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  • 7/31/2019 amity Final


  • 7/31/2019 amity Final


    Also known as The Indian Hotels Company Limited .

    Founded by Shri. Jamshedji TATA in 1903

    Domestic and Worldwide Operations : own and operate 76 hotels, 7

    palaces, 6 private islands and 12 resorts and spas, spanning 52destinations in 12 countries across 5 continents.

    TAJ CAPE TOWN ,in South Africa being the latest addition to the huge

    chain in March 2010

    Employs over 13000 people

    Net Worth : 2,688.75 Cr. (2009-2010) From 3046.90 Cr. (2008-2009)

    Net profit : 218 Cr. (2009-2010) From 362 Cr. (2008-2009)

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    Subsidiary Company of Indian Tobacco Company.

    Indias 2nd Largest Hotel Chain .

    Launched in 1975 with Chola Sheraton in Chennai.

    100 hotels at more than 80 locations in India, operating under 4brands.

    Exclusive franchisee of The Luxury Collection brand of Starwood

    Hotels (Sheraton) .

    Net profit : 216 Cr. (2009-2010) From 316 Cr. (2008-2009)

    ITC Royal Gardenia,Bengaluru, being the latest addition to the huge

    chain in October 2009.

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    ITC Royal Gardenia, Bengaluru achieved the distinction of beingthe worlds largest GREEN hotel.

    In 2009, Kaya Kalp spa in Agra was rated as the worlds best spa by

    the British Tatler magazine.

    ITC-Welcomgroup was declared Hewitt Best Employer in India & Asia


    In 2009 Ranked 11 in the top 100 World's most reputable companies

    by Forbes Magazine

    Travel Poll 2010 - Asia's Best Hotels in Individual Cities - The Taj

    Mahal Palace & Tower in Mumbai and The Taj Mahal Hotel in New


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    Domestic Market Share* ( % )

    Indian Hotels Co. Ltd.

    EIH Ltd.

    Hotel Leela Venture Ltd.

    ITC-WelcomGroup LTD.


    * Basis % retail values,2008

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  • 7/31/2019 amity Final


    Effective and efficient

    management techniques

    Sales and marketing

    Global presence

    Stylish variety of hotels

    Taj Air an exclusivecharter service

    Successful Management


    Still recovering fromTerror Attack.

    Urgent need for budgetand mid market hotelsSlow implementation

    Net Profit down 35 % at

    153 Cr. ( 2009-10) Borrowings up from

    1766.47 Cr. (2008-09) to2,650.55 Cr. (2009-10 )

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    Rapid expansion in bothInternational and

    Domestic destinationsRising income

    Tourism sector leadingto rapid growth in

    markets in India Enhanced product


    Competition from

    Growing presence of

    international hospitalitychains .

    Global slowdown,

    Terrorist activities,H1N1 pandemic,

    travel advisories,etc.

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    Group ranks number 2 4 Diversifies Brands

    Sales and marketing

    Excellence of its cuisine

    Buying land on basisof Astronomical

    factors remains a key


    No Global Presence

    Slow implementation

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    Increase in tourism

    Rising income

    Open sky benefit

    Luxury hotels

    competing on the home


    Fluctuation in

    international tourist

    arrival due to Social &Economic Factors.

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    Competitive Strategies

    Area of Business

    Luxury-the five-star taj palce,taj exotica range, taj safaris

    premium- the premium 4startajvivantas

    Mid-market- the gatewayhotels

    Value segments- the two stareconomy in gingerrenamedgateway

    Luxury- five star welcome

    hotels, luxury collectionwith starwood

    Premium-The welcome

    heritage hotels

    Mid-market- The fortunehotels

    Taj Safaris are India's first and only wildlife lodges circuit, allowing experience to the

    unparalleled beauty of the Indian jungle amidst luxurious surroundings

    Taj Hotels ITC Hotels

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    Taj Hotels

    They showcase Indian Heritagethrough there appearance .

    Local Magazines

    Local Clients

    Televisions Ads.

    ITC Hotels

    They showcase the Ancient IndianDynasties in their ambience.

    International Clients


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    Taj Hotels ITC Hotels

    Taj Hotels do Direct Marketing:

    Give Discounts and deals on

    booking on their websitesGive rewards and discounts

    to frequent customers.

    Measures customer satisfaction

    level through immediate feedbacks.

    (GSTS Guest Satisfaction TrackingSystem) quantitative.

    Also they have a CFS (Customer

    Feedback System) which is more of


    ITC Hotels do Indirect Marketing:

    Give discounts to dealers and

    travel agents on booking.

    Marketing Strategy

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    Business Meetings

    40-1100 peopleAuditorium style

    Free wi-fi

    Simultaneoustranslation in 5


    Portable printers and

    laptops on hire

    300-500 peopleRegular arrangement

    Wi-fi charges


    Translation available

    in single language

    Printing facility


    Taj Hotels ITC Hotels

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    Accommodation Facilities

    Spacious rooms

    Room rate starting from7,500/-

    Mini 9-hole golf courseGreen rooms available

    as a part of EARTHinitiative

    Comparatively smaller

    Room rate starting from13,000/- with

    complimentary roomupgrades.

    No golf course

    No green rooms

    Taj Hotels ITC Hotels

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    Infrastructure and Cuisines

    Modern architecture

    Vietnamese cuisine


    25% off on the bar onweekends for residents

    Reminiscent of theBuddhist cave temples

    mauryan dynastyinspired interiors

    Best Indian restaurantin the world Bukhara.

    Has one of worlds top

    25 Bars, Dublin.

    Taj Hotels ITC Hotels

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    Brand Recognition

    Taj Hotels ITC Hotels

    ITC Hotels have created a

    brand recognition with

    Restaurants like Bukhara,

    Dampukht, Dublin.

    Kafe Fontana

    Masala Art

    Taj Hotels attracts customers but

    doesnt have any Brand Recognition

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    Social Responsibilities

    Taj Hotels ITC Hotels


    EARTH (Environment Awareness &

    Renewal at Taj Hotels). Implementing

    schemes such as the Gangroti Glacier

    Clean-Up Expedition.

    WelcomEnviron is ITC-

    Welcomgroup's vision for a green

    world, which follows 'Reduce, Reuse

    and Recycle policy.

    The Taj Public Service Welfare Trust

    Objective is to provide immediate

    relief to all victims of the 26/11Mumbai attacks.

    This trust will continue its services in

    future covering relief to victims of

    sudden acts of violence, natural

    disasters and other tragic events.

    ITC Green Centre: Headquarter of ITC

    hotel Business is now a Green Building.

    ITC-Welcomgroup has taken a

    positive step by employing people

    who are differently abled across its


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    Reward Programmes

    Taj Hotels ITC Hotels

    The Taj Advantage

    Plus is a programme

    designed for the

    corporate customers.

    Frequent guests at the

    Taj earn points and

    enjoy exciting benefits

    and services around

    the world.

    TAPP Me is meant

    for customers in

    the travel trade.

    Members enjoy attractive savings

    when they dine & entertain with the

    Culinary Plus Card with discounts on: Food Beverages

    Gourmet Shop

    Room Rents

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    Latest Marketing Campaign

    Monsoon packages-

    complimentary night,

    starts at 3250/-

    Culinary journeys

    starting at 15,599/- Spa packages- Jiva Spas

    starting 23,700/-



    complimentary night

    and room upgradestarts at 13,000/-

    Culinary packagesstarting at 16,000/-

    Spa packages- Kaya Kalp

    starting at 23,799/-

    Taj Hotels ITC Hotels

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    What does all this tell us?

    Well, it tells us the obvious: that Indian hotels are now among the

    worlds best. But it also tells us something deeper: the hotel industry is

    one of modern Indias big success stories.

    "The real success story is of the

    hotel industry as a whole.

    It has taken on the global chains on its own terms."

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