Summer Food

Marketing + Outreach2012

T H E

FLORIDA PARTNERSHIPT O E N D C H I L D H O O D H U N G E R

Public-private partnerships

A strategic plan to end childhood hunger

Leveraging the public investment for food and nutrition programsFor the federal summer nutrition programs, that means . . .Conducting aggressive outreach and eliminating program barriers.

Assessing the NeedNearly 60%

(1.6 million)

of the children in Florida qualify for free or reduced-price school

meals.

Less than 14%of those children received meals

in the SFSP in 2011.

What We DidMarketing

Strategies Applied

Statewide Outreach to all 67 Florida

Counties

Florida Agriculture Commissioner, Adam Putnam, launches statewide Summer

BreakSpot campaign.

MARKETING PARTNERSAnquan Boldin

Foundation

GO HERE TO VIEW ALL FLORIDA SUMMER MEALS PSAS ONLINE:http://www.youtube.com/playlist?list=PLvUYRVBByQac2lJR9pcV0hFCgyKCWX-Py

2012 Public Service Announcements

J E R E M Y M I N C E Y O F T H E J A C K S O N V I L L E J A G U A R S

A N Q U A N B O L D I N O F T H E B A LT I M O R E R A V E N S

Other PSA’s of 2012

J O E Y C O L O N O F T H E O R L A N D O M A G I C ( S P A N I S H )

N I C K A N D E R S O N O F T H E O R L A N D O M A G I C ( E N G L I S H )

MediaF i n d l i n k s t o t h i s m e d i a h e r e

WPEC NEWS IN WEST PALM

BEACH

OFFICIAL ORLANDO

MAGIC WEBSITE

WESH.COM IN ORLANDO

SUNSHINE STATE NEWS

WFSU IN TALLAHASSEE

WUFT IN GAINESVILLE

WMBB IN PANAMA CITY

THE FLORIDA RECRUITER

WCTV IN TALLAHASSEE

WTXL IN TALLAHASSEE

OYSTER RADIO NEWS

ORLANDO SENTINEL

THE BRADENTON

TIMES

NEWS HERALD IN PANAMA

CITY

THE MIAMI TIMES

THE PALM BEACH POST

WTSP IN TAMPA BAY

THE PALM BEACH POST

(2)

MYFOXTAMPABAY

.COM

TAMPA BAY TIMES

BRANDON.PATCH

.COM IN BRANDON

TAMPA BAY ONLINE

SHARE OUR STRENGTH

CREOLESPANISHENGLISH

Multi-Lingual Business CardsAdvertised Website and

Helpline• County Health Departments (WIC Centers)• Department of Children & Families

SNAP/Medicaid Service Centers and Community Partner locations.

• County Governments (Health & Family Services)

• Faith-based organizations• Goodwill Stores • Sheriff ’s Community Policing Locations • Workforce One-Stop Career Centers

*All cards bi-

lingual, either English/Spanish or

English/Creole

Bus Wraps

and Shelters In 12 Florida

Counties:

Lee, Brevard, Volusia,

Palm Beach, Polk,

Miami-Dade, Broward,

Hillsborough, Duval,

Orange, Seminole,

and Osceola.

Posters

Flyers

&

WEB BANNER

S

WWW.SUMMERFOODFLORIDA.ORG

The ResultsThe Metrics

Together Florida’s 67

counties served

nearly 11 million

nutritious breakfasts,

lunches, snacks, and

suppers.

Nearly 3,300

nonprofits across the

state received over $27 million in federal

resources to serve the

children of their

communities.

OVER 39,000 FIRST-TIME USERS

OF WWW.SUMMERFOODFLORIDA.

ORG

Marketing the website statewide for the first time generated over two and

a half times more visitors than the previous summer’s eight-county pilot.

• Multi-lingual operators

• Reporting and assessment capabilities

• Open extended hours

• Access to 2-1-1’s promotion outlets to families in need and other organizations serving target populations.

Partnering with 2-1-1 Statewide

512 New Summer

Food Sites Opened In

2012

THAT’S AN18% INCREASE

OVER ONE SUMMER!

Florida served nearly half a

million more breakfasts,

lunches, and suppers in 2012

than in 2011.

That’s a 5.4% increase over one year!

Statewide Growth in Summer Meals/Snacks between 2011 and 2012

  Breakfasts Lunches Suppers Snacks

Additional Meals/Snacks 161,648 283,688 6,000 29,783

Rate of Increase 6.4% 4.8% 33.4% 1.4%

Nearly $2 million in new federal

resources helped Florida’s nonprofits

serve summer meals to children

in communities across the state.

An increase of 7.6%.

Change in Numbers Percentage Change

Breakfasts 23,431 31%Lunches 17,203 7%Suppers n/a n/aSnacks -7,374 -7%

# of Sites 8 8%Total Additional

Earnings $124,540 12%

Summer Nutrition Program Growth In Pinellas County

Total Additional Meals Served: 40,634

Change in Numbers Percentage Change

Breakfasts 32,108 17%Lunches 39,502 11%Suppers n/a n/aSnacks -14,425 -8%

# of Sites 64 28%Total Additional

Earnings $229,274 13.4%

Summer Nutrition Program Growth In Orange County

Total Additional Meals Served: 71,610

A BIG THANKS TO Our Funders

African Methodist Episcopal Church,

Women’s Missionary

Society (Eleventh Episcopal District)

Community Foundation of Palm Beachand Martin Counties

The Mosaic Company

Foundation

Farver Foundation

The Food Research Action

Center

Health Foundation of South Florida

Lutheran Church-Missouri Synod (FL-GA District)

MAZON: A Jewish Response to

Hunger

Penney Memorial Church, Penney

Farms

Share Our Strength United Methodist

Church (Florida Conference)

Walmart Foundation

St. Luke’s United Methodist

Church, Orlando

National League of Cities Institute