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Sustainable design – Expanding the role of design in society Ramia Mazé, PhD Senior researcher, Interactive Institute (Sweden) Research fellow, IIT Institute of Design (USA) [email protected] AEG window display, store design and electric appliances, by P. Behrens, 1910

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Page 1: Sustainable design – Expanding the role of design in societycemusstudent.se/wp-content/uploads/2013/01/Lec1_RamiaMaze_SD… · Sustainable design – Expanding the role of design

Sustainable design – Expanding the role of design in society Ramia Mazé, PhD Senior researcher, Interactive Institute (Sweden) Research fellow, IIT Institute of Design (USA) [email protected]

AEG window display, store design and electric appliances, by P. Behrens, 1910

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’Electric Cooking, Heating, Cleaning: A manual of electricity in the service of the home’, 1914

DESIGN ACT (Iaspis in collaboration with the Interactive Institute, 2008-11)

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Sustainable development Sustainable?

“…those paths of social economic and political progress that meet the needs of the present without compromising the ability of future generations to meet their own needs…” – Bruntland Report

Our Common Future, G.H. Bruntland et al, 1987

Sustainable development Sustainable?

“…those paths of social economic and political progress that meet the needs of the present without compromising the ability of future generations to meet their own needs…” – Bruntland Report

Multiple discourses • Environmental movement • Sustainable production and consumption • Environmental and social justice • … etc.

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Sustainable development Sustainable?

How many planets we would need if everyone lived like a resident of: Global average India 0.4 China 1.0 South Africa 1.5 Argentina 1.7 UK 3.4 USA 5 planets

“Earth Overshoot Day 2010 is August 21”, Treehugger.com, InfoGrafik.com

Sustainable development Sustainable production and consumption

Sustainable production (and products) Lifecycle analysis: “how stuff is made”

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Sustainable development Sustainable production and consumption

Sustainable production (and products) How stuff is made

Task: 1.  Think of some thing … f.ex. that you ate

for lunch, that you’re wearing, in your bag.

2.  Think about how this model applies

Sustainable development Sustainable production and consumption

SimaPro software

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Sustainable development Sustainable production and consumption

SimaPro software

Sustainable development Sustainable production and consumption

SimaPro software

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Example Switch! 3Ecologies

Switch! 3Ecologies team: Martin Avila, John Carpenter and Ramia Mazé

Example Switch! 3Ecologies

Switch! 3Ecologies team: Martin Avila, John Carpenter and Ramia Mazé

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Example Switch! 3Ecologies

Switch! 3Ecologies team: Martin Avila, John Carpenter and Ramia Mazé

Example Switch! 3Ecologies

Switch! 3Ecologies team: Martin Avila, John Carpenter and Ramia Mazé

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Example Switch! 3Ecologies

Switch! 3Ecologies team: Martin Avila, John Carpenter and Ramia Mazé

Example Switch! 3Ecologies

Switch! 3Ecologies team: Martin Avila, John Carpenter and Ramia Mazé

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Example Switch! 3Ecologies

Switch! 3Ecologies team: Martin Avila, John Carpenter and Ramia Mazé

Example Switch! 3Ecologies

Switch! 3Ecologies team: Martin Avila, John Carpenter and Ramia Mazé

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Example Switch! 3Ecologies

Switch! 3Ecologies team: Martin Avila, John Carpenter and Ramia Mazé Switch! 3Ecologies team: Martin Avila, John Carpenter and Ramia Mazé

Example Switch! 3Ecologies

Open-source internet application

A knowledge platform for and by the design community, to upload product analyses and stories, to generate, share, and comment visual models.

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Example Switch! 3Ecologies

Product labelling system

A futures-oriented labelling scheme for the retail and consumption contexts, in which ‘what if’ scenarios are explored in terms of the three ecologies.

Sustainable development Sustainable production and consumption

Sustainable production (and products) Lifecycle analysis: “how stuff is made” … Lifecycle(s)

Sustainable consumption How stuff is used … Lifestyles

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Static! Cord team: Anton Gustafsson, Magnus Gyllenswärd

Static! Tiles team: Sofia Lagerkvist, Charlotte von der Lancken, Anna Lindgren, Katja Sävström (Front)

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Examples Static! Erratic Radio

Static! Radio team: Anders Ernevi, Samuel Palm, Johan Redström; Evaluation: Sara Routarinne (UIAH)

Examples Static! Erratic Radio

Switch! Energy Futures team: Ramia Mazé, Aude Messager, Thomas Thwaites, Basar Önal Static! Radio team: Anders Ernevi, Samuel Palm, Johan Redström; Evaluation: Sara Routarinne (UIAH)

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Sustainable development Sustainable production and consumption

Sustainable production (and products) How stuff is made … Lifecycle(s)

Sustainable consumption How stuff is used … Lifestyles

The role of design in social change – and society New models and methods?

Sustainable development Sustainable consumption

Pinwheels and spirals, appropriated from Shove, ‘Comfort, Cleanliness and Convenience’, 2003.

stuff

ideals

skills

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Sustainable development Sustainable consumption

Pinwheels and spirals, appropriated from Shove, ‘Comfort, Cleanliness and Convenience’, 2003.

stuff

ideals

skills

Sustainable development Sustainable consumption

Pinwheels and spirals, appropriated from Shove, ‘Comfort, Cleanliness and Convenience’, 2003.

stuff

ideals

skills

Task: 1.  Think of a social practice – like commuting,

taking a holiday, taking a bath… 2.  Think about how you do this differently

from your grandparents, or how it’s done differently elsewhere in the world.

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Switch! Energy Futures team: Ramia Mazé, Aude Messager, Thomas Thwaites, Basar Önal

Switch! Energy Futures team: Ramia Mazé, Aude Messager, Thomas Thwaites, Basar Önal

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Switch — Energy Ecologies in Everyday Life 18 19 Energy Futures

Switch! Energy Futures team: Ramia Mazé, Aude Messager, Thomas Thwaites, Basar Önal

Switch! Energy Futures team: Ramia Mazé, Aude Messager, Thomas Thwaites, Basar Önal

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Switch! Energy Futures team: Ramia Mazé, Aude Messager, Thomas Thwaites, Basar Önal

Switch! Energy Futures team: Ramia Mazé, Aude Messager, Thomas Thwaites, Basar Önal

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Switch! Energy Futures team: Ramia Mazé, Aude Messager, Thomas Thwaites, Basar Önal

Sustainable development Sustainable production and consumption

Sustainable production (and products) How stuff is made … Lifecycle(s)

Sustainable consumption How stuff is used … Lifestyles

The role of design in social change – and society New models and methods? New forms of design practice?

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Designing Social Innovation Case studies

[ ][ ] ⌃ ⌃ 2010 North Brooklyn, Nov 10-18, 2011

[ ][ ] ~ ⌃ ⌃ 2008 Copenhagen, Mar 11-25, 2012

Lower East Side

[ ~ ~ ⌃ ⌃ 2008 Delft, Oct 2-14, 2012

~ ~ >

Amplifying creative communities (US)

Design Anthropological Innovation Model (DK)

Living Labs (NL)

~ >

Living Labs

Image from a series of related projects at the Delft University of Technology

Case study

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Living Labs Case study

Image from a series of related projects at the Delft University of Technology

Living Labs Case study

Image from a series of related projects at the Delft University of Technology

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Case study Design Anthropological Innovation Model

Image from the project led by the Danish Design School with partners

Case study Design Anthropological Innovation Model

Image from the project led by the Danish Design School with partners

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Design Anthropological Innovation Model

Photo by Ramia Mazé, drawing by ‘development consultant’ at Vastforbraending

Case study

Image from the project led by the Danish Design School with partners

Sustainable development Sustainable production and consumption

Appropriated from Geels, “Technological transitions,” Research policy, 2002.

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Static! Team Christina Öhman, Sara Backlund, Alex Allen, Sara Danielsson, Anders Ernevi, Anton Gustafsson, Magnus Gyllenswärd, Sara Ilstedt Hjelm, Margot Jacobs, Andreas Lykke-Olesen, Ulrika Löfgren, Mattias Ludvigsson, Ramia Mazé, Carolin Müller, Andreas Kvarnström, Samuel Palm, Johan Redström, Sara Routarinne, Kerstin Sylwan, Linda Worbin ; with Front design Sofia Lagerkvist, Charlotte von der Lancken, Anna Lindgren, Katja Sävström

Switch! Team Ramia Mazé, Martin Avila, Sara Backlund, Jenny Bergström, Loove Broms, John Carpenter, Brendon Clark, Karin Ehrnberger, Alberto Frigo, Olivia Jeczmyk, Aude Messager, Johan Redström, Thomas Thwaites, Anna Vallgårda, Christina Öhman, Basar Önal ; with maoworks Tobi Schneidler, Tom Ballhatchet, Solon Sasson

Sponsors of Static! and Switch! Swedish Energy Agency and other sponsors

DESIGNING SOCIAL INNOVATION I am the leader of this project, which is funded between 2010-2013 by VINNOVA, the Swedish Agency for Innovation Systems, through the VINNMER–Marie Curie program. I’m grateful for the participation and support of researchers and partners from the case study projects.

See also

Mazé, R. (ed) (2010) Static! Designing for Energy Awareness. Stockholm: Arvinius Förlag

Ericson, M., and Mazé, R. (eds) (2011) DESIGN ACT. Berlin: Sternberg Press / Iaspis.

Mazé, R., Gregory, J., and Redström, J. (2011) ‘Social Sustainability: A design research approach to sustainable development’, in Proceedings of the IASDR Conference on Design Research (Delft, The Netherlands, Oct).

Mazé, R. (ed) (forthcoming) Switch! Energy Ecologies in Everyday Life.

www.tii.se/dsi

[email protected]

.