Surabhi Maruti

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A

PROJECT REPORT

ON

Maruti Suzuki India Ltd

CONSUMER SATISFACTION WITH MARUTI SUZUKI.

Submitted in partial fulfillment for the

Award of degree of

Bachelor of Business Administration

SUBMITTED BY: SUBMITTED TO:

SURABHI MATHUR MRS.URMILA CHOUDHARYBBA IV SEM FACULTY

2012-13

ST.WILFRED COLLEGE FOR GIRLS JAIPUR

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PREFACE

Practical Knowledge is an important suffix to theoretical knowledge. One cannot merely

depend upon the theoretical knowledge. Classroom lectures make the fundamental

concept of Management clear. They also facilitate the learning of practical things.

However, classroom lectures must be correlated with the practical training situations. It

is in the sense that practical training in a company has a significant role to play in the

subject of business management. Market Research is indeed an Ancient Art; it has

been practiced in one form of the other since the day of Adam and Eve. Its Emergence

is of relatively recent origin for success of any business and within this relatively short

period, it has joined a carry great deal of importance.

The demand for professional managers is increasing day by day. To achieve profession

competence, manager ought to be fully occupied with theory and practical exposure of

management. A comprehensive understanding of the principle will increases their

decision making ability and sharpens their tools for this purpose. As an essential part of

our course, I got the privilege to have training in MARUTI SUZUKI the work has been

carried over a span of 2 months. The scope of the work under taken by me includes

customer response in Jaipur and about their views about our products and services.

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ACKNOWLEDGEMENT

I express my sincere thanks to my project guide, Mr. Nitin Bhardwaj, Manager, for

guiding me right from the inception till the successful completion of the project. I

sincerely acknowledge her for extending their valuable guidance, support for literature,

critical reviews of project and the report and above all the moral support she had

provided to me with all stages of this project.

I would also like to thank the supporting my college faculty Mrs. Urmila Choudhary, for

her help and cooperation throughout our project.

SURABHI MATHUR

BBA IV SEM

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EXECUTIVE SUMMARY

Issue

Consumer behavior is the mental and emotional processes and the observable

behavior of consumers during searching purchasing and post consumption of a product

and service. People buy different products from different brands to satisfy their needs.

Consumer purchases are influenced strongly by cultural, social, personal and

psychological characteristic. Although marketers cannot control such factors, they must

give attention to them. Boston Analytics, a customized knowledge services company,

has announced the release of its Automotive Industry in India report as a part of the

series of monthly reports that analyze consumer observations and sentiments regarding

a automotive sector. According to this report consumer think about the following aspect

while making decision of purchase a car:

CAR PURCHASING PREFERENCES

Primary factors of preference

Price and fuel efficiency are the primary features that consumers expect today.

There will be an increase in the importance of fuel efficiency in approximately

three to five years from now for consumers.

Sales service, brand image/prestige, and resale value are secondary factors of

choice today and will remain so for the coming three to five years.

Environmental issues have yet to take root in India and do not show signs of

becoming a major factor for coming three to five years.

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Car size

Affluence and aspiration are growing in parallelThe Indian consumer prefers a

mid-size car.

Our survey reveals that approximately one in two Indian consumers prefer a

roomy mid-size family car.

Indian versus foreign brand

There is evidence of buy-Indian mindset across the metros

Approximately three in four respondents prefer an Indian brand over a foreign

one recently launched versus established model

Indian consumers are divided in their preference for recently launched versus

established models of cars.

According to the results of the survey, 58% of respondents nationwide prefer a

recently launched model by a slight plurality.

Color preference

The color pie in the Indian car market shows that White is the most preferred

color, closely followed by Black and Silver

Approximately 29% of respondents preferred White, followed by 27% and 21% of

respondents opting for Black and Silver/Grey respectively

Thus the main issue in this project is to analyzing consumer buying pattern while they

make decision regarding purchase of car especially in small car segment.

PROBLEM

Thus problem of this project report is studying the consumer buying pattern regarding

small & medium car segment with special reference to Maruti Suzuki India ltd and study

about the consumer perception and attitude toward the same.

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TABLE OF CONTENT

6

S.

NO.

Descriptions Page

no.

1. Introduction to the Industry 7-24

2. Introduction to the Organization 25-61

3. Research Methodology

1. Title of the Study

2. Duration of the Project

3. Objective of the Study

4. Types of Research

5. Collection Method and Sample Size

6. Scope of Study

7. Limitation of Study

62-66

4. Facts and Findings 67

5. Data Analysis and Interpretation 68-71

6. Swot Analysis 72-73

7. Conclusion 74

8. Recommendation and Suggestion 75

9. Appendix 76-78

10. BIBLIOGRAPHY 79


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1. INTRODUCTION TO THE INDUSTRY

The automobile industry is one of the core industries in India economy, whose prospect

is reflective of the economic resilience of the economy. Indian automobile industry has

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come a long way to from the era of the Ambassador car to Maruti 800 to latest M&M

Xylo. An industry is highly competitive with a number of global and Indian companies

present today. It is growing at a pace of around 18% per annum for the last five years

and is projected to be the third largest auto industry by 2030 and just behind to US &

China, according to a report. The industry is estimated to be a US$ 34 billion industry.

With the liberalization of the economy, India has become the playground of major global

automobile majors.

Indian Automobile industry can be divided into three segments i.e. two wheeler, three

wheeler & four wheeler segment. Two wheeler segments enjoys 75% market share of

automobile industry, followed by passenger vehicles with the 16% share of market.

Three wheeler segments have merely 4% share in domestic market. The domestic two-

wheeler market is dominated by Indian as well as foreign players such as Hero Honda,

Bajaj Auto, Honda Motors, TVS Motors, and Suzuki etc. Maruti Udyog and Tata Motors

are the leading passenger car manufacturers in the country. And India is considered as

strategic market by Suzuki, Yamaha, etc.

The major players have not left any stone unturned to be global. Major of the players

have got into the merger activities with their foreign counterparts. Like Maruti with

Suzuki, Hero with Honda, Tata with Fiat and latest Mahindra with Renault.

In two-wheeler segment, motorcycles have the major share, Hero Honda, the leading

bike manufacturer has more than 50% share in two-wheeler segment, followed by Bajaj

Auto. In passenger car segment, Maruti Suzuki contributes the 52% market share, with

complete monopoly over the small car segments. M&M enjoy the 42% market share in

Multi Utility Vehicle in domestic market.

Current Scenario

The Indian automobile industry crossed a landmark with total vehicle production

of 10 million units.

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The two-wheeler market grew by 13.6 per cent with 70, 56,317 units against 62,

09,765 units in 2004-05.

Commercial vehicles segment grew at 10.1 per cent with 3, 50,683 units against

3, 18,430 units in 2004-05.

India, in auto sector, is turning to be a sourcing base for the global auto majors. The

passenger car and the motorcycle segment is set to grow by 8-9 per cent in coming

couple of years, says the ICRA report. The industry is likely to maintain the growth

momentum picked up in 2002-03.

The ICRA's analysis points on the auto sector that the passenger car market in the

country was inching towards cars with higher displacements. The sports-utility-vehicle

(SUV) that was getting crowded every day, would witness intense competition as many

SUVs had been competitively priced, the report said.

Honda, Suzuki, General Motors and Hyundai, the global automakers had already

launched their premium SUVs in the market to broaden their portfolio and create

product excitement in the segment estimated at about 10,000 units annually.

The commercial vehicles are likely to grow at a CAGR of 5.2 per cent. Heavy

commercial vehicles market would rise at 5.5 per cent and sales of light buses and

trucks would achieve 4.7 per cent growth. For the tractors, the report predicts a growth

at 4.6 per cent.

Indian Auto Market Growth for the year 2005-06

The domestic automobile industry sales grew 12.8 per cent at 89, 10,224 units as

against 78, 97,629 units in 2004-05.

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The automotive industry crossed a landmark with total vehicle production of 10

million units.

According to the Society of Indian Automobile Manufacturers (SIAM), car sales

was 8, 82,094 units against 8, 20,179 units in 2004-05.

The growth of domestic passenger car market was 7.5 per cent

Car exports stood at 1, 70,193 units against 1, 60,670 units in 2004-05.

The two-wheeler segment, the market grew by 13.6 per cent with 70, 56,317

units against 62, 09,765 units in 2004-05.

Motorcycles had the upward march, 17.1 per cent in domestic market touching

58, 15,417 units against 49, 64,753 units in 2004-05.

Scooter segment grew by 1.5 per cent, fall at 9, 08,159 units against 9, 22,428

units in 2004-05. Commercial vehicles segment grew at 10.1 per cent with 3, 50,683 units against

3, 18,430 units in 2004-05.

Medium and heavy commercial vehicles managed a growth of 4.5 per cent

against 23 per cent growth in the year ended March 31, 2005.

Light commercial vehicles sales growth was 19.4 per cent at 1, 43,237 units

against 1, 19,924 units in 2004-05.

Three-wheelers sales rose by 17 per cent at 3, 60,187 units against 3, 07,862

units in 2004-05. In this competitive scenario consumer has number of choices

for selecting motorbikes as well as cars thus there are number of choices and

brands available to the customer. The basic issue with this project is to study

about the consumer preference toward selecting/purchasing small & middle

segment or economic car among the available alternatives.

Auto industry in 2008

All the major auto companies enjoyed the high growth ride till the mid 2008. But at the

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end of the year, industry had to face the hard truth and witnessed the fall in sales

compared to last year. In December 2008, overall production fell by 22 % over the same

month last year. Global recession has hit the Indian auto industry, India is strong and

growing industry but the impact of recession is evident now on industry as sales &

growth of automobile companies have declined.

Passenger Vehicles segment registered negative growth. One of its supporting facts is

that the sales in December 2008 for passenger vehicles fell by 13.86% over December

2007. Maruti- the leading car manufacturer, registered 10% fall in sells (56293 units), as

compared to December07 (62,515 units). But interestingly, Hyundai motors, the second

largest car maker of country, registered a growth in sells, with the help of export;

Hyundai Motors reported 19% growth.

Two Wheelers registered minor growth of 1.85 % during April December 2008.

However, Two Wheelers sales recorded 15.43 percent fall in December 2008 over the

same month last year. In two wheeler segment, Hero Honda has witnessed 10% fall

(215,931 units in Dec 2008) in sales as compared to December 2007 (240,532 units).

Bajaj Automobile has registered 33% fall in its over all two wheeler sells, compared to

last year. The company has reported 37% negative growth in bike sells.

Although the year 2008 saw a record launches of new products of various categories.

Maruti launched A Star, its new small segment car. Honda Motors launched the new

version of Honda city, its best selling sedan, also Civic Hybrid. Hyundai motor was not

also far behind, in the end of the year, Hyundai launched its much awaited sedan i20.

In Bikes segments, this year was full of happening. Yamaha introduced its two new hi-

end models YZF & R15. Suzuki Motorcycle India also launched its legendary bike

Hayausa & Intruder in Indian market.

Road ahead- 2009

The Indian automobile market is expected to grow by 9%. Although the industry has

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faced the brunt of recession, the sales figures of December08 are the true indicator of

bang of global slow down. India with growing middle class, strong economy (although

recession has hit the economy, but to be on positive side, will come over soon) and with

trained workforce has a strong future of automobile industry. All the big foreign players

are eyeing on Indian market.

Japanese company Nissan Motors has identified India as its global

manufacturing hub

Hyundai has invested huge money in India and has positioned it as small car

manufacturing hub in the word

General Motors, Mercedes Benz, Skoda Auto, all have big plans for India and

will invest huge funds

It is sacrilege to say that the world economy has been undergoing with the huge crisis.

And automobile industry is not far behind in league. Undoubtedly, the coming time

would be a challenge for the automobile industry. Bike manufacturers have already

started facing the problems, loan & finance for new bike is not available easily in semi

urban & rural market. Banks and other financial institutions have baked out from

finance.

In spite of all these, this year will see a positive growth with some new launches of cars

& bikes. We should not forget the launch of much awaited Tata Nano which will soon be

seen on Indian roads. Bajaj Auto is planning to roll out 6 new bikes in the year 2009.

Hero Honda, Suzuki Motorcycle, Yamaha India, all is set to knock the Indian market

with their new products.

I believe that Indian automobile industry is bit immune in comparison to its competitors.

Global big three, GM, Ford & Chrysler are not in good state of health, US Govt. has

released a bailout, Considering all these facts & current situations, we can conclude the

following :-

Indian automobile industry may face the liquidity crunch in the upcoming

months. Few projects have already been on halt. For example, Honda Motors

has stopped work on its upcoming project in Rajasthan

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Sells may drop in the upcoming months as the finance for the new products are

easily not available. Motorcycle manufactures will face the brunt of financial

institutions unwillingness of providing loans to the smaller cities.

The Government of India should make the norms and policies bit lenient like

making the loan process easier & affordable, asking the public sector banks to

cut the interest rates, etc.

Global Recession Hits Indian Auto Industry

Global recession has devastated the global auto industry with pinching effects on the

Indian auto industry. India is a strong and growing economy but the hit of recession has

put red marks on the entire balance sheet of the Indian economy.

Among the leading car manufacturers, General Motors and Ford were the first one tofile for bankruptcy. GM is struggling to stay alive and claims that the company has just

enough cash to continue its operations. Even the merger talks of GM and Chrysler have

been officially brought to a halt because of the liquidity crunch.

U.S sales have fallen down by 32% which has directly affected the HYPERLINK

"http://www.carazoo.com/article/1911200802" Indian car industry where GM has

recorded a fall of 45%, Ford of 30% and Chrysler down by 35%. All the three major car

manufacturers have reported declined growth after the hit of recession.

After the industry experienced a heavy fall in the month of August due to inflation,

September proved to be a promising month with things setting out at the right place.

Then again the market went in the negative terrain swayed by the wind of recession.

October usually is considered to be the best month for car sales because of the festive

season. Unfortunately, this year it proved to be a curse for the Indian auto industry. At

one end of the spectrum, car manufacturers like Tata Motors, GM, Hyundai, Ford,

Renault, Mahindra, and HYPERLINK "http://blog.carazoo.com/2008/11/maruti-cuts-

production.html" Maruti Suzuki are investing huge amounts to establish new production

plants and line up launch of car models. At the other end of the spectrum, SIAM has cut

down the growth forecast of automotive sales from 12.5% to 9.5%.

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This initiative taken by SIAM further forced few car manufacturers like Tata Motors and

Maruti Suzuki to cut down their production which further took away the job of almost 300

workers. Even Mahindra-Renault reduced the number of production units of their Logan.

In addition, the severe liquidity crunch in the U.S market has also forced many of the car

buyers to cut upgrades to bigger cars and many are pushed back from buying new cars.

With deteriorating car sales, even production has gone down to a great extent, which

has eventually put a negative impact on the auto component industry.

In October, overall car sales declined to about 9.05% over October 2007 and the car

production fell down to about 12.32%. Further to that even the month of November was

not successful in bringing some charm to the industry. Infact, November recorded the

steepest fall in car sales in the past five years.

Maruti Suzuki recorded a fall of 27%, Mahindra & Mahindra recorded a fall of about

40%, and Tata Motors showed 12% decline in the car sales.

It is also said that the recent Mumbai terror attack and the cyclonic rain in South India

have added to the woes of Indian car manufacturers.

India is one of the most promising car industries across the globe. It has gradually

strengthened its foothold in the international arena as well.

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APPRAISAL & REWARD

Appraisal

New Appraisal System based on KRAs & Targets

Review of Targets at regular Intervals

People Development an important KRA

Reward

Promotions based on Performance

Productivity & Profit-linked Incentive Schemes

Training including Long-term SMC Japan Trg. Highest paid workforce in the Industry, if not the Country

LEADERSHIP

Vision, Value & Team Building Workshops for Top Management

CFT (Cross Functional Teams) of Managers for Major Thrust Areas

Managers sent to Joint Ventures to upgrade their practices to MUL standards

INTERNATIONAL BUSINESS

In August, 2003 Maruti crossed a milestone of exporting 300,000 vehicles since its first

export in 1986. Europe is the largest destination of Marutis exports and coincidentally

after the first commercial shipment of 480 units to Hungary in 1987, the 300,00 mark

was crossed by the shipment of 571 units to the same country. The top ten destinationsof the cumulative exports have been Netherlands, Italy, Germany, Chile, U.K., Hungary,

Nepal, Greece, France and Poland in that order.

The Alto, which meets the Euro-3 norms, has been very popular in Europe where a

landmark 200,000 vehicle were exported till March 2003. Even in the highly developed

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and competitive markets of Netherlands, UK, Germany, France and Italy Maruti vehicles

have made a mark. Though the main market for the Maruti vehicles is Europe, where it

is selling over 70% of its exported quantity, it is exporting in over 70 countries.

Maruti has entered some unconventional markets like Angola, Benin, Djibouti, Ethiopia,

Morocco, Uganda, Chile, Costa Rica and El Salvador. The Middle-East region has also

opened up and is showing good potential for growth. Some markets in this region where

Maruti is, are Saudi Arabia, Kuwait, Bahrain, Qatar and UAE.

The markets outside of Europe that have large quantities, in the current year, are

Algeria, Saudi Arabia, Srilanka and Bangladesh. Maruti exported more than 51,000

vehicles in 2008-09 which was 59% higher than last year. In the financial year 2008-09

Maruti exports contributed to more than 10% of total Maruti sales.

Auto is a growing sector with total annual domestic sales by the auto industry having

crossed 10 million units mark in 2006-07. This translated into a compounded annual

growth of over 15% during the last five years.

Almost all major international car manufacturers, from across the world are present in

India ' and those that are not here have made announcement to this effect. The

passenger vehicle market is dominated by compact cars and the rest of the market is

fragmented, with about 12-13 manufacturers fighting for one-third of the market space.

Another characteristic of the Indian market is our low car penetration of 8 cars per

thousand people (much less than other developing countries)' which indicates the scope

for growth.

No doubt the demand is projected to grow over two-fold in the next few years expecting

which various manufacturers have started / announced their plans to increase the

production capacity. Compiling all the announcements, the total figure will exceed 4

million.

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Company Board Of Directors

Mr. Shinzo Nakanishi Managing Director (M.D) and Chief

Executive Officer (C.E.O)

Mr. R.C. Bhargava Chairman

Mr. Maninder Singh Banga Director

Mr. Amal Ganguli Director

Mr. D.S.Brar Director

Mr. Keiichi Asai Director

Mr. Osamu Suzuki Director

Mr. Shuji Oishi Director

Ms. Pallavi Shroff Director

Mr. Kenichi Ayukawa Director

Mr. Tsuneo Ohashi Director and Management ExecutiveOfficer

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AWARDS

2005

Number one in JD Power SSI for the second consecutive year

Number one in JD Power CSI for the sixth time in a row - the only

car to win

it so many times

M800, WagonR and Swift topped their segments in the TNS Total

Customer Satisfaction Study

Leadership in the JD Power Initial Quality Study - Alto number one

in its

segment for the 2nd time in a row, Esteem number one in its

segment for

the 3rd year in a row, Swift number one in the premium compact

segment

WagonR and Esteem top their segments in the JD Power APEAL

study

TNS ranks Maruti 4th in the Corporate Reputation Strength (CSR)study

(#1 in Auto sector)-Feb 05

Maruti bagged the "Manufacturer of the year" award from Autocar-

CNBC

( 2nd time in a row)-Feb 05

First Indian car manufacturer to reach 5 million vehicles sales

Business World ranks Maruti among top five most respected

companies in

India-Oct 04

Maruti ranked among top ten (Rank7) greenest companies in

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India by

Business Today - Sep '04

Maruti Suzuki was No. 1 in Customer atisfaction, No. 1 in Sales

Satisfaction No.1 in Product Quality (Esteem and Alto) and No. 1

in Product Appeal (Esteem and Wagon R)

No. 1 in Total Customer Satisfaction (Maruti 800, Zen and Alto)

Business World ranked us among the country's five most

respected companies

Business World ranked us the country's most respected

automobile company

Voted Manufacturer of the year by CNBCVoted one of India's Greenest Companies by Business Today-AC

Nielson ORG-MARG

Maruti 800, Maruti Zen and Maruti Esteem make it to the top 10

automotive brands in "Most Trusted Brand survey 2003"

J D Power ranked 3 models of Maruti on top: Wagonr, Zen and

Esteem

Maruti 800 and Wagonr top in NFO Total Customer Satisfaction

Study 2003.

MUL tops in J D Power CSI (2001) for 4th time in a row

2001

MUL tops in J D Power CSI (2001) for 2nd time in a row: another

international first

Maruti bags JD Power CSI - 1st rank; unique achievement by

market leader anywhere in the world

MSM launched as model workshop in India; achieves highest CSI

rating.

Central Board of Excise & Customs awards Maruti with "Samman

Patra", for contribution to exchequer and being an ideal tax

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assessee

CII's Business Excellence Award

Maruti wins INSSAN award for "Excellence in Suggestion

Scheme"

Awarded the Star Trading House status by Ministry of Commerce

Engineering Exports Promotion Council's award for export

performance

1994

Best Canteen award among Haryana Industries as part of

employee welfare

1992-93

Engineering Exports Promotion Council's award for export

performance.

ORGANISATION STRUCTURE

Maruti Udyog Limited has a flat organization structure with a maximum of three levels.

The Organization Structure of Maruti Udyog Limited is follows:-

MANAGING DIRECTOR

Manufacturing Financial General

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Director Controller Manager

DGMs/AGMs DGMs/AGMs DGMs /AGMs

Managers / AM Managers /AM Managers / AM

Engineers and Sr. Executives Sr. Executives Sr. Executives

Jr. Executives Jr. Executives Jr. Executives

QUICK FACTS

Year of Establishment February 1981

Vision "The Leader in The IndianAutomobile

Industry, Creating Customer Delight

and Shareholder's Wealth; A pride of

India."

Industry Automotive- Four Wheelers

Listings & its codes BSE - Code: 532500

NSE - Code: MARUTI

Bloomberg: MUL@INReuters: MRTI.BO

Joint Venture With Suzuki Motor Company, now

Suzuki Motor Corporation, of Japan in

October 1982.

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Registered & Corporate Office 11th Floor, Jeevan Prakash

25, Kasturba Gandhi Marg

New Delhi - 110001, India

Tel.: +(91)-(11)-23316831 (10 lines)

Fax: +(91)-(11)-23318754, 23713575

Telex: 031-65029 MUL IN

Works Palam Gurgaon Road

Gurgaon -122015

Haryana, India

Tel.: +(91)-(124)-2340341-5, 2341341-

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Website www.marutiudyog.com

MILESTONES1981 Maruti Udyog Ltd. was incorporated.

1982 Steped into a JV with SMC of Japan.

1983 Maruti 800, a 796 cc hatchback, India's first affordable carwas produced.

1984 Installed capacity reached 40,000 units. Omni, a 796 cc MUVwas in production.

1985 Launch of Maruti Gypsy (970cc, 4WD off-road vehicle).

1986 Produced 100,000 vehicles (cumulative production).

1987 Exported first lot of 500 cars to Hungary.

1988 Installed capacity increased to 100,000 units.

1992 SMC increases its stake to 50 per cent.

1994 Produced the 1 millionth vehicle since the commencement ofproduction.

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1995 Second plant launched, the installed capacity reached200,000 units.

1996 Launch of 24-hour emergency on-road vehicle service.

1997 Produced the 2 millionth vehicle since the commencement ofproduction.

1998 Launch of website as part of CRM initiatives.

1999 Launch of Maruti - Suzuki innovative traffic beat in Delhi andChennai as social initiatives.

2000 IDTR (Institute of Driving Training and Research) launchedjointly with Delhi government to promote safe driving habits.

2001 Launch of customer information centers in Hyderabad,Bangalore, and Chennai.

2002 SMC increases its stake to 54.2 per cent.

Launch of Maruti Finance with 10 finance companies inMumbai.

Start of Maruti True value in Mumbai.

2003 Production of 4 millionth vehicle.

Listed on BSE and NSE after a public issue oversubscribed10 times.

2004 Maruti closed the financial year 2003-04 with an annual saleof 472122 units, the highest ever since the company began

operations 20 years ago.2005 The fiftieth lakh car rolls out in April, 2005.

2006 Maruti launched 'Dil Se' a special programme for Indiansliving abroad, to facilitate them to gift Maruti cars on line tofriends and relatives back at home.

2007 Initiated community development programmes in 4 villages inManesar(A CSR Initiative)

2008 Completed 25 years of operations in India

Launched National Road Safety Mission (A CSR Initiative)2009 Launched IDTRs at Uttarrakhand and Gujarat

(A CSR Initiative)

2010 Launched Alto K10

CNG iGPI Green range launched - SX4, Estilo, WagonR,Eeco, Alto

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2011 Produced 10 million cars

1. Maruti 800: Launched - 1983

2. Maruti Omni: Launched - 1984

3. Maruti Gypsy: Launched - 19854. Maruti Alto: Launched - 2000

5. Maruti Wagon-R: Launched - 2002

6. Maruti Versa: Launched - 2003

7. Maruti Grand Vitara Launched - 2004

8. Maruti Suzuki Swift: Launched - 2005

9. Maruti Suzuki SX4: Launched - 2007

10.Maruti Swift Dzire: Launched - 2008

11.Maruti Suzuki A-STAR: Launched - 2008

12.Maruti Suzuki Ritz: Launched - 2009

13.Maruti Suzuki Estilo: Launched 2009

14.Launched Alto K10-2010

15.Launched SX4 Diesel-2011

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http://en.wikipedia.org/wiki/Maruti_800http://en.wikipedia.org/wiki/Maruti_Omnihttp://en.wikipedia.org/wiki/Maruti_Gypsyhttp://en.wikipedia.org/wiki/Maruti_Altohttp://en.wikipedia.org/wiki/Maruti_Wagon-Rhttp://en.wikipedia.org/wiki/Maruti_Versahttp://en.wikipedia.org/wiki/Suzuki_Grand_Vitarahttp://en.wikipedia.org/wiki/Suzuki_Swifthttp://en.wikipedia.org/wiki/Suzuki_SX4http://en.wikipedia.org/wiki/Maruti_Swift_Dzirehttp://en.wikipedia.org/wiki/Maruti_Suzuki_A-STARhttp://en.wikipedia.org/wiki/Suzuki_Splashhttp://en.wikipedia.org/wiki/Suzuki_MR_Wagonhttp://en.wikipedia.org/wiki/Maruti_800http://en.wikipedia.org/wiki/Maruti_Omnihttp://en.wikipedia.org/wiki/Maruti_Gypsyhttp://en.wikipedia.org/wiki/Maruti_Altohttp://en.wikipedia.org/wiki/Maruti_Wagon-Rhttp://en.wikipedia.org/wiki/Maruti_Versahttp://en.wikipedia.org/wiki/Suzuki_Grand_Vitarahttp://en.wikipedia.org/wiki/Suzuki_Swifthttp://en.wikipedia.org/wiki/Suzuki_SX4http://en.wikipedia.org/wiki/Maruti_Swift_Dzirehttp://en.wikipedia.org/wiki/Maruti_Suzuki_A-STARhttp://en.wikipedia.org/wiki/Suzuki_Splashhttp://en.wikipedia.org/wiki/Suzuki_MR_Wagon


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2. INTRODUCTION TO THE ORGANIZATION

Established in December 1983, Maruti Suzuki India Ltd. has ushered a revolution in the

Indian car industry. This car is meant for an average Indian individual which is

affordable as well as has elegant appeal. Maruti Suzuki India Ltd. is the result of

collaboration of Maruti with Suzuki of Japan. At this time, the Indian car market had

stagnated at a volume of 30,000 to 40,000 cars for the decade ending 1983. This was

from where Maruti took over.

The company has crossed the milestone of becoming the first Indian company in March

1994, by manufacturing in totality one million vehicles. It is known for its mass-

production and selling of more than a million cars. Maruti Suzuki India Ltd. is the India'slargest automobile company which entered in the market with affirmed aim to render

high quality fuel efficient and low - cost vehicles.

Sales figure in the year 1993 has reached up to 1,96,820. Maruti comes in a variety of

models in the 800 segment. Its cars operate on Japanese technology, pliable to Indian

conditions and Indian car users. By the year 1998-99, the company has modernize the

existing facilities and expand its capacity by

1,00,000 units. Recently to ward off the growing

competition, Maruti has completed Rs. 4 billion

expansion project at the current site, which has

raised the total production capacity to over

3,20,000 vehicles per annum. With the coming of

each and every year, the total production of the

company exceed by 4,00,000 vehicles.

In the small car segment it produces the Maruti

800 and the Zen. The big car segment includes

the Maruti Esteem and the Maruti 1000. Along with them, the company also

manufactures Maruti Omni. Other models includes Wagon R and the Baleno.

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Headquarter in Gurgaon, on 17 September 2007, Maruti Udyog was renamed to Maruti

Suzuki India Limited. Both in terms of volume of vehicles sold and revenue earned, the

company is India's leading automobile manufacturers and the market leader in the car

segment. Sales recorded in June 2008, is Rs. 4,753.58 crores

Now lets have a look on Marutis products like Maruti 800, Maruti Omni, Maruti Wagon

R, Maruti Swift and Maruti Alto.

History

Around 1970, Sanjay Gandhi, Political advisor and younger son to then Prime minister

of India, Indira Gandhi , envisioned the manufacture of an indigenous , cost effective ,

low maintenance compact car for the Indian middle class. Indira Gandhis cabinet

passed a uninamous resolution for the devlopment and production of peoples car.

Sanjay Gandhis company was christened Maruti Limited. The name of the car was

choosen as Maruti, after the name of a hindu deity named Marut.

At that time Hindustan Motors Ambassador was the cheif car and the company had

came out with a new enterant , the Premium Padmini which was slowly gaining a part of

the market share dominated by the Ambassador. For the next ten years the Indian car

market had stagnated at a volume of of 30,000 to 40,000 cars for the decade ending

1983.

Sanjay Gandhi was awarded the exclusive contract and licence to design, devlop and

manufacture the Peoples car.This exclusive right of production generated some

criticism in certain quaters, which was directly targeted at Indira Gandhi . Over the next

few years the company was sidelined due to the Bangladesh Liberation war and the

emergency.

In the early days under the powerful patronage of Sanjay Gandhi, the company was

provided with free land , tax breaks , and funds. Till the end of 1970s the company had

not started the production and a prototype test model was met with criticism and

skepticism.The company went into liquidation in 1977. The media perceived it to be

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another area of growing corruption. Unfortunately Maruti started to fly only after the

death of Sanjay Gandhi, when Suzuki joined the Govt. Of India as a joint venture

parteners with 50% share.

After the death of Sanjay Gandhi, Indira Gandhi decided that the project should not be

allowed to die. Maruti entered into collaboration with Suzuki Motors . The collaboration

heralded a resolution in the Indian car industry by the production of Maruti 800.

The car went into sale on December 14,1983. It created record by taking 13 months to

go from design to rolling out car from a production line. By the year 1994 the company

had sold upto 1,96,820 cars, mostly by selling its cheif product the Maruti 800. By

March 1994, it produced one million vehicle , becoming the first Indian company to

cross this milestone. It reaches the 2 million mark in October 1997, and rolled out its 4 th

million vehicle an ALTO (LX) on April 19, 2003.

Maruti Udyog Ltd. is the premium car company in India. Maruti Udyog Limited (MUL)

was established in February 1981 through an act of parliament. The Company entered

into collaboration with Suzuki Motors of Japan to manufacture cars.The main objectives

behind formation of Maruti Udyog Limited was to meet the growing demand of a

personal mode of transport caused by the lack of an efficient Public Transport System.

Today Maruti Udyog Limited is garneshing share of automobile market in India. It has

completely revolutionised the Indian car market and has brought out numerous model to

cater to every section of society. These ranges from Economy cars to Luxury cars to

Super SUVs.

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Companys Profile

Around 1970, Sanjay Gandhi, political advisor and younger son to the then Prime

minister of India, Indira Gandhi, envisioned the manufacture of an indigenous, cost

effective, low maintenance compact car for the Indian middle class. Indira Gandhis

cabinet passed an uninamous resolution for the development and production of

Peoples car. Sanjay Gandhis company was christened Maruti Limited. The name of

the car was was chosen as Maruti, after a hindu deity named Marut.

Unfortunately Sanjay Gandhi died without fulfilling his dream. After this death , Indira

Gandhi decided that the project should not be allowed to die. Maruti entered into

collaboration with the Suzuki Motors of Japan. The collaboration heralded a resolutionin the Indian car industry by producing Maruti 800. The car went into sale on 14

December 1983. And from 1980s to till day today Marutis have dominated the Indian

Automobile industry as well as automobile market.

Stock Exchange on which company is listed

Maruti Suzuki is listed on Bombay stock exchange now Mumbai. It is also listed on

NYSE ( New York Stock Exchange) as well as stock exchange of Japan.

Vision, Mission and Core values of Maruti Suzuki

Vision:-

Vision of any company is those values on which company works. As the Maruti Udyog

Limited (MUL) is started by governmental initiatives it tends to be more consumer

oriented and hence cost- effective, but on the other hand Suzukis participation ensures

not only need of profit, but the need of maximum profit. The only way of Noras dilemma

of selecting principles for the companys working vision was to maximize profit and

sales and hence Maruti Udyog Limited (MUL) declared its vision as:-

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The leader in the Indian Automobile Industry, creating Customer Delight one and

shareholders wealth two eventually become pride of India. Customer Delight One is

making sure that Performance, after sales service and customer are best and beyond

expectations, shareholders wealth two is the prime concern for running business

smoothly. Maruti Udyog Limited (MUL) knows this and understands Customer Is King ,

he can change the future of any company hence goes companys brand line : COUNT

ON US!

Mission:-

Mission is the statement of any organisations purpose , what is want to accomplish in

the larger environment and its goal which are specific , realistic, and motivating.

Missions are described over Visions and Visions demand certain objectives. The main

Objectives / Mission of Maruti Udyog Limited are:-

Modernisation of Indian Automobile Industry.

Developing cars faster and selling for less.

Production of fuel- efficient vehicles to conserve scarce resources.

Production of large number of motor vehicles which are necessary for the

Economic Growth.

Market penetration, Market developments, similar product development and

diversification.

Parter relation management, value chain, value delivery networks.

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Core Values :-

Customer Obsession

Fast, Flexible and First Mover

Innovation and Creativity

Networking and Partnership

Openness and Learning

SMALL & MEDIUM CAR SEGMENT IN INDIA

Small cars are classified according to the price range which varies from 1 to 3 lakhs. Ithas the capacity to carry 4 passengers- 2 adults, 2 children. These are basically entry

level cars which are preferred by service group and middle income group.

These cars are basically manufactured by - Maruti Udyog and Reva. While companies

like Volks wagon and Reva are yet to launch their models in the market.

Maruti 800

Driving with the high quality of fuel efficiency and economical purchasing price have

enhanced the popularity of the Maruti 800.

Its lowest fuel consumption cost has

made this car forever better choice for the

buyer.

Its easy accommodating small structure of

4.4 meters of radius has made it a user

friendly car. For its easy to park structure ,

it is very comfortable to parking anywhere,

even if the space is too little. It can be

smoothly driven in an overcrowded street or in a narrow lane.

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Various safety features of Maruti 800 give assurance of secured driving to the buyer.

Here is an overview on few salient features of Maruti 800 :

Side impact beams

Laminated windshield

Additional body reinforcement

Other extra new features:

Collapsible steering columns

High mount stop lamp

Clear lens Headlamps

Front Grille

Dual Tone interior upholstery

Bharat stage III : Hi-tech 32 ECM and ultra-refined engine

Suzuki budging

Clear multi reflector headlights

Attractive tail lamp

Specifically placed crumple zone

Maruti 800 is found in different colors: Superior white

Bright red

These are the metallic colors :

Icy Blue (new)

Caribbean Blue (new)

Silky silver

Crystal gold(new)

There are two variants found in Maruti 800:

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Maruti 800 STD BS III

Maruti 800 AC BS III

Maruti 800 Duo

Maruti 800 STD BS III

Its weight is 650kg. It is without Air-conditioner

Maruti 800 AC BS III

To give the comfort of an Air conditioner, especially during sultry summer days,

Maruti 800 is running its name as the low cost air-conditioned car. Its weight is

655kg.

Maruti 800 Std. & AC variants are available in Bharat Stage III version.

Maruti 800 Duo

Maruti 800 Duo runs both on petrol and LPG. With the soaring petrol prices, the 800

Duo is a great relief for the car users from the economic point of view. In addition to

this, being factory fitted it is completely safe to drive. As far as power andperformance is concerned, it delivers a power of 35ps@5000 rpm and torque of

56Nm@2500 rpm.

TECHNICAL QUALIFICATION MARUTI 800

Dimensions Overall length 3335 mm Overall width 1440 mm Overall height 1405 mm.

Wheelbase 2175 mm Minimum turning radius 4.4 m Ground clearance 170 mm.

Seating Capacity 4 persons Weight Unladen weight 665 kg (AC BS III), 650 kg (Std. BS

III) Laden weight 1000 kg.

Engine

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Type 4 stroke cycle, water cooled SOHC (1C2V) No. of cylinders 3

Piston displacement 796 cc Maximum output (Std.,AC) 37 bhp at 5000 rpm

Maximum torque (Std.,AC) 59 Nm at 2500 rpm

Power Transmission

Std., AC

4-forward, all synchromesh,

1 reverse

Steering

Steering Rack & pinion Suspension

Front

McPherson strut & coil spring Rear Coil spring with gas filled shock absorbers

Brakes

Front Disc Rear Drum

Tyre size (Radial) 145/70 R-12

Capacity

Fuel tank capacity28 liters (BS III)

Maruti Alto

Maruti Alto is one of the best selling car in India. It has included different new features in

it like clear lens headlamps, sparkling tail lamps, dynamic front grill and bumper, stylish

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fabric, rotary control for AC etc. Other

features that are really important for the

comfort and safety of the passenger are

electronic power steering, excellent

services back up, convenient cup holders,

high rigid monocoque frame made of high

tensile steel, front and rear seat belts,

booster assisted brakes etc. Its better

mileage and low engine friction make this car most fuel efficient car in A2 segment

(petrol).

It has three variants:

Maruti Alto Maruti Alto Lx

Maruti Alto Lxi

Maruti Alto

It has new features like front bumper, dynamic front grill, S mark, clear lens headlamps,

clear lens tail lamps etc.

Maruti Alto Lx

Along with the features that are present in Alto, there are many additional new features

like rotary control for AC, integrated rear seat head restraints etc.

Maruti Alto Lxi

Along with all the features that are present in Alto LX and Alto, another distinctive extra

feature included in this model is electronic power steering.

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Various colors found in this car are:

Midnight Black

Superior White

Pearl Silver

Silky Silver

Bright Red

Brilliant Yellow

Wine Red (new)

Caribbean Blue(new) ICAL SPECIFICATIONS OF MARUTI ALTO

WEIGHTKerb weight Alto 725 kg Alto Lx / Alto Lxi 740 kg Gross vehicle weight 1165kg

ENGINE Swept volume 796cc No. of cylinders 3

Engine control 32 bit computer Maximum power 47 bhp @ 6200 rpm Maximum torque

62 Nm @ 3000 rpm

Transmission

5 speed, all synchromesh, manual

SUSPENSION SYSTEM

Front

McPherson Strut with torsion type anti-roll bar

Rear

Coil spring with double action telescopic shock absorbers

SEATING

Capacity

4 Persons

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TYRES

Tyre size

145 / 80 R12

DIMENSIONS

Overall length

3495 mm

Overall width

1495 mm

Overall height

1460 mm

Wheelbase

2360 mm

Tread - Front / Rear

1290 mm / 1290 mm

Maruti Omni

Maruti Omni can accompany anybody during the lazy holidays. Its seating capacity can

accommodate a group of people going for picnic or outing. Stylish, smart and sporty

looks of newly launched Maruti Omni is very

comfortable. Its reclining and sliding front seat,

enough leg space and ample headroom

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Make it more spacious.

Its sleek sliding door and new side body graphics are giving new taste to the car lovers.

Apart from this, smart new steering wheel, clear lens headlamps and head lamp leveling

device are lining up to market this car properly.

With 37 bhp @ 500rpm and torque of 6.32 kgm @ 3000rpm, this car is running strong

over the years.

MPFI engine fulfills all the Bharat III emission norms.

The features that make this car safe and secure are like side impact door beams,

thermoplastic bumpers, booster assisted disc brakes, secured seat belts, laminated

glass winshield etc.

Turning radius of 4.1 m, Omni solves the purpose of narrow lane driving, keen turning

and small space parking.

5 seater Maruti Omni

5 seater Maruti Omni has capacity to arrange seating for five. In 5 seater Maruti Omni

behind the front seats there is an arrangement for 3 seats in a row one after another.

8 seater Maruti Omni

8 seater Maruti Omni is with the accommodation facility for eight. In 8 seater Maruti

Omni behind the fronts seats there is a seating arrangement for two long seats to

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accommodate six more occupants. Those both rear seats are arranged face to face

which give scope to gossip with each other while going for family picnic or friendly freak

out.

LPG Maruti Omni

LPG Maruti Omni is the most cost saving new car of the Maruti Omni.

Its 5 seater accommodation arrangement with LPG kit ( Vialle, Netherlands) fitted by the

factory keeps it noticeable to the buyers.

It has capacity of 62.1 ltr LPG cylinder / reserve fuel tank (petrol, 5 ltr).

It runs with the power of 27bhp@ 4500rpm.

Striking colors are keeping this car out of the crowd:-

Bright Red

Silky Silver

Superior White

The Metallic colors are:

Caribbean Blue

Icy Blue

Crystal Gold

Silky Silver

TECHNICAL SPECIFICATIONS OF MARUTI OMNI

Dimensions Length 3370 mm Width 1410 mm Height 1640 mm Wheel base

1840 mm Ground clearance 165 mm turning radius 4.1 m

Weight Omni 785 kg, Omni E - 800 kg

Engine

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Type 4-stroke cycle, water cooled Number of cylinders 3

Number of engine valves 6

Piston displacement 796 cc

Power Transmission

Type Manual, 4 forward, all synchromesh, 1 reverse Brakes Front Booster assisted

Disc Rear Drum Capacity Fuel Tank (Petrol) 36 liters Performance Maximum Power

35.0 bhp @ 5000 rpm Maximum Torque 6.1 kgm @ 3000 rpm

Maruti Zen EstiloZen Estilo is Maruti's latest launch pad in the automobile sector. Estilo, Spanish word for

"style", radiates both Japanese simplicity and

European sophistication & is made perfectly

suitable for Indian roads. The car is much more

roomier than Zen & its plush & sleek interiors

impart a more royal touch to its persona.

Sporting a much larger engine of 1061 cc., the

car's elevated size offers extra boot space. Best

feature boasts of its superior air conditioning

which eases the task of beating the sultry

summers.

With a capacity of 64 bhp. & a low-end torque of 84 nm (i.e. 3500 rpm), the new model

ensures the Indian market with a smooth & comfortable drive.

The car exhibiting fine upholstery matched up with its' color theme has an immense

stamina to sweep away the customer with its' elan appearance. Other salient

characteristics include:

Modern design Two tone color design Redesign seats

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Other Features

Maruti Zen Estilo has a series of other plus points which makes is an instant hit among

Indian buyers. They are:

* spacious* Handy driver's side airbag

* Rear defogger, tachometer & ABS

* Electronic power steering

* Black bumpers

* Hatchbacks

* Dual tone theme

* Accelerated & top speed

* Has four-cylinder engine

* Combo of five-speed gearbox

* Electrically adjustable side view mirrors

* Built in 6 audio speaker provision

* Mobile and fax connectivity at the back door

There are three variants found in this car:-

Maruti Zen Estilo Lx

This model has certain specific points such as no body colored side or back door

handles, outside door mirrors, accessory socket. Though, it has rear door child

lock & steering lock.

Maruti Zen Estilo Lxi

This variant of Estilo is almost the same like its other model LX. It has body

colored bumpers & back door handles. Though, it is fully air conditioned like

others & has numerous other qualities.

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Maruti Zen Estilo Vxi

Estilo Vxi bosts of almost all the benefits, thus, fitting easily in the ultra modern

automobile category.

TECHNICAL SPECIFICATIONS OF MARUTI ZEN ESTILO

Length 3495 Width 1475 (Lx, Lxi), 1495 (Vxi) Height1595 Wheel Base 2360

Tread, Front 1295 Tread, Rear1290 Turning Radius (m) 4.6 Seating Capacity

5 persons Ground Clearance 165 Max Power (bhp/rpm) 64/6,200

Max Torque (Nm/rpm) 84/3,500 Engine F10D Engine Capacity (cc) 1061

Engine Type 4 cyl Transmission5MT Drive 2WD Clutch Type Cable

Kerb Weight (kg) 855 (Lx, Lxi), 875 (Vxi) GVW (kg) 1275

Tyre Size 145 / 70 R13 (Lx, Lxi) 155 / 65 R13 (Vxi)

Fuel Tank Capacity (lt) 35

Front Break Ventilated Disc Rear Brake Drum

Transmission Type

Manual -5 Speed, all synchromesh with teo overdrive gears

Suspension SystemFront: McPherson Strut with Torsion type roll control device

Rear: Coil Spring, Gas field shock absorbers with three link ride and isolated trailing arm

Power Steering

Type: Electronic Power Steering (EPS) (Lxi, Vxi)

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Maruti Swift INCLUDEPICTURE "http://auto.indiamart.com/cars/maruti-

swift/gifs/maruti-swift-car.gif" \* MERGEFORMATINET

Competing with the other cars of Maruti, Maruti Swift is gradually making its position in

the world of mid-sized family car. Maruti Swift has come up with the special technical

specifications of 16 valve 4-cylinder, 1300 cc engine generating power of solid 87bhp @

6000 rpm

Maruti swift is equipped with various safety features and well advanced equipments.

Swift LXi

3 assist grips, 3 spoke urethane steering wheel, antenna, cabin light (3 position),console box (lower), cup holders (front 2, rear1), front door trim pockets, green tinted

glass window, halogen headlamps, headlamp leveling device, heater and manual Air

conditioning, OVRM (internally adjusted), rear fog lamps, wind screen wiper 2 speed

plus 1 speed intermittent, tailgate opener key type, trip meter (digital display), sun visors

(both sides), brake assist , child lock (rear door), high mounted stop lamp, power

steering, rear seat belts etc. are the features available in this model.

Swift VXi

Apart from the features found in other model, striking features of this model are black

colored A & B pillars, 12v accessory socket in center console, day and night rear view

mirror, door ajar warming lamp, driver's seatbelt warning lamp, tachometer, driver's seat

belt warning lamp, vanity mirrors (sun visor co-driver side), rear seat head restraints,

fabric accented door trims, central door locking (4 door), front and rear electronic

windows, front fog lamps, light off/ key reminder, manual air-conditioning, key not

removed warning buzzer, etc.

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Swift ZXi

Special features that have made this model more market friendly are rear window

demister, rear parcel shelf, rear window wiper, room lamp and luggage room, keyless

entry, dual front airbags, colored outside door mirror cowls, colored outside door

handles, 12v accessory socket in luggage room, driver seat height adjuster, central door

locking (5 doors), seat belts 3-point ELR with shoulder adjusters, seat belts front 3-point

ELR with pretension, tailgate opener electromagnetic type etc.

Maruti Swift Diesel

Before making a buying decision for a car, comfort is always the first priority that we

usually look for. Make no compromises with your comforts, as 'Maruti Swift Diesel'

incorporates the best comfort features which any swanky car does have these days.

Maruti Swift Diesel'Ldi'

Right from power steering to antenna and manual air conditioning to heater, you would

get maximum comfort level with this 'Ldi' model. As far as safety and security is

concerned, it comes with child lock (rear door), side impact beams and the icats. In

addition to this, it has cabin light in three positions, sports-type spherical shift knob, sun

visors on both sides, 3 assist grips and lots more inside the car. In the exteriors, you will

find headlamp leveling device, windscreen wiper 2-speed+1-speed intermittent, green

tinted glass window, rear fog lamps and much more...

Maruti Swift Diesel 'Vdi'

Apart from all those features mentioned with the Ldi, you can get front and rear electric

windows and central door locking in the comfort segment. On the other hand, the Vanity

mirrors, day/night rearview mirror, head restraints (rear seat) and 12V accessory socketin central console are also some of the extra features which are found inside the car.

The additional external features include colored door mirror cowls and handles, front fog

lamps and 165/80 R14 steel wheels with cap (tubeless)

TECHNICAL SPECIFICATIONS OF MARUTI SWIFT

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Body Type Hatchback Number of doors 5 Seating capacity 5

Engine Capacity 1298cc Number of cylinders 4 Number of valves 16

Bore x Stroke 74.0 x 75.5 mm Compression ratio 9.0:1 Maximum power 87bhp @

6000rpm Maximum torque 113Nm @ 4500rpm Fuel distribution Multipoint injection

Transmission

Type Five-speed manual, with synchromesh in all gears,

one reverse

Gear ratios 1st 3.545 4th 0.966 2nd 1.904 5th 0.757 3rd 1.280 reverse 3.272

Dimensions Overall length 3695mm Overall width 1690mm Overall height 1530mm

Wheelbase 2390mm Track Front 1470mm Rear 1480mm Ground clearance

170mm

Minimum turning radius 4.7 meters

Luggage capacity 232 liters (with seatback raised)

368 liters (with seatback folded)

Chassis Steering Rack & pinion, power assisted

Brakes Front Ventilated Discs Rear Drums Suspension FrontMcPherson strut and coil spring Rear Torsion beam and coil spring

Maruti Wagon R

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Wagon R wiith1061cc low friction engine does not only run , but always fly high with its

super power of 64bhp@6200rpm and faster acceleration. Its smooth pick up has made

this car more popular than other cars in this category.

Its on board computer of 16 bit capacity always keeps an eyes on the performance of

the engine.

Its engine configuration of 4 valves per cylinder capacity keeps its fuel consumption

lower than other cars.

Its Dual Distribution less Digital Ignition (DDLI) gives better start and ideal power

distribution. At the same time its mileage of 14.15 kmpl and other features make it more

reliable car to the buyer.

WagonR Lx

It is well equipped with chrome plated grille, clear headlamps and tail lamps, right

outside rear view mirror, front wiper (2 speed + intermittent), new plush upholstery, air

conditioner with heater, full flat front seat, remote fuel lid opener, new headlamp leveling

device etc.

WagonR Lxi

Along with the features that are present in WagonR LXi, few exclusive features present

in this model are central door locking (all 5 doors), electronic power steering, roof rails,

newly added body colored bumpers, right outside rear view mirrors etc.

WagonR Vxi

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Apart from the features that are present in WagonR LXi ,few exclusive special features

are only available in this model like side molding, front power window, rear defogger, full

wheel covers, boot lamp, day/ night rear view mirror, electronic tachometer, Key Not

Removed warning buzzer, Lights On warning buzzer, vanity mirror, newly added

accessory socket, two tone leather steering wheel cover; newly added anti lock braking

system (ABS), dual SRS airbags, key less entry etc.

WagonR AX

Along with the common features that are present in other models, this model contains

special features like right and left outside rear view mirror, new added roof rails etc.

WagonR Duo

This extremely dynamic and vibrant variant of WagonR is flooded with all the latest

technologies and features not only externally but internally too. As the name itself

suggests, it has been designed to run on both petrol as well as the CNG mode

whichever ways you want it to be. The car has got some latest modifications such as 3

spoke steering, matching door trim fabric and much more. It has been stuffed with some

highly safety features such as intelligent computerized anti theft system (iCATS), dual

SRS air bags that minimizes the force of impact on passengers during jerks, and

crumple zone.

TECHNICAL SPECIFICATIONS OF MARUTI WAGONR

Dimensions in mm.

Length 3495 Width 1495 Height 1660Wheelbase 2360 Front Track 1295 Rear Track 1290 Min. Ground Clearance 165

Weight in Kg.

Kerb Weight 825 (LX, LXi) 830 (VXi 840 (AX)

Gross Vehicle Weight 1225 (LX, LXi) 1230 (VXi) 1240 (AX)

Capacity

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Seating Capacity 4 persons Fuel Tank Capacity 35 litres

Engine

Swept Volume 1061 cc

Engine Type 4 cylinder in line, FC Engine,

4 Valvs per cylinder, MPFI Engine Control

16 - Bit Electronic Control Module (ECM) in bharat Stage || variant

32 - Bit Electronic Control Module (ECM) in bharat Stage ||| variant

Max. Power, bhp 64@6200 rpm Max. Torque, Nm 84@3500 rpm

Power SteeringType Electronic Power Steering (EPS) (LXi, VXi & AX)

Transmission

Type Manual (LX, LXi, VXi) 5 speed, All-synchromesh with two overdrive gears

Automatic (AX), 3 speed

Suspension System

Front

McPherson Strut with torsion type roll control device Rear

Coil spring, gas-filled shock absorbers with three-link rigid axle and isolated trailing

arms Apart from Maruti Suzuki, for my research I have to study some other company

through secondary resource .these are as follow

FINANCIALS FOR 2008-09

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Total Income up 14.28 per cent; Premium compacts and sedan segment drive top line

growth

Fiscal 2008-09

The company's Total Income (Net of Excise) (Income from Operations plus Other

Income) for the financial year 2008-09 climbed to Rs 21,453.8 Crore. This is the highest

Total Income (Net of Excise) ever in the company's history, and marks a growth of

14.28 per cent over 2007-08. The growth in Total Income (Net of Excise) included

higher realizations, largely contributed by the company's popular hatch-back Swift and

premium sedan Swift Dzire (Diesel and Petrol variants).

Net Profit during the year stood at Rs 1,218.7 Crore, down 29.6 per cent over 2007-08.

The company's EBDITA for the year stood at Rs 2,433.4 Crore, a fall of about 22 per

cent over the previous year.

During the year, commodity prices went up sharply and remained high for most part of

the year. Forex fluctuations were also adverse and impacted the bottom-line

significantly.

In recent months, commodity prices have eased.

With regard to foreign currency exposure, the company's exports in 2009-10 are

expected to be higher and cover its imports.

Maruti Suzuki financial results 2012-13

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New Delhi, 26thApril, 2013: The Board of Directors of Maruti Suzuki India Limited

approved the financial results for the quarter ending March 31, 2013 and for the full year

2012-13 here today.

During the year, Suzuki Powertrain India Limited (SPIL) was merged with the Company.

The results of the fourth quarter include the effect of the merger of SPIL for the full year.

Financial Year 2012-13

During the year, the Company posted Net Sales (net of excise) of Rs. 426,125 million.

Excluding the effect of the SPIL merger, Net Sales stood at Rs. 421,229 million an

increase of 21.3 per cent over the comparable figure for the previous year.

Net Profit for the year stood at Rs. 23,921 million. Excluding the effect of the merger,

Net Profit stood at Rs. 23,000 million an increase of 40.6 per cent over the comparable

figure in the previous year.

Quarter IV 2012-13

During the quarter, the Company registered Net Sales (net of excise) of Rs. 130,562

million. Excluding the effect of the SPIL merger, Net Sales stood at Rs. 125,666 million,

an increase of 9.4 per cent over the comparable figure in the same period, the previous

year.

Net Profit during the quarter stood at Rs. 12,396 million. Excluding the effect of the

merger, Net Profit stood at Rs. 11,475 million, an increase of 79.8 per cent over thecomparable figure in the same period, the previous year.

The increase in Net Profit during the quarter was on account of higher sales of new

models such as Ertiga, DZire and Swift, cost reduction and localization efforts and the

benefit of a favourable exchange rate.

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Dividend

The Board of Directors recommended a dividend of 160 per cent (Rs 8/- per share of

face value Rs. 5/-) for 2012-13. The dividend in 2011-12 was at 150 per cent.

In the fiscal 2008-09 Maruti Suzuki sold a total of 792,167 vehicles. The annual sales in

2008-09 is the highest ever by the company in its 25 year history. The previous highest

annual sales were 764,842 units in 2007-08.

During the fiscal, Maruti Suzuki Swift crossed the 3 lakh-sales mark cumulative

domestic sales since launch and became the quickest vehicle model to do so. During

the fiscal, Maruti Suzuki's Alto continued to be the preferred vehicle for the great Indian

middle class crossing the 1 million-mark in cumulative sales in domestic market.

The company's sales included exports of 70,023 units in 2008-09, up by 32.1 per cent

over sales of 53,024 recorded in 2007-08. The 2008-09 export numbers, the highest

ever by the company, was led by A-star, the fuel efficient compact car launched in

Europe during the year as Suzuki Alto. The export tally includes around 19,000 units of

A-star exported to Europe including United Kingdom, France, Germany, Italy,

Netherlands, Denmark and Switzerland.

Fiscal 2008-09 marked Maruti Suzuki's Silver Jubilee year in India. Over these 25 years

the company has sold over 7 million (70 lakh) cars in the domestic market. Additionally,

over half a million cars made by Maruti Suzuki have been exported world-over.

During the year, the company continued its focus on long term initiatives, despite the

challenging market situation. These include:

Focus on R&D: Manpower strength to 730 engineers from 460 in end March

2008. Company plans 1,000 engineers in R&D by 2010.

New technology engine: Brand new facility for K-series engine launched on

schedule.

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Launching new models: A-star launched. Introduced Maruti 800 Duo - an

alternate fuel option that runs on LPG and petrol.

Annual capacity to manufacture expanded from 800,000 to one million units

(Gurgaon plus Manesar plants).

Reached out to new segments of customers - government employees and rural

customers - through innovative programs.

Export of A star (as Suzuki Alto) to Europe commenced as per schedule.

Dedicated export port facilities for cars at Mundra completed, used for A-star

shipment.

Network expansion:

o Sales: From 600 sales outlets (in 393 cities) last year to 681 outlets (in 454 cities)

o Service: From 2,628 service outlets (1220 cities) last year to 2,767 (in 1314 cities);

o True Value: From 265 outlets (in 166 cities) last year to 315 outlets (181 cities)

Increased Pre-owned car sales from 1.01 lakh units in 2007-08 to 1.23 lakh units

in 2008-09

National Road Safety Mission launched - a nation-wide Corporate Social

Responsibility (CSR) initiative to train 500,000 people in safe driving in three years.

The network of Maruti Driving Schools further expanded and crossed 50 schools.

MEANING OF ANALYSIS AND OBJECTIVE OF STUDY:

Financial statement namely the statement of the profit & loss account and the balance

sheet are indication of two signify-cant factors profitability and financial soundness

analysis of statements means such a treatment of the information contained to afford a

diagnosis of the profitability and financial statements analysis as the process of

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methodical classification comparison with other co-rising question and then seeking

answer for them.

Finance is the very typical aspect in course of management. The main objective behind

the study is to get precisely. It also helps us to study the present finance scenario. The

objective is such that companys profitability, liquidity and capacity by such analysis we

can interpret the position of the company. So it is very important to study.

Profit Trend for 7 years:

PROFIT COMPARISION (IN x10M Rs)

Particulars 2009 2008 2007 2006 2005 2004 2003

Operating Profit

(EBDIT) 2433.3 3130.8 2588.8 2055.8 1797.7 1308.1 656.9

Gross Profit

(EBDT)2382.3 3071.2 2551.2 2035.4 1761.7 1264.7 604.2

Profit Before

Tax (EBT)1675.8 2503 2279.8 1750 1304.9 769.8 282.1

Adjusted Net

Profit (EAT)1072.63 1669.71 1535.29 1197.07 860.1 621.82 129.72

MEANING & IMPORTANCE OF RATIO:

The Balance Sheet and the Statement of Income are essential, but they are only the

starting point for successful financial management. Apply Ratio Analysis to Financial

Statements to analyze the success, failure, and progress of your business.

Ratio Analysis enables the business owner/manager to spot trends in a business and to

compare its performance and condition with the average performance of similar

businesses in the same industry. To do this compare your ratios with the average ofbusinesses similar to yours and compare your own ratios for several successive years,

watching especially for any unfavorable trends that may be starting. Ratio analysis may

provide the all-important early warning indications that allow you to solve your business

problems before your business is destroyed by them.

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Ratio is a figure showing, logical relationship between any two items taken from

financial statement as prepared and presented annually are of little use for guidance of

prospective investors, creditors and even management.

UTILITY OF RATIO ANALYSIS:

It is very important to find the ratio of liquidity, profitability etc. Because the ratio analysis

provides useful data to the management, important uses of it are given as below:

PROFITABLITY :

Useful information about the trend of profitability is from profitability ratio. The grossprofit ratio, net profit ratio and ratio of return on investment give a good idea of the

profitability of the business. On the basic of this ratio, investors get an idea about

overall efficiency of managers and bank as well as other creditors draw useful

conclusion about repaying capacity of the borrowers.

LIQUIDITY :

In fact the use of ratio was made initially to ascertain the Liquidity of business. The

current ratio, acid test ratio will tell whether the firm will be able to meet its current

liabilities and when they nature. Banks and other leaders will be able to conclude from

these ratios whether the firm will be able to pay regularly the interest and loan

installments.

EFFCIENCY :

The turnover ratios are excellent guide to measure the efficiency of managers. All such

ratio related to sales present a good picture of the success on the business.

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Classification of ratio

Profitability ratio

Gross Profit Ratio:

Meaning:

It is expresses relationship between Gross Profit earned to net sales. It is a

significant indicator of the profitability of business.

It expresses in percent. For example, a ratio shows that for a sale of every Rs.

1000 a margin of 250 rupees is available from which operating expenses of

business are recovered.

The ratio shows whether the mark up obtained on cost of production is sufficient

or not. There is no calibration against reasonability of gross profit ratio. However

it must be enough to cover its operating expenses. In many industries, there are

more or less recognized gross profit ratios and the business should strive to

maintain this standard.

If this ratio is low, it indicates that the cost of sales is high or that the purchasing

is inefficient.

Alternatively, it may also mean that due to depression, the selling price is

reduced but there are may be no corresponding reduction, the selling price is

reduced but there may be no corresponding reduction in cost of sales. In such acase, the management must investigate the causes and try to bring up this ratio.

COMPETITORS INFORMATION:-

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MARUTI UDYOG LIMITED Managing competition successfully

Maruti Udyog Limited (MUL) was established in Feb 1981 through an Act of

Parliament, to meet the growing demand of a personal mode of transport caused by thelack of an efficient public transport system. It was established with the objectives of -

modernizing the Indian automobile industry, producing fuel efficient vehicles to conserve

scarce resources and producing indigenous utility cars for the growing needs of the

Indian population. A license and a Joint Venture agreement were signed with the Suzuki

Motor Company of Japan in Oct 1983, by which Suzuki acquired 26% of the equity and

agreed to provide the latest technology as well as Japanese management practices.

Suzuki was preferred for the joint venture because of its track record in manufacturing

and selling small cars all over the world. There was an option in the agreement to raise

Suzukis equity to 40%, which it exercised in 1987. Five years later, in 1992, Suzuki

further increased its equity to 50% turning Maruti into a non-government organization

managed on the lines of Japanese management practices.

Maruti created history by going into production in a record 13 months. Maruti is the

highest volume car manufacturer in Asia, outside Japan and Korea, having produced

over 5 million vehicles by May 2005. Maruti is one of the most successful automobilejoint ventures, and has made profits every year since inception till 2000-01.

FUTURE CHALLENGES

Maruti has always been identified as a traditional carmaker producing value-for-money

cars and right now the biggest hurdle Maruti is facing is to shed this image. Maruti

wants to change it for a more aggressive image. Maruti Baleno has failed due to one of

the major reasons being that customers could not identify Maruti with a car as

sophisticated as Maruti Baleno. Maruti is looking forward to bring about a perception

change about the company and its cars. Maruti started the exercise with the new-look

Zen, and Suzuki's decision to pick India as one of the first markets for this radically

different-looking car gave this endeavor a new thrust. Maruti has also changed its logo

at the front grill. It has replaced the traditional Maruti logo on grill stylish M with S. The

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major thrust in the facelift endeavour is with the launch of 1.3 litre Swift. Its a style

statement from Maruti to Indian market.

The next threat Maruti faces is the growing competition in compact cars.

Companies like Toyota, Ford, Honda and Fiat are planning to come out with smallsegment cars in near future.Ford is launching Focus and Fiesta, GM is launching Aveo

in 2006, Chevrolet is launching Spark in 2006, Hyundai is launching its new compact

car in 2006, Honda is launching Jazz in 2006, GM is has reduced prices of its Corsa,

Fiat is coming up with Panda and new Fiat Palio, Skoda is launching Fabia. All this will

pose a major threat to Maruti leadership in compact cars.

New emission norms like Bharat Stage 3 which has come into effect from April 2005

has increased car prices by Rs.20000 and Bharat Stage 4 which is coming into force in

2007 will contribute in increasing car prices further. This could be of concern to Maruti

which is low cost provider of passenger cars.

Rise in petrol prices and growing popularity of other substitute fuels like CNG

will be another threat to Maruti. There is also a threat to Suzuki from R&D investment by

Toyota and Honda in Hybrid cars. Hybrid cars could run on both petrol and gaseous

fuels.

There is a threat to Maruti models ageing. Maruti models like Maruti 800 which is in

market for the last twenty years and others like Zen and Esteem which have also

entered the decline phase are the other threats. Maruti is planning phasing out Zen in

2007 and there were rumors of phasing out Maruti 800 also. This all makes Suzuki to

replace these brands with new launches. As Swift and Wagon R are replacing the Zen

market.

HYUNDAI INDIA LTD

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor

Company, South Korea and is the second largest car manufacturer and the largest

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passenger car exporter from India. HMIL presently markets 33 variants of passenger

cars across segments. The Santro in the B segment, the Getz Prime, i10 and the

Premium hatchback i20 in the B+ segment, the Accent and the Verna in the C segment,

the Sonata Embera in the E segment and the Tucson in the SUV segment.

Hyundai Motor India Ltd, continuing with its tradition of being the fastest growing

passenger car manufacturer, registered total sales of 489,328 vehicles in the calendar

year (CY) 2008, an increase of 49.6 percent over CY 2007. In the domestic market it

clocked a growth of 22.4 percent with 245387 units in 2008, while overseas sales grew

by 92.5 percent, with exports accounting for 243,931 units in 2008.

HMIL's fully integrated state-of-the-art manufacturing plant near Chennai boasts of the

most advanced production, quality and testing capabilities in the country. In

continuation of its commitment to provide the Indian customer with global technology,

HMIL commissioned its second plant in February 2008 which produces an additional

300,000 units per annum, raising HMIL's total production capacity to 600,000 units per

annum.

HMIL has invested to expand capacity in line with its positioning as HMC's global export

hub for compact cars. Apart from the expansion of production capacity, HMIL currentlyhas 251 strong dealer network across India, which will be further bolstered in 2009.

In 2008, HMIL also successfully completed 10 glorious years of operations in India and

to commemorate its achievements, initiated a unique trans-continental drive from Delhi

to Paris in two of its hugely popular i10 Kappa cars. The drive created automobile

history by completing a distance of 10,000km in just 17 days after which the i10s were

showcased at the Paris Motor Show in October. In fact it was at the Paris Motor Show

that HMIL first unveiled the Hyundai i20 and the car received a phenomenal response

from the auto enthusiasts across the world. Hyundai Motor India also accomplished the

landmark of producing the fastest 20th lakh cars in India in 2008.

Like 2008, the year 2007 had also been a significant year for Hyundai Motor India. It

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achieved a significant milestone by rolling out the fastest 400,000th export car. Hyundai

exported to over 95 countries globally; even as it plans to continue its thrust in existing

export markets, it is gearing up to step up its foray into new markets. 2007 also saw the

launch of the i10 and yet another path-breaking record in its young journey by rolling out

the fastest 1,500,000th car.

Hyundai's new model i10 made a clean sweep of all the 'Car of the Year 2008' awards

from the leading automotive magazines and TV channels like BS Motoring, CNBC-TV18

AutoCar, NDTV Profit Car & Bike India and Overdrive magazine. The i10 was also the

choice of the discerning automotive media of the country as they conferred the

prestigious 'Indian Car of the Year' (ICOTY) award to the i10 as well.

The Santro and the Accent also received the 'TNS Voice of the Customer - 2008' award

for the Premium Compact Car (Santro) and the Entry Mid size Car (Accent). In March

2008 it achieved yet another milestone by rolling out the fastest 500,000th export car.

In 2007, the Hyundai Verna had also bagged some of the most prestigious awards

starting with the Overdrive magazines Car of the Year 2007, the Best Mid-size Car of

the Year award from NDTV Profit Car & Bike India, the Best Value for Money Car from

CNBC Autocar and 'Performance Car of the Year' from Business Standard Motoring.

Hyundai cars have been a favorite at all awards ceremonies and has won many awards.

The Sonata Embera won the 'Executive Car of The Year 2006' award from Business

Standard Motoring magazine and NDTV Profit Car & Bike India had declared the

Tucson as the 'SUV of The Year 2006'.

Not only this, HMIL has also been awarded the benchmark ISO 14001 certification for

its sustainable environment management practices

TATA MOTORS LTD

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Tata Motors Limited is Indias largest automobile company, with revenues of Rs.

35651.48 crores (USD 8.8 billion) in 2007-08. It is the leader in commercial vehicles in

each segment, and among the top three in passenger vehicles with winning products

in the compact, midsize car and utility vehicle segments. The company is the worlds

fourth largest truck manufacturer, and the worlds second largest bus manufacturer.

The companys 23,000 employees are guided by the vision to be best in the manner

in which we operate, best in the products we deliver, and best in our value system and

ethics.

Established in 1945, Tata Motors presence indeed cuts across the length and breadth

of India. Over 4 million Tata vehicles ply on Indian roads, since the first rolled out in

1954. The companys manufacturing base in India is spread across Jamshedpur

(Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand)

and Dharwad (Karnataka). Following a strategic alliance with Fiat in 2005, it has set up

an industrial joint venture with Fiat Group Automobiles at Ranjangaon (Maharashtra)

to produce both Fiat and Tata cars and Fiat powertrains. The company is establishing

a new plant at Sanand (Gujarat). The companys dealership, sales, services and spare

parts network comprises over 3500 touch points; Tata Motors also distributes and

markets Fiat branded cars in India.

Tata Motors, the first company from Indias engineering sector to be listed in the New

York Stock Exchange (September 2004), has also emerged as an international

automobile company. Through subsidiaries and associate companies, Tata Motors

has operations in the UK, South Korea, Thailand and Spain. Among them is Jaguar

Land Rover, a business comprising the two iconic British brands that was acquired in

2008. In 2004, it acquired the Daewoo Commercial Vehicles Company, South Koreas

second largest truck maker. The rechristened Tata Daewoo Commercial Vehicles

Company has launched several new products in the Korean market, while also

exporting these products to several international markets. Today two-thirds of heavy

commercial vehicle exports out of South Korea are from Tata Daewoo. In 2005, Tata

Motors acquired a 21% stake in Hispano Carrocera, a reputed Spanish bus and coach

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manufacturer, with an option to acquire the remaining stake as well. Hispanos

presence is being expanded in other markets. In 2006, it formed a joint venture with

the Brazil-based Marcopolo, a global leader in body-building for buses and coaches to

manufacture fully-built buses and coaches for India and select international markets. In

2006, Tata Motors entered into joint venture with Thonburi Automotive Assembly Plant

Company of Thailand to manufacture and market the companys pickup vehicles in

Thailand. The new plant of Tata Motors (Thailand) has begun production of the Xenon

pickup truck, with the Xenon having been launched in Tha

Documents

Surabhi Maruti