Supply Reliance Retail Synopsis Amity

7/28/2019 Supply Reliance Retail Synopsis Amity

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deploy cross-functional teams, or have independent teams

managing the supply chain within each SBU (strategic business

unit). Design, planning, procurement, production and delivery

including reverse logistics are the major process elements of any

supply chain. Under-developed unidirectional supply chain is one of

the key concerns facing the industry.

OBJECTIVES OF THE STUDY

To study the integrated supply chain operations in retail sector

To analyze the IT tools used by Reliance retail in supply chain

activities .

To measure the status of supply chain management in Reliance

retail

RESEARCH METHODOLOGY

The supply chain of Reliance retail has great significance in

managing the sales of a company. The proper supply chain strategy

have a major impact on the growth of the organization and it has

been necessary to maintain goodwill, to meet the channel partners

hope and aspirations, to reduce risk and insecurity for the company.

The main focus of the study is to analyze the comparative analysis

of supply chain strategies of retailer in Indian market.


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Research Design

The purpose of exploratory research is to define the marketing

problem precisely, collect required information/data relating to the

problem and identify alternative courses of action in order to dealwith the marketing problem.

Sampling design

Since the reported study will be concerned to analyses the

effectiveness of supply chain management strategies of Reliance

retail.

Sampling Frame - As my study is base on the urban sector; my

target population for sampling will be on Delhi and NCR.

1. Sampling Technique -I may use both Probability and Non

probability sampling techniques.

2. Sampling Method -These are the methods which I may use for my

research. Those are: Simple random sampling, systematic sampling,

and convenience sampling, Judgment sampling

3. Sampling size 100 respondents

Why this particular topic chosen?

Excellent retail supply chain management revolves aroundunderstanding and balancing three key dimensions of availability,

inventory and cost. Managing these trade-offs efficiently can result

in supply chains that improve business performance and drive

competitive advantage.


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At Reliance retail the supply chain is the business model. Rapid

growth and profitability are clearly linked to an uncompromised

approach to supply chain management that has delivered a world

class three week "design to shelf" capability and fueled the

company's 20 percent annual growth and profit margins.

For reliance retail, supply chain is a strategic differentiator that

delivers a competitive edge. No longer just concerned about cost

control, companies view supply chain as a key element of their

business strategy. Today's supply chain leaders are working with

their business partners to design, develop, move, store, sell and

service their products with ever greater speed and economy. Now,more than ever, supply chains are regarded as sources of business

value and competitive advantage. Differentiated supply chain

models are emerging to address different merchandise

characteristics. Supply chain leaders develop robust basic processes

and disciplines, and then add new and differentiating capabilities

that drive supply chain excellence. These new capabilities enable

leading retailers to transform and differentiate their supply chains.

Creating change in an existing supply chain can be daunting. Given

the breadth and depth of impact, virtually all areas of a business are

affected. Reliance retail can offer a range of services from providing

advice on specific functional areas including case studies and

insights into other retailers and your competition to helping to

implement a complete supply chain transformation.


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LIMITATIONS OF THE STUDY

Some of the limitations are unavoidable in any circumstances,

however some of the limitations are due to lack of resources and

time. These can be highlighted as follows:

1. The study was only limited to Delhi & NCR only.

2. Due to the information concerned being highly confidential it was

not possible to get into detail study of various parameters

involved and information may also be not fully up to the mark.


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BIBLIOGRAPHY

Christopher M. (2007), Logistics and Supply Chain Management

Strategies for Reducing Cost and Improving Service, Second Edition,

Pearson Education.

Kotler P., Keller K.L., Koshy A. and Jha M. (2007), Marketing

Management, Twelfth edition, Prentice Hall

Simchi-Levi, David, Philip Kaminsky & Edith Simchi-Levi, Designing

& Managing the Supply Chain: Concepts, Strategies & Case Studies,

2 nd edition, Tata MacGraw Hill, 2004

Bajaj C., Tuli R., Srivastava N. (2005), Retail Management, Oxford

University Press, New Delhi

Pradhan S. (2006), Retailing Management: Text and Cases, second

edition, McGraw Hill.

Puri A. (February-March 2007), Most Attractive emerging market,

Retailer, February-March 2007, p.96-97.

Retailer, December 15, 2006, -February, 2007

http://retailnews.wordpress.com/2006/05/18/reliance-retail-the-

mega-retail-story/

http://www.thehindubusinessline.com/2007/03/12/stories/20070312

01160600.htm

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Supply Reliance Retail Synopsis Amity