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Systems-Thinking Concept: A Unique Tool For Sustainability Management In The Indian Hotel Industry By: Baijnath Pandey Sujith S. Nair

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Systems-Thinking Concept: A

Unique Tool For Sustainability

Management In The Indian

Hotel Industry

By:

Baijnath Pandey

Sujith S. Nair

31-Oct-14 Manasamanthana-2011 2

Agenda:

Research Methodology/Objective/Key-Words

Overview: Indian Hotel Industry

Sustainability Management

Systems-Thinking…What Is It???

Applying Systems-Thinking in Indian Hotels

Context

Key Words:Open system, sustainability, systems-thinking, resources,

and sustainable hotel management

Objective:To understand and analyse some of the most common and

critical issues of Indian hotel industry and then finally

apply systems-thinking to solve them for sustainable

development.

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Data Collection Method:

Primary Data:From hotel executives, of four core operation departments

Secondary Data:Books, journals, magazines, previous-research works and

websites of international repute

Sampling Method:Snowball sampling

Sampling Units:Sampling units are the hotels in the four geographical

divisions of India

Sampling Size:25 hotel executives in India, belonging to 25 different

hotels such as Taj, ITC, Oberoi, Leela, Marriot, Hyatt,

Park etc

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Agenda:

Research Methodology/Objective/Key-Words

Overview: Indian Hotel Industry

Sustainability Management

Systems-Thinking…What Is It???

Applying Systems-Thinking in Indian Hotels

Context

Indian hotels have a supply of around

1, 10,000 rooms

58.4 million inbound tourists in 2009-2010

Demands expected to soar to 70 million per yr by 2014

A situation of shortage of about 150,000 hotel-rooms,

fuelling to the tariff

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Encouraging picture for the Indian hotel industry

However…….

This also raises the challenge of not only to meet these

demands but also to sustain in the long run

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Agenda:

Research Methodology/Objective/Key-Words

Overview: Indian Hotel Industry

Sustainability Management

Systems-Thinking…What Is It???

Applying Systems-Thinking in Indian Hotels

Context

“Everything is connected with

everything else; but not all things are

connected by the short and straight

roads we expected.”

CS Lewis

“Systems-thinking is a discipline for identifying the

underlying structures in complex situations and for

discerning high leverage points. Systems-thinking is

also an analytical approach that addresses a system

and its associated external context as a whole that

cannot be analysed solely through reduction of the

system to its component parts.”

Dr. Oswald Mascarenhas

11 Laws of Systems Thinking

Law -1: Today’s problems come from

yesterday’s solutions.

Law-2: The harder you push, the harder the

system pushes back.

Law-3: Behaviour grows better before it

grows worse

Law-4: The easy way out usually leads

back in.

Law-5: The cure can be worse than the

disease

Law-6: Faster is slower.

Law-7: Causes and the Effects are not

closely related in time and Space.

Law-8: Small changes can produce big

results.

Law-9: You can have your cake and eat it

too, but not at once.

Law-10: Dividing an elephant in half does

not create two elephants.

Law-11: There is no blame.

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Agenda:

Research Methodology/Objective/Key-Words

Overview: Indian Hotel Industry

Sustainability Management

Systems-Thinking…What Is It???

Applying Systems-Thinking in Indian Hotels

Context

Sustainable Construction:

Creating and operating a healthy built

environment

For example, using vacuumed glasses not only

the power of day-light but thereby reducing the

lighting fixtures

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Water Conservation

It is estimated that by 2012, water use will

increase to approximately 475 gallons per day,

for the Indian hotels

Potential impacts on the environment and

water supplies

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Acute

shortage in

& around

the Locality

CAUSE•Water

leakage

•Inefficient

usage of

water

Depleting

Ground

Water

Level

Water to

floors

Water

from

reservoir

EFFECT

Water

Shortage

Systems’ Cause and Effect Model for

Water conservation

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Energy Efficiency

“Small changes can produce big results”.

Expensive energy requirements

Wastage of Energy

Source: Eco Energy, June 2010

Source: Eco Energy, June 2010Source: Eco Energy, June 2010Source: Eco Energy, June 2010

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Increased

Cost

CAUSEInefficient

usage of

Energy

Ineffective

Cooling

System

Light

Fixtures

Inapprop

riate

location

EFFECT

Energy

Shortage

Cause and Effect Model for Energy ConservationCause and Effect Model for Energy Conservation

Cause and Effect Model for Energy ConservationCause and Effect Model for Energy Conservation

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Waste Management

Waste in hotels can be either:

e-waste or

Solid/liquid waste

Waste in hotels can be either:

e-waste or

Solid/liquid waste

Waste in hotels can be either:

e-waste or

Solid/liquid waste

Waste in hotels can be either:

e-waste or

Solid/liquid waste

Waste in hotels can be either:

e-waste or

Solid/liquid waste

Waste in hotels can be either:

e-waste or

Solid/liquid waste

Waste in hotels can be:

e-waste

Solid/liquid waste

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Effect on

Locality

CAUSEIneffective

Waste

Management

Environme

ntal

Pollution

Under

utilization

of

resources

Under

Usage of

Incinerator

EFFECT

Waste

Accumulation

Cause and Effect Model for Waste Management

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e- Waste Management

e-Waste Management

“The cure can be worse than the disease”.

Computer parts, fused lamps, card keys

Products once discarded become a potential

source of radio-active substance

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Solution

Inventory management

Production-process modification

Volume reduction

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Solid/Liquid Waste Management

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The statistics showed that from 2008-2010, the hotel

waste consisted of 46% food waste, 25.3% paper, 11.7%

cardboard, 6.7% plastics, 5.6% glass, and 4.5% metals.

Waste-management can help creating a more

environmentally friendly hotel. Plus cutting down cost…

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“There Is No Blame”

Hotel Marriott Mumbai, India, they took up part of

the blame and have come up with expensive

device-crushers that crush over 1,000 florescent

bulbs and pack them in to 55-gallon drums. The

machine uses negative pressure ventilation and a

mercury-absorbing filter or cold trap to contain

mercury vapour.

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Conclusion

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References:

Books:•Senge, Peter M.(1996), The Fifth Discipline: The Art and practice of Learning

organizations, New York Currency : Doubleday

•Ackoff, R. L., Magidson, J., & Addiso, H. J. (2006). Idealized design: creating

organization's future. New Jersey: Wharton School Pub.

•Mascarenhas, Oswald A. J, (2011), Business transformation strategies: theleader as innovation manager. New Delhi: Sage Publications

•Charles,Kilbert J. (2005), Sustainable construction: green building design

Articles, Journals and Magazines:

•Han-Shen Chen, Tsuifang Hsieh, January 2011 An environmentalperformance assessment of the hotel: industry using an ecological footprint,Journal of Hospitality Management and Tourism Vol. 2 (1) pp. 1-11

•Alexander Sarah, September 2002 Green hotels: Opportunities andResources for Success, Zero Waste Alliance, Vol. 1

•Crawford Michael G. August 2010 Impact of hotels on biodiversity andenvironment, Articlesinput.com

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Websites:•http://www.zerowaste.org/publications/GREEN_HO.PDF

•http://www.environmentalleader.com/2010/03/18/environmental-mission-

statements-a-list-of-hotel-sustainability-policies/ (sustainable vision statement of

hotels)

•http://aut.researchgateway.ac.nz/bitstream/10292/840/3/UstadBH.pdf

•http://www.articleinput.com/e/a/title/Impact-of-hotels-on-biodiversity-and-

environment/

•http://www.itopc.org/travel-requisite/inbound-tourism-statistics.html

•http://www.tampile.com/blog/2011/05/cfls-vs-leds-consumer-guide/

•http://davesgarden.com/community/forums/t/1148672/#b

•http://en.wikipedia.org/wiki/Compact_fluorescent_lamp#Human_health

•http://www.ces.iisc.ernet.in/energy/paper/ewaste/ewaste.html

•http://cleantechnica.com/2008/08/01/new-lighting-technology-offers-alternative-

to-cfls-and-leds

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