SVANAPAPER COMPANY PROFILE.pdf

8/10/2019 SVANAPAPER COMPANY PROFILE.pdf

1/18


2/18

I


3/18

WELCOME

music comes first,guts after


4/18


5/18

A B -

O U T

1

Svanapaper is a Jakarta-based online music magazine

which was established in 2011. We do a coverage for music concerts, music

festivals, interview local / international musicians, do a review for music

albums, communities, and also leisures. Our coverage is mostly in Jakarta,

Malaysia, Singapore and around. Svanapaper has been known for the credibil-

ity of the articles. With an international coverage , We have built a good

networking with some of the international and local artists,

promoters, and other media companies.


6/182

V I -

S I -

O NTo deliver the trustworthy and genuine articlesabout music, communities, and leisures formusic fan in Indonesia and around.


7/18

M I S -

S I -

O N Establishing a connectionbetween the fans to theproffesional parties andvice versa.

3

Creating reliable

articles aboutthe current thingsin music, communities,and leisures

Broadening in awidespread scaleof events outside Indonesia

1

3

2

4

Building a goodrelationshipwith the promoters,media relations,artists, and communities


8/18

R E A D -

E RS H I P

Svanapapers materials are targeted forpeople who have a huge interest in music and

lifestyle. The age segmentation for Svanapa-

per is flexible, but they are mostly 14 30

years old (men and women).

Eventhough Svanapaper is originally from

Indonesia, the readers are not a local base,

but they are also from Singapore, Malaysia,

Thailand, and around.

Svanapaper use English for a wider and

international audience and that is why

Svanapaper are different. The readers are the

youthful generation and more dynamic which

can describe our tagline music comes first,

guts after.

4

70%MUSIC 20%community

10%leisure

90%indonesian

4%singaporean

4%malaysian

2%others

female 33.6%

male 65.7%

2%

13-17 18-24 25-34 35-44 45-54 55-64 65+

16.7%11.9%

1.6% 0.9% 0.3% 0.2%

0.5%0.9%2%5.8%

28.7%22.2%

5%


9/18


10/18

As a media partner, Svanapaper will be doing a media

blasting of the event through the social media tools

(Facebook, Twitter, and etc), creating promotional articles

(include trivia articles), putting banner on the websites

front page, and other duties that have been agreed with

the promoter.

As a non-media partner, Svanapaper will be doing acoverage of the event and publish the review on the

website

6

P A R T -N E R -

S H I P

C o n t r i b u t i o n


11/18

T H E

F E A -

T U R E S

7

Local Vocal

INTERVIEW In The Room

Community

LIVEEVENTS

THE NEXTBIG THING

Containing of the latestnews about music and lifestyle.

A biweekly feature ofIndonesias local acts.

An exclusive acousticsession with local or

international artists

An interview with local/ international profiles.

A coverage for thecommunity

A review of the live events.

A weekly feature of theinternational new acts inthe industry.

need toknow


12/18

S O C I A L

M E D I AC H A N N E L S

8

www.facebook.com/svanapaper ( 1.200s Likes)

www.twitter.com/svanapaper (900s Followers)

www.youtube.com/svanapaper

Facebook

Twitter

Youtube


13/18

For any suggestions, enquiries, or media partners proposals, please drop your

e-mail to > [email protected]

9

C O N -T A C T

Dorothy Toruan (Editor in Chief ) : [email protected]

Alcander Alonzo (Editor) : [email protected]

Putri Bianca (Public Relation) : [email protected]

Andriani Nur Pratiwi (Photo Editor) : [email protected]

Contributor

Faisal Nugraha : [email protected]

Tami Sabran : [email protected]

Tiara Ayuwardani : [email protected]

For further informations and looks about Svanapaper, please surf to

www.svanapaper.com

E D I -T O -

R I A L


14/18

D O C U -M E N -T A T I O N


15/18


16/18


17/18


18/18

WWW.SVANAPAPER.COM

Documents

SVANAPAPER COMPANY PROFILE.pdf