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Supply Chain Integrity GS1 Healthcare Tokyo Conference 29 October, 2008 Tokyo, Japan Alfresa Corporation Kentaro Iwasaki

Supply Chain Integrity - GS1€¦ · 2 What is Supply Chain Integrity ? Supply Chain Integrity is… A common platform for the pharmaceutical wholesalers that “enhances patient

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Page 1: Supply Chain Integrity - GS1€¦ · 2 What is Supply Chain Integrity ? Supply Chain Integrity is… A common platform for the pharmaceutical wholesalers that “enhances patient

Supply Chain Integrity

GS1 Healthcare Tokyo Conference

29 October, 2008

Tokyo, Japan

Alfresa Corporation

Kentaro Iwasaki

Page 2: Supply Chain Integrity - GS1€¦ · 2 What is Supply Chain Integrity ? Supply Chain Integrity is… A common platform for the pharmaceutical wholesalers that “enhances patient

The rice cakemaking of the

rabbitCrabCrabCrabCrab LionLionLionLion

Page 3: Supply Chain Integrity - GS1€¦ · 2 What is Supply Chain Integrity ? Supply Chain Integrity is… A common platform for the pharmaceutical wholesalers that “enhances patient

Today’s Agenda

1 What is expected of us?

2 What is Supply Chain Integrity?

3 Challenge and Solution

4 Conclusion

33

Page 4: Supply Chain Integrity - GS1€¦ · 2 What is Supply Chain Integrity ? Supply Chain Integrity is… A common platform for the pharmaceutical wholesalers that “enhances patient

1 What is expected of us?

Common issues developed countries face…

� Increasing medical expenses

� Safety and assurance

� Accountability

4

…In Japan, the super-aging society

accelerates them

Population pyramid in

Japan in 1950

Population pyramid in

Japan in 2050

100 years later…

4

Page 5: Supply Chain Integrity - GS1€¦ · 2 What is Supply Chain Integrity ? Supply Chain Integrity is… A common platform for the pharmaceutical wholesalers that “enhances patient

The pharma industry is expected to…

� Enhance patient safety - Traceability

� Achieve Efficient medical support - Online Network

1 What is expected of us?

55

…And Supply Chain Integrity is the solution to meet these expectations

Page 6: Supply Chain Integrity - GS1€¦ · 2 What is Supply Chain Integrity ? Supply Chain Integrity is… A common platform for the pharmaceutical wholesalers that “enhances patient

2 What is Supply Chain Integrity ?

Supply Chain Integrity is…

A common platform for the pharmaceutical wholesalers that “enhances patient safety from a patient’s standpoint” and “achieves efficient medical

6

patient’s standpoint” and “achieves efficient medical support”

6

Page 7: Supply Chain Integrity - GS1€¦ · 2 What is Supply Chain Integrity ? Supply Chain Integrity is… A common platform for the pharmaceutical wholesalers that “enhances patient

2 What is Supply Chain Integrity ?

The concept

The Concept

Patient Safety

Efficient Medical Support

“Cooperation” and “Competition”

7

Information Technology (Standardization)

Patient Safety Support

Supply Chain Integrity

7

Page 8: Supply Chain Integrity - GS1€¦ · 2 What is Supply Chain Integrity ? Supply Chain Integrity is… A common platform for the pharmaceutical wholesalers that “enhances patient

2 What is Supply Chain Integrity ?

Shift from “Supply Side” to “Demand Side”

Necessary Products

The Right Product

For the Right PatientMatured Society

Demand Side Demand Side

Patient SafetyPatient Safety

8

Necessary Products

Necessary Place

Necessary Quantity

In the Right Dose

At the Right Time

By the Right Route

Matured Society

Supply Side Supply Side

For example… biological products, JGSP

8

Page 9: Supply Chain Integrity - GS1€¦ · 2 What is Supply Chain Integrity ? Supply Chain Integrity is… A common platform for the pharmaceutical wholesalers that “enhances patient

2 What is Supply Chain Integrity ?

Why is counterfeit drug not active in Japan?

� No parallel imports because of administrative direction

� Strict pharmaceutical practice administration/crackdown

Strict Supply Chain Management by Pharmaceutical

Patient SafetyPatient Safety

9

� Strict Supply Chain Management by Pharmaceutical

Wholesalers

� Strong safety awareness of consumers

(purchase only from legitimate channels)

KIMURA

Page 10: Supply Chain Integrity - GS1€¦ · 2 What is Supply Chain Integrity ? Supply Chain Integrity is… A common platform for the pharmaceutical wholesalers that “enhances patient

2 What is Supply Chain Integrity ?Patient Safety

Personalization + Codification

10出典:Diamond Harvard Business 1999年9月号

Page 11: Supply Chain Integrity - GS1€¦ · 2 What is Supply Chain Integrity ? Supply Chain Integrity is… A common platform for the pharmaceutical wholesalers that “enhances patient

2 What is Supply Chain Integrity ?

Safety Management by Alfresa

� Information gathering (FINE DEM)

� Early Phase Post-Marketing Vigilance

Patient SafetyPatient Safety

11

� Early Phase Post-Marketing Vigilance

� Provision of Information

� Product Recall

Page 12: Supply Chain Integrity - GS1€¦ · 2 What is Supply Chain Integrity ? Supply Chain Integrity is… A common platform for the pharmaceutical wholesalers that “enhances patient

FINE DEM is…

Activities to collect information regarding quality, efficacy and safety of drugs

Aims

Patient Safety

2 What is Supply Chain Integrity ?

12

Aims

� To grow drugs

� To contribute to the proper use of drugs

Page 13: Supply Chain Integrity - GS1€¦ · 2 What is Supply Chain Integrity ? Supply Chain Integrity is… A common platform for the pharmaceutical wholesalers that “enhances patient

A vial of Drug A of X company looks very similar in colorto drug B of the same company.

Comment from the company:We received similar report inside and send that to the section concerned.

Patient Safety

FINE DEM Report

Example of Package Design Change

2 What is Supply Chain Integrity ?

13

Before AfterBoth Green

Gold

Drug ADrug B

Color Change

Page 14: Supply Chain Integrity - GS1€¦ · 2 What is Supply Chain Integrity ? Supply Chain Integrity is… A common platform for the pharmaceutical wholesalers that “enhances patient

Wholesaler

2 What is Supply Chain Integrity ?

Patient

Health Insurer

Efficient Medical Support

Efficient Medical Support

14

Wholesaler

Medical

Institution

manufacturer

14

For example…Online network

Page 15: Supply Chain Integrity - GS1€¦ · 2 What is Supply Chain Integrity ? Supply Chain Integrity is… A common platform for the pharmaceutical wholesalers that “enhances patient

JPMA

Manufacturers

JD-NET JD-NET CouncilJPWA

FPMAJ

418 members

2 What is Supply Chain Integrity?Relationship between Drug Networks in Japan

Efficient Medical Support

15

PRO-NET Council280 Wholesalers38000 Medical institutions15 million Transactions /mth

JPMA :::: Japan Pharmaceutical Manufacturers Association

FPMAJ :::: Federation of Pharmaceutical Manufacturers

Association in Japan

JPWA :::: Japan Pharmaceutical Wholesalers Association

Wholesalers

Medical Institutions

PRO-NET

418 members60 million Transactions /mth

Page 16: Supply Chain Integrity - GS1€¦ · 2 What is Supply Chain Integrity ? Supply Chain Integrity is… A common platform for the pharmaceutical wholesalers that “enhances patient

History of Drug Networks in Japan

Efficient Medical Support

1986 1987 1989 1990 1991 1993 2006 2007 2009

HM-NET HM-NET

HCM-NET HCM-NET

T-NET

CM-NET

KOS-VANEstablish

In Apr.

((((planned

))))

Med

ical serv

ice P

rovid

ors

2 What is Supply Chain Integrity?

16

PRO----

NET

JM-NET

TMS-NET

K-NET

HOSTY-NET

KMS-NET KMS-NET

JD-NETJD-

NET

Establish

PRP-NET

((((’’’’06.10~))))

Wh

ole

sale

rs ~~ ~~

Med

ical serv

ice P

rovid

ors

Ma

nu

fac

ture

rs

~~ ~~W

ho

les

ale

rs

Page 17: Supply Chain Integrity - GS1€¦ · 2 What is Supply Chain Integrity ? Supply Chain Integrity is… A common platform for the pharmaceutical wholesalers that “enhances patient

Flow of Claims for Medical Treatment Fee

Medical

Institution

Audit & Payment

InstitutionMedical

Insurers

1.2 bio papers p/a Paper Receipt 77% 1.6 bio papers p/a

5 hundred times

higher than height of

Tokyo Tower(333m)

if piled

2 What is Supply Chain Integrity?Efficient Medical Support

1717

Online ReceiptOnline Receipt

Digital Device 23%

Page 18: Supply Chain Integrity - GS1€¦ · 2 What is Supply Chain Integrity ? Supply Chain Integrity is… A common platform for the pharmaceutical wholesalers that “enhances patient

3 Challenges and Solutions

Challenge in maximizing IT potential

� Standardization requirements

� Technical Aspect

Conceptual Aspect

Technical Conceptual

1818

� Conceptual Aspect

� Shift from traditional to new paradigm

Page 19: Supply Chain Integrity - GS1€¦ · 2 What is Supply Chain Integrity ? Supply Chain Integrity is… A common platform for the pharmaceutical wholesalers that “enhances patient

3 Challenges and Solutions

Towards Standardization…

Develop common rules for supply chain participants

E.g.

Build structure to ling products and various information

Data Structure Data Carrier

Technical IssueTechnical

1919

E.g.

• GTIN (Global Trade Item Number))))• Application Identifiers

• GLN((((Global Location Number))))

information

E.g.

E.g. EDI, XML

Data Communication

Source: GS1 Standard System

RSS JAN/EAN/UPC

UCC/EAN-128 RFID

Electronic Commerce

SCM

Page 20: Supply Chain Integrity - GS1€¦ · 2 What is Supply Chain Integrity ? Supply Chain Integrity is… A common platform for the pharmaceutical wholesalers that “enhances patient

3 Challenges and Solutions

Accepting

standardization is

nothing but an inhibition

Standardization is a threat.

In order to protect the territories, unique criteria and labeling is sufficient

Conceptual AspectsConceptual

Traditional Paradigm

20

nothing but an inhibition of free competition

20

Page 21: Supply Chain Integrity - GS1€¦ · 2 What is Supply Chain Integrity ? Supply Chain Integrity is… A common platform for the pharmaceutical wholesalers that “enhances patient

3 Challenges and Solutions

New Paradigm

� Standardization based on total optimization

Conceptual AspectsConceptual

2121

Page 22: Supply Chain Integrity - GS1€¦ · 2 What is Supply Chain Integrity ? Supply Chain Integrity is… A common platform for the pharmaceutical wholesalers that “enhances patient

4 Conclusion

Patient Safety

Efficient Medical Support

“Cooperation” and “Competition”

2222

Information Technology (Standardization)

Patient Safety Support

Supply Chain Integrity

Page 23: Supply Chain Integrity - GS1€¦ · 2 What is Supply Chain Integrity ? Supply Chain Integrity is… A common platform for the pharmaceutical wholesalers that “enhances patient

Thank youThank you

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Thank youThank you