Mastering Supply Chain Integrity in the Australian Food Industry

11 May 2011

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About Woolworths

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Customers

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Woolworths Quality Assurance1. Customer Trust

2. Integrity

3. Compliance

4. Peace of Mind

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Global Summary

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How important is it your supermarket engages in the following ethical activities?

ET1: Now we would like you to think honestly about the different purchasing decisions you make. Imagine that your main supermarket was to engage in the ethical activities/ behaviour mentioned below. Please indicate how important it is that your main supermarket does each of the following? Base: Australia, Woolworth panel, November 2010, (n = 2211), in %

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Ethical and Sustainable Sourcing