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Concurrent Event:

Annapoorna Food Retail Awards 2018

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All About FoodIndia's international food & beverage exhibition

September 27-29, 2018Hall 6, Bombay Exhibition Centre, Mumbai, India

Post Show Report

1. General Information. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

2. Exhibitor Statistics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

3. Concurrent Conference . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

4. Visitor Statistics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

5. Visitor Profile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

6. Post Show Press Release. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

TABLE OF CONTENTS Page

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Part 1

GENERAL INFORMATION

Show Name: Annapoorna - World of Food India 2018

International Food Service India 2018

Dates: September , 20127-29 8

Venue: Hall , Bombay Exhibition Centre,6

Goregaon (E), Mumbai, India

Show Organisers: Koelnmesse Tradefair Pvt. Ltd.YA

# 1102, 11th Floor, Park,DLH

Near Office, S.V.Road,MTNL

Goregaon (W), Mumbai - 400062

E-mail: info@koelnmesse-india.com

Federation of Indian Chambers of Commerce & Industry ( )FICCI

Federation House, Tansen Marg,

New Delhi - 110001

India

E-mail: ravi.verma@ficci.com

Next Show Date / Venue: , 201August 29-31 9

Bombay Convention & Exhibition Centre,Hall 2,

Goregaon (E), Mumbai, India

Part 2

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Success Continues @ India's leading B2B trade fair for foodand beverage trade, Annapoorna World of India 2018

Figures Speak…

1. Total Exhibitors: 338

Indian Companies (6 %)223 7

International (3 %) from 2 countries115 3 0

2. Space Occupied

Gross Exhibition Area 500 Sqm7

3 7. International Pavilions: countries

Australia, Brazil, China, Italy, Korea, Poland, Turkey

4 6. State Pavilions: states

Bihar, Jharkhand, Karnataka, Madhya Pradesh, Odisha, Telangana

Special pavilion by Department of Industrial Policy and Promotion (DIPP), India

5. Other Activities:

Live Cooking Sessions:A series of live cooking sessions were organized during the show period.

Awards Night: Concurrent to the exhibition, Annapoorna Food Retail Awards was organized in association with Retailers

Association of India (RAI), to recognize companies/ individuals for their exemplary contribution to the Indian Retail Industry.

The winners were:

· Supermarket of theYear:Star Market byTrent Hypermarket Pvt.Ltd.

· Hypermarket of theYear:LuLu Hypermarket by Lulu International Shopping Mall Pvt.Ltd.

· QSR of theYear (Indian Brand):Wow! Momo byWow Momo Foods Pvt.Ltd.

· QSR of theYear (International Brand):Burger king by Burger King India Pvt.Ltd.

& vt. t .· Restaurant of theYear:Cafe Delhi Heights by Batra Bros Food Beverages P L d & Mamagoto byAzure Hospitality Pvt.Ltd.

· Food Start-Up of theYear:Freshtohome Foods by Freshtohome Foods Pvt.Ltd.

Food CEO of theYear:Sagar Daryani byWow Momo Foods Pvt.Ltd.·

Private Label Food Retailers of theYear:SPAR Hypermarket by Spar Hypermarket (Max Hypermarket India Pvt.Ltd.)·

TechAdoption Food Retailers of theYear:SPAR Hypermarket by Spar Hypermarket (Max Hypermarket India Pvt.Ltd.)·

Food servicesAggregator of theYear:Go4Fresh by Fresh ProduceValue Creation Services Pvt.Ltd.·

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CONCURRENT CONFERENCE

The inaugural session witnessed the presence of Ms Stefania Costanza, Consul General, Consulate General of Italy; Mr.

Fabrizio Giustarini, Trade Commissioner, Italian Trade Agency; Mr. Ali Tolga Kaya, Consul General, Consulate General of the

Republic of Turkey; Mr. Herbert Marner, CFO, Koelnmesse GmbH, Germany; Ms. Anne Schumacher, Vice President, Food and

FoodTec , Koelnmesse GmbH; Mr. Ashwani Pande, MD, Koelnmesse YA Tradefair Pvt. Ltd andtrade fair management

Mr. Praveen Mittal, Director, FICCI.

On September 27, 2018; FICCI organized a conference concurrent to Annapoorna - World of Food India 2018 exhibition on

“Investment opportunities in Food Processing Sector & Value Chain”. The conference was addressed by Mr. L N Gupta,

Additional Chief Secretary, Dept of MSME, Govt of Odisha; Dr. S. Siddharth, Principle Secretary, Dept of Industries, Govt of

Bihar; Dr. Rajesh Rajora, Principal Secretary, Dept of Horticulture & Food Processing, Govt of Madhya Pradesh; and Mr. Akhil

Gawar, Director, Food Processing Society, Govt of Telangana.

Second Session Panel discussion on “Emerging Trends in Indian Food Processing sector – Opportunity & Challenges” chaired

by Mr. Rajiv Aggarwal, joint Secretary, DIPP, Ministry of Commerce & Industry. Along with the Panellist Mr. Nand Kumar

Kulkarni, Director-Manufacturing, Mondelez India; Mr. Prabodh Halde, Head Regulatory Affairs, Marico India; Mr. Girish Pai,

Vice President, Natural Ice Creams; Mr. Ghaus Mohd, Managing Director, Zain Natural Agro India Pvt Ltd.

Along with the trade fair and conferences, a high-profile CEO Round table conference on the topic, Using Digital to Manage,

Engage and Influence was also organized on September 27, 2018 in association with Retailers Association of India (RAI).

The Panel discussion took place under the moderator Mr. Ashish Pherwani, Media & Entertainment - Sector Leader - EY India

presenting eminent speakers from across the industry sharing their knowledge and expertise during the discussion. Below is

the list of few speakers for the reference.

� Mr. Anil Chandhok, Director & CEO, Chenab Impex

� Dr. Shatadru Sengupta, Senior Director, McDonald's India (Hardcastle Restaurants Pvt Ltd ). .

� Mr. Gopal Naik, Sr. Vice President, Aditya Birla Retail Ltd.

� Saud Al Mazrouei, Director, Hamriyah Free Zone, Sharjah

Part 4

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VISITOR STATISTICS

1. No. of Visitors

Indian Visitors 9647

Foreign Visitors 585

During 3 days from countries10232 36

2. Visitors from following Countries

Australia Azerbaijan

Bangladesh Canada

China Egypt

France Germany

Greece India

Indonesia Italy

Japan Kenya

Korea Malaysia

Maldives Myanmar

NorwayNepal

PanamaPoland

RussiaQatar

Saudi Arabia Singapore

nSpai Srilanka

Switzerland Taiwan

Tanzania Thailand

Tunisia Turkey

UgandaUAE

UK USA

3. Visitors by Region

Western India

66%

Northern India

18%

Southern India

10%

Eastern India

3.5%

International

3.5%

Part 5

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VISITOR SURVEY

1. What is your company's main activity?

2 8. What is your main objective for visiting Annapoorna – World of food India 201 ?

Food Manufacturerand Exporter

4%

Distributor, Wholesaler and Retailer17%

Food Catering / Food Service13%

Packaging & Distribution4%

Hotel, Restaurant & Bar8%

Super Markets9%

Fast Food8%

Grocery andConvenience Store

10%

Importer8%

DepartmentalStore7%

Club &Resort

2%

Cash andCarry

Company2%

Airline1%

Others7%

To Seek Business Contacts29%

To Purchase Raw Materials /Ingredients for Production

19%To Seek information in general about thefood and beverage industry

12%

To Visit existing supplier9%

To seek informationabout new trends &

new products31%

Part 6

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POST SHOW PRESS RELEASE

Oc o 8t ber 201

Annapoorna - World of Food India 2018: strong visitor and exhibitor

growth confirms position as leading trade platform

· Visitor record with 10,232 trade visitors

· Increase in number of exhibitors by 45 %

· Increasing internationality

The 13th edition of Annapoorna - World of Food India closed its doors on 29 September 2018 in Mumbai with a

visitor record. 10,232 trade visitors from around the world informed themselves about the diverse offering of the

central trade platform for the food and beverage industry on the Indian subcontinent. The trade fair was also able to

register an extraordinary increase in terms of exhibitors: 338 companies from 20 countries (45 % increase in

comparison to last year's edition) presented their products. In addition to the national pavilions from India, Italy,

Poland, the Republic of Korea and Turkey, there were pavilions from Brazil and New South Wales/Australia for the

first time. The internationality, the presentation of the Annapoorna Food Retail Awards 2018, as well as the diverse

conference programme once again made the trade fair the ideal industry meeting point for companies and the most

important platform for the food and beverage industry in India. The Annapoorna - World of Food India is organised

by the Koelnmesse YA Tradefair Pvt. Ltd. and the Federation of Indian Chambers of Commerce and Industry (FICCI).

The coming edition will take place from 29 to 31 August 2019 under the new name Annapoorna - ANUFOOD India.

The ceremonial opening ofAnnapoorna -World of Food India 2018 took place on 27 September 2018 in hall 6 of the Bombay

Exhibition Centre. Present were Stefania Costanza, Italian Consul General, Fabrizio Giustarini, Trade Commissioner of the

Italian Trade Agency, Ali Tolga Kaya, Consul General of the Republic of Turkey, Herbert Marner, Chief Financial Officer of

Koelnmesse GmbH, Anne Schumacher, Vice President Trade Fair Management of Koelnmesse GmbH, Ashwani Pande,

Managing Director of Koelnmesse YA Tradefair Pvt. Ltd., as well as Praveen Mittal, Director of the Federation of Indian

Chambers of Commerce and Industry (FICCI).

With its focus on the relevant areas of the food and beverage industry, theAnnapoorna -World of Food India is the number one

B2B trade fair for the Indian subcontinent for customers from at home and abroad. In addition to fine foods, meat and poultry,

the offering also includes milk products, bread and baked goods, as well as alcoholic and non-alcoholic beverages. Trade

visitors from various segments of the industry, like the wholesale and retail trade or food service and the hotel industry find a

broad assortment at the trade fair and the right trading partners for their specific requirements.

International country and regional pavilions

Among the highlights of this year's trade fair edition were international pavilions, such as the new country pavilions of APEX

Brazil, with 20 producers from the Brazilian agriculture, food and beverage industries.Also represented with its own pavilion at

the trade fair for the first time was New South Wales/Australia. Ten food and beverage companies from the fifth continent

presented their latest products for the Indian market here. In terms of internationality, the event also experienced a clear

increase on the visitor side: among others, delegations from Azerbaijan, Indonesia, Russia, Sri Lanka and Vietnam used the

trade fair as a business platform and informed themselves about the development of the Indian food products industry. In

addition to the additional international country pavilions from Italy, Poland, the Republic of Korea and Turkey, importers had

their own pavilion for the first time.The stand organised by the Forum of Indian Food Importers (FIFI) provided ten of the most

important Indian food and beverage importers with a platform for business contacts.The regional country pavilions from India

are strongly represented with the federal states of Karnataka, Jharkhand, Bihar, Odisha, Madhya Pradesh and Telangana.They

presented projects in the food sector to international trade visitors and offered smaller and medium-sized food and beverage

manufacturers new business opportunities.

Part 6

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The special state pavilion of the Ministry of Food Processing Industries (MoFPI) and the Department of Industrial Policy &

Promotion (DIPP) celebrated another premiere. Under the title "Jewels of India: Made in India, Made for the World", 40 food

products from various regions of India were introduced.The Annapoorna -World of Food India also included the live cooking

and master class events as an attraction. Accompanied by the Indian TV channel FoodFood, the visitors for cooking

demonstrations got to watch master chefs up close and get to know new recipes.Well-known Indian head chefs like Anupa

Das, Shailendra Kekade and Shantanu Gupte provided instructions for the professional preparation of foods with a "Salad

Master Class“ or master courses on "Continental" and "Hot and Cold Soup". Wine expert Vaniitha Jaiin recommended the

suitable wine in her "Wine Master Class".

Extensive congress programme

The extensive congress programme of Annapoorna - World of Food India was about new developments, trends and

investment possibilities in the Indian food and beverage industry.The conferences of the Retailers Association of India (RAI)

and the Federation of Indian Chambers of Commerce and Industry (FICCI) made reference to the importance of the trade fair

for profitable business. Acknowledged industry experts provided insights here into the most relevant themes of processing

and the trade with food products.

Among the renowned participants of the conference on the theme of "Investment Opportunities in the Food Processing

Sector &Value Chain“ organised by the FICCI were L. N. Gupta,Additional Chief Secretary, Dept of MSME, Govt. of Odisha, Dr.

S. Siddharth, Principal Secretary, Dept of Industries, Govt. of Bihar, Dr. Rajesh Rajora, Principal Secretary, Dept. of Horticulture

& Food Processing, Govt. of Madhya Pradesh, Mr.Akhil Gawar, Director, Food Processing Society, Govt. of Telangana. Headed

by RajivAggarwal, Joint Secretary, DIPP, Ministry of Commerce & Industry, the second discussion panel illuminated "Emerging

Trends in the Indian Food Processing Sector – Opportunity & Challenges”. Participating experts were Nand Kumar Kulkarni,

Director-Manufacturing, Mondelez India; Prabodh Halde, Head Regulatory Affairs, Marico India; Girish Pai, Vice President,

Natural Ice Creams; Ghaus Mohd,Managing Director,Zain NaturalAgro India Pvt. Ltd.

The CEO roundtable conference organised by the Retailers Association of India (RAI) on the theme of "Using Digital to

Manage, Engage and Influence", at which approx. 700 delegates from various segments and countries participated, had high

quality speakers. Hosted by Ashish Pherwani, Media & Entertainment - Sector Leader - EY India, participating were Dheeraj

Arora, Vice President – Modern Trade, eCommerce & Institutional Business, HUL; John Wilcox, CEO, Reliance Market (A

Division of Reliance Fresh Ltd.); K. Radha Krishnan, CEO, StarQuik (TATA Group); Kumar Rajagopalan, CEO, RAI and Sagar

Daryani, Co-founder & CEO, Wow! Momo Foods Pvt. Ltd.; Vinay Shrivastava, Head – New Business, Marico Ltd. Among the

speakers were Anil Chandhok, Director & CEO, Chenab Impex; Dr. Shatadru Sengupta, Senior Director, McDonald's India

(Hardcastle Restaurants Pvt. Ltd.); Gopal Naik, Sr. Vice President, Aditya Birla Retail Ltd and Saud Al Mazrouei, Director –

Hamriyah Free Zone,Sharjah.

Annapoorna Food Retail Awards 2018

Another highlight of Annapoorna - World of Food India was the conferring of the Annapoorna Food Retail Awards 2018.The

awards presented by the Retailers Association of India (RAI) honour individual persons and companies for their exemplary

contributions to the food trade in India. This year's jury included R. S. Sodhi, Managing Director, GCMMF (AMUL); Chamari

Rodrigo, Consul General, Consulate General of Sri Lanka; Marja Sirkka, Deputy Consul General, Consulate General of the

Federal Republic of Germany; Mark Morley,Trade Commissioner – India & Pakistan,AustraliaTrade & Investment Commission;

Padmashri Chef Imtiaz Qureshi, Celebrity Chef, Master Chef – ITC Hotels; Chef Hemanth Oberoi, Celebrity Chef – Hemanth

Oberoi Restaurant; Chef Sanjay Malkani, Celebrity Chef; Chef Gautam Mehrishi, Celebrity Chef, Corporate Chef – Sand-N-Sun

Group of Hotels; Chef Harpal Singh Sokhi, Celebrity Chef; Anil Talreja, Partner, Deloitte India; Garish Oberoi, President, The

Federation of Hotel & Restaurant Associations of India;Vinod Channa,All-rounder fitness expert; Gerald Böse, President and

Chief Executive Officer, Koelnmesse GmbH; Amit Lohani, Founder and Director, Forum of Indian Food Importers (FIFI) and

Kumar Rajagopalan,CEO,RetailersAssociation of India (RAI).

Part 6

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Distinguished were projects in the following categories:

Supermarket of theYear: STAR Market byTrent Hypermarket Pvt. Ltd.

Hypermarket of theYear: LuLu Hypermarket by Lulu International Shopping Mall Pvt. Ltd.

QSR of theYear (Indian Brand): Wow! Momo byWow Momo Foods Pvt. Ltd.

QSR of theYear (International Brand): Burger King by Burger King India Pvt. Ltd.

Food ServicesAggregator of theYear: go4fresh by Fresh ProduceValue Creation Services Pvt. Ltd.

Restaurant of theYear: Cafe Delhi Heights by Batra Bros Food Beverages P L & Mamagoto byAzure Hospitality Pvt. Ltd.& vt. td.

Food Start-Up of theYear: Freshtohome Foods by Freshtohome Foods Pvt. Ltd.

Food CEO of theYear: Sagar Daryani byWow Momo Foods Pvt. Ltd.

Private Label Food Retailers of theYear: SPAR Hypermarket by Spar Hypermarket (Max Hypermarket India Pvt. Ltd.)

TechAdoption Food Retailers of theYear: SPAR Hypermarket by Spar Hypermarket (Max Hypermarket India Pvt. Ltd.)

The coming edition ofAnnapoorna -World of Food India will take place from 29 to 31August 2019 under a new name. In the

course of the global strategy of Koelnmesse for all food and beverage trade fairs, the event will take place as of the coming year

as Annapoorna - ANUFOOD India.Associated with this, the concept of the trade fair as the leading business platform of the

food and business industry in India is being further expanded.

Koelnmesse - Global Competence in Food and FoodTec: Koelnmesse is an international leader in organising food fairs and

events regarding food and beverages processing.Trade fairs such as the Anuga, ISM and Anuga FoodTec are established world

leaders. Koelnmesse not only organises food trade fairs in Cologne, Germany, but also in further growth markets around the

globe, for example, in Brazil, China, Colombia, India, Italy, Japan, Thailand, the United States and the United Arab Emirates,

which have different focuses and contents.These global activities enable us to offer our customers a network of events, which

in turn grant access to different markets and thus create a basis for sustainable and stable international business.

Further Information is available at:http://www.global-competence.net/food/

FICCI is the largest and oldest apex business organization in India.A non-government, not-for-profit organization, FICCI is the

voice of India's business and industry. From influencing policy to encouraging debate, engaging with policy makers and civil

society, FICCI articulates the views and concerns of industry. It serves its members from the Indian private and public

corporate sectors and multinational companies, drawing its strength from diverse regional chambers of commerce and

industry across states, reaching out to over 2,50,000 companies. FICCI provides a platform for networking and consensus

building within and across sectors and is the first port of call for Indian industry, policy makers and the international business

community.

Further information is available at:www.ficci.com

The next events:

yummex Middle East –The Event for Sweets & Snacks Professionals,Dubai,UAE,30.10.-01.11.2018

ANUFOOD China –The leading food & beverage exhibition serving NorthAsia,Beijing,China,21.11.-23.11.2018

ISM -The world's largest trade fair for sweets and snacks,Cologne,Germany,27.01.-30.01.2019

Note for editorial offices: Annapoorna –World of Food India 2018 photos are available in our image database on the Internet

at www.worldoffoodindia.com.

Your contact:

Mukhtar Pathan BijoyVarghese KaushalyaWaghela

Sr.Project Manager Project Manager Asst.Project Manager

KoelnmesseYATradefair Pvt Ltd

#1102,11th Floor,DHL Park,Opp.MTNL Office,SV Road GoregaonWest,Mumbai - 400063,

Tel.+ 91 22 2871 5200 Fax + 91 22 2871 5222; ; ;k.waghela@koelnmesse-india.com www.koelnmesse-india.com