Successful Farming AAM Statement June, 2015

7

TOTAL AVERAGE QUALIFIED PAID & NONPAID CIRCULATION 395,955

AVERAGE QUALIFIED PAID CIRCULATIONPrint Only, See Par. 11(a) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77,086Digital Only, See Par. 11(b) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 187Total Individual . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77,273

Single Copy Sales - Digital Only, See Par. 11(c) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,892Total Single Copy Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,892Total Average Qualified Paid Circulation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80,165

AVERAGE QUALIFIED NONPAID CIRCULATIONIndividual . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 315,790

Total Average Qualified Nonpaid Circulation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 315,790

AVERAGE NONQUALIFIED CIRCULATIONAllocated For Shows & Conventions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,411Miscellaneous, Including Staff Copies, See Par. 11(d). . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,265

Total Average Nonqualified Circulation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,676

AVERAGE QUALIFIED PAID & NONPAID CIRCULATION OF REGIONAL AND DEMOGRAPHIC EDITIONS

Edition &Number of issues

AverageQualified Paid

Circulation

AverageQualified Nonpaid

Circulation

TotalQualified Paidand NonpaidCirculation

Illinois 6 9,954 30,992 40,946Indiana 6 4,963 16,036 20,999Iowa 6 7,423 38,411 45,834Kansas 6 3,752 21,465 25,217Michigan 6 4,136 9,551 13,687Minnesota 6 6,439 28,316 34,755Missouri 6 3,882 17,660 21,542Nebraska 6 4,205 22,167 26,372Ohio 6 5,543 18,779 24,322Wisconsin 6 4,487 21,506 25,993Dakotas 6 4,869 27,581 32,450Eastern 6 4,525 7,376 11,901Western 6 4,826 13,840 18,666North Central 6 59,651 252,464 312,115Southern 6 8,084 42,110 50,194

QUALIFIED PAID & NONPAID CIRCULATION BY ISSUES

2015Issue Total

PaidPrintOnly

PaidDigitalOnly

PaidPrint & Digital

(Undupli-cated)

TotalPaid

Qualified Nonpaid

PrintOnly

Qualified Nonpaid DigitalOnly

Qualified Nonpaid

Print& Digital(Undupli-

cated)

TotalQualifiedNonpaid

Jan. 396,543 79,235 3,019 82,254 314,289 314,289Feb. 395,525 79,175 3,082 82,257 313,268 313,268Mid-Feb. 396,604 79,037 3,069 82,106 314,498 314,498Mar. 395,437 77,825 3,111 80,936 314,501 314,501Mid-Mar. 395,832 77,062 3,057 80,119 315,713 315,713Apr. 395,826 73,784 3,112 76,896 318,930 318,930May/June 395,924 73,490 3,100 76,590 319,334 319,334

FARM PUBLICATIONPublisher’s Statement6 months ended June 30, 2015Subject to Audit

Field Served: Serving the business, production and personal needs of America’s farm families.

1A

1B

1C

1D

2

05-0170-048 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.auditedmedia.com

3A1. DESCRIPTION OF DATA:

This paragraph is an analysis of the paid and qualified nonpaid circulation for the Mid-March 2015 issue.

1. NumberThe information is based on an analysis of the Mid-March 2015 issue subscriber list and on data obtained from subscriber records. It is notbased on a projection of a sample.

The total number of names reviewed in this paragraph represents 99.7% of the total paid and qualified nonpaid circulation of the Mid-March2015 issue. Eliminated from the analysis are school subscriptions and international subscriptions.

2. Source of DataData on degree of farm interest are based on information supplied by the subscriber with the subscription order or through recognized direc-tory sources.

Data on crops and livestock demographics are based on information supplied by the subscriber with the subscription order, on subscriberquestionnaires, on subscriber confirmation cards and information received from recognized directory sources.

3. TimingSUCCESSFUL FARMING started requesting of subscribers and recording their degree of farm interest in 1965; for their crops and livestockdemographics starting in 1967. Recognized directory sources were used to update degree of farm interest for a portion of the subscriber filein 1986 through 2014.

DEMOGRAPHICS

3A2. TOTAL NUMBER OF SUBSCRIBER RECORDS REVIEWED AND IDENTIFIED:

Paid and QualifiedNonpaid Circulation

Total Subscriptions as of Mid-March 2015 issue 395,832

Total number reviewed 394,551 99.7

Total number identified as to:Degree of Farm Interest

Demographic Data 373,852 94.4

3A3. ANALYSIS OF SUBSCRIBER RECORDS IDENTIFYING DEGREE OF FARM INTEREST:

Paid QualifiedNonpaid Total

% ofIdentified

Own or operate a Farm or Ranch ................................................ 67,066 297,586 364,652 97.5Employed on a Farm or Ranch .................................................... 2,257 3,752 6,009 1.6In an Occupation Directly Related to Farming or Ranching ......... 2,436 755 3,191 0.9

TOTAL IDENTIFIED .......................................................... 71,759 302,093 373,852 100.0

AGE OF DEGREE OF FARM INTEREST DATAOwn or Operatea Farm or Ranch

Employed ona Farm or Ranch

Age(Months) Paid

Qualified Nonpaid Total % Paid

Qualified Nonpaid Total %

37 or more 14,544 14,544 4.0 810 810 13.525-36 3,625 7,836 11,461 3.1 664 731 1,395 23.213-24 42,135 206,543 248,678 68.2 666 2,120 2,786 46.41-12 6,763 83,206 89,969 24.7 117 901 1,018 16.9TOTAL 67,067 297,585 364,652 100.0 2,257 3,752 6,009 100.0

AGE OF DEGREE OF FARM INTEREST DATAIn an OccupationDirectly Related

to Farming or Ranching TotalAge

(Months) PaidQualified Nonpaid Total % Paid

Qualified Nonpaid Total %

37 or more 1,590 1,590 49.8 16,944 16,944 4.525-36 331 80 411 12.9 4,620 8,647 13,267 3.613-24 287 129 416 13.0 43,088 208,792 251,880 67.41-12 229 546 775 24.3 7,109 84,653 91,762 24.5TOTAL 2,437 755 3,192 100.0 71,761 302,092 373,853 100.0

THE INFORMATION IN PARAGRAPHS 3A, 3B, 3C AND 4 IS FROM AN ANALYSIS OF THE MID-MARCH 2015 ISSUE IN WHICH:

• QUALIFIED PAID CIRCULATION WAS 0.1% LESS THAN THE PERIOD AVERAGE

• QUALIFIED NONPAID CIRCULATION WAS 0.0% LESS THAN THE PERIOD AVERAGE

3A

Page 2 of 9 • 05-0170-0Alliance for Audited Media

Number of readers per copy information was obtained from responses to a subscriber demographic qualification form (See Page 6) and is not pro-jected. Total respondents to the question, “# of people who read your copy” was 381,828 or 96.4% of total circulation.

3A4. READERS PER COPY:

# of Readers per copy

1 274,3772 69,1003 21,0534 10,0195 2,6276 1,4457+ 3,207Total Respondents 381,828Average Readersper copy 2

ANALYSIS OF SUBSCRIBER AGESubscriber Age Count %

Under 35 11,923 3.035-44 33,336 8.645-54 70,739 18.255-64 99,906 25.7Over 64 172,946 44.5Total 388,850 100.0


CORN DEMOGRAPHIC DATA

Acres PaidQualifiedNonpaid Total %

1-99 23,363 113,637 137,000 39.0100-249 16,064 62,901 78,965 22.5250+ 24,417 110,923 135,340 38.5Acre Size UndisclosedTOTAL 63,844 287,461 351,305 100.0

SOYBEANS DEMOGRAPHIC DATA



HAY DEMOGRAPHIC DATA



WHEAT DEMOGRAPHIC DATA


1-99 32,227 122,156 154,383 62.4100-249 7,709 31,352 39,061 15.8250+ 8,398 45,591 53,989 21.8Acre Size Undisclosed 1 1 0.0TOTAL 48,334 199,100 247,434 100.0

Summary on Crops PaidQualifiedNonpaid Total

Total Corn 63,844 287,461 351,305Total Soybeans 58,854 265,875 324,729Total Hay 58,886 235,211 294,097Total Wheat 48,334 199,100 247,434


BEEF COWS DEMOGRAPHIC DATA

Head PaidQualifiedNonpaid Total %

1-49 24,809 38,542 63,351 54.050-99 7,631 15,418 23,049 19.7100+ 7,685 23,153 30,838 26.3Herd Size UndisclosedTOTAL 40,125 77,113 117,238 100.0

FED CATTLE DEMOGRAPHIC DATA


1-49 16,229 24,305 40,534 54.050-199 7,561 13,276 20,837 27.8200+ 4,501 9,142 13,643 18.2Herd Size UndisclosedTOTAL 28,291 46,723 75,014 100.0

HOGS DEMOGRAPHIC DATA


1-499 12,096 18,540 30,636 65.2500+ 6,106 10,236 16,342 34.8Herd Size UndisclosedTOTAL 18,202 28,776 46,978 100.0

DAIRY DEMOGRAPHIC DATA


1-49 7,160 21,071 28,231 48.350+ 7,278 22,907 30,185 51.7Herd Size UndisclosedTOTAL 14,438 43,978 58,416 100.0

Summary on Livestock PaidQualifiedNonpaid Total

Total Beef 40,125 77,113 117,238Total Cattle 28,291 46,723 75,014Total Hogs 18,202 28,776 46,978Total Dairy 14,438 43,978 58,416



AGE OF SOURCE DATA ANALYSIS

Qualified WithinSource 1 Year 2 Years 3 Years Total %

Qualified Nonpaid Circulation:Total Direct request from recipient: 94,467 89,517 4,399 188,383 59.7

Written .................................................................... 29,678 18,701 1,220 49,599 15.7Telecommunication ................................................ 63,805 70,690 3,165 137,660 43.6Internet and E-mail ................................................. 984 126 14 1,124 0.4

Total Direct request from recipient’s company:Written ...................................................................Telecommunication ................................................Internet and E-mail .................................................

Total Communication other than request:Written ....................................................................Telecommunication ................................................Internet and E-mail .................................................

Association...................................................................Business Directories ....................................................Lists..............................................................................Acquired Circulation.....................................................Other Sources, See Par. 11(e)..................................... 7,291 118,914 1,125 127,330 40.3Total Qualified Nonpaid Circulation ........................ 101,758 208,431 5,524 315,713 100.0Percent........................................................................ 32.2 66.0 1.8 100.0Paid Subscription Circulation ....................................... 77,248Paid Acquired Circulation.............................................Single Copy Sales........................................................ 2,871Total Qualified Circulation ........................................ 395,832

3B


GEOGRAPHIC ANALYSIS

StatePaid

Print OnlyPaid

Digital Only

PaidPrint & Digital(Unduplicated)

Total Paid

Qualified NonpaidPrint Only

QualifiedNonpaid

Digital Only

QualifiedNonpaid

Print & Digital(Unduplicated)

TotalQualifiedNonpaid

TotalCirculation

Alabama 309 309 1,034 1,034 1,343Arizona 257 257 436 436 693Arkansas 317 317 2,624 2,624 2,941California 591 591 1,557 1,557 2,148Colorado 1,097 1,097 3,212 3,212 4,309Connecticut 121 121 100 100 221Delaware 140 140 286 286 426District of Columbia 9 9 4 4 13Florida 416 416 754 754 1,170Georgia 412 412 1,885 1,885 2,297Idaho 438 438 1,620 1,620 2,058Illinois 9,834 9,834 31,314 31,314 41,148Indiana 4,942 4,942 16,219 16,219 21,161Iowa 7,338 7,338 38,548 38,548 45,886Kansas 3,692 3,692 21,504 21,504 25,196Kentucky 910 910 4,429 4,429 5,339Louisiana 179 179 1,397 1,397 1,576Maine 92 92 130 130 222Maryland 403 403 1,070 1,070 1,473Massachusetts 134 134 105 105 239Michigan 4,093 4,093 9,530 9,530 13,623Minnesota 6,345 6,345 28,427 28,427 34,772Mississippi 223 223 1,512 1,512 1,735Missouri 3,855 3,855 17,525 17,525 21,380Montana 661 661 3,130 3,130 3,791Nebraska 4,145 4,145 22,205 22,205 26,350Nevada 86 86 105 105 191New Hampshire 39 39 68 68 107New Jersey 216 216 281 281 497New Mexico 136 136 409 409 545New York 1,510 1,510 2,730 2,730 4,240North Carolina 871 871 5,140 5,140 6,011North Dakota 2,085 2,085 13,037 13,037 15,122Ohio 5,490 5,490 18,837 18,837 24,327Oklahoma 778 778 5,810 5,810 6,588Oregon 490 490 931 931 1,421Pennsylvania 2,418 2,418 3,580 3,580 5,998Rhode Island 9 9 10 10 19South Carolina 307 307 1,316 1,316 1,623South Dakota 2,720 2,720 14,668 14,668 17,388Tennessee 742 742 3,203 3,203 3,945Texas 1,558 1,558 8,861 8,861 10,419Utah 205 205 499 499 704Vermont 70 70 303 303 373Virginia 700 700 1,889 1,889 2,589Washington 623 623 1,278 1,278 1,901West Virginia 212 212 277 277 489Wisconsin 4,492 4,492 21,371 21,371 25,863Wyoming 257 257 522 522 779TOTAL 48 CONTERMINOUS

STATES 76,967 76,967 315,682 315,682 392,649Alaska 39 39 23 23 62Hawaii 12 12 6 6 18TOTAL ALASKA & HAWAII 51 51 29 29 80Single Copy Sales 3,057 3,057 3,057U.S. Unclassified

TOTAL UNITED STATES 77,018 3,057 80,075 315,711 315,711 395,786Poss. & Other Areas

U.S. & POSS., etc. 77,018 3,057 80,075 315,711 315,711 395,786Canada 28 28 1 1 29International 14 14 14Military or Civilian Personnel

OverseasOther International 2 2 1 1 3TOTAL INTERNATIONAL 44 44 2 2 46E-Mail Address OnlyOther Unclassified

GRAND TOTAL 77,062 3,057 80,119 315,713 315,713 395,832

4


Audit Cycle: June Ending.

(a) Print Only Individual subscriptions, averaging 77,086 copies per issue, represent copies served to individuals receiving the print version only of SUCCESSFULFARMING.

(b) Digital Only Individual subscriptions, averaging 187 copies per issue, represent copies served to individuals receiving the digital version only. The digital versionof SUCCESSFUL FARMING is made available to subscribers through a password protected website wherein an e-mail notice is sent to recipients notifying them ofthe availability of each issue.(c) Digital Only Single Copy Sales, averaging 2,892 copies per issue, represent copies sold through various vendors.

(d) Miscellaneous includes checking and promotion copies, averaging 1,265 copies per issue, served to advertisers and agencies.

(e) Other Sources represent copies served to large acreage producers identified from recognized directories and databases.

PRICE DATA, See Par. 11(f)

Basic Prices: Subscriptions: U.S., 1 yr. $26.00; 2 yrs. $44.00; 3 yrs. $58.00Single Copy: $2.95Sales include Premium ValuesBasic & higher than basic: . . . . . . . . . . . . . . . . . . . . . 4,38275% - 99% of basic: . . . . . . . . . . . . . . . . . . . . . . . . . 6,30750% - 74% of basic: . . . . . . . . . . . . . . . . . . . . . . . . . 4,06425% - 49% of basic: . . . . . . . . . . . . . . . . . . . . . . . . . 41Less than 25% of basic: . . . . . . . . . . . . . . . . . . . . . . NoneTotal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14,794

TERM DATAThree years or more . . . . . . . . . . . . . . . . . . . . . . . . . 8Two years or more but less than three . . . . . . . . . . . 108One year or more but less than two . . . . . . . . . . . . . 7,896Less than one year . . . . . . . . . . . . . . . . . . . . . . . . . . 6,782Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14,794

EXPLANATORY

(f) Authorized prices with 5% or more of total subscription sales:1 yr. $7.98 1 yr. $15.95 2 yrs. $15.95 2 yrs. $25.95

5

6

11

ANALYSIS OF THE SALES OF TOTAL NEW AND RENEWAL SUBSCRIPTIONSSold During 6 Month Period Ended December 31, 2014

POST EXPIRATION COPIES INCLUDED IN PAID CIRCULATION

Percentage of paid subscriptions serviced, from1 issue to 3 months beyond expiration, on theMid-March 2015 issue ................................................. 1.7%Average percentage of paid subscriptions serviced,from 1 issue to 3 months beyond expiration, for the pe-riod covered by this statement ..................................... 1.3%

9 RENEWAL ANALYSIS OFPAID CIRCULATIONReporting not required

10

SALES CHANNELSOrdered by mail and/or directly requested by

subscriber . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14,511Ordered through salespeople:Catalog agencies and individual agents . . . . . . . . . . 281Publisher’s own and other publishers’ salespeople . . NoneIndependent agencies’ salespeople. . . . . . . . . . . . . . 2Association memberships . . . . . . . . . . . . . . . . . . . . . NoneAll other channels . . . . . . . . . . . . . . . . . . . . . . . . . . . NoneTotal. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14,794

PREMIUM USAGEOrdered without premium . . . . . . . . . . . . . . . . . . . . . 13,029Ordered with reprinted material

from this publication . . . . . . . . . . . . . . . . . . . . . . . . 1,729Ordered with other premiums . . . . . . . . . . . . . . . . . . 36Total. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14,794

7

8

ADDITIONAL CIRCULATION INFORMATION

We certify that to the best of our knowledge all data set forth in this Publisher’s Statement are true and report circulation in accordancewith Alliance for Audited Media’s Bylaws and Rules.

Parent Company: Meredith Corporation

ERIN HOSKINS SCOTT MORTIMER

VP, Consumer Marketing VP and Group Publisher

Frequency: 13 times/yearFormat: Standard

Established: 1902AAM Member Since: 1914Member No. 05-0170-0

Published by:Meredith Corporation1716 Locust StreetDes Moines, IA 50309-3023T: (515) 284-2636 • F: (515) 284-2502www.agriculture.com

VP and Group Publisher: Scott MortimerEditorial Content Dir.: Dave Kurns

ANALYSIS OF THE SALES OF TOTAL NEW AND RENEWAL SUBSCRIPTIONSSold During 6 Month Period Ended June 30, 2015

ADDITIONAL CIRCULATION INFORMATION


Copyright © 2015 All rights reserved.

Analyzed Issue Date 03/15/1505-0170-0 Analyzed Issue Text (for double month issue date)

Single Copy Price 2.95Association Subscription PriceU.S. Subscription Price 26.00Canadian Subscription PriceInternational Subscription Price

Documents

Successful Farming AAM Statement June, 2015