Swiftpage Engage Getting Started Guide

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    Table of Contents

    1. Your Swiftpage Engage Email Marketing Account ............................................................................. 3Swiftpage Email Marketing Interface .................................................................................................. 3Email Marketing Settings .................................................................................................................... 4

    2. Import Your List ................................................................................................................................. 5Collecting New Contacts with Sign-up Forms ..................................................................................... 5List Manager ...................................................................................................................................... 5Segmenting Your List ......................................................................................................................... 6

    3. Create Your Email ............................................................................................................................. 8Templates .......................................................................................................................................... 8Selecting a Template .......................................................................................................................... 8The Template Editor ......................................................................................................................... 10

    4. Send Your Email .............................................................................................................................. 16Writing Your Subject Line ................................................................................................................. 16Smart Sending with Swiftpage Engage Email Marketing .................................................................. 18

    5. Track Your Email ............................................................................................................................. 20

    Reports ............................................................................................................................................ 20Opens and Clicks ............................................................................................................................. 21Other Reporting Terms ..................................................................................................................... 22

    6. Use Your Reports to Plan Your Next Email ...................................................................................... 23Utilizing Your Reports ....................................................................................................................... 23

    Glossary .............................................................................................................................................. 25

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    Introducing Swiftpage Engage Email Marketing

    Reaching your contacts is vital to successful marketing. Swiftpage Engage Email Marketing offers a

    variety of powerful and useful tools in a self-service web-based environment.

    DeliverabilityOne of the biggest benefits of using an Email Service Provider is the increased deliverability of your

    emails. By sending through Swiftpage Engage Email Marketings servers, the likelihood of your emails

    hitting inboxes is greatly increased. This is a result of two things Swiftpage Engage Email Marketing

    does that you cannot. First, we maintain strong relationships with Internet Service Providers (ISPs).

    Swiftpage Engage Email Marketing maintains a strong reputation among ISPs and help ensure that

    your messages sent through Swiftpage Engage Email Marketing are delivered. Second, we offer easy

    methods to authenticate your email to create a stronger link between your companys IP address and

    ours. Authenticate your emails sent through Swiftpage Engage Email Marketing by creating a SPF

    Record.

    Reporting and AnalyticsAnother benefit of using Swiftpage Engage Email Marketing to send your emails is the reporting data

    and analytics we provide you after your email has been sent. This data can show you exactly who

    opened and clicked on your message and when. Your bounce data, or recipients whose servers

    rejected your email send, is also provided. Bounce data can help you maintain a quality database by

    updating email addresses that may be invalid or incorrectly entered. The data provided by Swiftpage

    Engage Email Marketing can then help you identify who is most interested in your message and

    prioritize your follow-up with the Call List.

    Email Template CreationSwiftpage Engage Email Marketing allows for easy HTML email template creation making your email

    blasts more professional looking than ever before. With link insertion capabilities you can link to

    documents hosted by our system, as well as outside web pages.

    Manage Your ContactsSwiftpage Engage Email Marketing provides list management storage features so you can access your

    contacts and fulfill your e-marketing from wherever you are. Simply import a CSV file of your list and

    create segmented lists in the List Manager. Your contacts e-marketing history and notes are also

    stored in the List Manger. You can also implement personalization in your email templates with Mail

    Merge field options inside the text editors.

    Swiftpage Engage Email Marketing brings the benefits of large-scale email marketing to small

    businesses in a self-service environment.

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    1. Your Swiftpage Engage Email Marketing Account

    To have success with Email Marketing, first you must sign up for a free Swiftpage Engage Email

    Marketing account from our website.

    Clickhereto sign up for your free Swiftpage Engage Email Marketing account

    Fill out the sign up form to create your account and click Sign Up

    You will receive an email from Swiftpage Engage Account Services. Open it and click the link to

    verify your email address

    Nowlog into your account to get started

    Obligation Fee

    Your freemium account requires no credit card or obligation whatsoever. We offer high functionality

    through your freemium account so you have the opportunity to use and reap the benefits of the

    features offered by Swiftpage Engage Email Marketing. After your freemium account period

    expires you will have the option to purchase the service at the price and functionality level that

    works for your business. There is no obligation to purchase at the end of the freemium account

    period.

    Swiftpage Email Marketing InterfaceIn order to login to your Swiftpage Engage Email Marketing Account you will need an internet

    connection since the services provided are hosted online. Once you login, you will be taken to your

    Swiftpage Engage Email Marketing dashboard. Here you have access to all of your email

    marketings tools.

    The Template button launches the Template Manager where you can access:

    Free Stock templates and Imported templates

    All email template creation and editing functionality

    The Send button allows you to:

    Select recipients

    Choose your email template to send

    Enter your subject line

    Schedule your send or send your email blast now

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    The Reports button allows you to:

    View your online reports for email blasts and individual sends

    Report detailed open and click interactions with your emails View any scheduled sends

    Request your opt-out or suppression list

    Generate account-wide reports after providing account level credentials

    The List button takes you to Swiftpage Engage Email Marketings contact management features.

    Easily create segmented groups with any field and various filter options

    Access E-marketing history, Call List actions and keep notes specific to each contact

    Email Marketing SettingsYour account details can be viewed by clicking Email Marketing Settings in the top right corner of your

    screen. Here you can view your profile overview, contact information, email sender profile, and social

    connections.

    The Overview section displays the progress youve made in completing your profile. Instructions on

    how to complete your profile are provided here.

    The Email Sender section allows you to change the information that will appear in your emails. This

    includes the From name, From email address, company information used in your Swiftpage Engage

    Email Marketing Profile merge fields and the postal address that appears in the footer of your Swiftpage

    Engage Email Marketing sent emails.

    The Social Connections section allows you to connect to your social media networks.

    Upgrade

    You can upgrade service level and/or contact limit at any time by clicking the Upgrade Now button on

    the right hand side of your Dashboard.

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