Summary BP - Assignment Semester 1

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UNIVERSITY OF MAURITIUS

FACULTY OF LAW AND MANAGEMENT

DEPARTMENT OF MANAGEMENT

GEM MGT 2251Y: ENTREPRENEURSHIP/LEADERSHIP/INNOVATION

Word Limit: 3 000 words

Submission: Week 15 of Semester 1 (week beginning 15th November 2010)

Requirements:

You are required to submit a Summary Business Plan as part of your assessment forthis module. The Summary Business Plan is worth 10% of the final mark.

Kindly find herewith information and guidelines for the Summary Business Plan. Youmay have to refer to Unit 15, paragraph 15.5 Business Plan Outline.

A few clarifications:

i. The Summary Business Plan is a document showing your intentions on the wayforward. You simply have to state your plans and your general directions.

ii. You are not required to develop fully your marketing plan, finance plan etc. Onlygive indications of what you have in mind.

iii. No profit and loss, balance sheet or cash flow is required at this stage. In yourfinance plan, only attempt to give a first year budget and indicate where you willget the money to finance same.

iv. Give sufficient indications on your future plans so that we can help you in givingfeedback.

This assignment is an evaluation exercise, but it is also a learning opportunity.We shall, upon correction, give comments and provide suggestions on the wayforward in your final business plan.

v. Your summary business plan is expected to be 10 -15 pages long, but you mayfeel free to express your creativity in more pages!

vi. You may wish not to use the template provided. You are encouraged to readbroadly on other templates in the literature and to use a structure that suits

your business idea . and your personality. Be creative and innovate.

The template provided contains the general issues to be addressed. You maywish to add your own specific issues.

vii. Do not use expensive binding (or excessive presentation gadgets) and be eco-friendly. A business plan is a sober document and not an Art portfolio (unlessyou are in the business of Arts!)

viii. For formatting, use Times New Roman, font 12 and 1 line spacing for text.

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ix. You should submit your summary business plan by Week 15 this semester. Youshould clearly write your Name and Index No., Tutor Name and Programme ofStudies on cover page.

There is no specific word limit though we have specified a limit of 3000 (becausemany of you have been asking). Your creativity is the limit.

Elaborate binding is not necessary. You may simply double staple your sheets.

Please find below the adapted template for the Summary Business Plan. You may wishto further adapt/modify. Please note that a Summary Business Plan is not anExecutive Summary. The Executive Summary is a condensed form of the completedfull business plan, which is not yet ready at this stage.

SUMMARY BUSINESS PLAN OUTLINE

Cover Page

Use soft cover. Simple, non-expensive binding/stapling.

Display Index No., Programme of Studies, Tutors Name

Table of Contents

Use paragraph numbers and indicate page number.

I. Executive Summary

At this stage, you cannot yet write your executive summary because it is a

condensed form of yourwhole business plan. You can finalise your executive

summary only after you have completed your Business Plan. So you do not

need an executive summary at this stage.

II. The Business1. The Opportunity

State how you got your idea (e.g any brainstorming with family

(friends) and why you believe it is a business opportunity.

A. The Description of the Business

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(for owners/managers)

Management ability/competences

Any distinct competences e.g marketing, abilities, leadership

etc.

Technical expertise (if any)

(e.g hydroponics expert)

2. Board of Directors (if a company)

Number of directors

Composition of the board and responsibilities

3. Board of Advisers (if any)

Number of advisers

You may wish to appoint a friend or relative if not a professional

as adviser, e.g for finance matters.

Composition of the advisory board

4. Key Professional Service Providers

Law & Accountancy firms

If you plan to outsource these to a professional firm

Bankers

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Give names if you have decided already

IV Organisation Structure, Ownership and Intellectual Property

1. Organisational Structure

Organisational chart

Attempt to draw a chart showing hierarchy and reporting

relationships.

2. Legal Structure

Legal form of business

Company, Trust (for an NGO), Cooperative etc

Ownership of the business

Any partners? Shares ratio?

3. Intellectual Property (if any)

Patents, trademarks, and copyright applied for or already approved

V Industry Analysis

1. Industry description

Industry trends, size, attractiveness

You may attempt to describe strengths, weaknesses,

opportunities and threats. Porters five forces model(see

manual) can be applied to your proposed business.

Profit potential (if possible at this stage)

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2.Target Market

Description of target market

Mention the specificities of your target market e.g buying

behaviour, disposable income, individuals or institutions.

1. Competitive position within target market

3. Competitive position within target market

Competitor analysis

Briefly describe any competitors, if possible their relative market

shares.

VI Marketing Plan

1. Product Feasibility and Strategy

Concept testing

State your plans, e.g any prototype

Product strategy

Give your plans concerning packaging, sizes, volumes,

presentation etc.

2. Pricing Strategy

Based on cost, based on competition, psychological pricing?

3. Channels of Distribution

Direct Selling or via intermediaries. How many? Why?

4. Marketing Communications Strategy

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Your plans for advertising any press advert, brochures, direct

marketing?

5. Customer Support

e.g any after sales service projected

Customer support strategies

How do you plan to develop a relationship with customers in

view of retaining them?

Customer support obligations

Any contractual agreements with customers e.g hire purchase.

VIIOperations Plan

1. Method of Production or Service Delivery

Manual production or mechanical?

Industrial Manufacturing? Machines?

2. Availability of Qualified Labour Pool (may require separate HR Plan)

If you plan to employ more than a few people, you will need a

separate HR plan. Manpower requirements how many which

qualifications, skills, competences. Recruitment and Selection

procedures.

Location Plan, Layout Plan

A layout plan of shop/ factory, showing different arrangements e.g

production, administration, facilities etc.

A site plan to locate business in your area e.g town centre.

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Documents

Summary BP - Assignment Semester 1