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A PROJECT REPORT ON REPUTATION OF VIDEOCON TV AND ITS COMPETITOR IN THE MARKET At Videocon Industrial Limited. SUBMITTED BY SANKET CHOUGULE. ROLL NO:M1148

Summer Project

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Page 1: Summer Project

A PROJECT REPORT ON 

REPUTATION OF VIDEOCON TV AND ITS COMPETITOR IN THE MARKET

 At

Videocon Industrial Limited. 

SUBMITTED BY 

SANKET CHOUGULE.ROLL NO:M1148

Page 2: Summer Project

About project.

It’s a Market research project.Make a questionnairTake a survay of Retailars.Sample size = 60Area = Thane

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Company information

The Videocon group emerges as a USD 2.5 Billion global conglomerate continuing to set trends in every sphere of its activities from a conference room sized assembly line in 1979. Today the group operates through 4 key sectors:

1. Consumer durable2. Thomson CPT3. CRT glass4. Oil and gas

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Top Brands of TV.

LG VIDEOCON SAMSUNG SONY ONIDA PHILLIPS SANSUI BPL

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Types of TV

DDB LEDLEDLCDUltra slim TVFlat tv

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Learning

CommunicationPatienceCompetitor of videocon Tv.Time managementBrands of Tv in the market.

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Recommendation and finding

Bad after sale serviceBad quality than other brands of tvNO followup calls from videoconVideocon tv is not in top 3 ranks.Should improve its quality and after sales

service.

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Thank you