Sustainable consumption - today or tomorrow?

Free Powerpoint Templates Page 1

Free Powerpoint Templates

Tausojantis vartojimas – šiandien ar rytoj?

Sustainable consumption - today or tomorrow?

2011 m.

http://www.powerpointstyles.com/



Sustainable consumption – relevant today or

just as expectations of tomorrow?

• Aim of the survey is to determine consumers’ opinion regarding their rights as consumers in the environment of sustainable consumption.

• Aim of the survey is to determine the relation of sustainable consumption with popularity of organic products and situation of such products’ labelling and advertising.

• The results of the research have enabled the better understanding of present situation and highlighted the shortages of sustainable consumption education – is it relevant today or should it be left for tomorrow?



METHODOLOGY OF THE RESEARCH

– Sample

50 respondents have been surveyed for the research

– Selection procedure

Multistage stratified probabilistic selection method has been employed for the research. This method ensures the representativeness of the data, i.e. every houshold of the of the surveyed region has equal possibilities to participate and therefore the selected population according to the targeted criteria complies with the general population. The results represent the opinions and evaluations of the target group aged 18 – 65.

– Alocation of the research

The research has been conducted in the region of Wetern Lithuania

– Data analysis

Analysis of the data has been performed using SPSS/MS software. The report includes percentage distribution and distribution according to social – demographic characteristics.



Demographic characteristics of the respondents




20%

24%

25%

37%

22%

13%

18%

19%

15%

8%

Men

Women

2 pic. Age of the respondents

56 and over

46 - 55

36 - 45

26 - 35

18 - 25



Demographic characteristics of the

respondents

10%

7%

4 9 %

3 1 %

17%

27%

6%

5%

15%

21%

3%

9%

Men

Women

3 pic. Education of the repondents Other

University

College

Higher

Secondary

Unfinishedsecondary




83%

11% 6%

0%

20%

40%

60%

80%

100%

6 pic. Place of residence

Large towns

Distric centre

Rural areas



Demographic characteristics of the

respondents

8%

20%

27%

3%

1%

4%

14%

19%

3%

1%

7 pic. Social – demographic characteristics of the respondents

Other

House keeper

Student

Pensioner

Unemployed

Farmer

Self employed

Emploee - technical worker

Specialist officer

Highest - middle level manager



Knowledge of the respondents regarding their

rights as consumers in the sustainable

consumption environment

17%

20% 52%

11%

8 pic. Knowledge of the respondents on their rights as consumers

Knows perfectly

Knows well

Knows partly

Completelyunaware






83%

60%

5% 6%

30%

0%

20%

40%

60%

80%

100%

9 pic. What are the sources providing knowledge on consumer rights?

Press, internet

Television, radio

Lectures

Seminars

Other






4%

12%

28%

53%

3%

0%

10%

20%

30%

40%

50%

60%

11 pic. You think that information regarding consumer rights is:

Plenty

A lot

Sufficient

Insufficient

Non at all






7% 12%

15%

66%

0%

10%

20%

30%

40%

50%

60%

70%

14 pic. Are you aware of the free telephone lines providing information on consumer rights:

Perfectly of them all

Just some

Very few

Non at all






12%

25%

18%

39%

6%

0%5%

10%15%20%25%30%35%40%45%

15 pic. How often during last 6 months you have encountered the problem of labelling or lack of info on the label?

Once a week or moreoften

2 - 3 times a month

Once a month

Less often than once amonth

Never encountered






42%

22%

38%

15%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

16 pic. Main problems encountered when reading the labels?

Information given in too smallletters

Information hidden undermarketing claims

Label readable not so well

Additional info dwarfs themain



Knowledge of the respondents regarding their rights as

consumers in the sustainable consumption environment

15%

37%

13%

25%

12%

31%

14%

27%

44%

34%

31%

29%

21%

33%

42%

16%

19%

17%

32%

19%

21%

2%

2%

22%

12%

14%

8%

18%

14%

11%

12%

15%

13%

21%

14%

Address of the producer

Information about the price

Validity time

Info of storing conditions

Info on ways of preparing

Info regarding additives

Nothing

17 pic. What is it that you miss on the labels?

Never

Veryseldom

Seldom

Often

Very often



Knowledge of the respondents regarding their rights as

consumers in the sustainable consumption environment

63%

42%

17%

58%

39%

43%

22%

24%

37%

30%

27%

32%

11%

31%

35%

12%

34%

21%

4%

3%

10%

4%

1%

Validity time

Storingconditions

Preparationways

Price

Additives

Producer

18 pic. Which info on the label is the most important?

Completelyunimportant

Unimportant

Averagelyimportant

Important

Veryimportant






63%

37%

72%

28%

82%

18%

75%

25%

Totally agree Agree Partly agree Disagree

19 pic. Info on the label should be:

Well seen andreadable

Presented innationallanguage

On a well seenspot

Non hidden andblurred






12%

54%

43%

35%

12%

49%

15%

12%

42%

32%

54%

47%

24%

38%

28%

38%

37%

6%

2%

15%

47%

10%

37%

40%

8%

5%

1%

2%

10%

3%

18%

7%

1%

3%

0%

1%

7%

0%

2%

3%

Marketed looks

Price

Quality

Taste

Fast preparationpossibility

Validity term

Traditions

Advertising

21 pic. Your choice of the product is determined by:

Other

Complettelyundetermined

Undetermined

Partlydetermined

Greatlydetermined






38% 42%

29%

78%

26%

22 pic. What factors influence your choice?

Brand

Prducer name

Packaging

Possibility to buy cheaper

Organic label

Other






32%

59%

9%

23 pic. When choosing a product the packaging for you is:

Very important

Important

Completelyunimportant






3%

13%

29%

37%

18%

24 pic. The offer of organic production is:

Very large

Large

Average

Small

Very small






3%

13%

29%

51%

25 pic. How often you buy organic products:

Never

Seldom

Often

Always






31%

23%

37%

42%

15%

45%

26 pic. What kind of organic products you buy?

Vegetables

Fruits

Breads

Groats

Meat

Other






39%

47%

3%

28%

17%

27 pic. On the label of an organic product you:

Find all you need

Miss info ensuringqualityMiss info on producer

Miss info on benefits

Miss info on qualities






1%

12%

37%

29%

21%

28 pic. In your opinion info on organic products’ labels regarding their qualities and benefits is:

Plenty

Sufficient

Little

Non at all

Kita






5%

20% 18%

57%

6%

0%

10%

20%

30%

40%

50%

60%

29 pic. In you opinion the advertising on organic production is:

Plenty

A lot

Sufficient

Little

Non at all






23%

59%

18%

Pic. 30 Is the sustainable environment development a determining factor for you when choosing food products?

Yes No I don't know



RESULTS OF THE RESEARCH

• Whole 52% of research respondents are aware of their consumer rights only partly.

• 11% of research respondents are completely unaware of their consumer rights.

• 26% respondents would be able to protect their consumer rights while whole 60% could do this just partly.

• 51% indicated that they encounter the violations of their consumer rights often, i.e. at least once every six months and 35% of respondents agreed that such violations are encountered very often (i.e. 1 – 2 times every month).




• Between the most popular sources providing information about consumer rights was the internet (83%), television and radio (60%).

• Nevertheless most respondents consider such information is insufficient (53%).

• The level information of consumers regarding their rights is obvious.




• More that half of all respondents (51%) never buy organic production and only 3% buy them all the time.

• Whole 37% of respondents agree that offer of organic production is too small. The most popular organic products of the market are groats and breads.

• Most of the time respondents miss information regarding organic products benefits (47%) and their qualities (39%) on the labels.

• More than half respondents consider advertising of organic production insufficient.

• Majority of the respondents (59 %) claim that sustainable development of the environment is not a determining factor for them when choosing food products and only 23 % agree they mind this aspect.


Documents

Sustainable consumption - today or tomorrow?