Media Kit

For additional information, visit www.meredithagrimedia.com.

Including:

T rue to our name, the Successful Farming® family of brands is all

about success. Farmers don’t need more information about problems, but they do need and seek ideas that provide solutions. The goal of our editors is to help farmers make money, save time, and grow their satisfaction in the challenging business of farming. That’s why we pack every feature —whether delivered via print, digital, broadcast or face-to-face — with ideas that farmers can take right to the field, barn, shop, grain center, office or home and put to work.

I salute and thank our advertisers because you share our mission in serving farm families. Your products and services provide hardworking solutions to help farmers be more productive and to further enjoy their work and lifestyles. Thank you for being part of our great industry of agriculture and for choosing Successful Farming products to communicate your message to America’s farm families. Together we deliver on the promise of success.

Delivering together on the promise of success

Dave KurnsEditorial Content DirectorSuccessful Farmingdavid.kurns@meredith.comTwitter: @davekurns

EDITORIAL CONTACTS

EDITORIAL CONTENT DIRECTORDave Kurns | 515-284-3735 | david.kurns@meredith.com

ART & PRODUCTIONCREATIVE DIRECTORMatt Strelecki | 515-284-2815 | matt.strelecki@meredith.comCOPY AND PRODUCTION MANAGERJanis Gandy | 515-284-2187 | janis.gandy@meredith.com

MACHINERY & TECHNOLOGYEXECUTIVE EDITORDave Mowitz | 515-284-3287 | dave.mowitz@meredith.comADVANCED TECHNOLOGY EDITORLaurie Bedord | 515-284-2853 | laurie.bedord@meredith.comINNOVATIONS EDITORJessie Scott | 515-284-2965 | jessica.scott@meredith.com

CROPSCROPS TECHNOLOGY EDITORGil Gullickson | 515-284-2687 | gil.gullickson@meredith.comASSISTANT AGRONOMY EDITORKacey Birchmier | 515-84-2587 | kacey.birchmier@meredith.com

COMMUNITIESEXECUTIVE EDITORBetsy Freese | 515-284-2184 | betsy.freese@meredith.comCONTENT EDITORPaula Barbour | 515-284-2852 | paula.barbour@meredith.comMULTIMEDIA EDITORJodi Henke | 515-284-3571 | jodi.henke@meredith.com

MARKETING & RISK MANAGEMENTMARKETING EDITORMike McGinnis | 515-284-2848 | mike.mcginnis@meredith.comBUSINESS EDITORDan Looker | 515-284-3872 | dan.looker@meredith.comRISK MANAGEMENT EDITORCheryl Tevis | 515-284-2825 | cheryl.tevis@meredith.com

VIDEOEXECUTIVE PRODUCERJason Meeker | 515-284-2210 | jason.meeker@meredith.comMULTIMEDIA PRODUCERDave Ekstrom | 515-284-3345 | david.ekstrom@meredith.com

DIGITALDIGITAL ENGAGEMENT DIRECTOR Courtney Yuskis | 515-284-3240 | courtney.yuskis@meredith.comNEWS EDITORJeff Caldwell | 515-284-3076 | jeff.caldwell@meredith.comDIGITAL CONTENT EDITORJordan Anderson | 515-284-2710 | jordan.anderson@meredith.com

DATA SOLUTIONS

EVENTS

Deliveringpreeminent customer engagement through proven brands andindustry-leading integrated marketing programs toINCREASEYOUR SALES

100%9:41 AM 100%9:41 AM

CUSTOM VIDEO

Successful Farming® serves the diverse business, production, and family information needs of families who make farming and ranching their business. Our passion is to help them make money, save time, and grow their satisfaction with their farming business.

Successful Farming®

SUBSCRIBERS390,000

1.4 hoursReaders spend an average of

PER ISSUE

% OF totalCIRCULATIONQTYCROP

88%343,033CORN

81%316,514SOY

62%240,903WHEAT

73%286,173HAY

Successful Farming Readers are Engaged1

– Readers spend an average of 1.4 hours per issue

– Each issue is saved an average of 4 months– Over 70% of subscribers read half or more of

each issue

Successful Farming’s Readers are active buying consumers2

– 36% of readers contacted a dealer, supplier, or representative after seeing an ad in Successful Farming

– 31% of readers visited an advertiser’s website after seeing an ad

– 13% of readers purchased or placed an order as a direct response to an advertisement in Successful Farming

Reader Profile3

- 98% qualified as subscriber in past 24 months- 94% owner/operator of farm- 36% maintain a beautiful acreage or farmstead- 40% employ some sort of minim or no-till

farming practice on their farm- 17% consider themselves early adopters of

technology- 22% consider themselves to be innovative- 20% employ precision farming practices on

their farming operation- 19% plan to grow their farm business in the

next 5 years- 35% receive 100% of their family’s income from

the farm- 32% access the Internet more than once per

week

Married 90%

Average Age 58

have college degree 29%

Average Household size 3.06

1 - Readex Red Sticker Study companion questionnaires Mid-March 2013 and October 2014.2 - Meredith Agrimedia, Market Research Panel, Farmers’ Use of Media 2013.3 - Successful Farming’s magazine qualification form (SFG Demo Summary 12-8-14) 2014 & database.

Successful Farming®

EDITORIAL PUBLISHING Lead Buyers’ Additional Closing MailingIssue Features Guide Editorial Focus Date Date

January Shape Up Your Shop, Shop Beef Insider Nov. 19 Jan. 13 Decisions, Decisions, Vacuums Machinery Insider Fixing The LP Industry

February Data Part 1: Tackling Big Data, Insulated Irrigation Insider Dec. 15 Feb. 2 8 Ways To Cut Iron Costs, Outerwear Machinery Insider Terminating Cover Crops

Mid-February Data Part 2: Revolutionize Your Agronomic Plan, Chemical- Beef Insider Jan. 2 Feb. 16 Where You Should Spend Money, Resistant Machinery Insider Planter Checklist Gloves

March The State Of Drones, Zero-Turn Irrigation Insider Jan. 15 Mar. 4 Agronomy Insider: SOIL Special, Mowers Machinery Insider Pimp My UTV

Mid-March High-Speed Planting, Salute To Dr. Jonovic, Seed Beef Insider Feb. 3 Mar. 20 Agronomy Insider: The Birds & The Bees & Seed Treatments, Tenders Agronomy Insider Conduct Your Own Field Trial, Where You Should Spend Money Machinery Insider

April Pre-Owned Precision, Marketing Feb. 17 Apr. 3 Taking It To The Bank, Dashboards Agronomy Insider: Biologicals Bloom

May Agronomy Insider: Cover Crops, Faces of Agriculture, Ergonomic Agronomy Insider Mar. 19 May. 6 Who Pays For Your Congressman?, 10 Things To Torque Hand Tools Machinery Insider Off Landlords, Where You Should Spend Money

August How To Make Your Land Last, Water Jugs Beef Insider Jun. 12 Aug. 3 Endangered Species: Farm Legislators Irrigation Insider Ag Education Landscape, Show Bound (Part 1) Machinery Insider

September Cost Of Compaction, Cordless Agronomy Insider Jul. 17 Sep. 4 Smart Farm, Impact Machinery Insider Save Money On Maintenance, Wrenches

October Agronomy Insider: Nutrient Management, Snow Agronomy Insider Aug. 17 Oct. 5 Meet Your New Regulators, Blowers Irrigation Insider Emergency Planning Machinery Insider

November This Land Is My Land – Energy Projects Across U.S., Hay Moisture Beef Insider Sep. 15 Nov. 3 Super Shops: Top Shops® Winners, Testers Irrigation Insider What’s Your Path? (Tech Education), Show Bound (Part 2) Machinery Insider

Mid-November Marketing Issue No Buyers’ Oct. 1 Nov. 17 The Marketing Of Agriculture Guide

December 10 Things To Fix In Your Cropping System Mix, Home Irrigation Insider Oct. 21 Dec. 7 Steel Deals, Blood Pressure Machinery Insider Stocking Stuffers Under $100 Kits

2015 Calendars

Beef InsiderAgronomy InsiderIrritation Insider

Machinery Insider

Agriculture.com is the leading online community for farmers and those involved in agriculture. The site is a daily must-visit spot for farmers engaged in discussions about the latest in farming news, markets, agronomy, and machinery. With industry-shattering engagement metrics, Agriculture.com is a prime place for your marketing message to be delivered to an engaged, social audience.

242,335Average unique visitors

2,496,163Average page views

7:12 minAverage time spent

Website metrics

*Source: 12-month average Omniture scores from January 2014 to December 2014

m.agriculture.comThe m.Agriclture.com platform replicates the experience Agriculture.com offers to users in a mobile-friendly way. Thus, users are able to access our website through their mobile devices.

48,757Average unique visitors

382,315Average page views

5:54 minAverage time spent

Website metrics

*Source: 12-month average Omniture scores from January 2014 to December 2014

Agriculture.com

Complete digital advertising specifications can be found at www.meredithagrimedia.com.

AGRICULTURE.COM

Women in ag

Machinery insider

Beef insider

Other enews

9,680

5,054

4,559

Emails

46,640 emailsAgriculture.com Express

Weekly newsletters

223,000 emailsFor additional

agricultural

marketing purposes

SUCCESSFUL FARMING

Facebook (Likes)Successful Farming Machinery ShowAgriculture.comSuccessful Farming

(as of January 1, 2015)

3,5697,5821,620

Twitter (Followers)

@MachineryShow@Agriculturecom@Successfulfarm

(as of January 1, 2015)

87022,047

2,370Editors’ aggregate followers* 6,000

Editors include:@jeffacaldwell@mikedmcginnis@johnrwalter@davekurns@PDBarbour@GilGullickson, @KaceyBirchmier

@LookerDan@David_Ekstrom@cheryltevis@BedordLaurie@JessieScott1@JRaeAnderson, @jasonmeeker

12,7771

31,287Total

Total

Enewsletters

Social Media

The Successful Farming Machinery Show is the leading television program focusing exclusively on farm machinery. Airing weekly on RFD-TV, the 30- minute program is a must-watch television program for farmers seeking the latest farm machinery, shops, tools, and farmer-generated ideas. Traditional spot advertising, billboards, as well as content-driven sponsorships are available to help deliver your marketing message to this key audience.

Show’s weekly averages

168,000viewers

128,000households

Episodes available on

ThursdaysSundays

9:00pm10:00pmAll times are EST

*Source: Nielsen 12-month average scores from February 2014 to February 2015.

Machinery Show

Custom VideoMeredith AgrimediaTM partnered with REL to create custom video programming for clients. Taking advantage of REL’s 20 years of experience in both video production and agriculture, and Meredith Agrimedia’s industry-leading integrated marketing, we deliver outstanding video content. From livestock to row crop, we undertand the story and how to tell it using the power of video. To work with us on your next video project, contact your Meredith Agrimedia Account Executive or feel free to contact one of REL’s team consultants.

Every weekday, the pages of Successful Farming magazine come alive on this syndicated radio program available to marketers on 330+ stations in 49 states where programming reaches more than 60% of all U.S. farms. With a greater concentration on larger operations, programming provides 500,000 listeners each day a unique angle on some aspect of agriculture or rural life. Topics include technology, agronomy, machinery, and farm business. Programming airs twice daily.

Ageless Iron Almanac

Advertising space is limited, but marketers can position their advertising message within the pages of this highly targeted publication.

OCTOBER 2014

1AGELESS IRON ALMANAC OCTOBER 2014

Cover Story . . . . . . . . . . . . . . . . . . . . 2-3 • Oliver ’s Mighty Muscle Machines

Rustoration 101 . . . . . . . . . . . . . . . 4-5 • Wrangling With Rims

What's It Worth? . . . . . . . . . . . . . . . .6 Auction Action . . . . . . . . . . . . . . . . . . . 7 Timeless Trucks . . . . . . . . . . . . . . . . . . 7The Iron Age . . . . . . . . . . . . . . . . . . . . . .8 • The King Of Horse-Drawn Implements

My Steel, My Story . . . . . . . . . . 10-11 • Green And Some Other Colors

Product Test Team . . . . . . . . . . . . . . . 12Tool Tips . . . . . . . . . . . . . . . . . . . . . . . . 12 AIA Mercantile . . . . . . . . . . . . . . . . . . 13Mystery Tractor . . . . . . . . . . . . . . . . .14State Of The Industry . . . . . . . . . . .14 Wit & Wisdom . . . . . . . . . . . . . . . . . . 15

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OLIVER'S MUSCLE MACHINESBimonthly

publication with

28,000 SUBSCRIBERS

#1 resource for antique equipment collectors.

Each 16-page Ageless Iron Almanac is jam-packed with must-know facts and stories about all kinds of antique farm equipment. From tips for making minor repairs on your favorite Farmall to completely refurbishing a John Deere- and everything in-between - no other guide brings this kind of timely, up-to-the-minute information ... exclusively from the editors of Successful Farming magazine.

AUGUST 2014

COV1AGELESS IRON ALMANAC AUGUST 2014

Cover Story . . . . . . . . . . . . . . . . . . . . 2-3

• International's Rotar y Revolution

Rustoration 101 . . . . . . . . . . . . . . . 4-5

• Machining Engine Blocks

Product Test Team . . . . . . . . . . . . . . .6Tool Tips . . . . . . . . . . . . . . . . . . . . . . . . .6The Iron Age . . . . . . . . . . . . . . . . . .8-9 • One Tractor, Five Names

AIA Anniversaries . . . . . . . . . . . . . . . .9

My Steel, My Story . . . . . . . . . . 10-11• Minnie-Mo Armada

Wreck Restored . . . . . . . . . . . . . . . . . 11What’s It Worth? . . . . . . . . . . . . . . . . 12 • Late-Model Allis Sales

Mystery Tractor . . . . . . . . . . . . . . . . . 13State Of The Industry . . . . . . . . . . . 13AIA Mercantile . . . . . . . . . . . . . . . . . . .14Wit & Wisdom . . . . . . . . . . . . . . . . . . 15

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IHC'S ROTARY REVOLUTION

Successful FarmingRadio Magazine® Network

Providing comprehensive coverage of more than 1,800 counties in the United States, with a focused concentration on key agricultural states in the central and eastern parts of the country.

• 330+ stations

• 500,000 listeners/day*

• Airs 2x per day – most often 6:00-9:00 a.m. and 11 a.m.-1:00 p.m.

MARKETING OPPORTUNITIES

*Conservative estimate based on a 2013 survey of stations

Contact us for custom experiential solutions to complement your existing marketing efforts. Are you still looking for ideas? Below you can find recent projects we have worked on.

The Counfluence ProjectIn July 2014, Meredith Agrimedia editors set out to tour farms along watersheds on the northern Mississippi. Tour stops in Iowa, Minnesota, and Illinois highlighted individual farms and the tactics the owners have used to improve water quality.

• A dedicated Prosona page to house all Confluence Project content on Agriculture.com.

• Extended editorial, slideshows, and videos.

• Front page and Confluence content adjacency.

• Multiple articles in Successful Farming and Living the Country Life magazines.

• Full-page promotional ad in Successful Farming and Living the Country Life magazines.

• Confluence Project showcase featured on the Successful Farming Machinery Show.

• 3 radio shows were created highlighting water quality initiatives.

Experiential

An awards program saluting the innovative nature of America’s farmers.

A select panel provided insight on topics ranging from consumer perceptions to producer input and the future outlook of the biofuels industry.

A two-day conference focusing on business leadership, farm transition, and family management.

This annual expo explores the newest ag tools designed to increase growers’ profits.

Other Projects

Quality customer insight is the foundation of successful marketing efforts. The best insight often includes research, but it does not end there. Finding the right customers (or insights) in-volves combining objective research with knowledge and experience to paint a picture of the situation. At Successful Farming®, we tap into as many sources as possible to gain the most current and cutting-edge insight about farms and farmers.

As part of one of the most respected media companies in the world, Meredith Corporation, Successful Farming is able to tap into a full library of proprietary and syndicated research. Key consumer insight findings are then applied to the farm audience to show similarities to and differences from the general population.

Market Research Panel

Print Panel. comprised of 1,000 active farmers.

2014Mobile devicesTechnology in ag (precision farming tools)Crop ProtectionActivities, opinions, and interestsAgronomy

2015seed studyfarmers’ use of mediabuildings and farmsfarm equipmenttrucks, atvs, and side-by-sides

Ag Advisor Panel

2014 - 2015studies are deployed on demand.

representative of successful farming readers. established in 1980.

talk to 80 to 100 farmers. results within 5 business days.directional results. online panel.

Research

Database Marketing Services

Reaching 100 million unduplicated multichannel responsive consumers.

The largest media company database of U.S. consumers.

Reaching over 100 million unduplicated consumers, the Meredith database leverages our relationship with consumers through our trusted magazine and digital brands to gather 1st-party demographic information on your customers. Each consumer record has an average of over 300 data points ranging from household demographic to hobby passion point.

The Meredith Agrimedia subset of the larger consumer database adds farming and rural lifestyle-specific demographic information. Use the Meredith Agrimedia Database to reach your specific targeted demographic with a multichannel message to this responsive audience.

02.11.12

MECHANICAL REQUIREMENTS Trim Size: 7-7/8” x 10-1/2”

UNIT SIZE NON BLEED BLEEDBLEED

LIVE AREA TRIM

Width x Length Width x Length Width x Length Width x Length

Spread 15-1/4” x 10” 16” x 10-3/4” 15-1/4” x 10” 15-3/4” x 10-1/2” Page 7-3/8” x 10” 8-1/8” x 10-3/4” 7-3/8” x 10” 7-7/8” x 10-1/2”

2/3 Vertical 4-3/4” x 10” 5-1/4” x 10-3/4” 4-1/2” x 10” 5” x 10-1/2” 2/3 Horizontal 7-1/4” x 6-1/2” 8-1/8” x 7” 7-1/4” x 6-1/4” 7-7/8” x 6-3/4”

Digest 4-3/4” x 7” 5-1/4” x 7-1/2” 4-1/2” 6-3/4” 5” x 7-1/4” ½ Vertical 3-1/2” x 10” 4-1/8” x 10-3/4” 3-3/8” x 10” 3-7/8” x 10-1/2”

½ Horizontal 7-1/4” x 4-7/8” 8-1/8” x 5-3/8” 7-1/4” x 4-5/8” 7-7/8” x 5-1/8” ½ Horz Spread 15-1/4” x 4-7/8” 16” x 5-3/8” 15-1/4” x 4-5/8” 15-3/4” x 5-1/8”

1/3 Vertical 2-1/4” x 10” 2-7/8” x 10-3/4” 2-1/8” x 10” 2-5/8” x 10-1/2” 1/3 Square 4-3/4” x 4-7/8” 5-1/4” x 5-3/8” 4-1/2” x 4-5/8” 5” x 5-1/8”

1/3 Horizontal 7-3/8” x 3-1/4” 8-1/8” x 3-3/4” 7-3/8” x 3/1/8” 7-7/8” x 3-1/2” 1/6 Vertical 2-1/4” x 4-7/8” Not Available

1/6 Horizontal 4-5/8” x 2-3/8” Not Available 1/12 2-1/4” x 2-3/8” Not Available 3” 2-1/4” x 3” Not Available 2” 2-1/4” x 2” Not Available 1” 2-1/4” x 1” Not Available

Material Requirements: Digital (see next page) Proof Requirements: See next page.

Submit FILES via MEREDITH AD EXPRESS powered by SendMyAd.To Join go to: https://meredith.sendmyad.com

NOTE: When establishing an account please observe the Minimum Requirements to avoid processing errors.• Create an account if you have not already done so. • Choose: “Send My Ad”.• Choose Publication: Successful Farming • Choose Issue: i.e. March • Send Color Proofs to Jessica Stites at the address below.

For Material Extensions or Production Questions Contact: Jessica Stites

Meredith Content Center 1716 Locust Street, LS227

Des Moines, IA 50309 Phone: 515-284-3643 Fax: 515-284-2709

Email: jessica.stites@meredith.com

Successful Farming®PRODUCTION SPECIFICATIONS

  09.02.2010 

Digital Ad Specs

File Formats: • Preferred format: PDF/X-1A • Acceptable format: PDF For instructions on how to create a PDF go to – https://meredith.sendmyad.com –under HOME - select DASHBOARD – select VIEW FAQs.

File Resolution Requirements: • Vector (PDF/X-1A, PDF) • 300 dpi/2400 dpi for Line Work

Retention of Materials: Materials for all processes will be held for one year then destroyed, unless otherwise notified.

File Submission Site: Submit FILES via Meredith Ad Express

To Join go to: https://meredith.sendmyad.com • Foxfire browser is recommended. • When establishing an account please observe the Minimum Requirements to

avoid processing errors.1. Create an account, if not already established.2. Choose: “Send My Ad”3. Choose the publication: i.e. More Magazine4. Choose the issue: i.e. October or Fall

Live Matter Requirements: • Set the offset setting to .167 when creating PDF/X-1A files so the

standard trim, bleed and center marks are included but not in the “live” image area or “bleed” area.

• Single page ads should be built to 100% trim size with the marks & bleeds option turned on. If ad bleeds, extend bleed a minimum of 1/8” beyond trim. Keep live matter in a minimum of ¼” inside trim dimensions.

• Partial page ads should be build to 100% of their actual trim size with the marks & bleeds option turned on. If ad bleeds, extend bleed a minimum of 1/8” beyond trim. Keep live matter a minimum of ¼” inside trim dimensions.

• All non-bleeds ads should be built to 100% of the non-bleed specs. • All Bleed Ads – Keep live matter a minimum of 3/8” inside the

bleed dimensions on all four sides. • Spread Ads: Keep live matter ¼” away from either side of center

or ½” total across the gutter. For spread ads with a headline crossing over the gutter, contact production department if the visual spacing between words or letter is critical.

NOTE: New files are required for ads that need type changes such as key-codes, addresses, phone numbers, etc. A corresponding color contract proof is required to show these changes.

File specifications/General Guidelines: • Do not apply style attributes to basic fonts. • Include and/or embed all fonts, images/scans, logos and artwork. • Do not nest PDF files in other PDF files. • Do not nest EPS files in other EPS files. • Use of illegal characters in file names will not be accepted.

(example: &,/,-,~,%, (,) #, ‘, $ etc or anything after the extension). • Limit File Name to 24 characters INCLUDING the extension. • On 4/C ads, Pantone colors, other spot colors, and non-CMYK

elements must be converted to CMYK. • Four color solids should not exceed SWOP density of 300%. • To create a rich black use 100% K and 60% C. • Color type, reverse type and/or line art should not be less than

.007 at the thinnest part of the character. Single color type should be no less than .004 at the thinnest part of the character.

• To avoid low-res (soft type) or 4/c black type, type should be built in Quark, Indesign or Illustrator and not within Photoshop.

• Reverse type should use a dominant color (usually 70% or more) for the shape of the letters. Where practical and not detrimental to the appearance of the job, make the type in the subordinate colors slightly larger to minimize register problems on the production press.

• All supplied materials intended for use in Meredith publications must be properly trapped and, when possible, image trapping should be represented in the accompanying SWOP proofs.

Rotogravure Titles:Better Homes & Gardens, Ladies Home Journal & More magazines will require a 5% minimum dot to print the highlight areas & square-up on edges. Fade off dot is 3%

Proof Requirements: Advertiser understands that if they do not supply a SWOP certified color proof with color bars or if they supply a color laser proof that Meredith cannot guarantee a color match to the supplied proof and will print to the supplied file.

• Supply a minimum of TWO composite SWOP certified proofs for color – American Baby requires THREE.

• Proofs must be made from supplied file. • Proofs must be 100% of size. • Proofs must be SWOP certified. • For an up-to-date list of SWOP approved color proofs, please visit:

www.swop.org.• Color bars are required on all analog or digital halftone proofs. • Color bars should be include:

− SWOP color bars at 100% size as found on SWOP website (above).

− A solid and 25%, 50% and 75% tints of each process color. − Solid overprint. − At least one gray balance patch (cyan-50%, magenta and

yellow 39%). − Two-color overprints at 25%, 50% and 75% as also

recommended. − The color bar can be a GCA/GATF Proof Comparator, or a

GATF/SWOP Proofing Bar or digital equivalent. • Proofs must indicate the proofing product or system used,

prepress supplier contacts and information showing conformance to the Manufacturer’s Application Data.

• Ad should be proofed on Publication grade stock except for More, Traditional Home, Special Interest Magazine Bookazines and commercial work which should be proofed on Commercial grade stock.

• Proofing systems requiring line screens: − Publication Grade Stock – use 133 line − Commercial Grade Stock use 150 line

If the above guidelines are not met, the color and quality of print reproduction may vary. Proofs that are not SWOP compliant will be referenced for content only. Meredith will try to achieve a reasonable match to the supplied proof.

Meredith Corporation is a member of DDAP Association and subscribers to and supports all digital exchange standards developed by CGATS/SC6, the accredited graphic arts standards committee.

The following are certain terms and conditions governing advertising published by Meredith Corporation (“Publisher”) in the U.S. print edition of Successful Farming magazine (the “Magazine”), as may be revised by Publisher from time to time. For the latest version, go to www.meredithagrimedia.com. For Publisher’s Digital Editions Advertising Terms and Conditions, go to http://meredithtabletmedia.com/sfp/terms-conditions.php. Submission of insertion order for placement of advertising in the Magazine constitutes acceptance of the following terms and conditions. No terms or conditions in any insertion orders, reservation orders, blanket contracts, instructions or documents that conflict with or alter these terms and conditions will be binding on Publisher, unless authorized in writing by a senior executive of Publisher.

AGENCY COMMISSION AND PAYMENT

1. Publisher may require payment for advertising upon terms determined by Publisher prior to publication of any advertisement.

2. Agency and advertiser are jointly and severally liable for the payment of all invoices arising from placement of advertising in the Magazine and for all costs of collection of late payment.

3. If an account is placed with a collection agency or attorney for collection, all commissions and discounts will be rescinded or become null and void and the full advertising rate shall apply.

4. Agency commission (or equivalent): fifteen percent (15%) of gross advertising space charges, payable only to recognized agents.

5. Invoices are rendered on or about the on-sale date of the Magazine. Payments are due within ten (10) days after the billing date, with the following exceptions. For all advertising not placed through a recognized agent, payments at rate card rates must be received no later than the issue closing date. Prepayment is required if credit is not established prior to ten (10) business days prior to the issue closing date. All payments must be in United States currency.

6. No agency commission is payable, and Publisher will not grant any discounts, on production charges. Any discounts received by advertiser on ad space charges may not be applied to production charges.

7. Advertiser shall pay all international, federal, state and local taxes on the printing of advertising materials and on the sale of ad space.

CANCELLATION AND CHANGES

1. Publisher expressly reserves the right to reject or cancel for any reason at any time any insertion order or advertisement without liability, even if previously acknowledged or accepted. In the event of cancellation for default in the payment of bills, charges for all advertising published as of the cancellation date shall become immediately due and payable.

2. Advertisers may not cancel orders for, or make changes in, advertising after the issue closing date. Cancellation of orders or changes in advertising to be placed on covers, in positions opposite content pages, and for card inserts will not be accepted after the date thirty (30) days prior to the issue closing date. Cancellation of orders for special advertising units printed in the Magazine, such as booklets and gatefolds, will not be accepted after the date sixty (60) days prior to the issue closing date. In the event Publisher accepts cancellation after any of the foregoing deadlines, such acceptance must be in writing, and such cancellation may be subject to additional charges at Publisher’s discretion.

3. The conditions of advertising in the Magazine are subject to change without notice. Publisher will announce ad rate changes thirty (30) days prior to the closing date of the issue in which the new rates take effect. Orders for subsequent issues will be accepted at the then-prevailing rates.

CIRCULATION GUARANTEE

The Magazine is a member of the Alliance for Audited Media (AAM). The following rate base guarantee is based on the AAM’s reported print circulation for the Magazine averaged over the calendar year in which advertising is placed. Publisher guarantees print circulation to national advertisers by brand of advertised product or service. In the event the audited twelve (12)-month average print circulation does not meet the guaranteed rate base, Publisher shall grant rebates to the advertiser in ad space credit only, which must be used within six (6) months following the issuance of audited AAM statements for the period of shortfall. Rebates will be calculated based on the difference between the stated rate base at time of publication and the AAM audited 12-month average. Publisher does not guarantee print circulation to regional advertisers, and regional print circulations reported by the AAM are used by Publisher only as a basis for determining the Magazine’s advertising rates.

PUBLISHER’S LIABILITY

1. Publisher is not liable for any failure or delay in printing, publishing, or circulating any copies of the issue of the Magazine in which advertising is placed that is caused by, or arising from, an act of God, accident, fire, strike, terrorism or other occurrence beyond Publisher’s control.

2. Publisher is not liable for any failure or delay in publishing in the Magazine any advertisement submitted to it. Publisher does not guarantee positioning

of advertisements in the Magazine, is not liable for failure to meet positioning requirements, and is not liable for any error in key numbers. PUBLISHER WILL TREAT ALL POSITION STIPULATIONS ON INSERTION ORDERS AS REQUESTS. Publisher will not consider any objections to positioning of an advertisement later than six (6) months after the on-sale date of the issue in which the advertisement appears.

3. The liability of Publisher for any act, error or omission for which it may be held legally responsible shall not exceed the cost of the ad space affected by the error. In no event shall Publisher be liable for any indirect, consequential, special or incidental damages, including, but not limited to, lost income or profits.

MISCELLANEOUS

1. Agency and advertiser jointly and severally represent and warrant that each advertisement submitted by it for publication in the Magazine including, but not limited to, those for which Publisher has provided creative services, contains no copy, illustrations, photographs, text or other content or subject matter that violate any law or infringe any right of any party. As part of the consideration and to induce Publisher to publish such advertisement, agency and advertiser jointly and severally shall indemnify and hold harmless Publisher from and against any loss, liability damages and related expenses (including attorneys’ fees) (collectively, “Losses”) arising from publication of such advertisements in all applicable editions, formats or derivations of the Magazine, including, but not limited to, (a) claims of invasion of privacy, violation of rights of privacy or publicity, trademark infringement, copyright infringement, libel, misrepresentation, false advertising, or any other claims against Publisher (collectively, “Claims”, or (b) the failure of such advertisement to be in compliance and conformity with any and all laws, orders, ordinances and statutes of the United States or any of the states or subdivisions thereof.

2. In the event the Publisher provides contest or sweepstakes management services, email design or distribution or other promotional services in connection with advertisements placed in the Magazine, agency and advertiser jointly and severally represent and warrant that any materials, products (including, but not limited to, prizes) or services provided by or on behalf of agency or advertiser will not result in any claim against Publisher. As part of the consideration and to induce Publisher to provide such services, agency and advertiser jointly and severally shall indemnify and hold harmless Publisher from and against any Losses arising from such materials, products or services, including, but not limited to, those arising from any Claims.

3. Publisher’s acceptance of an advertisement for publication in the Magazine does not constitute an endorsement of the product or service advertised. No advertiser or agency may use the Magazine’s name or logo without Publisher’s prior written permission for each such use.

4. The word “advertisement” will be placed above all advertisements that, in Publisher’s opinion, resembles editorial matter.

5. All pricing information shall be the confidential information of Publisher, and neither agency nor advertiser may disclose any such information without obtaining Publisher’s prior written consent.

6. This agreement shall be governed by and construed in accordance with the laws of the State of New York without regard to its conflicts of laws provisions. Any civil action or proceeding arising out of or related to this agreement shall be brought in the courts of record of the State of New York in New York County or the U.S. District Court for the Southern District of New York. Each advertiser and its agency consents to the jurisdiction of such courts and waives any objection to the laying of venue of any such civil action or proceeding in such courts.

ADDITIONAL COPY AND CONTRACT REGULATIONS

1. For advertising units less than full-page size, insertion orders must specify if advertisement is digest, vertical, square, or horizontal configuration. Insertion orders for all advertising units must state if advertisement carries a coupon.

2. Advertising units of less than 1/3 page size are accepted based on issue availability as determined by Publisher.

3. Requested schedule of issues of ad insertions and size of ad space must accompany all insertion orders. Orders and schedules are accepted for the advertising by brand of product or service only and may not be reassigned to other products or services or to affiliated companies without the consent of Publisher.

4. Insert linage contributes to corporate page levels based on the ratio of the open rate of the insert to the open national P4C rate.

5. If a third party either acquires or is acquired by advertiser during the term of an insertion order, any advertising placed by such third party in an issue of the Magazine that closed prior to the date of the acquisition will not contribute to advertiser’s earning discounts.

REBATES AND SHORTRATES

Publisher shall rebate advertiser if advertiser uses more ad space than the quantity of space on which billed ad rates were based. Failure to use all such ad space shall result in higher ad rates. In such event, advertiser will be short-rated and owe Publisher an additional sum based on the difference between the billed rates and higher rates.

TERMS AND CONDITIONS2015 Successful Farming RATE CARD

Meredith CorporationPrint Advertising Terms and Conditions

To learn more, contact your Successful Farming® sales executive or visit meredithagrimedia.com.

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