPTION:

This course draws upon the applied fields of organizational behavior, management theory/science, and finance to develop a theoretical and practical understanding of project management. The practical learning is accomplished primarily through team-based project assignments.

PREREQUISITES: QMB240

CO-REQUISITES: None


REQUIRED

OPTIONAL

TEXTBOOK (S) Fundamentals of Project Management: Developing Core Competencies to Help Outperform the Competition by James P. Lewis Unwin 2002)


A range of cases and examples will be distributed during the class.





Apply project management to a range of management situations Critically evaluate the strategic role of project management Use analytical tools in project management Use Excel to carry out a range of sophisticated project management analyses

including automated network generation, Critical Path Analysis, Project Evaluation and Review, Gantt charts, Resource Allocation/Optimization and Financial Control

Work in groups to complete case studies. Critically evaluate the role of project management within business organizations

COURSE OUTLINE:

TOPIC AND DATE


TIME

(IN CONTACT HOURS)

Class One The role of project management 2 hrs 30 mins Class Two Life Cycle, roles, interfaces and systems, 2 hrs 30 mins

Class Three Project Planning 2 hrs 30 mins Class Four Analytical Techniques I 2 hrs 30 mins Class Five Analytical Techniques II 2 hrs 30 mins Class Six Computer Workshop 2 hrs 30 mins

Class Seven Excel and CPA 2 hrs 30 mins Class Eight Computer Workshop – Critical Path 2 hrs 30 mins Class Nine PERT 2 hrs 30 mins Class Ten Presentations 2 hrs 30 mins

Class Eleven Computer Workshop – PERT and Gantt Charts 2 hrs 30 mins Class Twelve Resource Allocation 2 hrs 30 mins

Class Thirteen Teams and Organizations 2 hrs 30 mins Class Fourteen Project Control 2 hrs 30 mins Class Fifteen Management and Leadership of Projects 2 hrs 30 mins Class Sixteen Open Discussion 2 hrs 30 mins

Class Seventeen Project Review 2 hrs 30 mins Class Eighteen Group Presentations 2 hrs 30 mins Class Nineteen Final Exam 2 hrs 30 mins




While lectures represent an important aspect of the instruction for this course, the importance of an experimental “hands on” approach to an applied subject such as project management necessitates extensive involvement in statistics in interactive seminars, case-study assignments, presentation of findings and group work. The instructor will serve as a role model, facilitator, coach, discussion leader and resource person.

GRADING: How student will be evaluated and what percentage will each item be toward the final grade for the course Class Participation: 10 % Quizzes: 10% Projects 30% Term Papers: 30% Final Exam: 20% ------ 100% Please see attached AIU-London Assessment Criteria for further information on grading policies.

LIBRARY ASSIGNMENTS: A variety of library assignments will be made during the class.

Syllabus for MGT 375 – Management Principles


Syllabus for MGT 375 - Management Principles 1 of 3

COURSE TITLE: Management Principles




LECTURE HOURS

LAB HOURS


HOURS

TOTAL CREDIT HOURS

TOTAL CONTACT HOURS

45 5 45

COURSE DESCRIPTION:

This course combines the elements of management (planning, organizing, implementing, controlling and evaluating) and applies leadership principles and characteristics to the exercise of these functions. Management and leadership topics of study are analyzed and compared. Interpersonal skills for effective leadership are explored.

PREREQUISITES: BUS 241, BUS242, ACG242.

CO-REQUISITES: None


REQUIRED

OPTIONAL

TEXTBOOK (S) Management: Theory and Practice, Fifth Edition, 2000, By G.A.Cole

X







Critically evaluate major theories of motivation Evaluate what is leadership/management and what role it plays in organizational

life Discuss the main features of small groups Critically review the role managers can play in facilitating the development and

performance of groups Analyze the structure of organizations Critically review communication and communication networks in organizations

COURSE OUTLINE:

TOPIC AND DATE


TIME

(IN CONTACT HOURS)

Orientation and Theories of Leadership

Course orientation, developments in leadership and management, content theories of motivation, process theories of motivation (group projects). System Theory, Contingency Approach and Modern Approach to Management

12

Leadership and Management

Functions

What is leadership? Leadership/management styles. Management functions.

5

Groups and Teams Group and group behavior. Teams roles in organizations, team behavior and team building exercises

5

Delegating Authority, responsibility and empowerment. Principles of delegating.

2.5

Communication in Organizations

Communication networks in organizations, barriers to communication.

2.5

Organizational Structures, Change

Management

Managing and implementing change. Functional organization, Product-based organization, divisional structures, matrix structures.

3

Organizational Culture

Management in an international context

Group Projects Project presentations 5 Midterm and Final

Exam 5

TOTAL 45




The course is lecture-based, but extensive use of discussion groups, case studies, video, group projects, guest speakers (occasionally).

GRADING: How student will be evaluated and what percentage will each item be toward the final grade for the course 2xProjects 40 % Term Papers: 30 % Final Exam: 30 % ------ 100% Please see attached AIU-London Assessment Criteria for further information on grading policies.


Outside materials used during the course by students and instructors- Economist, Financial Times, Case studies from various ‘Organizational Behavior’ literature, internet. A reading list will be distributed during the first week of term.

Syllabus for MGT – 440 – Entrepreneurship


Syllabus for MGT – 440 - Entrepreneurship 1 of 3

COURSE TITLE: Entrepreneurship

COURSE NUMBER: MGT – 440



LECTURE HOURS

LAB HOURS


HOURS

TOTAL CREDIT HOURS

TOTAL CONTACT HOURS

5

COURSE DESCRIPTION:

This course is an overview of small business management and includes methods and procedures for establishing a small business; problem solving techniques required for successful operations; entrepreneurial traits and risks; location, selection, and franchising

PREREQUISITES: MGT 246, MKT 244

CO-REQUISITES: MKT 444


REQUIRED OPTIONAL

TEXTBOOK (S) The One Page Business Plan, by Jim Horan New Venture Creation, Entrepreneurship for the 21st Century

X X


Power-Point charts will be used for the teaching of this course; copies of slides will be distributed to all students





Understand a practical hands on approach to Entrepreneurship in today’s complex marketplace

Critically review the key factors in small business survival and success Provide a strong understanding of how business success has been achieved by

reviewing suitable cases Learn how to write a business plan; and how to implement one Demonstrate the ability to apply acquired theories to individual projects related to

current issues Demonstrate the ability to work in teams

COURSE OUTLINE: Note: Provide a comprehensive list of the topics to be covered in this course. Include a complete description of each topic and the amount of time allotted to each topic. Total time should equal contact hours specified previously on this form. Include assignments, test dates, project dates, guest speakers, field trips, quizzes, term papers, etc. on a meeting by meeting basis.

TOPIC AND DATE


TIME

(IN CONTACT HOURS)

Course introduction; review of the subject of Entrepreneurship – student & lecture introductions

2 hrs

Successful entrepreneurs from Sam Walton, Bill Gates, Estée Lauder to more recent entrepreneurs like Michael Dell and the founders of Google: Mr. Sergey Brin and Mr. Larry Page

5 hrs

Examining the difference between Entrepreneurship and Intra-preneurship – giving examples of both

5 hrs

Imagination the Search for New Ideas 5 hrs Networking, the first step to beginning your new

business 6 hrs

Planning and Analyzing Risk / Mid-term exam on 30 April

7 hrs

The Business Plan : 5 Steps : Vision, Mission, Objectives, Strategy, Plans

5 hrs

Review of the Business plan : More detailed look at each of the five steps

5 hrs

Review and critique of the student business plans / Review and summary as well as the Final Exam

5 hrs

TOTAL 45 HRS




The course will be taught by lectures and classroom discussion related to the case studies used. Student research projects include the preparation of their own business plan for the launch of their own business.

GRADING: How student will be evaluated and what percentage will each item be toward the final grade for the course Class Participation: 10 % Quizzes: 10 % Mid-term exam 25 % Business plan : 25 % Final Exam: 30 % ------ 100% Further information on grading policies:


Regular reading of the International Herald Tribune, Economist and Wall Street Journal – Europe as well as assigned reading by the professor.

Syllabus for MGT 442 – Financial Management


Syllabus for MGT 442 - Financial Management 1 of 2

COURSE TITLE: Financial Management




LECTURE HOURS

LAB HOURS


HOURS

TOTAL CREDIT HOURS

TOTAL CONTACT HOURS

47 ½ 5 47 ½

COURSE DESCRIPTION:

Application of financial principles to problems of acquisition, use and management of funds in business and non-profit organizations. Analysis of capital investments, capital budgeting, capital structure and dividend policy. Aspects of financial planning and evaluation, management of working capital and mergers and acquisitions will be studied.

PREREQUISITES: MTH 120, ACG 241, MGT 246.

CO-REQUISITES: None


REQUIRED OPTIONAL

TEXTBOOK (S) Brigham, E F Gapenski, L C and Ehrhardt, M C (1999) Financial Management: Theory and Practice, 9th edition, The Dryden Press.

X

Syllabus for MGT 442 – Financial Management

Syllabus for MGT 442 - Financial Management 2 of 2



1. Evaluate methods of investment appraisal 2. Appreciate why Net Present Value leads to optimum decisions 3. Describe how capital budgeting is organized and evaluated. 4. Identify and estimate the relevant cash flows 5. Apply principles of capital rationing 6. Critically assess approaches to risk and uncertainty 7. Analyze and interpret alternative theories of capital structure. 8. Identify and evaluate potential benefits and costs of debt financing 9. Analyze the effects of personal and corporate taxation on the borrowing

decision. 10. Describe how dividend policy decisions are made. 11. Illustrate Modigliani and Miller’s Dividend Irrelevance Theory 12. State and explain the signaling hypothesis of dividend policy. 13. Describe the process of financial planning and develop both short and

long term financial plans. 14. Prepare a cash budget. 15. Understand the mechanics of interest rate swaps and futures contracts. 16. Evaluate acceptable levels of risk in credit decisions. 17. Appreciate Inventory Control Models. 18. Understand the mechanics of domestic and cross border mergers and

acquisitions.

Syllabus for MGT 450 – International Trade and Finance


Syllabus for MGT 450 - International Trade and Finance 1 of 3

COURSE TITLE: International Trade and Finance




LECTURE HOURS

LAB HOURS


HOURS

TOTAL CREDIT HOURS

TOTAL CONTACT HOURS

45 45 45

COURSE DESCRIPTION:

This course is designed to introduce students to the international economy with emphasis on post-war developments. In this framework students study classical theories of trade; new trade theory; globalisation; finance and currency regimes; and models of economic growth. Students make a class presentation on a chosen case study and write an essay on a theme related to the course.

PREREQUISITES: BUS345, MGT246

CO-REQUISITES: None


REQUIRED OPTIONAL

TEXTBOOK (S) Textbook: Yarborough, B. & M. (2000) The World Economy, Trade and Finance, 4/e, Orlando: Dryden Press Additional reading Krugman, P.R. and Obstfeld, M. (2000) International Economics: Theory and Policy, 3/e, New York: Addison-Wesley All students will be expected to read indicated chapters associated with each topic (see below).

X

X




By the end of the course, students will be able to:

Have a basic grasp of the character and interdependence of the world economy

Have a solid grounding in classical and modern theories of international trade, including protectionist theories

Look at the history of exchange rate regimes, including the euro Read and construct the Balance of Payments accounts Understand exchange-rate theory Have a basic understanding of the functioning of the financial market, including

derivatives Appreciate and identify the main problems of the international economy – the

susceptibility to financial and economic crisis Identify the challenges facing the Least Developed Countries (LDCs), The Newly

Industrialising Countries (NICs), and the Transitional Economies COURSE OUTLINE:

TOPIC AND DATE


TIME

(IN CONTACT HOURS)

1. Introduction to the World Economy

International economics – history of the world economy: the nineteenth century – the Great Depression – the Golden Age – the Long

Stagnation

5 hrs

2. Theory of International Trade Mercantilism – comparative advantage I (classical theory) – comparative advantage II (neo-classical theories) – New Trade Theory – neo-mercantilism Chs. 2, 3 & 5

5 hrs

3. Protectionism Tariffs – non-tariff barriers (NTBs) and the new protectionism – arguments for restricting trade Chs. 6, 7 & 8

5 hrs

4. Monetary regimes The Gold Standard – Bretton Woods Agreement – International Monetary Fund (IMF) and World Bank – post Bretton Woods – fixed versus floating regimes – the euro Ch. 20

5 hrs

Mid-term 2 hrs 30 mins 5. The Political Economy of Trade Policy and Borders

General Agreement on Tariffs and Trade (GATT) – World Trade Organisation - theory and practice of economic integration (economic union, customs union, free trade areas) Ch. 9

5 hrs



6. The Balance of Payments Account Current account – capital account (Foreign Direct Investment, portfolio and Speculative flows) – BoP and exchange rate markets Ch. 13

2hrs 30 mins

7. Currency Markets and Exchange Rates Foreign Exchange Markets – globalisation of financial markets – derivatives – currency instability Ch. 12

5 hrs

8. Foreign Direct Investment, Multinationals and the world economy Globalisation - significance of MNCs – capital flows and commodity flows –– FDI between the industrial countries – FDI and the Emerging Economies Ch. 10

2hrs 30 mins

9. Emerging Markets I: The Newly Industrialising Countries Models of growth – crises and prospects Chs. 11 & 21

2 hrs 30 mins

10. Emerging Markets II: The Transitional Economies Planning versus the market – experience of the transitional economies in the last decade Chs. 11 & 21

2 hrs 30 mins

Final exam 2 hrs 30 mins TOTAL 45 HOURS


How will course be taught- lecture, guest speakers, use of A/V equipment, group projects, etc.

GRADING: How student will be evaluated and what percentage will each item be toward the final grade for the course Class Participation 10% Presentation ………… 10% Mid-term 20% Projects 20% Final Exam: 40% ------ 100%

LIBRARY ASSIGNMENTS: Economist, Financial Times, Economist Intelligence Unit Country Risk Reports

Syllabus for MKT 244 – Principles of Marketing


Syllabus for MKT 244 - Principles of Marketing 1 of 3

COURSE TITLE: Principles of Marketing

COURSE NUMBER: MKT 244



LECTURE HOURS

LAB HOURS


HOURS

TOTAL CREDIT HOURS

TOTAL CONTACT HOURS

5

COURSE DESCRIPTION: This class is a study of the integration and co-ordination of product development, promotion strategy, physical distribution, and pricing strategies, which are directly affected by the flow of social, ethical, legal, economic and international environments.

PREREQUISITES: None

CO-REQUISITES: Any


Required Optional

TEXTBOOK (S) Kotler, P. and Armstrong, G. - Principles of Marketing International Edition (9thed.), Prentice-Hall International. X


Course folder or file where all class notes, exercises and project material must be formally organized and maintained.

X


Upon completion of this course, the student should be able to: A. Define marketing and outline the concepts of needs, wants, and demands. B. Discuss marketing management and express the basic ideas of demand

management and building profitable customer relationships. C. Outline the marketing process, explaining the concepts of target customers,

using marketing strategies for competitive advantage, and developing the marketing mix. D. List and discuss the importance of the elements of the company’s micro and macro environments, outlining key changes affecting the business



environment. E. Explain the concept of the marketing information system, emphasising ways

of assessing information needs and effectively distributing information. F. Outline the marketing research process, discussing the key issues of planning

and implementing it. G. Outline the major characteristics affecting consumer behaviour, including

cultural, social, personal and psychological factors. H. List the characteristics of business markets, and their effect on buyer

behaviour. I. Discuss the decision-making process in different business buying situations, explaining how the buying centre can be influenced. J. Explain marketing segmentation, and identify several possible bases for segmenting consumer and organisational markets. K. Discuss effective approaches to segmentation and selection of target markets. L. Discuss the use of positioning strategies. M. Define different types of consumer and industrial products, identifying different marketing strategies appropriate for each one. N. Explain the concept of product life-cycles, relating different marketing strategy approaches to each phase. O. Discuss and compare different branding strategies. P. Discuss the importance of packaging, with application to different types of products and product life-cycle stages. Q. Discuss the responsibilities involved in the distribution strategy. R. Describe the nature and importance of distribution channels. S. Discuss why and when intermediaries are used. T. Identify and discuss the importance of the major promotion strategy elements, pointing out tools available to each of them. U. Relate promotion decisions to target audience, response sought, target market needs, type of product and product life-cycle stage. V. Discuss the use of Pull and Push strategies. W. Discuss the use of different advertising styles and approaches. X. Describe the steps in the promotion process. Y. Outline the internal and external factors affecting the pricing strategy. Z. Contrast different pricing methods and approaches.


Mostly lecture based, but group class exercises and oral discussions and will also be used to allow students a more in-depth exposure to the basic concepts of marketing. Students are required to attend lectures and participate in class discussions. Notice that absences will have a direct impact on the your final grade. (10% for participation in class exercises)

EVALUATION:

A. Mid-term exam : 30% B. Final Exam : 30% C. Individual case study: 30% (based on the case analysis handed in by the group) D. Participation in class exercises/activities: 10%



Course Outline (NOTICE THAT THIS OUTLINE WILL BE FLEXIBLE, DEPENDING ON GROUP NEEDS) SESSITON/DATE CONTACT HOURS: 2 H15 MINUTES

HAND-OUT/ SUBJECT READING (CHAPTER)

1- Introduction: Elements in Marketing Strategy 1 (pp3-22), 2 (pp53-68), 3 and 7

1 cont’d cont’d 2 – Marketing Research 4 2 cont’d 3 – Consumer Buyer Behaviour 5 3 cont’d 4 – Business Markets 6 Cont’d/Revision Class cancelled (this class only) Mid term test 6- Introduction to Products 8, 9

Cont’d 7 – Branding and Packaging Pp 301-314 8 - Promotion 15 Cont’d 9 - Distribution 12 and 13 Make-up class – help with projects 10- Pricing 10 and 11 Cont’d / Revision/ Projects due!!! Final Exam

Syllabus for MKT 340 – Marketing Management


Syllabus for MKT 340 - Marketing Management 1 of 7

COURSE TITLE: Marketing Management




LECTURE HOURS

LAB HOURS


HOURS

TOTAL CREDIT HOURS

TOTAL CONTACT HOURS

5

COURSE DESCRIPTION:

This course introduces management to the marketing function of an organization, especially planning and decision making, and implementation of products, prices, promotion, advertising, and distribution. Other management issues are discussed, as they relate to market segmentation, consumer behavior and awareness of advertising. Class and group discussions and case studies are utilized.



REQUIRED

OPTIONAL

TEXTBOOK (S) Marketing Concepts and Strategies, Fourth European Edition; Dibb, Simkin, Pride, Ferrell, Houghton Mifflin, 2001, ISBN: 0-395-96244-7

X







Build on the knowledge of the Principles of Marketing; it is imperative that a basic understanding of marketing principles has been acquired

Understand the process of marketing planning (analysis, strategy, implementation, control)

Understand the marketing mix tools that contribute towards the effective implementation of marketing plans

Appreciate marketing management in a variety of operational situations Work effectively as part of a team Present research findings in an effective manner


Students are required to read the relevant chapters in the core text book prior to the lecture session. The course is lecture-based, incorporating class discussion, group discussion and case studies. There are two projects to complete, one as an individual piece of work; one working as part of a group. There will also be a mid term exam and a final exam.

GRADING: Project A 20% Project B 20% Mid Term Exam 20% Class participation 10% Final Exam: 30% ------ 100% Grade scale: A = extremely high quality B = above average C = average quality D = below average F = inadequate quality





Course Outline:

TOPIC AND DATE


TIME

(IN CONTACT HOURS)

Introduction to course; check your knowledge; an overview of the marketing concept (Ch.1); Volvo case

2.15

Discuss Volvo case; Marketing strategy (Ch. 21);

2.15

Marketing planning and forecasting sales potential (Ch. 22); Introduction to Project A

2.15

Implementing strategies, internal marketing relationships and measuring performance (Ch. 23)

2.15

Marketing environment; International markets; Marketing research and information systems (Ch.2, 3 & 6))

2.15

Consumer buyer behaviour; organisational buyer behaviour (Ch.4 & 5); Derby Cycles case

2.15

Discuss Derby Cycles case; Segmentation, targeting and positioning (Ch.7); Video + discussion: Simco

2.15

Project A – last date for submission; Product decisions (Ch. 8)

2.15

Branding, Packaging and Service decisions (Ch.9, 10 &11)

2.15

Promotion overview (Ch 15); Video + discussion: Apex 2.15 Promotional Tools (Chs 16 & 17);

Case study for mid term examination 2.15

Mid Term Examination 2.15 Feedback on mid term examination; Marketing a

‘service’ (Ch.20); Video + discussion; Introduction to Project B

2.15

Marketing ethics and social responsibility (Ch.24) Work on Project B presentations

2.15

Distribution and channel decisions; retailing (Ch.12,13&14)

2.15

Project B – presentations 2.15 Pricing concepts; setting prices (Ch.18&19) 2.15 Feedback on Project B; Course review; 2.15 End Term Examination 2.15



TOTAL 40.85 ASSESSMENT DETAILS: PROJECT A: MARKETING PLAN Scenario: British Airways admitted this month (March 2003) that Concorde bookings had been hit by a downturn in demand, London’s Square Mile’s up-market shopping centre The Royal Exchange was being described as a “ghost town”. Meanwhile, it emerged that Rolls Royce sold just one car in the UK in January 2003. Signs in the UK market that the luxury products sector is suffering a fall in spending by wealthy customers are increasing by the week. Marketers in these up-market areas are having to work harder to sell their products. Action You are required to propose an outline marketing plan, using a report format, for a luxury product or service of your choice, where the brand is suffering from a loss of sales and profitability. You will need to use a Marketing Plan structure (e.g. chapter 22 core text book). Four key areas need to be included: 1. Strategic and marketing analysis – consider the current situation: marketing audit, competition,

customers (include at least one model, e.g. SWOT, Porter’s five force model) You may need to make assumptions if you do not have enough information.

2. Strategic direction and strategic formulation – consider where the organization wants to go: mission and objectives, segmentation/targeting/positioning

3. Implementation – consider how the organization might get there: marketing mix (7 Ps), financial considerations

4. Control and evaluation – how can the organization ensure it achieves its objectives Your Report should be word processed and should be approximately 4 - 6 pages in length. Last date for submission: Mark allocation: 20 marks


yllabus for MKT 340 - Marketing Management 5 of 7

S

PROJECT B: MARKETING SOCIAL RESPOMSIBILITY & ETHICS Cafédirect Cafédirect holds approximately three percent of the UK fresh ground and freeze-dreid coffee markets despite very little marketing spend. The company began trading in 1991 as a non-profit joint venture involving the following ethical trading organizations: Equal Exchange, Oxfam Trading, Traidcraft and Twin Trade. Cutting out the middlemen is key to the organization’s success. The company buys coffee beans directly from small co-operatives in Latin and Central America and Africa. Cafédirect guarantees an agreed trade price for the coffee beans which means they have occasionally paid suppliers more than twice the normal market rate. If the international coffee price rises above the agreed trade price, they pay the international price plus a ten percent ‘social premium’ which the co-operatives distribute as they see fit. Cafédirect also provide an up-front subsidy of up to sixty per cent of the value of one contract. It also provides regular updates on world coffee prices. This is important because the fourteen co-operatives who supply the company only sell a quarter to one half of their beans to Cafédirect. What does all this ethical trading mean for the consumer? The recommended retail price for a 227 gram jar of roast or ground Cafédirect is £2.09. A jar of the leading brand Kenco costs £1.99. Cafédirect’s 100 gram freeze-dried product retails at £2.39; Nestlé Gold Blend sells for £2.19. The UK supermarkets have maintained their profit margins and have passed on the cost of ethical business practices to the consumer, a number of whom are clearly willing to pay a slight premium if they believe the company behind the brand is operating ethically The issue of ethical trading has been driven by publicity about poor working conditions in factories and plantations in some developing countries. A recent documentary focused on the relationship between a major supermarket chain, and one of its larger suppliers of peas in Zimbabwe where it revealed that out of the retail price of 99 pence pack of peas, the pickers got less than 1 pence. Supermarkets have been prompted to initiate audits of their supply and production lines and make public statements about their commitment to ethical trading. For example Tesco a year or two ago set up a team of ethical advisors to help monitor the goods it sells in its stores and develop an ethical trading policy. Other major chains, such as the Co-operative, have signed up to participate in a project with the Fair Trade Foundation to investigate the mechanics of implementing independent auditing procedures to meet international ethical trading standards. These include agreements to negotiate with independent worker organizations and to honor or better any locally agreed minimum wage. As the profile of ethical trading increases, the retailers’ position that consumers will have to pay a premium may become untenable – especially if one of the supermarket chains takes a amore definite ethical stance to distinguish itself from the other companies. Note: this material was put together based on information in 1998 and therefore may no longer be up-to-date. See Action on next page.



PROJECT B:

ACTION

(i) Working in groups, you are required to discuss: 1. The strategic approach taken by Cafédirect, the Co-operative and Tesco to the

social responsibility issues raised by ethical trading. 2. Choose any large supermarket chain in a country of your choice and make

recommendations on how the supermarket chain could take a definite ethical stance to differentiate itself from competitors. This should include details on the marketing strategy and mix to be adopted.

You will be required to make a group presentation in class on Wednesday, 14th May 2003. You may use PowerPoint and/or OHP if you wish. Your presentation should stimulate class debate. (ii) Working in groups, you are required to write up your presentation. This should comprise a front cover including the names of everyone in your group, a 2-3 page summary and a copy of your PowerPoint and/or OHP slides. You may make any revisions you wish to your 2-3 page document (but not the PowerPoint or OHP slides) following the presentations, but it should be left in the Instructor’s pigeon hole in the Main Building by no later than Friday, 16th May 2003. Marks will be allocated as follows: Group presentation: 10 marks (5 of these marks will be for individual contribution). Group write up: 10 marks. Total marks: 20 marks. Note: a group should comprise at least two people but no more than five people, except in mitigating circumstances, to be agreed by the Tutor.



MID TERM EXAM

Case Study 2 compulsory questions 2 hours

END TERM EXAM:

This will be a closed book examination. Three questions from a choice of five covering key elements of the syllabus. 2 hours

Syllabus for MKT 344 – Marketing Research


Syllabus for MKT 344 - Marketing Research 1 of 5

COURSE TITLE: Marketing Research




LECTURE HOURS

LAB HOURS


HOURS

TOTAL CREDIT HOURS

TOTAL CONTACT HOURS

40 5

COURSE DESCRIPTION:

This course is a systematic study of conducting and evaluating marketing research activities within a firm. Topics include survey planning, questionnaire construction, interviewing, data collection, data analysis, demand analysis and forecasting, and population sampling procedures.

PREREQUISITES: MKT 244 and QMB 240


REQUIRED

OPTIONAL

TEXTBOOK (S) Marketing Research, Fourth edition, Burns & Bush, Pearson Education, 2002, ISBN: 0-13-102794-8

X





Understand the role and development of marketing research Identify the main collection methods and the issues associated with each Devise a questionnaire Analyze and interpret data Present information for marketing decision-making Appreciate how different research approaches and contact methods may be

used in practice




The course is lecture-based, but also incorporates class discussions, practical exercises, group and individual presentations. There are three projects to complete, two as individual pieces of work; one working as part of a group. There will also be a mid term exam and a final exam.

GRADING: Project A 10% Project B 20% Project C 20% Hobbit case discussions 10% Mid term exam 10% Final Exam: 30% ------ 100% AIU-London Assessment Criteria: Grade (quality) scale: A = extremely high B = above average C = average quality D = below average F = inadequate



Course Outline:

TOPIC AND DATE


TIME

(IN CONTACT HOURS)

Introduction to Marketing Research; growth of online research; marketing information system (MIS) (Ch 1)

2.15

Marketing Research process (Ch 2); Introduction to Hobbit case + discussion

2.15

Defining the problem (Ch 4); determining research objectives; research design (Ch 5); Hobbit case

2.15

Secondary data; online information databases (Ch 6); Discussion of Project A; library visit

2.15

Video: MR Process in action + discussion; ethics and MR (Ch 3)

2.15

Standardized information sources (Ch 7); qualitative methods – observation, focus groups (Ch 8)

2.15

Discussion of Project B; survey data collection methods (Ch 9); Hobbit case discussion

2.15

Project A – last date for submission; measurement in MR (Ch 10); designing data collection forms (Ch 11)

2.15

Mid term mini exam; Feedback on Project A; discussion of Project C – class work in groups

2.15



Project B – last date for submission; feedback on mid term exam; determining the sample plan (Ch 12); Hobbit case; determining the size of a sample (Ch 13)

2.15

Feedback on Project B; data collection in the field, non response error, questionnaire screening (Ch 14)

2.15

Basic data analysis: descriptive statistics (Ch 15); Generalizing a sample’s findings to its population and testing hypotheses about percents and means (Ch 16); Project C – interviews should be completed Project C – work in groups on analysis of results

2.15

Testing for differences between two groups or among more than two groups (Ch 17); Hobbit case

2.15

Determining and interpreting associations among variables (Ch 18); Hobbit case

2.15

Project C – submission of written work Project C – Student Presentations

2.15

Predictive analysis in marketing research (Ch 19); Hobbit case; preparing and presenting the research results (Ch 20)

2.15

Application of MR: product, segmentation, competition, promotion, business-to-business , international

2.15

Course Review 2.15 End Term Examination 2.15 TOTAL 40.85 ASSESSMENT DETAILS:

PROJECT A: SECONDARY RESEARCH You are required to select ONE PRINTED DIRECTORY (located on the ground floor of the AIU library) and ONE WEB SITE for this project. For each, you are required to summarize the data held and critically evaluate how the directory and web site might be used in marketing research. This should include a discussion of the limitations of each. You should present your findings in a word processed document comprising 3 – 4 pages): 1. Cover page (1 mark) 2. Directory – an evaluation. Make sure you fully reference this directory.(4

marks) 3. Web site – an evaluation (4 marks) 4. Overall presentation (1 mark) Late submissions: 1 mark will be deducted for every day it is late.



PROJECT B: PRIMARY RESEARCH You are required to go out and observe people’s behavior in a café over a period of 30 minutes. You are NOT to conduct any interviews. You may choose for example the AIU café or Starbucks or other similar outlets. You are required to observe, and log, for example, the following: How many people enter and how long they stay The profile of the people who enter (e.g. gender, age) Whether they are on their own or in a group The number of people who buy a product (food and/or drink) You should present your findings in a 3 – 4 page word processed document which should include: • A cover page • ‘Summary’ tables of your log (you are NOT required to present a full log of all

activities as they occur) • An evaluation of any interesting findings (e.g. were there any differences in

behavior of different age groups or genders, different behavior if people were in a group as opposed to being on their own)

• The value and limitations of this observational exercise You will be awarded marks for structure, presentation, statistics as well as discussion of key findings. Late submissions: 1 mark will be deducted for every day it is late.



PROJECT C: QUESTIONNAIRE Working in groups, agreed by the tutor, carefully plan and design a Questionnaire. In groups you will be required to decide on the focus, e.g. select a product or service, consider a specific problem, and decide on a research objective. Your questionnaire should include about 10 – 15 questions and each person in the group will be required to interview (face-to-face) 5 people each. You will be required to produce an individual word-processed piece of work as well as a group presentation in class. You will be assessed as follows: 1. Group work in class – (16th and 30th April) observed by tutor. Individual mark

for contribution to group - 5 marks 2. Individual word processed work (handed in on 12th May) to include the names

of people in the group, a paragraph about your chosen product/service, the identified problem, the research objective, explanation of how the group worked (e.g. chose the questions, segmentation considerations), limitations or difficulties and how they were overcome, a summary of the findings (5 marks). 1 mark will be deducted for every day it is late.

3. Group presentation (12th May) – PowerPoint and/or OHP. You may choose within the group how to present the findings. You will be expected to encourage and respond to questions. The group should hand in one copy of the presentation slide. Group mark – 5 marks.

4. Group presentation (12th May) – mark for individual contribution to the presentation. 5 marks.

MID TERM MINI EXAM:

This will be a closed book examination based on a short Case Study. Duration: 1 hour in which to answer one question.

Syllabus for MKT 345 – SERVICES MARKETING


Syllabus for MKT 345 - SERVICES MARKETING 1 of 2

COURSE TITLE: SERVICES MARKETING


COURSE LENGTH: 10 weeks CLOCK QUARTER SEMESTER UNIT OF ACADEMIC MEASUREMENT X

LECTURE HOURS

LAB HOURS


HOURS

TOTAL CREDIT HOURS

TOTAL CONTACT HOURS

5 COURSE DESCRIPTION:

This course is an in-depth study of the unique issues and concerns related to the marketing of services. Case analysis will be utilized, and a comprehensive critique of a service operation will be conducted



Required OPTIONAL

TEXTBOOK (S) Lovelock, C.H. Services Marketing , latest edition X PERFORMANCE OBJECTIVES:

Upon completion of this course, the student should be able to: 1. understand the unique challenges involved in marketing and managing services. 2. perform a comprehensive analysis of a services marketing situation and make tactical recommendations for managerial action. 3. identify differences between marketing in service versus manufacturing organizations. 4. identify, analyze, and apply the various components of the service marketing mix. 5. understand and discuss key issues required in managing service quality. 6. appreciate the role of employees and often customers in service delivery, customer satisfaction, and service recovery. 7. appreciate other key issues in service businesses such as managing supply and demand and relationship marketing. 8. understand how customer service can be a competitive advantage in managing organizations. 9. improve your oral and written communication skills through the team project. 10. improve your computer usage skills by using PowerPoint for your paper presentation and searching the Internet for information about service firms. 11. become better service consumers.

Syllabus for MKT 345 – SERVICES MARKETING

Syllabus for MKT 345 - SERVICES MARKETING 2 of 2

COURSE OUTLINE:

TOPIC AND DATE



Outline and Introduction to the Course 2.5 Service Encounter; Components of a Services

Demand 2.5

Consumer Decision Process; Brand Loyalty 2.5 Customer Retention 2.5 Service Customer Complaints 2.5 Defection Management 2.5 Measuring Service Quality 2.5 Part 1 Report Due ; Customer Expectations 2.5 The Servuction Model 2.5 Waiting Lines 2.5 Creating a Market-Orientated Service Organization 2.5 Part 2 Report Due ; Dealing with Extremely Difficult

Customers 2.5

Service Failures; Service Communication Mix 2.5 Professional Service Communication 2.5 Physical Evidence of a Service firm 2.5 Creating the Service Atmosphere 2.5 Part 3 Report Due; Presentations Due 2.5 Final Report – completed – due: Presentation contd. 2.5 TOTAL Please note that the dates of the topics are subject to change, depending on student progress. It is your responsibility to find out all amendments to deadlines. INSTRUCTIONAL METHODS:

This course requires each student’s continuous involvement in order to be most beneficial to the individual. There are a variety of lectures, discussions, role-playing and assignments, in order to keep this course dynamic and “real”. The lecturer is the facilitator and guide.

GRADING: Class work and exercises: 20% Presentation: 20% Project: 60%


Business sections of newspapers European Journal of Marketing, Journal of Marketing Management, Marketing Business, Marketing, Campaign, PR Weekly.

Syllabus for MKT 375 – Marketing Principles


Syllabus for MKT 375 - Marketing Principles 1 of 2

COURSE TITLE: Marketing Principles




X

LECTURE HOURS

LAB HOURS


HOURS

TOTAL CREDIT HOURS

TOTAL CONTACT HOURS

45 5 45

COURSE DESCRIPTION:

This course introduces the student to the marketing function of the organization. Areas covered include the concept of marketing, market segmentation, targeting and positioning, the marketing mix and buyer behavior. The course also considers the important question of planning and decision making within the marketing function. The critical tool of marketing research is introduced and evaluated.

PREREQUISITES: MGT246, BUS241, BUS242.

CO-REQUISITES: None applicable.


REQUIRED OPTIONAL

TEXTBOOK (S) Marketing Management, , Phillip Kotler, Prentice Hall latest edition

Yes


A/V equipment, group projects, in-class discussion and seminars

Yes



Demonstrate a clear understanding of the marketing concept Critically analyze the process of market segmentation, targeting and positioning Show an understanding of buyer behavior and evaluate buyer behavior models Critically evaluate the marketing mix and alternative approaches

Syllabus for MKT 375 – Marketing Principles

Syllabus for MKT 375 - Marketing Principles 2 of 2

Understand and apply market research methodology Apply marketing strategies to real life cases

COURSE OUTLINE:

TOPIC AND DATE


TIME

(IN CONTACT HOURS)

Class 1 The Marketing Context 2.5 Class 2 The Marketing Plan 2.5 Class 3 Strategic Planning 2.5 Class 4 Developing strategies 2.5 Class 5 The marketing communication mix 2.5 Class 6 Product 2.5 Class 7 Price and Place 2.5 Class 8 Services Marketing 2.5 Class 9 International Marketing 2.5 Class 10 Mid Term Exam on Concepts 2.5 Class 11 Business to Business marketing 2.5

Class 12 Charity and not for profit marketing 2.5 Class 13 Market Research 2.5 Class 14 Market Research 2.5 Class 15 Marketing Plan Presentation 2.5 Class 16 Marketing Plan Presentation 2.5 Class 17 Revision 2.5 Class 18 Exam 2.5

TOTAL 45


The class will consist of short lectures supported by case study sessions and seminars

GRADING: How student will be evaluated and what percentage will each item be toward the final grade for the course Class Participation: % Quizzes: % Projects % Term Papers: % Final Exam: % ------ 100%

Syllabus for MKT 442 – Consumer Behavior


Syllabus for MKT 442 - Consumer Behavior 1 of 3

COURSE TITLE: Consumer Behavior


COURSE LENGTH: 10


LECTURE HOURS

LAB HOURS


HOURS

TOTAL CREDIT HOURS

TOTAL CONTACT HOURS

45 5

COURSE DESCRIPTION:

Emphasis on both the descriptive and conceptual analysis of consumer buying behavior with focus on the theory and research essential to the understanding of individual choice behavior. Intensive utilization of recent contributions from social and behavioral science literature.


(CHECK ONE)


REQUIRED

OPTIONAL

TEXTBOOK (S) Consumer Behavior, International Edition, (Fifth Edition), 2002, by Micheal R. Solomon

x



Tactics used to reach the market/consumer via target market strategies Perceptual process and the importance of marketing stimuli Motivational process that causes consumer to buy Marketing application of learning principles Role of personality, attitudes and lifestyle individual decision making Influence of group and family in consumer decision making




TOPIC AND DATE


TIME

(IN CONTACT HOURS)

Course orientation,

Introduction to Consumer Behavior

Introduction to consumer behavior. Diversity in the marketplace

2.5

Perception, Motivation,

Learning process

The consumer as an individual, Perception, Consumer learning, The Motivation process

7.5

Consumer Attitudes

Consumer attitude formation, change and communication

5.0

Personality, lifestyles and

individual decision making

Personality and consumer behavior, Segmentation strategies

5.0

Group influences References groups and family influences 2.5 Social Class The measurement of social class, lifestyle profiles, geo-

demographic clustering 2.5

Mid Term Exam 5.0 The influence of

culture What is culture? The measurement of culture 2.5

Sub Cultures Nationality subcultures, Geographic and regional subcultures, sub cultural interaction

2.5

Cross Cultural consumer behavior

Cross-cultural consumer analysis, alternative multinational strategies

2.5

Consumer Decision Making

Levels of consumer decision making, models of consumer decision making

2.5

Final Exam 5.0 TOTAL 45




The course is lecture based, Power point presentations, discussion groups, video marketing material,

GRADING: How student will be evaluated and what percentage will each item be toward the final grade for the course Assignment 25% Term Papers: 25% Final Exam: 50% ------ 100% Please see attached AIU-London Assessment Criteria for further information on grading policies.


Various magazines for adverts, newspapers articles, Various Consumer Behavior books, internet.

Syllabus for MKT 443 – Sales Management


Syllabus for MKT 443 - Sales Management 1 of 5

COURSE TITLE: Sales Management

COURSE NUMBER: MKT 443 COURSE LENGTH: 10 Weeks CLOCK QUARTER SEMESTER UNIT OF ACADEMIC MEASUREMENT X COURSE DESCRIPTION:

This class is designed to equip the student with the skills necessary to manage a sales department efficiently. Students will learn how to set selling objectives, to design marketing policies and selling strategies, to organize sales departments for firms of varying size, and to co-ordinate a sales force, to recruit and train sales people, and to analyze markets from a sales perspective.



Required OPTIONAL

TEXTBOOK (S) Sales Management by Robert J Calvin Mc-Graw Hill 2000 X


An extensive set of notes and exercises accompany this course X



Have an effective understanding of the world of the sales professional Distinguish between the responsibilities of sales personnel and sales management Understand the specific functions of a sales manager Understand the pros & cons of working in a sales environment Identify key communication skills Be familiar with asking the right kinds of questions Identify the steps involved in the selling process Identify conflict-handling behavior modes Discuss the planning, recruitment and selection of a sales force Distinguish between major compensation & incentive programs Have an understanding of how to motivate salespeople Have an understanding of how to evaluate salespeople



COURSE OUTLINE:

TOPIC AND DATE



Introduction to sales management 2.5 Personal Selling 2.5 Working in Sales 2.5 Buying Process 2.5 Communication Skills 2.5 Adaptive Selling 2.5 Sales Calls 2.5 Professional Long-Term Relationships 2.5 Negotiation & Ethical Issues 2.5 Conflict-Handling Behavior Modes 2.5 Planning, Recruitment 2.5 Selection 2.5 Compensation & Incentives 2.5 Evaluating Salespeople 2.5 Motivating the Sales force 2.5 Sales Management Summary 2.5 Final Report Due 2.5 Presentations 2.5 Final Exam 2.5


While lectures form a substantial part of this course, given the importance of the experiential approach to learning, students will be expected to engage in elementary research, to present findings, and to work in groups; the instructor will serve as a role model, facilitator, coach, discussion leader, and resource person in this class.

GRADING:

Project: 25% Presentation: 25% Report: 25% Final Exam: 25% ------ 100% Grade A (90-100) The student’s work is of extremely high quality in the following ways: Essays

• Displays evidence of extensive and detailed research • Displays clear evidence of independence of thought and originality • There is strong evidence of critical and analytical thinking, an ability to

contextualize, grasp concepts and their interrelationship, and to relate theory to practice

• Shows evidence of breadth and depth of knowledge • Contains appropriate references, quotations, and bibliography to illustrate



points and reinforce arguments • Work is clearly written, well-organized, and with good grammar, spelling and

punctuation

Projects and Practical Assignments • Demonstrates innovative use of relevant technology and skills, together with

a strong ability to apply, in the right measure, the appropriate skills to achieve the desired outcome

• Displays strong evidence of the ability to relate theory to practice • Displays high standards in the overall execution and presentation of the final

work • Contains clear evidence of independent thought and creativity

Grade B (80-89) The student’s work is above average in the following ways: Essays

• Displays relevant knowledge with evidence of wide-ranging or detailed research, but probably not both

• There is evidence of critical and analytical thinking, an ability to contextualize, grasp concepts and their interrelationship, and to relate theory to practice

• Work is well-written, but may lack clarity, and with good but not flawless grammar, spelling and punctuation

• There is some evidence of independent thought

Projects or Practical Assignments • There is evidence of the ability to relate theory to practice • Creative work shows some degree of originality • Aspects of the work may be outstanding and reflective of independent

thinking, but are not consistently so • Considered use of relevant technology and skills is clearly demonstrated

together with an ability to apply the necessary skills to achieve the desired outcome

• Displays a generally good standard in the execution and presentation of work

Grade C (70-79) The student’s work is of average quality in the following ways: Essays:

• Knowledge demonstrated is generally relevant, but not necessarily comprehensive. Research, where undertaken, is neither wide-ranging nor detailed

• There is evidence of conceptual understanding, but critical and analytical judgments may be lacking

• There is insufficient use of referencing, arguments may not be fully formed, and structure may be flawed.

• Writing is adequate but may lack clarity and contain major grammatical, spelling and punctuation errors

• Displays some evidence of independent thought, but not enough to form



original conclusions Projects and Practical Assignments

• Competent standards are demonstrated in the execution and presentation of the work

• The work may be of generally high standard and show some independent thinking, but not consistently so

• Demonstrates competent use of relevant technology and skills, but may contain technological faults or methodological errors

• Creative work may be competently executed, but flawed in its certain respects or lack sufficient originality

• Displays some evidence of ability to relate theory to practice, but only a limited attempt to explore the context within which the project has been assigned

Grade D (60-69) The student’s work is below average in the following ways: Essays

• Knowledge is incomplete and superficial. Research, though evident, is cursory

• Displays limited evidence of conceptual understanding or signs of critical or analytical thinking

• The work is executed and presented to a not entirely acceptable standard • Writing is adequate, but may demonstrate poor organization or some lack of

clarity; may contain major grammatical errors or extensive use of idioms • Displays minimal independence or originality of thought

Projects or Practical Assignments

• The standard of execution and presentation is not wholly satisfactory • The use of relevant technology and skills displays only a limited ability to

achieve the desired outcome • The work may be of good standard but shows limited independent thinking

and consistency • The work shows minimal evidence of the ability to relate theory to practice

and insufficient effort to explore the context within which the project has been assigned.

• Creative work lacks originality or is flawed in its execution. Grade F (Below 60) The student’s work is of inadequate quality in the following ways: Essays:

• Knowledge is insufficient in quality, scope or relevance. There is little or no evidence of research, or research has been misinterpreted so as to present a distorted view

• There is little or no evidence of conceptual understanding or demonstration of meaningful critical or analytic thinking

• There is little or no evidence of independent or original thought • There is no clear argument, or the central thesis may be poorly argued and



lacking in appropriate referencing. • Writing is unclear, inadequately structured, or incomprehensible. Language

skills including vocabulary, grammar, spelling or syntax may be inadequate for academic work

• Standard of execution and presentation is unacceptable Projects or Practical Assignments

• There is insufficient evidence of an ability to relate theory to practice • Poor standards are demonstrated in the use of technology and skills, and

with little or no evidence of the ability to apply the necessary skills to achieve the desired outcome

• Execution and presentation of the work are poor • There is no evidence of independent thought • The work is unclear, inarticulate or incomprehensible

Syllabus for MKT 444 – INTERNATIONAL MARKETING


Syllabus for MKT 444 - INTERNATIONAL MARKETING 1 of 2

COURSE TITLE: INTERNATIONAL MARKETING



LECTURE HOURS

LAB HOURS


HOURS

TOTAL CREDIT HOURS

TOTAL CONTACT HOURS

5

COURSE DESCRIPTION:

Incorporating the marketing concept into the framework of the world market place and international business is the purpose of this course. Topics include global market segmentation; international physical distribution, pricing and product life cycle; and regulations and embargoes.

PREREQUISITES: MKT 344, BUS 340


REQUIRED OPTIONAL

TEXTBOOK (S) International Marketing Strategy: Analysis, Development and Implementation, Isobel Doole; edition (13 September, 2001) Thomson Learning; ISBN: 1861527721

X

ADDITIONAL READING

1. Levitt, Theodore (1983), "The Globalization of Markets," Harvard Business Review, (May - June), 92-102.

2. Cavusgil, S. Tamer & Zou, Shaoming, "Marketing Strategy--Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures", Journal of Marketing, (January, 1994), 1-21.

3. Baughn, C. Christopher & Yaprak, Attila, "Chapter 4--Mapping Country-of-Origin Research: Recent Developments and Emerging Avenues", Product-Country Research: An Overview of Research, 89-109.

X

Syllabus for MKT 444 – INTERNATIONAL MARKETING

Syllabus for MKT 444 - INTERNATIONAL MARKETING 2 of 2



Understand the principles of International Marketing. Be able to discuss international marketing strategy. Be aware of who uses it. Understand the roles it plays in the organization. Understand the environmental factors affecting world marketing

management Develop skills to make marketing decisions in the global context. Recognize how to find new markets Understand how to overcome barriers that hinder implementation of

marketing programs COURSE OUTLINE:

TOPIC AND DATE


TIME

(IN CONTACT HOURS)

1. Introduction: The Concept of Global Marketing 2. Economic Environment: The World Economy 3. Economic Environment: The World Economy II 4. Economic Environment: The Foreign Economies 5. The Foreign Economies II 6. Cultural Environment: The People of the World 7. Cultural Environment: The People of the World II 8. International Marketing Intelligence/Research 9. International Marketing Intelligence/Research II 10. International Product Policy 11. International Product Policy II 12. Distribution 13. Distribution II 14. International Promotion 15. International Promotion II 16. Pricing in International Marketing 17. Pricing in International Marketing II 18. The Future of International Marketing 19. Final Exam


Lectures, handouts, group discussions, videos, group projects, case studies, and presentations

GRADING: How student will be evaluated and what percentage will each item be toward the final grade for the course: A. Class attendance and participation 10 % B. Class presentations 20 % C. Mid-term examination 30 % D. Final examination 40 % Please see attached AIU-London Assessment Criteria for further information on grading policies.

Syllabus for MKT 445 – Direct Marketing Management


Syllabus for MKT 445 - Direct Marketing Management 1 of 2

COURSE TITLE: Direct Marketing Management



LECTURE HOURS

LAB HOURS


HOURS

TOTAL CREDIT HOURS

TOTAL CONTACT HOURS

5

COURSE DESCRIPTION:

A decision making approach to techniques for developing executing, and evaluating direct marketing programs. Application and knowledge will be emphasised.

PREREQUISITES: ADV 322


Required OPTIONAL

TEXTBOOK (S) M L Roberts and P D Berger, Direct Marketing Management, Text and Cases, Prentice Hall

X



1. develop an awareness of the importance of direct marketing as a promotional method

2. become familiar with the main techniques and concepts of direct marketing 3. recognise the effective use of the various direct marketing media 4. apply theory discussed to a real life situation. 5. work effectively within a team 6. present research findings to an audience

Syllabus for MKT 445 – Direct Marketing Management

Syllabus for MKT 445 - Direct Marketing Management 2 of 2

COURSE OUTLINE:

TOPIC AND DATE



1. Introduction

2. Managing mailing lists 3. Direct mail 4. Segmentation and positioning 5. Catalogues 6. Direct mail package analysis 7. Catalogue analysis 8. Advertising in direct marketing 9. Telephone marketing 10. Cost and profitability 11. Media planning 12. Total package planning and creation 13. Project completion



GRADING: How student will be evaluated and what percentage will each item be toward the final grade for the course: A. Class attendance and participation 10 % B. Class presentations 20 % C. Mid-term examination 30 % D. Final examination 40 % Please see attached AIU-London Assessment Criteria for further information on grading policies.

Syllabus for MKT 447 – NEW PRODUCT MARKETING


Syllabus for MKT 447 - NEW PRODUCT MARKETING 1 of 2

COURSE TITLE: NEW PRODUCT MARKETING



LECTURE HOURS

LAB HOURS


HOURS

TOTAL CREDIT HOURS

TOTAL CONTACT HOURS

5

COURSE DESCRIPTION:

An in-depth study of the important considerations in industrial marketing. Differences between industrial marketing and consumer marketing will be examined for all elements in the marketing mix.

PREREQUISITES: MKT 244, MKT 444


REQUIRED OPTIONAL

TEXTBOOK (S) New Products Management By: C. Merle Crawford . C. Anthony Di Benedetto ; 2003, McGraw-Hill/Irwin. ISBN: 0072471638

X



To compare and contrast consumer and business-to-business marketing. To understand how strategic marketing planning results in the

implementation of tactics that make success more likely in the business marketing environment.

To emphasize the global nature of modern business marketing and to learn what is required to become a successful international business-to-business company.

To analyze the elements of the business marketing mix to determine appropriate actions to meet and defeat competition.

To appreciate the importance of the purchasing function and supply chain management in the success of a business-to-business firm.

To grasp the importance the Internet will have in transforming the way industrial and business-to-business activities are conducted in the future.

Syllabus for MKT 447 – NEW PRODUCT MARKETING

Syllabus for MKT 447 - NEW PRODUCT MARKETING 2 of 2

To recognize the value of integrated marketing communications in planning successful business-to-business marketing programs.

To identify and define the ethical components of business marketing decisions.

To master the process of using case studies to obtain experience in analyzing real-life problems, developing creative alternatives and justifying and implementing specific courses of action.

To understand how the interrelatedness of concepts such as multifunctional teams, strategic alliances, environmental sensitivity, customer relationship management, supply chain management, electronic commerce and adherence to ethical principles all contribute to the sustained viability of a business.

COURSE OUTLINE:

TOPIC AND DATE


TIME

(IN CONTACT HOURS)

1. Business Marketing Perspectives 2. Relationships in Business Markets 3. Analyzing Customers and Demand 4. The Supply Chain and B2B on the Internet 5. Global Marketing Planning and Strategy 6. Midterm Review 7. Product Development and Management 8. Managing Services and Channels 9. Pricing and Marketing Communications 10. Personal Selling and Controlling Strategies 11. Presentations 12. Final Review 13. Final Exam



GRADING: Mid-term examination 30% Final examination 30% Project work 30% Class participation 10% Please see attached AIU-London Assessment Criteria for further information on grading policies.

Syllabus for QMB 240 – Introduction to Business Statistic


Syllabus for QMB 240 - Introduction to Business Statistic 1 of 5

COURSE TITLE: Introduction to Business Statistics

COURSE NUMBER: QMB 240



LECTURE HOURS

LAB HOURS


HOURS

TOTAL CREDIT HOURS

TOTAL CONTACT HOURS

2.15 Per Lecture

4.30 Per Week

5

COURSE DESCRIPTION:

This foundational course in descriptive and inferential statistics is inclusive of frequency distributions, grading techniques, correlation, linear regression, probability, hypothesis testing, and confidence intervals.

PREREQUISITES: MTH111 or MATH120


REQUIRED

OPTIONAL

TEXTBOOK (S) “Statistics – First Course”, Donald H. Sanders & Robert K Smidt, 7th Edition 2000, McGraw-Hill.

X


Scientific Calculator. Graph Papers.



Demonstrate a thorough understanding of the scope, application, and importance of statistical methods within business.

Perform routine statistical analyses/computations Interpret elementary statistical analyses Present the results of statistical research The use of statistics in business decision making Computer use in statistical analyses



COURSE OUTLINE:

TOPIC AND DATE


TIME

(IN CONTACT HOURS)

Week 1 Introduction

The scope and use of statistics in business decision making

4.30

Week 2 Business Research

Data, information, and decision making 4.30

Week 3 Descriptive Statistics

Summary statistics and descriptive statistics 4.30

Week4 Modeling

Statistical and Mathematical modeling , Break even analysis

4.30

Week 5 Correlation and

Regression

Correlation between variables and regression for business forecasting

4.30

Week 6 Probability

Probabilities and its use in business decisions 4.30

Week 7 Normal

Distribution

Normal distribution in quality control, operations, and marketing

4.30

Week 8 Estimation Techniques

Population, sampling, and confidence intervals 4.30

Week 9 Hypotheses

Hypotheses testing for business and marketing data. 4.30

Week 10 Review and Exam

4.30

TOTAL 43 HURS LECTURE TIME


While lectures represent a substantial part of the teaching approach for this course, given the importance of the experiential approach to learning for applied disciplines, students will be expected to engage in elementary research, to present findings, and to work in groups; the instructor will serve as a role model, facilitator, coach, discussion leader, and resource person.

GRADING: Mid-Term Test: 30% Final Exam: 70% ------ 100%


Student must practice the methods of searching and finding the required statistics, from published materials, company record, and the internet.



ADDENDUM AIU Assessment Criteria

Grade A (90-100) The student’s work is of extremely high quality in the following ways: Essays

• Displays evidence of extensive and detailed research • Displays clear evidence of independence of thought and originality • There is strong evidence of critical and analytical thinking, an ability to contextualize, grasp

concepts and their interrelationship, and to relate theory to practice • Shows evidence of breadth and depth of knowledge • Contains appropriate references, quotations, and bibliography to illustrate points and reinforce

arguments • Work is clearly written, well-organized, and with good grammar, spelling and punctuation

Projects and Practical Assignments • Demonstrates innovative use of relevant technology and skills, together with a strong ability to

apply, in the right measure, the appropriate skills to achieve the desired outcome • Displays strong evidence of the ability to relate theory to practice • Displays high standards in the overall execution and presentation of the final work • Contains clear evidence of independent thought and creativity

GRADE B (80-89)

THE STUDENT’S WORK IS ABOVE AVERAGE IN THE FOLLOWING WAYS:

Essays • Displays relevant knowledge with evidence of wide-ranging or detailed research, but probably not

both • There is evidence of critical and analytical thinking, an ability to conceptualize, grasp concepts

and their interrelationship, and to relate theory to practice • Work is well-written, but may lack clarity, and with good but not flawless grammar, spelling and

punctuation • There is some evidence of independent thought

Projects or Practical Assignments • There is evidence of the ability to relate theory to practice • Creative work shows some degree of originality • Aspects of the work may be outstanding and reflective of independent thinking, but are not

consistently so • Considered use of relevant technology and skills is clearly demonstrated together with an ability

to apply the necessary skills to achieve the desired outcome • Displays a generally good standard in the execution and presentation of work



Grade C (70-79) The student’s work is of average quality in the following ways: Essays:

• Knowledge demonstrated is generally relevant, but not necessarily comprehensive. Research, where undertaken, is neither wide-ranging nor detailed

• There is evidence of conceptual understanding, but critical and analytical judgments may be lacking there is insufficient use of referencing, arguments may not be fully formed, and structure may be flawed.

• Writing is adequate but may lack clarity and contain major grammatical, spelling and punctuation errors

• Displays some evidence of independent thought, but not enough to form original conclusions Projects and Practical Assignments

• Competent standards are demonstrated in the execution and presentation of the work • The work may be of generally high standard and show some independent thinking, but not

consistently so • Demonstrates competent use of relevant technology and skills, but may contain technological

faults or methodological errors • Creative work may be competently executed, but flawed in its certain respects or lack sufficient

originality • Displays some evidence of ability to relate theory to practice, but only a limited attempt to explore

the context within which the project has been assigned

Grade D (60-69) The student’s work is below average in the following ways: Essays

• Knowledge is incomplete and superficial. Research, though evident, is cursory • Displays limited evidence of conceptual understanding or signs of critical or analytical thinking • The work is executed and presented to a not entirely acceptable standard • Writing is adequate, but may demonstrate poor organization or some lack of clarity; may contain

major grammatical errors or extensive use of idioms • Displays minimal independence or originality of thought

Projects or Practical Assignments • The standard of execution and presentation is not wholly satisfactory • The use of relevant technology and skills displays only a limited ability to achieve the desired

outcome • The work may be of good standard but shows limited independent thinking and consistency • The work shows minimal evidence of the ability to relate theory to practice and insufficient effort

to explore the context within which the project has been assigned. • Creative work lacks originality or is flawed in its execution.

Grade F (Below 60) The student’s work is of inadequate quality in the following ways: Essays:

• Knowledge is insufficient in quality, scope or relevance. There is little or no evidence of research, or research has been misinterpreted so as to present a distorted view

• There is little or no evidence of conceptual understanding or demonstration of meaningful critical or analytic thinking

• There is little or no evidence of independent or original thought



• There is no clear argument, or the central thesis may be poorly argued and lacking in appropriate referencing.

• Writing is unclear, inadequately structured, or incomprehensible. Language skills including vocabulary, grammar, spelling or syntax may be inadequate for academic work

• Standard of execution and presentation is unacceptable Projects or Practical Assignments

• There is insufficient evidence of an ability to relate theory to practice • Poor standards are demonstrated in the use of technology and skills, and with little or no

evidence of the ability to apply the necessary skills to achieve the desired outcome • Execution and presentation of the work are poor • There is no evidence of independent thought • The work is unclear, inarticulate or incomprehensible

Syllabus for QMB 301 – Advanced Statistics


Syllabus for QMB 301 - Advanced Statistics 1 of 3

COURSE TITLE: Advanced Statistics

COURSE NUMBER: QMB 301


X

LECTURE HOURS

LAB HOURS


HOURS

TOTAL CREDIT HOURS

TOTAL CONTACT HOURS

5

COURSE DESCRIPTION:

Building on the learning outcomes of QMB 240 Introduction to Business Statistics, this course introduces students to the field of multiple regression and multivariate analysis with particular emphasis on business research applications; non-parametric statistical procedures are also introduced. The use of contemporary, PC-based statistical packages in applied research problems forms a substantial part of this course.

PREREQUISITES: QMB 240, MTH 120 or MTH 200

CO-REQUISITES: ANY


REQUIRED OPTIONAL

TEXTBOOK (S) Statistics by Larsen R.J. and Marx M.L., Prentice-Hall Also required - a scientific calculator

X





A. Understand the rationale, philosophy, and implementation of inferential statistics.

B. Implement a range of advanced statistical techniques both manually and through the use of EXCEL.

C. Undertake sophisticated business research assignments, including research design, choice of methodology, application of analytical techniques, interpretation, and presentation of findings.

D. Critically evaluate the aptness of a range of analytical techniques under a variety of research settings.

E. Compare and contrast different statistical methods with respect to assumptions, data requirements, robustness, and practical issues.

COURSE OUTLINE:

TOPIC AND DATE


TIME

(IN CONTACT HOURS)

1. Introduction - Review of elementary Statistics & Measurement 2. Data Assumptions; Inspection and Transformation 3. Simple Regression; Review of Correlation /Regression 4. Multiple Regression I; Introduction 5. Multiple Regression II; Part & Partial Correlation 6. Multiple Regression III; Interpreting Output 7. Multiple Regression IV; Regression Diagnostics 8. Multiple Regression V; Interaction Terms 9. Presentation I; 1st Group Presentation 10. Multiple Regression VI; EXCEL Workshop 11. ANOVA I; Introduction 12. ANOVA II; EXCEL Workshop 13. ANOVA III; Factorial Designs 14. Non-Parametric I; Kruskal-Wallis test 15. Non-Parametric II; Friedman test 16. Research Methodology; Introduction 17. Documenting Research; Workshop 18. Presentation 2; 2nd Group Presentation 19. Final Examination




While lectures represent an important aspect of the instruction for this course, the importance of an experiential, “hands-on” approach to an applied subject such as business statistics necessitates extensive involvement of students in interactive seminars, research assignments, presentation of findings, and group work. The instructor will serve as a role model, facilitator, coach, discussion leader, and resource person.

GRADING: Assignments : 2 x 15% Presentations : 2 x 15% Final Examination : 30%

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