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Sustainable design – Expanding the role of design in society Ramia Mazé, PhD Senior researcher, Interactive Institute (Sweden) Research fellow, IIT Institute of Design (USA) [email protected]
AEG window display, store design and electric appliances, by P. Behrens, 1910
’Electric Cooking, Heating, Cleaning: A manual of electricity in the service of the home’, 1914
DESIGN ACT (Iaspis in collaboration with the Interactive Institute, 2008-11)
Sustainable development Sustainable?
“…those paths of social economic and political progress that meet the needs of the present without compromising the ability of future generations to meet their own needs…” – Bruntland Report
Our Common Future, G.H. Bruntland et al, 1987
Sustainable development Sustainable?
“…those paths of social economic and political progress that meet the needs of the present without compromising the ability of future generations to meet their own needs…” – Bruntland Report
Multiple discourses • Environmental movement • Sustainable production and consumption • Environmental and social justice • … etc.
Sustainable development Sustainable?
How many planets we would need if everyone lived like a resident of: Global average India 0.4 China 1.0 South Africa 1.5 Argentina 1.7 UK 3.4 USA 5 planets
“Earth Overshoot Day 2010 is August 21”, Treehugger.com, InfoGrafik.com
Sustainable development Sustainable production and consumption
Sustainable production (and products) Lifecycle analysis: “how stuff is made”
Sustainable development Sustainable production and consumption
Sustainable production (and products) How stuff is made
Task: 1. Think of some thing … f.ex. that you ate
for lunch, that you’re wearing, in your bag.
2. Think about how this model applies
Sustainable development Sustainable production and consumption
SimaPro software
Sustainable development Sustainable production and consumption
SimaPro software
Sustainable development Sustainable production and consumption
SimaPro software
Example Switch! 3Ecologies
Switch! 3Ecologies team: Martin Avila, John Carpenter and Ramia Mazé
Example Switch! 3Ecologies
Switch! 3Ecologies team: Martin Avila, John Carpenter and Ramia Mazé
Example Switch! 3Ecologies
Switch! 3Ecologies team: Martin Avila, John Carpenter and Ramia Mazé
Example Switch! 3Ecologies
Switch! 3Ecologies team: Martin Avila, John Carpenter and Ramia Mazé
Example Switch! 3Ecologies
Switch! 3Ecologies team: Martin Avila, John Carpenter and Ramia Mazé
Example Switch! 3Ecologies
Switch! 3Ecologies team: Martin Avila, John Carpenter and Ramia Mazé
Example Switch! 3Ecologies
Switch! 3Ecologies team: Martin Avila, John Carpenter and Ramia Mazé
Example Switch! 3Ecologies
Switch! 3Ecologies team: Martin Avila, John Carpenter and Ramia Mazé
Example Switch! 3Ecologies
Switch! 3Ecologies team: Martin Avila, John Carpenter and Ramia Mazé Switch! 3Ecologies team: Martin Avila, John Carpenter and Ramia Mazé
Example Switch! 3Ecologies
Open-source internet application
A knowledge platform for and by the design community, to upload product analyses and stories, to generate, share, and comment visual models.
Example Switch! 3Ecologies
Product labelling system
A futures-oriented labelling scheme for the retail and consumption contexts, in which ‘what if’ scenarios are explored in terms of the three ecologies.
Sustainable development Sustainable production and consumption
Sustainable production (and products) Lifecycle analysis: “how stuff is made” … Lifecycle(s)
Sustainable consumption How stuff is used … Lifestyles
Static! Cord team: Anton Gustafsson, Magnus Gyllenswärd
Static! Tiles team: Sofia Lagerkvist, Charlotte von der Lancken, Anna Lindgren, Katja Sävström (Front)
Examples Static! Erratic Radio
Static! Radio team: Anders Ernevi, Samuel Palm, Johan Redström; Evaluation: Sara Routarinne (UIAH)
Examples Static! Erratic Radio
Switch! Energy Futures team: Ramia Mazé, Aude Messager, Thomas Thwaites, Basar Önal Static! Radio team: Anders Ernevi, Samuel Palm, Johan Redström; Evaluation: Sara Routarinne (UIAH)
Sustainable development Sustainable production and consumption
Sustainable production (and products) How stuff is made … Lifecycle(s)
Sustainable consumption How stuff is used … Lifestyles
The role of design in social change – and society New models and methods?
Sustainable development Sustainable consumption
Pinwheels and spirals, appropriated from Shove, ‘Comfort, Cleanliness and Convenience’, 2003.
stuff
ideals
skills
Sustainable development Sustainable consumption
Pinwheels and spirals, appropriated from Shove, ‘Comfort, Cleanliness and Convenience’, 2003.
stuff
ideals
skills
Sustainable development Sustainable consumption
Pinwheels and spirals, appropriated from Shove, ‘Comfort, Cleanliness and Convenience’, 2003.
stuff
ideals
skills
Task: 1. Think of a social practice – like commuting,
taking a holiday, taking a bath… 2. Think about how you do this differently
from your grandparents, or how it’s done differently elsewhere in the world.
Switch! Energy Futures team: Ramia Mazé, Aude Messager, Thomas Thwaites, Basar Önal
Switch! Energy Futures team: Ramia Mazé, Aude Messager, Thomas Thwaites, Basar Önal
Switch — Energy Ecologies in Everyday Life 18 19 Energy Futures
Switch! Energy Futures team: Ramia Mazé, Aude Messager, Thomas Thwaites, Basar Önal
Switch! Energy Futures team: Ramia Mazé, Aude Messager, Thomas Thwaites, Basar Önal
Switch! Energy Futures team: Ramia Mazé, Aude Messager, Thomas Thwaites, Basar Önal
Switch! Energy Futures team: Ramia Mazé, Aude Messager, Thomas Thwaites, Basar Önal
Switch! Energy Futures team: Ramia Mazé, Aude Messager, Thomas Thwaites, Basar Önal
Sustainable development Sustainable production and consumption
Sustainable production (and products) How stuff is made … Lifecycle(s)
Sustainable consumption How stuff is used … Lifestyles
The role of design in social change – and society New models and methods? New forms of design practice?
Designing Social Innovation Case studies
[ ][ ] ⌃ ⌃ 2010 North Brooklyn, Nov 10-18, 2011
[ ][ ] ~ ⌃ ⌃ 2008 Copenhagen, Mar 11-25, 2012
Lower East Side
[ ~ ~ ⌃ ⌃ 2008 Delft, Oct 2-14, 2012
~ ~ >
Amplifying creative communities (US)
Design Anthropological Innovation Model (DK)
Living Labs (NL)
~ >
Living Labs
Image from a series of related projects at the Delft University of Technology
Case study
Living Labs Case study
Image from a series of related projects at the Delft University of Technology
Living Labs Case study
Image from a series of related projects at the Delft University of Technology
Case study Design Anthropological Innovation Model
Image from the project led by the Danish Design School with partners
Case study Design Anthropological Innovation Model
Image from the project led by the Danish Design School with partners
Design Anthropological Innovation Model
Photo by Ramia Mazé, drawing by ‘development consultant’ at Vastforbraending
Case study
Image from the project led by the Danish Design School with partners
Sustainable development Sustainable production and consumption
Appropriated from Geels, “Technological transitions,” Research policy, 2002.
Static! Team Christina Öhman, Sara Backlund, Alex Allen, Sara Danielsson, Anders Ernevi, Anton Gustafsson, Magnus Gyllenswärd, Sara Ilstedt Hjelm, Margot Jacobs, Andreas Lykke-Olesen, Ulrika Löfgren, Mattias Ludvigsson, Ramia Mazé, Carolin Müller, Andreas Kvarnström, Samuel Palm, Johan Redström, Sara Routarinne, Kerstin Sylwan, Linda Worbin ; with Front design Sofia Lagerkvist, Charlotte von der Lancken, Anna Lindgren, Katja Sävström
Switch! Team Ramia Mazé, Martin Avila, Sara Backlund, Jenny Bergström, Loove Broms, John Carpenter, Brendon Clark, Karin Ehrnberger, Alberto Frigo, Olivia Jeczmyk, Aude Messager, Johan Redström, Thomas Thwaites, Anna Vallgårda, Christina Öhman, Basar Önal ; with maoworks Tobi Schneidler, Tom Ballhatchet, Solon Sasson
Sponsors of Static! and Switch! Swedish Energy Agency and other sponsors
DESIGNING SOCIAL INNOVATION I am the leader of this project, which is funded between 2010-2013 by VINNOVA, the Swedish Agency for Innovation Systems, through the VINNMER–Marie Curie program. I’m grateful for the participation and support of researchers and partners from the case study projects.
See also
Mazé, R. (ed) (2010) Static! Designing for Energy Awareness. Stockholm: Arvinius Förlag
Ericson, M., and Mazé, R. (eds) (2011) DESIGN ACT. Berlin: Sternberg Press / Iaspis.
Mazé, R., Gregory, J., and Redström, J. (2011) ‘Social Sustainability: A design research approach to sustainable development’, in Proceedings of the IASDR Conference on Design Research (Delft, The Netherlands, Oct).
Mazé, R. (ed) (forthcoming) Switch! Energy Ecologies in Everyday Life.
www.tii.se/dsi
.