Car Rental Company

SWOT ANALYSIS

Aneida Bajraktari

Mission Values

Our mission is to provide rental solutions to our customers needs by building strong and loyal relationships through an excellent customer service.

-Quality- Respect -Innovation-Integrity-Teamwork-Passion-Professionalism

SWOT ANALYSIS

SWOT analysis (alternately SLOT analysis) is a strategic planning method used to evaluate the Strengths,Weaknesses/Limitations, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. The technique is credited to Albert Humphrey

STRENGTHS

1. Human resorces 2. Financial resorces3. Product / service4. Growing5. Technological skills6. Diversified portofolio7. Location (place)

.

Weaknesses

1. Name, reputation2. Market share3.

Opportunities.

1. Trend for renting cars

2. Developing market

3. Increasing nr of internet users

4. Increasing nr of CC users

5. High barriers to enter the market

6. Economic crisis

Threats

.

1. Competition 2. Economic crisis 3. Raise of fuel price 4. Low nr of internet users 5. Governmental regulations

( leasing and age cars) 6. Car amortization 7. Existence of substitutes 8. Euro rates changing 9. Infrastructure

SWOT, so what? Now what?

Use this technique to gain real advantage from its use.

Discover New Opportunities.

Manage and Eliminate Threats.

Strategies / Scenarios

SWOT Strengths Weaknesses

Opportunities

Scenario SO; Maxi-max

How can we maximize strength taking advantige of external opportunities?

Scenario WO: Mini-Max

What do we need to do in order to overcome our weaknesses so that we are better able to take advantage of of our opportunities?

Threats

Scenario ST: Max-Mini

How we can use our strengths to overcome our biggest threats?

Scenario WT: Mini-Min

How can we minimize our weaknesses, so that we are better positioned to overcome our threats?

Conclusions- Swot analysis is an important tools used to

build strategies of the companies.

- National Autorental should pay attention to the 4 components to build strategies in order to meet the targets for the future,grow, generate profit and increase the market share.

QUESTIONS???

Thank you

for your attention!

Aneida Bajraktari