Suhana Pening

8/20/2019 Suhana Pening

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MARKET RESEARCH AND ANALYSIS

The potential customer of our product will be the residents of the new household area in

Perlis. The reason for that is the new household system at the present especially in Perlis is built

based on the green house concept which is to enliven the long-term care environment as well as

to create a safe habitat for general public. One way to achieve that goal is by having a systematicsystem of dispensing waste. Our product which is based on the new innovation and used the

latest technology in managing municipal waste is really suitable to cater their needs. Besides,

most of the house in Perlis is a single unit house with almost all of its citizens has the same

standard of living. To add to that, our government has just announced the state as one of the

developing state in alaysia and it is now moving toward achieving its main vision which is to

become !Perlis aju" on #$#$. %t is important to have a safe and clean environment along with

the rapid development that too& place. The e'istence of our product will facilitate and served that

purpose.

The major purchasers for our products are first-time home buyer, buyers purchasingmulti-generational housing, buyers purchasing senior or active adult community housing,

construction companies, municipal council, environment related agencies as well as any

company or individual who have a huge deal of interest in having systematic system of

dispensing waste. ost of them are based in town and in our case all of them are based in

(angar, Perlis as new household area and numerous companies are developing in that particular

area

The target customer for our product is easily reached and receptive as house is a

necessary demand of our life. )t the same time it is pivotal to have clean and safe surrounding

that provide high levels of care for individuals or community. That objective can be achievedusing our product. )s municipal waste produced per day are increasing, it is utmost important to

have a systematic system of collection and processing waste. The failure to do that will result in

many environmental effects as reported by environmental and health agencies. Thus, our product

will easily attract people as it environmental friendly and offers many benefit. *e also had a

joint venture with (angar unicipal +ouncil to easily reach our customer in which the council

has become one of our official agents in distributing and selling the dustbin. Thus the public or

anyone who is interested can buy our product through them

or the ne't three years, the size of the current total mar&et and the share that our product

will have would be $ as the government is e'pected to be even stricter regarding wastemanagement nowadays. *e will e'pand our mar&et segment from Perlis to another country at

the Peninsular alaysia including /abah and /arawa&

*e seeing in the future that our product will have a high demand in the society as our

product help to ease the implementation of government policy. Thus, we will be the leader in our

field with our major group of customer comes from the youngster who is well aware about the



importance and differences that can be done using our product. Our product will be famous and

used by entire alaysia. Then, we will mar&et our product to our neighboring countries li&e

%ndonesia, Thailand, /ingapore and Brunei before penetrating world mar&et



BEFORE

Emerald Tech Sdn Bhd; 10%

Mapo Industries Sdn Bhd; 40%

Bright Pancar Sdn Bhd; 20%

Federlite Sdn Bhd; 0%

2015 Perlis Dustbin Market Share

AFTER

Emerald Tech Sdn Bhd; !!%

Bright Pancar Sdn Bhd; 1!%

Federlite Sdn Bhd; 22%

Mapo Industries Sdn Bhd; "%

2017 Perlis Dustbin Market Share



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Suhana Pening