Survey of North West CharitiesBY IOFNW – JUNE 2014

Q1 – What type of charity do you work for (tick all that apply)?

Arts & CultureEducation

HealthChildren

Animal WelfareCommunity

Social WelfareSport

EnvironmentalEmergency & Armed Forces

DiabilityCommunity Development Trust

ProfessionalOlder Peopl

International DevelopmentYouth Activities

Humanitarian

0 2 4 6 8 10 12

Chart Title

Number choosing each option - TOTAL 55 responses from 38 completed question

Type

of C

harit

y

Q2 - How many employees (full time equivalents work in your fundraising/development team?

0-1

1-2

3-4

5-6

7-8

8-9

10+

0 2 4 6 8 10 12 14

Chart Title

How many in FR/Dev Team

No o

f Em

ploy

ees

Q2 (cont) - Percentage split between fundraising and admin staff?

100/0

80/20

75/25

70/30

65/35

60/40

50/50

35/65

0/100

0 1 2 3 4 5 6 7

Chart Title

No of respondents

Perc

enta

ge sp

lits:

FR to

Adm

in

Q3 Total income in your last financial year?

Up to £100k

Up to £200k

Up to £300k

Up to £400k

Up to £500k

up to £1 million

Up to £5 million

Up to £10 million

Up to £50 million

0 2 4 6 8 10 12

Chart Title

No of Respondents

Tota

l Inc

ome

Q4 - What were the fundraising team’s annual targets for fundraising in the last financial year?

Up to £100k

Up to £200k

Up to £300k

Up to £400k

Up to £500k

up to £1 million

Up to £5 million

0 1 2 3 4 5 6 7 8 9

Revenue

No of Respondents

Annu

al T

arge

t

Up to £100k

Up to £200k

Up to £300k

Up to £400k

Up to £500k

up to £1 million

Up to £5 million

0 1 2 3 4 5 6 7

Capital

No of Respondents

Annu

al T

arge

t

Q5 - Approx what % of income in the following categories was raised last year?

Up to 5% Up to 10% Up to 20% Up to 30% Up to 40% Up to 50% Up to 60% Up to 70% Up to 80% Up to 90% Up to 100%

Community & Fundraising 3 5 3 5 3 1

Lotteries & Competitions 2 2 2 1

Legacies 2 2 1 5 1 2 1

Direct Marketing Appeals 2 2 2 2 1

Individual Giving (inc Sponsorship) 7 3 4 4 1 1 1

Memberships & Friends Schemes 2 1 1 2

Major Donor 2 2 5 1 1 1

Trusts & Foundations 2 3 6 2 6 2 1 4 4

Special Events 5 4 2 2 1 1

Corporate 5 6 6 2

Other 0 2 2 2 3 0 1 1 1

No of respondents for each percentage in each category

Q6 - What was your annual fundraising budget last year exc staff costs ?

Up to £10k

Up to £20k

Up to £30k

Up to £40k

Up to £50k

Up to £100k

Up to £200k

Up to £500k

Up to £1m

3

3

1

3

1

1

3

3

1

No of Respondents

Fund

raisi

ng B

udge

t

Q7 - Which fundraising database do you use?

Raiser's Edge

Custom

Donorflex

Excel

Harlequin

Donor Strategy

DSC

ThankQ

Care

0 1 2 3 4 5 6 7

No of Respondents

Q8 - What do you think are the key fundraising challenge? (Tick all that apply)

A board that doesn't understand fundraising

Short term funding

Cause Fatigue

Local Gvnmt reorganisation across 3rd & public sectors

Increased press and public scrutiny into fundraising practice

More competition from other fundraising organisations/charities

Donors' uncertainty about economic security means less inclined to give to charity

Donors having less disposable income

Fewer Resources/Less investment internally

Higher Targets

0 5 10 15 20 25

No opting for FR Challenge

Q8 – Extract from Managing in a Downturn Survey 2013

Q9 - Are you planning to increase your fundraising staff base in the next few years?

Yes No