Summer Food Marketing + Outreach 2012 THE FLORIDA PARTNERSHIP TO END CHILDHOOD HUNGER Public-private partnerships A strategic plan to end childhood hunger Leveraging the public investment for food and nutrition programs For the federal summer nutrition programs, that means... Conducting aggressive outreach and eliminating program barriers. Assessing the Need Nearly 60% (1.6 million) of the children in Florida qualify for free or reduced-price school meals. Less than 14% of those children received meals in the SFSP in 2011. What We Did Marketing Strategies Applied Statewide Outreach to all 67 Florida Counties Florida Agriculture Commissioner, Adam Putnam, launches statewide Summer BreakSpot campaign. MARKETING PARTNERS Anquan Boldin Foundation GO HERE TO VIEW ALL FLORIDA SUMMER MEALS PSAS ONLINE: Public Service Announcements JEREMY MINCEY OF THE JACKSONVILLE JAGUARSANQUAN BOLDIN OF THE BALTIMORE RAVENS Other PSAs of 2012 JOEY COLON OF THE ORLANDO MAGIC (SPANISH)NICK ANDERSON OF THE ORLANDO MAGIC (ENGLISH) Media Find links to this media herehere WPEC NEWS IN WEST PALM BEACH OFFICIAL ORLANDO MAGIC WEBSITE WESH.COM IN ORLANDO SUNSHINE STATE NEWS WFSU IN TALLAHASSEE WUFT IN GAINESVILLE WMBB IN PANAMA CITY THE FLORIDA RECRUITER WCTV IN TALLAHASSEE WTXL IN TALLAHASSEE OYSTER RADIO NEWS ORLANDO SENTINEL THE BRADENTON TIMES NEWS HERALD IN PANAMA CITY THE MIAMI TIMES THE PALM BEACH POST WTSP IN TAMPA BAY THE PALM BEACH POST (2) MYFOXTAMPABAY.COM TAMPA BAY TIMESBRANDON.PATCH.COM IN BRANDON TAMPA BAY ONLINE SHARE OUR STRENGTH CREOLESPANISH ENGLISH Multi-Lingual Business Cards Advertised Website and Helpline County Health Departments (WIC Centers) Department of Children & Families SNAP/Medicaid Service Centers and Community Partner locations. County Governments (Health & Family Services) Faith-based organizations Goodwill Stores Sheriffs Community Policing Locations Workforce One-Stop Career Centers * All cards bi-lingual, either English/Spanish or English/Creole Bus Wraps and Shelters In 12 Florida Counties: Lee, Brevard, Volusia, Palm Beach, Polk, Miami-Dade, Broward, Hillsborough, Duval, Orange, Seminole, and Osceola. PostersFlyers & WEB BANNERS The Results The Metrics Together Floridas 67 counties served nearly 11 million nutritious breakfasts, lunches, snacks, and suppers. Nearly 3,300 nonprofits across the state received over $27 million in federal resources to serve the children of their communities. OVER 39,000 FIRST-TIME USERS OFMarketing the website statewide for the first time generated over two and a half times more visitors than the previous summers eight-county pilot. Multi-lingual operators Reporting and assessment capabilities Open extended hours Access to 2-1-1s promotion outlets to families in need and other organizations serving target populations. Partnering with Statewide 512 New Summer Food Sites Opened In 2012 THATS AN 18% INCREASE OVER ONE SUMMER! Florida served nearly half a million more breakfasts, lunches, and suppers in 2012 than in Thats a 5.4% increase over one year! Statewide Growth in Summer Meals/Snacks between 2011 and 2012 BreakfastsLunchesSuppersSnacks Additional Meals/Snacks 161,648283,6886,00029,783 Rate of Increase 6.4%4.8%33.4%1.4% Nearly $2 million in new federal resources helped Floridas nonprofits serve summer meals to children in communities across the state. An increase of 7.6 %. Change in NumbersPercentage Change Breakfasts 23,43131% Lunches 17,2037% Suppers n/a Snacks -7,374-7% # of Sites 88% Total Additional Earnings $124,54012% Summer Nutrition Program Growth In Pinellas County Total Additional Meals Served: 40,634 Change in NumbersPercentage Change Breakfasts 32,10817% Lunches 39,50211% Suppers n/a Snacks -14,425-8% # of Sites 6428% Total Additional Earnings $229, % Summer Nutrition Program Growth In Orange County Total Additional Meals Served: 71,610 Summer Nutrition Program Growth In Broward + Miami-Dade Counties Change in NumbersPercentage Change Breakfasts 95,53029% Lunches 260,67117% Suppers 2,04750% Snacks 43,4654% # of Sites 21937% Total Additional Earnings $1,135, % Total Additional Meals Served: 401,713 A BIG THANKS TO Our Funders African Methodist Episcopal Church, Womens Missionary Society (Eleventh Episcopal District) Community Foundation of Palm Beach and Martin Counties The Mosaic Company Foundation Farver Foundation The Food Research Action Center Health Foundation of South Florida Lutheran Church- Missouri Synod (FL-GA District) MAZON: A Jewish Response to Hunger Penney Memorial Church, Penney Farms Share Our Strength United Methodist Church (Florida Conference) Walmart Foundation St. Lukes United Methodist Church, Orlando National League of Cities Institute