Sun Care Industry - TresVista · TresVista Financial Services 4 Overview Global Sun Care market size is estimated to be at $8.7 billion at the end 20XX and is projected to grow at

Sun Care Industry

Table of Contents

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1. Global Sun Care Market● Overview● Geographical Segmentation● Growth Drivers

2. U.S. Sun Care Market● Overview● Product Segmentation● Market Share● Volume vs. Price Growth Trend● Top Brands● Consumption Level● Distribution Channels

Global Sun Care Market

TresVista Financial Services

4

Overview

Global Sun Care market size is estimated to be at $8.7 billion at the end 20XX and is projected to grow at a CAGR of 3.5% to $11.1billion by 20XX driven by rising awareness over the importance of sun protection and launch of new products

Growth in the coming years will also be driven by the development of more effective sun care formulations featuring natural and organicingredients

It is segmented into three product categories● Sun protection products● After-sun products● Self-tanning products

Currently, Sun-protection products segment represents ~80% of the overall sun care market


Market Size Product Segmentation

Source: Statistica and Global Industry Analytics Inc.

8.7

11.1

-

2.0

4.0

6.0

8.0

10.0

12.0

USD

bill

ion

s

Aftersun

Self-Tanning

Sun Protection

Note: Inner circle 20XX; middle 20XX; outer 20XX


Facial Care64%

Body Care16%

Sun Care12%

Hand Care5%

Others3%

Share

5

Overview

Global Skin Care Market - Segmentation


Largest Sun Care Market

Source: Global Industry Analytics Inc and Euromonitor

Sun Care represents 12% of the overall global Skin Care product market

Most potential for growth

Europe: The Largest Market

Asia-Pacific

Latin America – CAGR of 10.2% through 20XX


6

Geographical SegmentationGlobal Sun Care Market

Source: Euromonitor

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2014 2015 2016 2017 2018

% S

hare

ofva

lue

Brazil US China Others

Developed vs. Emerging Markets 20XX-20XX

Sun Care market’s growth in Developed markets has stagnated

Sun Care’s Revenue Share – 20XX-20XX

U.S. Market Share is expected to remain constant till 20XX


7

Growth DriversGlobal Sun Care Market

Source: Global Industry Analytics Inc

Growth Drivers

Rising Disposable income &

Growing Product Penetration in

Emerging markets

Higher per Capita Spends on Sun

care products in Developed Countries

Growing Consumer

Awareness about Harmful Effects of

UV

Increasing popularity of Sun

Care products with Healthy Ingredients

Strong demand for Anti-ageing

products with SPF

Introduction of innovative & easy

to use product application

formats

U.S. Market

8


9

Overview

U.S. Sun Care Market was estimated at $1.6 billion in 20XX and is expected to increase to $2.0 billion at a CAGR of 5.6% by 20XX

The volume of units sold over the next four years will see an increase from 232.4 million in 20XX to 268.5 million in 20XX

Sun Protection products is the most valuable product segment within the Sun Care market, worth $1.4 billion in 20XX● After Sun Products and Self Tanning Products are the other two key sub-segments within the Sun Care market

with share of 4% and 10% respectively

U.S. Sun Care Market

Market Size Key Players in the U.S.

Source: Market Research Reports

1,635 1,791

1,868 1,949

2,034

-

500

1,000

1,500

2,000

2,500

2013 2014 2015 2016 2017

USD

mill

ion

s


10

Product SegmentationU.S. Sun Care Market

Source: Market Insights.

Product Segmentation

20XX marked the first year that sun care value sales declined in the last decade

Sun protection, which accounts for 86% of overall value sales, was the determining factor, with a current value decline of 2%, falling to US$1.4 billion

Self-tanning and Aftersun, which accounted for the remaining 10% and 4% shares respectively, both saw modest gains

Self-tanning grew by 2% in current value terms to reach US$171 million

Aftersun grew by 3% to reach US$64 million

1,428 1,400

168 171

62 64

-

200

400

600

800

1,000

1,200

1,400

1,600

1,800

USD

mill

ion

s

Sun Protection Self Tanning After Sun


11

20XX Market ShareU.S. Sun Care Market

Source: Market Insights.

Energizer Holdings

22%

Bayer20%

Johnson & Johnson

18%

Others40% Market Size:

$1.6 billion

In 2013, Energizer Holdings, Merck & Co (acquired by Bayer) and Johnson & Johnson Consumer Products continued to account for themajority of value share in sun care in the US

Energizer Holdings led with a 22% value share and sales of US$376 million● followed by Merck & Co with 20% and US$331 million● and Johnson & Johnson with 18% and US$295 million

Energizer Holdings has continued to generate the most retail value sales of all companies since its acquisition of Banana Boat andHawaiian Tropic in 2007

Market Share


12

Volume vs. Price Growth Trend – 2013 to 2018U.S. Sun Care Market

Source: Euromonitor International

Increase in revenue per unit from Sun Protection products in North America will be primarily driven by volume growth, partially offset by marginal decrease in price per unit

Sun protection

-3

-2

-1

0

1

2

3

4

5

6

7

0 5 10 15 20 25 30

Volume %

MEA

North America

North America

Asia Pacific

Asia Pacific

Latin AmericaMEA

Latin America MEA Australasia

Asia Pacific

Eastern Europe

Western Europe

Australasia

WE

Australasia

EE

NA

Un

it P

rice

%

Anti-Agers Other Facial Make-Up


13

Top Brands PopularityU.S. Sun Care Market

Source: Statistica

Coppertone (Bayer Group) and Banana Boat (Energizer Holdings) have the highest popularity in the U.S.

6.1%

0.4%

0.4%

0.4%

0.4%

0.4%

0.5%

0.5%

0.8%

0.8%

1.0%

1.1%

1.1%

1.5%

1.6%

2.5%

3.4%

4.5%

5.4%

7.1%

0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 8.0%

Other Brands

Sea & Ski

Mary Kay

Clinique

Bain de Soleil

Vaseline

L'Oreal

Ocean Potion

Avon

Bullfrog

Other Coppertone

No-Ad

Tropical Blend

Aloe Sun

Aveeno

Neutrogena

Hawaiian Tropic

Coppertone (Original)

Coppertone Sport

Banana Boat


14

Per Capita Sun Care ConsumptionU.S. Sun Care Market

Source: Euromonitor International

Growth in absolute volume per capita of Sun Care consumption will be highest in Latin America, followed by Australasia and North America

-2

0

2

4

6

8

10

12

Ab

solu

te v

olu

me

per

cap

ita

-m

l

Asia Pacific Australasia Eastern Europe

Latin America

Middle East & Africa

North America

Western Europe

Facial Moisturizers Anti-Agers Sun Care


15

Market Value by Distribution Channel (USD mm), 2009-12U.S. Sun Care Market

Hypermarkets and Supermarkets are the most favoured distribution channel for the sale of Sun Care products in the U.S.

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Sun Care Industry - TresVista · TresVista Financial Services 4 Overview Global Sun Care market size is estimated to be at $8.7 billion at the end 20XX and is projected to grow at