Sữa Chua Bổ Sung Dịch Gạo Lức

Mc LcLI M U1Chng 1. XY DNG CHIN LC PHT TRIN SN PHM21.1. Gi nh21.2. Phn tch SWOT21.3. Chin lc3Chng 2. PHT TRIN V SNG LC CC TNG42.1. Cc tng pht trin sn phm42.2. nh gi theo s cm nhn- bn nhn thc102.3. Phn tch s chnh lch122.4. S hp dn ca sn phm132.4.1. Li ch132.4.2. Ri ro v mt k thut132.4.3. Ri ro v mt kinh t142.4.4. S ph hp vi chin lc14Chng 3. SNG LC CC THUC TNH253.1. Thuc tnh253.2. X l kt qu263.3. Cc yu t nh hng n thuc tnh283.4. Kho st kin ngi tiu dng313.4.1. Lp bng kho st313.4.2. X l s liu39Chng 4. PHT TRIN SN PHM NGUYN MU TRONG PHNG TH NGHIM444.1. Tng quan v nguyn liu454.1.1. Go lc454.1.1.1. Thnh phn dinh dng454.1.1.2. Tc dng464.1.2. Sa ti474.1.2.1. Thnh phn484.1.2.2. Gi tr dinh dng ca sa494.2. Quy trnh sn xut d kin514.3. Thuyt minh quy trnh524.4. B tr th nghim534.4.1. Mc tiu kho st534.4.1.1. Kho st t l go lc vi nc544.4.1.2. Kho st t l enzyme b sung544.4.1.3. Kho st thi gian thy phn544.4.1.4. Kho st t l phi trn dch go lc vi sa544.4.1.5. Kho st nh hng t l dch men ging n kh nng ln men554.4.1.6. Kho st nh hng ca nhit n qu trnh ln men554.5. nh gi cm quan cho sn phm sa chua b sung dch go lc564.6. Xy dng chin lc marketing cho sn phm mi.57TI LIU THAM KHO60

LI M UNgy nay trn hu ht cc th trng u din ra s cnh tranh quyt lit, nn nhng cng ty no khng pht trin c sn phm mi s gp phi ri ro rt ln. Nhng sn phm hin c s bc l nhng nhc im khi nhu cu v th hiu ca ngi tiu dng thay i. S xut hin ca cng ngh mi, chu k sng ca sn phm b rt ngn li, cng nh s cnh tranh trong nc v ngoi nc ngy cng quyt lit. Do mi cng ty u phi tin hnh pht trin sn phm mi tm ra nhng sn phm thay th t duy tr hay to ra mc tiu th cho tng lai.Chnh v th, pht trin sn phm mi rt cn thit cho doanh nghip tn ti, pht trin hot ng kinh doanh, nhm tha mn ti a nhu cu ca khch hng mc tiu.Trong xu th , chng em tin hnh kho st th trng v phn tch nhu cu th hiu ngi tiu dng to ra sn phm mi khng ch vi mc ch c th tn ti trn th trng v khng b o thi theo quy lut ca th trng, m vi mc ch cui cng l to sn phm c th chm sc tt hn cho sc khe ngi tiu dng, lun quan tm, lng nghe v hng n sc khe ngi tiu dng c nhng ci tin tt nht.

XY DNG CHIN LC PHT TRIN SN PHMGi nhTrong vic xy dng chin lc pht trin sn phm, nhm chng em gi nh nhm hin ti l cc sinh vin ang thc hin vic thit k pht trin sn phm thc phm mi trong phng th nghim. Nhm gm 3 thnh vin: Nguyn Thnh Duy V Tn t Trn Minh HiPhn tch SWOT StrengthsCon ngi: Cc thnh vin hot ng nhm mang li hiu qu cao. L nhng ngi nng ng, sing nng, chiu kh, c kh nng sng tao. c trang b cc kin thc v chuyn ngnh thc phm. C k nng thc hnh ti phng th nghim ca nh trng. c s h tr t gio vin hng dn.C s vt cht: Phng th nghim c trang b h thng thit b, my mc tng i hon thin. Weekneses Kin thc cha su v cha c kinh nghim lm vic thc t. Kh nng t chc, b tr th nghim cha tt Trang thit b, my mc hin i cn hn ch. Opportunities Sn phm c kh nng a ra th trng. Threats D gp cc s c nh hng n cht lng sn phm. Kh nng cnh tranh trn th trng khng cao.Chin lcDa vo tnh hnh ca th trng m chng em a ra chin lc nh sauTiu ch cho sn phm mi: Sn phm mi phi nm dng cha c trn th trng hoc c trn th trng nhng km u vit hn. Tnh cht cho sn phm: Sn phm l s kt hp hi ha gia gi tr cm quan v gi tr dinh dng. Nguyn liu: d dng thu mua, gi c hp l. Gi c: ph hp vi khch hng mc tiu. Thit b: c th p ng c cng ngh hin c. C kh nng sn xut c di quy m cng nghip.

PHT TRIN V SNG LC CC TNGCc tng pht trin sn phmThnh vin 1: Nguyn Thnh DuySTT tngM t vn tt sn phm

1Tr b ao b sung vitamin CVitamin C c a vo sn phm tr vi nng thch hp nhm cung cp thm dng cht thit yu cho c th.

2Sa ti tit trng hng rau mTrong rau m c nhiu hm lng cc cht cn thit cho c th, to ra hng v mi.

3Sa chua b sung dch go lcTrong go lc c nhiu loi vitamin nhm B, b sung c lng vitamin cn thiu cho c th v ng thi to ra sn phm mi

4Sa chua ung v nha amHng v nha am rt thm ngon, ngoi ra n cn cha nhiu vitamin tt cho sc khe ngi tiu dng.

5Ru vang sriNguyn liu ph bin, lng ng v vitamin C tng i cao

6Nc p hoa qu t qu hngNc gii kht t dch qu hng

7Tr kh quaSn phm dng rn, c s dng bng cch thm nc si.

8M chay hng v tho mcBng cch thm cc hng v tho mc di dng kh c ng gi vo nh cc ti nm.

9Kem chui ht iuSn phm c hng v mi, ht iu thm ngon.

10Bnh bng lan cun kem tri cyKem tri cy c cun vo bn trong bnh

Thnh vin 2: V Tn tSTT tng/ideaM t vn tt sn phm

1Ru nhoSn phm c mu nu nhng trong, c v ngt

2Sa u nnh hng c phNc, sa u nnh, ng, hng c ph

3Nc du ln menSn phm c mu m khng trong, c v chua, t ngt

4 Nc ca cao ng lonSn phm c mu ca ca cao, v ngt nh v hi c cht v ng

5Sa u xanh ng lonu xanh, ng, nc

6Tr xanh c gasGm c tr xanh c sc thm CO2

7 Tr li dng ti lcSn phm c bao trong ti lc

8 Nc sui hng tr xanhNc v hng tr xanh

9Nc chanh dy v nha amNc chanh dy, nha am, ng v nc

10Ru su ringSu ring c ln men c mu vng c, nc, ng

Thnh vin 3: Trn Minh HiSTT tngM t vn tt sn phm

1Ru trng cLn men tri trng c, ng.

2Ru chm rut ngtLn men tri chm rut ngt, ng.

3Ru iuLn men t qu iu, v cht c trng.

4Sa chua v biV bi c tch ly phn v trng, ngm mui, luc chn ri b sung vo sa chua, tng t nh sa chua tri cy.

5Mt nhi thtMt b ht nhi tht, nm mo, bn tu, khoai mn xay nhuyn sau em hp.

6Sa khoai mnKhoai mn c xay mn lc ly nc tin hnh nu, b sung ng.

7Ru mn H NiMn H Ni ln men, ng, nc.

8Bnh bng lan nhn nha amLp mt nha am nm gia

9Ch gi rong binDng loi nhn ch gi truyn thng, thay bnh trng bng rong bin.

10Sa bp hng duNc, bp, ng, hng du

Bng nhn xt sng lc 30 tng:STT tngNhn xt, nh gi tng

1Tr b ao b sung vitamin CC ngun nguyn liu v gi tr dinh dng

2Sa ti tit trng hng rau mTo ra hng v mi, dinh dng cho sa ti tit trng, nguyn liu d tm. Dy chuyn cng ngh phc tp.

3Sa chua b sung dch go lcGi tr dinh dng cao t go lc, to sn phm mi.

4Sa chua ung v nha amTo gi tr dinh dng v hng v mi

5Ru vang sriNguyn liu d tm, r

6Nc p hoa qu t qu hngNguyn liu theo ma, v l, kh c th trng chp nhn

7Tr kh quaNguyn liu d tm, ph hp vi mt vi khch hng

8M chay hng v tho mcDy chuyn phc tp, phc v cho khch hng n chay

9Kem chui ht iuTo mi thm c trng ca ht iu

10Bnh bng lan cun kem tri cyTo mi v mi,c hng thm tri cy c o

11Ru nhoNguyn liu khng sn c, to mi kh chu

12Sa u nnh hng c phMi thm c ph c th b mt trong qu trnh thanh trng

13Nc du ln menSn phm c trn th trng, kh cnh tranh

14Nc ca cao ng lonKh tm nguyn liu. Sn phm c trn th trng

15Sa u xanh ng lonB sung dinh dng, c trn th trng

16Tr xanh c gasB sung gas ph hp vi s thch ca nhiu ngi tiu dng

17Tr li dng ti lcTo s tin li khi s dng, hng thm c trng

18Nc sui hng tr xanhTo s a dng cho sn phm nc sui, ph hp vi mi khch hng

19Nc chanh dy v nha amVic phi trn c th khng t c kt qu mong mun

20Ru su ringNguyn liu t, quy trnh phc tp

21Ru trng cKh tm nguyn liu. Mi l, kch thch ngi tiu dng

22Ru chm rut ngt

23Ru thanh long rut Nguyn liu c sn, sn phm a dng trn th trng

24Sa chua v biTn dng c v bi

25Mt nhi thtC th c s khng ph hp khi kt hp gia tri cy v tht

26Sa khoai mnNhu cu sn phm t sa rt cao

27Ru mn H NiNguyn liu theo ma

28Bnh bng lan nhn nha amTo hng v mi cho bnh bng lan, kh gi c trong ca nha am.

29Ch gi rong binThay th loi ch gi truyn thng, b sung cht dinh dng t rong bin

30Sa bp hng duNguyn liu sn c, sn phm c trn th trng

Sau khi tho lun t 30 tng ban u nhm chn ra 10 tng:STT tng

1Sa chua b sung dch go lc

2Kem chui ht iu

3Ru vang sri

4Tr li dng ti lc

5Bnh bng lan cun kem tri cy

6Nc chanh dy v nha am

7Nc sui hng tr xanh

8Mt nhi tht

9Sa khoai mn

10Ch gi rong bin

nh gi theo s cm nhn- bn nhn thcXy dng bn nhn thc da trn cc mi quan h: Gi c v s tin li An ton v dinh dngGi c v s tin liCD

BA

CAOGi c

THPTHP CAOS tin liAn ton v dinh dngCD

BA

CAO An ton

THPTHP CAODinh dng

Perceptual Mapping Analysis

Thnh vin tngGi c- S tin liAn ton- dinh dng

DuySa chua b sung dch go lcAD

Kem chui ht iuCB

Ru vang sriBB

Tr li dng ti lcDC

Bnh bng lan cun kem tri cyDD

Nc chanh dy v nha amCD

Nc sui hng tr xanhBB

Mt nhi thtCD

Sa khoai mnAC

Ch gi rong binAA

tSa chua b sung dch go lcDD

Kem chui ht iuBB

Ru vang sriBB

Tr li dng ti lcDB

Bnh bng lan cun kem tri cyCA

Nc chanh dy v nha amCA

Nc sui hng tr xanhBB

Mt nhi thtDD

Sa khoai mnAD

Ch gi rong binAD

HiSa chua b sung dch go lcAD

Kem chui ht iuBB

Ru vang sriAB

Tr li dng ti lcDB

Bnh bng lan cun kem tri cyDA

Nc chanh dy v nha amDD

Nc sui hng tr xanhAC

Mt nhi thtCA

Sa khoai mnAD

Ch gi rong binDD

Phn tch s chnh lchTn tngSn phm cng loiThng hiuNhu cu ngi tiu dng

Sa chua b sung dch go lcSa chua nha amVinamilk, Th True MilkS dng hng ngy

Kem chui ht iuCc loi sn phm kem chui a dngCc thng hiu nh lQuanh nm, s dng n vt

Ru vang sria dng loi ru vangCng ty vang Thng LongS dng trong cc ngy c bit

Tr li dng ti lca dang nhiu loi trTr Thi Nguyn, long Tm ChuS dng hng ngy, c bit l ma h

Bnh bng lan cun kem tri cyBng lan nhn da, phomaiBibica, Kinh S dng hng ngy, c bit ngy Tt

Nc chanh dy v nha amNc nha am, chanh dyVfresh Nha am ca VinamilkTiu th mnh vo ngy h

Nc sui hng tr xanhCc loi nc gii kht tr xanhTn hip phtS dng hng ngy, c bit l ngy h

Mt nhi thtCha c trn th trngCha xc nhCha bit

Sa khoai mnSa u nnhSa Fami ca VinasoyS dng hng ngy

Ch gi rong binCh gi da xp, ch gi rCh gi Vissan, Cu treS dng hng ngy

S hp dn ca sn phmnh gi 10 tng theo phng php cho im0. Li chim

im s135

Bao nhiu?Rt thpTrung bnhRt nhiu

Khi no thu c?5 nm3 nmNgay trong nm nay

Thu c trong bao lu?1 nmVi nmNhiu nm

Thi gian hon vn5 nm3 nm Ngay trong nm

Tng im: 20Ri ro v mt k thutim

im s14710

Tnh phc tpCn c nhiu sng kinCn i mi su scThc y to li nhunVt qu cng ngh sn c

Kh nng tin hnhKhng chc l s c ngi lm cPhi tm kim hay mua mt vi cng ngh, k nngCc sinh vin c th t pht trin cng nghTt c sn sng

Quyn s hu ng k bn quyn ringS hu chungChng ta c th c cho php s dngChng ta c bng sng ch

Tng im: 30Ri ro v mt kinh tim

im s1234

Nhu cu khch hngKhng ai mun s dng sn phmNgay c ti cng vy, cc nhu cu tha mnMt s ngi cha thc s tha mn nhng khng nhn bit cKhch hng cn n v bit chc h cn ci g

Tip th n khch hng hin tiu l khch hng miCng th trng nhng khc khch hngC khch hng c v miTt c cc khch hng hin ti u l nhng khch hng tim nng

Xu hng th trngang gimKhng th d onKhng thay i, n nh, c th d onang tng trng v m rng

Kt qu ca s iu chnhKhng d on c, c nhiu kh nng gy tc ng xuD on c, t c kh nng gy tc ng xuKhng gy tc ng xuc xc nh, c th nng cao v tr

Cc i th cnh tranh Th trng 1 hay 2 cng ty chi phiC nhiu cng ty cng a ra sn phm nhng khng c cng ty chi phiCh c mt t cng ty xc lp c th trng nhng ch l nhng cng ty th ngTh trng cnh tranh hng tun

Tng im: 20S ph hp vi chin lcim

im s135

Quan trng i vi chin lc ni aNgc li vi chin lcBnh thngCn thit

Quan trng i vi chin lc ton cuNgc li vi chin lcBnh thngCn thit

Nn tng ca chin lcDa vo mt sn phmDa v mt nhm sn phmDa vo mt h thng

Kh nng m rng kinh doanhCh kinh doanh ni aVi khu vcTt cho ton b h thng

Mi quan h vi khch hng, i tcC th ph hng mi quan hKhng tch ngNng cao mi quan h

Tc ng ln c cu sn xutLm tng s cnh tranhKhngChuyn sang th cn bng mong mun

Tng im 30Tng im c th t: 100 Bng chm imThnh vin 1: Nguyn Thnh Duy tngLi ch

Bao nhiuKhi no thu cThu c trong bao luThi gian hon vnTng cng

Sa chua b sung dch go lc553518

Kem chui ht iu351514

Ru vang sri13138

Tr li dng ti lc133310

Bnh bng lan cun kem tri cy353516

Nc chanh dy v nha am351312

Nc sui hng tr xanh13116

Mt nhi tht353516

Sa khoai mn13138

Ch gi rong bin555318

Thnh vin 2: V Tn t tngLi ch




Ru vang sri135310





Mt nhi tht553316

Sa khoai mn31318


Thnh vin 3: Trn Minh Hi tngLi ch




Ru vang sri11114





Mt nhi tht535316

Sa khoai mn533314


Thnh vin 1: Nguyn Thnh Duy tngRi ro v mt k thut

Tnh phc tpKh nng tin hnhQuyn s huTng cng


Kem chui ht iu47415

Ru vang sri44416





Mt nhi tht710724

Sa khoai mn44412


Thnh vin 2: V Tn t tngRi ro v mt k thut



Kem chui ht iu47415

Ru vang sri17412





Mt nhi tht77721

Sa khoai mn44416


Thnh vin 3: Trn Minh Hi tngRi ro v mt k thut



Kem chui ht iu47415

Ru vang sri1449

Tr li dng ti lc1449




Mt nhi tht710724

Sa khoai mn44416


Thnh vin 1: Nguyn Thnh Duy tngRi ro v mt kinh t

Nhu cu ca khch hngTip th n cc khch hng hin tiXu hng th trngKt qu ca s iu chnhCc i th canh tranhTng cng



Ru vang sri2233414





Mt nhi tht4333316

Sa khoai mn3232111


Thnh vin 2: V Tn t tngRi ro v mt kinh t




Ru vang sri2333213





Mt nhi tht4233214

Sa khoai mn3332112


Thnh vin 3: Trn Minh Hi tngRi ro v mt kinh t




Ru vang sri2232211





Mt nhi tht3343114

Sa khoai mn3321110


Thnh vin 1: Nguyn Thnh Duy tngS ph hp vi chin lc

Quan trng vi chin lc ni aQuan trng vi chin lc ton cuNn tng ca chin lcKh nng m rng kinh doanhMi quan h khch hng/ i tcTc ng ln c cu sn xutTng cng



Ru vang sri33113314





Mt nhi tht31515318

Sa khoai mn3111118


Thnh vin 2: V Tn t tngS ph hp vi chin lc




Ru vang sri33113314





Mt nhi tht31313314

Sa khoai mn31111310


Thnh vin 3: Trn Minh Hi tngS ph hp vi chin lc




Ru vang sri31113312





Mt nhi tht31313516

Sa khoai mn31311110


Tng imSTT tngTng imim trung bnh

DuytHi

1Sa chua b sung dch go lc76729280

2Kem chui ht iu51544851

3Ru vang sri52493645,67

4Tr li dng ti lc55574050,67

5Bnh bng lan cun kem tri cy62515054,33

6Nc chanh dy v nha am55475853,33

7Nc sui hng tr xanh42465046

8Mt nhi tht74658073

9Sa khoai mn39465045

10Ch gi rong bin76677071

Xp loi sn phm t 1-10STTTn sn phm

1Sa chua b sung dch go lc

2Mt nhi tht

3Ch gi rong bin

4Bnh bng lan cun kem tri cy

5Nc chanh dy v nha am

6Kem chui ht iu

7Tr li dng ti lc

8Nc sui hng tr xanh

9Ru vang sri

10Sa khoai mn

Chn 3 tng Sa chua b sung dch go lc Mt nhi tht Ch gi rong bin

SNG LC CC THUC TNHThuc tnhTin hnh sang lc cc thuc tnh cn thit nh hng n sn phm cng nh cc yu t nh hng n nhng thuc tnh .Thuc tnhSa chua b sung dch go lc

Mc quan trng( Thp=1. Trung bnh=2, Cao= 3)

DuytHi

T ngun t nhin233

Tt cho sc khe333

Dinh dng323

t bo321

Tin li323

Mi v322

Mu sc222

Hnh thc222

An ton333

S nguyn vn ca bao b333

Gi thp231

Thi hn s dng211

Thuc tnhMt nhi tht


DuytHi

T ngun t nhin123

Tt cho sc khe233

Dinh dng333

t bo221

Tin li133

Mi v333

Mu sc211

Hnh thc131

An ton333


Gi thp222

Thi hn s dng112

Thuc tnhCh gi rong bin


DuytHi

T ngun t nhin132

Tt cho sc khe333

Dinh dng333

t bo111

Tin li222

Mi v233

Mu sc132

Hnh thc112

An ton333


Gi thp223

Thi hn s dng122

X l kt quThuc tnhSa chua b sung dch go lcThuc tnh c chn

Mc quan trng

Thp ( %)Trung bnh( %)Cao( %)

T ngun t nhin033,3366,67Chn

Tt cho sc khe00100Chn

Dinh dng033,3366,67Chn

t bo33,3333,3333,33Khng chn

Tin li033,3366,67Chn

Mi v066,6733,33Chn

Mu sc33,3333,3333,33Khng chn

Hnh thc01000Chn

An ton00100Chn

S nguyn vn ca bao b00100Chn

Gi thp33,3333,3333,33Chn

Thi hn s dng66,6733,330Khng chn

Thuc tnhMt nhi thtThuc tnh c chn

Mc quan trng


T ngun t nhin33,3333,3333,33Khng chn

Tt cho sc khe033,3366,67Chn

Dinh dng00100Chn

t bo33,3366,670Chn

Tin li33,33066,67Chn

Mi v00100Chn

Mu sc66,6733,33Khng chn

Hnh thc66,67033,33Khng chn

An ton00100Chn


Gi thp01000Chn

Thi hn s dng33,3366,670Chn

Thuc tnhCh gi rong binThuc tnh c chn

Mc quan trng


T ngun t nhin33,3333,3333,33Khng chn

Tt cho sc khe00100Chn

Dinh dng00100Chn

t bo10000Khng chn

Tin li00100Chn

Mi v033,3366,67Chn

Mu sc33,3333,3333,33Khng chn

Hnh thc66,6733,330Khng chn

An ton00100Chn


Gi thp066,6733,33Chn

Thi hn s dng33,3366,670Chn

Cc yu t nh hng n thuc tnh

Thuc tnhSa chua b sung dch go lc

Cc yu t lin quan cho im 1-10(1 = khng nh hng; 10 = nh hng rt ln

T l nc: go lcT l enzyme dch haThi gian thy phnT l sa: dch ng haT l nm menTc ng c hcnh sngOxy

pHNhit

T ngun t nhin8989101

1111

Tt cho sc khe8889915555

Dinh dng9989815557

Tin li1111153324

Mi v979101075578

Mu sc1091010876678

Hnh thc2211161111

Cu trc999101087688

An ton5455388989


Thi hn s dng4343289999

Gi thp8999941111

Thuc tnhMt nhi tht


Loi mtT l mt: nhnT l gia cc thnh phn trong nhnX l nhitThi gian bo qunTc ng c hc

nh sngOxy

pHNhit


Tt cho sc khe9897866666

Dinh dng910108917788

Tin li7871111111

Mi v99108848999

Mu sc8899717878

Hnh thc7878561111

Cu trc9898778677

An ton9999867867



Gi thp1010101111111

Thuc tnhCh gi rong bin


Loi rong binT l rong bin: nhnT l cc thnh phn trong nhnX l nhitThi gian bo qunTc ng c hc

nh sngOxy

pHNhit


Tt cho sc khe1010107737767

Dinh dng1010108827887

Tin li6771111111

Mi v8998825556

Mu sc910108716667

Hnh thc10991111111

Cu trc99108886776

An ton8988826867



Gi thp1010101111111

Kho st kin ngi tiu dngSau khi nh gi cc thuc tnh ca tng sn phm nhm s tin hnh iu tra thu thp kin ca ngi tiu dng la chn cc c im ni bc ca tng thuc tnh. i tng c iu tra y ch yu l sinh vin.Lp bng kho stBng cu hi iu tra th trngVi mc ch pht trin sn phm mi, nhm chng ti xin gi n cc bn bng cu hi iu tra th hiu ca ngi tiu dng. Mong nhn c s gip nhit tnh t cc bn. Nhm xin chn thnh cm n.H v tn:..Cc cu hi c sn cu tr li, xin vui lng khoanh trn vo cu tr li m bn cho l ng nht.Vi nhng cu hi khc xin vui lng in cu tr li ca bn vo ch trng.A.Phn chung1. Khi la chn thc phm, iu bn quan tm l g?a. Gi cb. Dinh dngc. An tond. Mu me. kin khc2. Bn thng mua sn phm dng no?a. n lin, khng cn qua ch bin li ( vd: sa chua)b. Ch bin li ( vd:ch gi)c. C th ch bin li hoc khng ( vd: xc xch)d. kin khc3. Bn mua sn phm thc phm u ?a. Siu thb. Chc. Ca hng tp had. kin khc4. Bn thng i mua thc phm:a. 1 ln/ngyb. 1 ln/ tunc. 2-3 ln/ tund. kin khcB. Phn ringSn phm: Sa chua b sung dch go lc.M t sn phm: ng ha tinh bt go lc v ln men hn hp dch go lc vi sa1. Bn dng sn phm sa chua bt k no cha?a. S dng rib. Cha s dngNu S dng ri bn vui lng tr li cc cu hi tip theo. Nu Cha s dng vui lng dng cuc iu tra ti y.2. Bao lu th bn mua sn phm sa chua mt ln?a. t nht 2 ln trong ngyb. Mi ngy 1 lnc. Hai ngy 1 lnd. Mi tun 1 lne. 1 thng 1 ln3. Theo bn, tc dng ca go lc l g?a. Phng bnhb. Thanh nhit gii cc. Lm pd. Khng h bit4. Bn thy tng sn phm sa chua b sung dch go lc th no?a. Rt ng quan tmb. Quan tmc. Bnh thngd. Khng quan tm5. Nu bn c cung cp thm cc thng tin v sn phm (v d mt c tnh quan trng no ca sn phm), n rt c li cho sc khe ca bn th bn c mun mua thm sn phm ny khng?a. Chc chn l vyb. Hu nh khng ngc. C th ngd. Dng nh khng nge. Khng ng6. Bn c chc l mun mua sn phm sa chua b sung dch go lc khng?a. Chc chn l vyb. Hu nh khng ngc. C th ngd. Dng nh khng nge. Khng ng7. Bn c cho l sn phm sa chua b sung dch go lc rt u vit so vi cc sn phm tng t trn th trng khng?a. Chc chn l vyb. Hu nh khng ngc. C th ngd. Dng nh khng nge. Khng ng

8. Bn sn sng b bao nhiu mua mt sn phm sa chua b sung dch go lc ( 1 h 100g)?a. 4000 b. 4500 c. 5000 d. 5500 9. Bn c ngh l nhng ngi khc cng thch sn phm ny khng? a. Chc chn l vyb. Hu nh khng ngc. C th ngd. Dng nh khng nge. Khng ng10. Nu ci tin sn phm, bn mun thay i tnh cht no ca sn phm?a. Mu scb. Mic. V d. Cu trc11. Vi tnh cht ci tin chn, bn mun thay i nh th no? .................................................................................12. iu g sn phm ny lm bn thch?.............................................................Sn phm: Mt nhi thtM t sn phm: Mt b ht, dng nhn tht heo, tm, nm mo, bn tu cho vo trong. Hp khi s dng.1. Bn dng sn phm mt bt k no cha?a. S dng rib. Cha s dngNu S dng ri bn vui lng tr li cc cu hi tip theo. Nu Cha s dng vui lng dng cuc iu tra ti y.2. Bao lu th bn mua sn phm mt mt ln?a. t nht 2 ln trong ngyb. Mi ngy 1 lnc. Hai ngy 1 lnd. Mi tun 1 lne. 1 thng 1 ln3. Theo bn, tc dng ca mt l g?a. Tt cho tiu hab. Gim cnc. Ngn nga ung thd. Khng h bit4. Bn thy tng sn phm mt nhi tht th no?a. Rt ng quan tmb. Quan tmc. Bnh thngd. Khng quan tm5. Nu bn c cung cp thm cc thng tin v sn phm (v d mt c tnh quan trng no ca sn phm), n rt c li cho sc khe ca bn th bn c mun mua thm sn phm ny khng?a. Chc chn l vyb. Hu nh khng ngc. C th ngd. Dng nh khng nge. Khng ng6. Bn c chc l mun mua sn phm mt nhi tht khng?a. Chc chn l vyb. Hu nh khng ngc. C th ngd. Dng nh khng nge. Khng ng7. Bn c cho l sn phm mt nhi tht rt u vit so vi cc sn phm tng t trn th trng khng?a. Chc chn l vyb. Hu nh khng ngc. C th ngd. Dng nh khng nge. Khng ng8. Bn sn sng b bao nhiu mua mt sn phm sa mt nhi tht ( 1 gi 500g)?a. 35000 b. 45000 c. 50000 d. 55000 9. Bn c ngh l nhng ngi khc cng thch sn phm ny khng? a. Chc chn l vyb. Hu nh khng ngc. C th ngd. Dng nh khng nge. Khng ng10. Nu ci tin sn phm, bn mun thay i tnh cht no ca sn phm?a. Mu scb. Mic. V d. Cu trc11. Vi tnh cht ci tin chn, bn mun thay i nh th no? .................................................................................12. iu g sn phm ny lm bn thch?.............................................................

Sn phm: ch gi rong binM t sn phm: s dng rong bin cun ch gi. Nhn gm tht heo, tm, nm mo, bn tu. Chin khi dng.1. Bn dng sn phm ch gi bt k no cha?a. S dng rib. Cha s dngNu S dng ri bn vui lng tr li cc cu hi tip theo. Nu Cha s dng vui lng dng cuc iu tra ti y.2. Bao lu th bn mua sn phm ch gi mt ln?a. t nht 2 ln trong ngyb. Mi ngy 1 lnc. Hai ngy 1 lnd. Mi tun 1 lne. 1 thng 1 ln3. Theo bn, tc dng ca rong bin l g?a. Phng chng ung th ng tiu hab. Gim cc bnh huyt pc. B sung I td. Khng h bit4. Bn thy tng sn phm ch gi rong bin th no?a. Rt ng quan tmb. Quan tmc. Bnh thngd. Khng quan tm5. Nu bn c cung cp thm cc thng tin v sn phm (v d mt c tnh quan trng no ca sn phm), n rt c li cho sc khe ca bn th bn c mun mua thm sn phm ny khng?a. Chc chn l vyb. Hu nh khng ngc. C th ngd. Dng nh khng nge. Khng ng6. Bn c chc l mun mua sn phm ch gi rong bin khng?a. Chc chn l vyb. Hu nh khng ngc. C th ngd. Dng nh khng nge. Khng ng7. Bn c cho l sn phm ch gi rong bin rt u vit so vi cc sn phm tng t trn th trng khng?a. Chc chn l vyb. Hu nh khng ngc. C th ngd. Dng nh khng nge. Khng ng8. Bn sn sng b bao nhiu mua mt sn phm ch gi rong bin ( 1 gi 500g)?a. 35000 b. 45000 c. 50000 d. 55000 9. Bn c ngh l nhng ngi khc cng thch sn phm ny khng? a. Chc chn l vyb. Hu nh khng ngc. C th ngd. Dng nh khng nge. Khng ng10. Nu ci tin sn phm, bn mun thay i tnh cht no ca sn phm?a. Mu scb. Mic. V d. Cu trc11. Vi tnh cht ci tin chn, bn mun thay i nh th no? .................................................................................12. iu g sn phm ny lm bn thch?.............................................................Bn thch sn phm no nht trong 3 sn phm trn?a. Sa chua b sung dch go lcb. Mt nhi thtc. Ch gi rong binX l s liuiu tra kin ngi tiu dng trn 100 i tng. Ch yu l sinh vin.Sau khi thu nhn kt qu. Ton b kt qu s c x l trn ng dng www.docs.google.comTrong : 50 ngi trn mng x hi Facebook 25 ngi l sinh vin thuc ngnh cng ngh thc phm 25 ngi l sinh vin cc ngnh kinh tQua qu trnh iu tra kho st nhm c kt qu nh sau:

Nhn xtNgi tiu dng khi mua cc sn phm thc phm thng quan tm n cc vn dinh dng, gi c v an ton. V vy sn phm lm ra cn hng ti vic p ng cc nhu cu v dinh dng, m bo v sinh an ton thc phm nhng gi c phi ph hp.Cc i tng iu tra c xu hng thch cc sn phm dng ngay m khng cn qua ch bin li (34%), tip theo l nhm c ch bin li. iu ny chng t trong ba sn phm th sn phm sa chua b sung dch go lc l chim u th nht.

Mc yu thch vi 3 sn phm

Sau khi tin hnh kho st trn 100 i tng. Nhn thy sn phm sa chua b sung dch go lc l chim u th nht. Nhm s chon sn phm sa chua b sung dch go lc tin hnh pht trin sn phm nguyn mu trong phng th nghim. Kt qu iu tra cho sn phm sa chua b sung dch go lc.

Nhn xt.100% ngi tiu dng s dng n sn phm sa chua, tn sut mua sn phm sa chua cng rt cao( 2 ngy 1 ln). iu cho thy kh nng thm nhp th trng sa chua cho sn phm sa chua b sung dch go lc rt c c hi. ng thi, a s ngi tiu dng u bit n tc dng ca go lc, nn sn phm s c tnh cnh tranh rt cao so vi sn phm khc trn th trng.

PHT TRIN SN PHM NGUYN MU TRONG PHNG TH NGHIM

T VN Sa v cc sn phm t sa c xp vo mt trong cc nhm thc phm quan trng ca con ngi, l ngun cung cp protein, lipid, cht khong, vitaminTuy nhin c nhiu trng hp c th khng hp thu c nhng dinh dng ny ( gi l d ng sa) nn vic ra i cc sn phm t sa c mt ngha rt quan trng, gip nhng ngi b d ng vi sa c th s dng c ngun thc phm giu dinh dng ny, mt loi sn phm c k n y l sa chua. Sa chua c bit n nh l mt loi thc phm mang li rt nhiu li ch v sc khe, c bit tt cho tiu ha, tng kh nng hp th dng cht ca c th.Go lc l mt loi go ch xay b v tru ( lp v ngoi cng ca ht thc) nn go lc vn cn gi li nhng thnh phn dinh dng t lp v qu v v ht. Go lc cung cp nhiu carbohydrate, vitanmin, cht khong. Trong dn gian, go lc c s dng cha mt s bnh lin quan n tim mch, tiu ng. V nhiu cuc nghin cu ca cc nh khoa hc Nht Bn cng cho thy cng dng cha bnh ca go lc i vi cc bnh nhn tim mch.T hai ngun cung cp c gi tr dinh dng cao nh trn, chng ti a ra tng kt hp c hai vo cng mt sn phm v tin hnh nghin cu quy trnh sn xut sa chua b sung dch go lc. Ngoi mc ch to ra sn phm c gi tr v mt dinh dng, sa chua go lc cn lm a dng ha cc sn phm t sa.

Tng quan v nguyn liuGo lcGo lt, cn gi lgo rn,go ltl loi go ch xay b vtru, cha c xt b lpcmgo. y l loi go rt giu dinh dng c bit l ccsinh t vnguyn t vi lng. 0. Thnh phn dinh dngThnh phn ca go lt gm chttinh bt,cht m,cht bo,cht xcng cc vitamin nh B1, B2, B3, B6..,cc axit nhnhpantothenic(vitaminB5),paraaminobenzoic(PABA),folic(vitamin M),phytic; cc nguyn t vi lng nhcanxi,st,magi,selen,glutathion(GSH),kalivnatri. Trng hp go trng qua qu trnh xay, gi, 67% vitamin B3, 80% vitamin B1, 90% vitamin B6, mt na lngmanganv hu ht cht x b mt i.Cc chuyn gia dinh dng cng nhn thy, mt lon go lt khi nu thnh cm cha 84mg magi, trong khi go trng ch c 19mg. Lp cm ca go lt cng cha mt cht du c bit c tc dng iu ha huyt p, lm gimcholesterolxu, gip ngn nga qua ccbnh tim mch.Trong thc t, go lt c th s dng nu cm n hng ngy, tuy nhin cng thng thy nhng mn n s dng go lt thuc nhm thc phm vi chc nng dng cha tr mt s bnh. Theong y, go lt rt b v c tnh thanh nhit, an thn trn kinh, tr phin. Go lc c kh nng ngn s xut tit cad dyvi trng nn c tc dng tt trong iu tr cc bnhng rut. ng y dng cho go lt phng nga v tr bnhth t,kit l, cmm hi. Nhng nghin cu khc cho thy go lt c bit tt i viph n, lm gim nguy cung thvrut kt, gim cholesterol v tt cho h tim mch ca ph n saumn kinh. ng thi, vi ngun cht x di do, go lt gip chng li bnh x va ng mnh,ung th v, thm ch gim nguy c mcbnh tim, ung th v bnhtiu ng. Ngoi ra go lt cng c nhng tc dng tng t vi nam gii cao tui nhng khng r rt bng. Tc dngGiu cc chtdinh dngnngo ltc tc dng phng nga mt s bnh l:- Hm lng cht x cao hn 3 ln so vi go trng nn go lt l ngun cung cp cht x cho c th. Ch n nhiu cht x s gip phng chng to bn, ri lon m mu v mt s bnh ltim mch.- Do c lp cm bn ngoi nn cht bt ng c trong go lt s c c th tiu ha v chuynthnh ng chm, khng lm tng ng huyt t ngt sau ba n. V vy, n c li trong vic gip kim sot ng huyt bnh nhn tiu ng.- So vi go trng, go lt c ch s no cao hn, do s to cm gic no nhanh, gip gim lng thc n np vo c th. V vy, cm go lt thch hp cho bnh nhn tha cn, bo ph. Ngoi ra, vic n go lt cng i hi n chm, nhai k. iu ny gip cho no nhn bit tnh trng no chnh xc hn. Do vy, qu trnh iu khin nng lng np vo s ph hp hn, gip phng nga tha cn, bo ph hiu qu.- Trong go lt cn cha nhiu vitamin B1, gip chuyn ha tinh bt v h tr tch cc cho vic dn truyn ca dy thn kinh. Ngoi ra, cn gip phng nga tnh trng ph do thiu vitamin B1.- Trong lp v cm ca go lt cn c mt loi du cm go, cha cht du tocotrienol fator (TRF) c tc dng loi b nhng yu t gy huyt khi trong mch mu, gip chng t qu, nhi mu c tim. Ngoi ra, trong du cm cn cha vitamin E c tc dng chng lo ha, cht selen c tc dng va chng lo ha va chng li s hy hoi, bin d t bo, gip phng nga c ung th.

Sa tiSa til cc loisang vt(b sa,d,cu...) dngnguyn liuth, dng nc, cha qua ch bin hoc ch mi qua s ch v cha c tit trng hay kh trng trit bi cc thit b x l nhit vi lc, sa ti c bo qun v vn chuyn trong iu kin lnh trc v trong khi s dng. Loi sa ti thng dng nht l sa b ti do tnh ph bin ca sn lngsa b.

Thnh phnTrong sa c 5 thnh phn quan trng l m, bo, ng lactose, vi khong cht v nc. V t l cc cht ny s quyt nh cht lng cng nh mu sc, c ca sa. mwhey v caseinSa l mt ngun protein tuyt vi bi cc protein trong sa c cu trc phn t ln, khng ha tan trong nc. C hai loi protein trong sa l casein v whey. Cc protein caseintrong sa kt hp vi mt s khong cht trong sa v hnh thnh cc mixen (cha khong 65% nc, cn li l cc casein v khong gm can-xi, ma-gi, pht-pht).Protein casein s ng li, tch khi nc khi c axit. Casein trong sa tm tm li vi nhau v hot ng nh nhng bt bin nh gi nc. Chng c th cha v gi ti 70% nc cho mi mnh cn sa. Axit, mui hay nhit cao c th khin cc casein ng ny b mt nc. m whey cng b ng li di sc nng, ch khng phi l axit v mui. y chnh l b quyt c bn to ra sa chua v ph-mai. Cht boSa cng l mt ngun cht bo di do. Cht bo ni trn sa nc. C nhiu loi cht bo khc nhau trong sa. Cc cht bo trong sa thng c cholesterol thp. Trong b, hm lng cht bo cao hn v thng gi ca n cng cao hn sn phm sa. sa ti, nhng ht cht bo s gn kt vi nhau, ln n mc ni ln b mt sa, to ra 2 lp khc nhau. ngn chn iu ny xy ra, hu ht sa ng hp u phi c x l chia nh cc phn t cht bo to s ng nht. ng lactoseSa cng cha mt s carbon hydrate di dng ng t nhin. ng trong sa c gi l lactose v ch tm thy trong trong sa. Lactose to v hi ngt cho sa. Lactose ch c th c tiu ha bi 1 enzyme c bit do c th sn xut. Mt s ngi khng th ung sa ti v h khng th tiu ha lactose trong sa. C th h thiu enzym lactase trong h tiu ha. Khng c lactase, lactose khng th phn chia thnh glucose v galactose c th hp th v t chy thnh nng lng. Khi lactose ln men trong h tiu ha, n s sinh ra kh v 1 s axit (nhng ngi bt dung np lactose s khng th chuyn ha nng lng t lactose). Lactose s b caramen ha khi sa c lm nng v s bin sa thnh mu xn. Vitamin v khong chtSa l mt ngun tuyt vi ca rt nhiu vitamin v khong cht. Can-xi v ma-gi gip cc mixen trong sa n nh. Can-xi gip tng cng sc khe cho xng v rng. Sa cng rt giu riboflavin, mt vitamin c th b ph hy bi nh sng, v vy cn bo qun sa trong nhng hp ngn nh sng. Cht bo trong sa c cha vitamin A. Rt nhiu sn phm sa c b sung vitamin D.Gi tr dinh dng ca saCalories v protein - sa b cung cp khong 67Kcal v sa tru cho khong 117Kcal nng lng trn mi 100ml. Thnh phn protein ca sa b v sa tru tng ng l vo khong 3,2gm v 4,25gm trn mi 100ml, ch yu bao gm casein (khong 80%) v phn nc trong (khong 20%). Cc protein trong sa c gi tr sinh hc cao. im gii hn ca sa l thiu thnh phn sulphur c cha cc acid aminokhi so snh vi thnh phn protein ca trng. Trong sa b, casein kt hp vi calci trong sa di dng keo v c bit n nh caseinogen. Qu trnh ln men sa hay thm vo men dch v dn n vic kt ta ca cc cc ng calci v caseinate khng ha tan. T l calci v casein kt hp trong sa ng vt cao hn, do vy sa ng vt khi ng s cng hn v kh tiu ha hn sa ngi.Cht bo - sa b ch cha 1/2 hm lng bo ca sa tru. Cht bo nm di dng glycerides trong hnh thi chuyn th sa, c th tch ra bng cch sa gi yn trong mt thi gian sau khi u si, cht bo s ni ln trn mt nh lp kem. V mt l thuyt, cht bo c tch ra bng cch ly tm. 2/3 lng cht bo trong sa l loi ha tan v 1/3 l khng ha tan. Thnh phn cht bo trong sa b v sa tru c rt t acid bo cn thit.Carbohydrates - loi ng xut hin chnh trong sa l ng lactose. N t ngt hn ng ma. Thnh phn lactose ca sa b v sa tru rt a dng t 4,5% n 4,9%. Cc enzym lactase ca rut gip c th tiu ha c ng lactose trong sa. Cc t bo nm nh ca phn lng rut l ni to ra lactase. Cc t bo ny thng b hy hoi trong qu trnh tiu chy ca tr. iu ny dn n tnh trng khng dung np lactose gy nn bnh tiu chy c tnh acid thng thy qua triu chng quanh vng hu mn. Lactose d dng ln men do tc ng ca cc khun acid lactic v c dng to ra sa chua gip tn tr lu hn v cho thm nhiu v hn. Lactose hp th calci v phospho v s tng hp cc vitamin B tng hp trong rut non cho c th.Vitamin - sa c ngun vitamin A, vitamin B, vitamin B2 v acid niconitic ng k nhng li thiu vitamin C v E. Trong sa cng c vitamin B12 thng l ngun vi cht thiu ht trong cc loi thc phm n chay.Khong cht - cc khong cht quan trng c trong sa l calci, phosphorous, sodium v potassium. Tuy vy, n li rt t st. Tr s sinh cn phi c cung cp ch n giu st phng nga bnh thiu mu.

Go lcXay, nghinPhi trnH hang haDch go lcNcEnzymeSa tiPhi trnThanh trngLm nguiLn men lnhLcBNm menSn phmQuy trnh sn xut d kin

Lc

Thuyt minh quy trnh Phi trn go lc vi ncMc ch: thc hin qu trnh h ha go lc vi nc. Lng nc kt hp s nh hng n nng c cht,t nh hng n qu trnh thy phn bng enzyme v sn phm ca qu trnh thy phn.Phng php: t l go lc vi nc ph thuc vo qu trnh kho st.Yu cu: nguyn liu go lc khng b mt, h hng. Nc s dng phi t yu cu v nc s dng trong sn xut nh my thc phm. Thc hin qu trnh h ha nhit khong 700C. ng haMc ch: nhm thu c lng ng cao nht.Phng php: B sung lng enzyme c kho st vo dch choYu cu: qu trnh din ra nhit khong 65-700C, y l nhit thch hp cho enzyme amylase hot ng v nhm gi li cc thnh phn dinh dng c trong dch go. Phi trn sa vi dch go lcMc ch: chun b cho qu trnh ln men.Phng php: phi trn dch go lc vi sa theo t l kho st.Yu cu: phi trn theo ng t l. Thanh trngMc ch: nhm tiu dit cc vi sinh vt c trong dch sa c phi trn, t qu trnh ln men c n nh.Phng php: Gia nhit dch sa ln khong 70-720C trong vi pht.Yu cu: kim sot nhit thanh trng, khng tng qu cao v s lm mt mt s thnh phn dinh dng c trong dch sa.Lm nguiMc ch: h nhit ca dch sa n nhit thch hp cho vi sinh vt pht trin trong qu trnh ln men.Phng php: nhit phng mt thi gian ri ngm vo nc lnh hoc c th dng nc m h nhanh nhit ca dch sa.Yu cu: m bo nhit dch sa v nhit thch hp cho vi sinh vt pht trin. Ln menMc ch: s dng vi sinh vt chuyn ha c cht (lactose) thnh acid lactic v cc sn phm khc nh CO2, ethanol.. cng vi qu trnh ng t xy ra, sn phm to ra c cc c im c trng ca sa chua v cu trc, mi v.Phng php: s dng dch men ging theo t l kho st, tin hnh ln men trong nhng iu kin pH, nhit , thi gian ln men ti u ( thong s ph thuc vo qu trnh kho st).Yu cu: y l qu trnh quan trng nht to nn cu trc, mi v sa chua, v vy phi kim sot cc yu t nh hng n qu trnh ln men. lnhMc ch: n nh cu trc gel ca sn phm, ng thi lm chm tc sinh tng hp acid lactic ca vi khun.Phng php: sau qu trnh ln men, lm lnh xung 15-200C. Sau sa chua c bo qun 6-80C. Trong giai on ny qu trnh ln men lactic vn cn nhng mc yu, sa tip tc ng t. Lc ny lipid trong sa tr nn rn, nc t do lin kt vi protein lm sa ng c thm. Ngoi ra trong giai on ny cn xy ra qu trnh to hng cho sa chua, to mi c trng.Yu cu: bo m thit b lm lnh t yu cu.B tr th nghimMc tiu kho st Kho st giai on ng ha ( t l nc vi go lc, t l enzyme amylase b sung, thi gian thy phn. Kho st qu trnh ln men ( t l phi trn sa vi dch ng ha, t l men ging, pH, nhit , thi gian). Kt hp qu trnh kho st v nh gi cm quan thu c kt qu.

Kho st t l go lc vi ncTh nghim c tin hnh trn 5 mu vi 5 t l khc nhau ( c nh khi lng go, thay i khi lng nc) v c nh lng enzyme thy phn.MuM1M2M3M4M5

Go lc: nc1:21:31:41:51:6

Kho st t l enzyme b sungTh nghim c tin hnh trn 5 mu vi 5 t l enzyme khc nhau, cc mu th nghim c cng mt khi lng go lc vi t l nc c chn th nghim trc.Mu M1M2M3M4M5

T l enzyme0,3%0.4%0,5%0,6%0.7%

Kho st thi gian thy phnTh nghim c tin hnh trn 5 mu vi cng khi lng go lc, nc, enzyme chn th nghim trcMuM1M2M3M4M5

Thi gian thy phn (pht)406080100120

Kho st t l phi trn dch go lc vi saTh nghim c tin hnh trn 5 mu vi t l phi trn khc nhau. C nh lng men ging s dng. Tin hnh o cc gi tr pH, Bx. Khong cch gia cc ln o l 2 gi.T lThi gian1:11:1.51:21:2.51:3

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Kho st nh hng t l dch men ging n kh nng ln menTh nghim c tin hnh vi 5 mu. C nh nng cht kh. Thay i t l ging. o cc ch tiu pH, Bx theo thi gian ln men, khong cch gia cc ln o l 2 gi.Ging sau khi c hot ha, thu c dch men ging s dng cho ln men. Xc nh s lng t bo trong 1ml dch men ging bng phng php m khun lac (CFU/ml)T lThi gian3%5%7%9%11%

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Kho st nh hng ca nhit n qu trnh ln menTh nghim c tin hnh 5 mu. C nh nng cht kh v hm lng men ging. Qu trnh ln men c tin hnh trong cc khong nhit khc nhau. Tin hnh o cc ch tiu pH, Bx theo thi gian ln men, khong cch gia cc ln o l 2 gi.Nhit Thi gian30340C36400C42460C48520C54580C

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nh gi cm quan cho sn phm sa chua b sung dch go lcCh tiuH s quan trngYu cuim

Cu trc1,2To khi ng nht, khng phn lp b mt, rt mn, c keo dnh tng i.5

To khi ng nht, khng tch lp, b mt mn.4

Khi ng nht, hi mn3

Khi ng nht, khng mn2

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Khng ng nht, b mt khng mn, b vn cc, tch lp0

Mi 1C mi thm c trng ca sa chua, mi thm ca go vi sa chua hi ha5

C mi thm nh ca sa chua, hi c mi thm go4

Mi thm ca sa chua khng th hin r, mi thm ca go nhiu3

Sn phm c mi km, khng c mi thm ca sa chua v go2

Sn phm c mi l, khng th nhn bit c mi ca sa chua v go1

Sn phm c mi ca h hng, kh ngi0

V1Sn phm c v chua ngt hi ha5

Sn phm c v chua ngt tng i4

V chua ngt ca sn phm km hi ha3

Sn phm qu chua hoc khng chua, v ngt km2

Khng c v chua, ngt1

V l, biu hin s h hng0

Mu0,8Mu ca go lc v sa chua, c trng cho sn phm5

Mu ca go lc kt hp mu sa hi nht4

Mu nht ca go lc, ch yu l mu trng ca sa3

Mu nht ca go lc, c mu trng, hi c2

Mu ca go lc khng cn, c mu trng, hi sm1

Mu sm, c0

Bng nh gi im cho sn phmSa chua b sung dch go lc

nh gi vinCc ch tiuim cht lng

Cu trcMi VMu

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Tng im

im trung bnh

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Trung bnh c trng lng

Xy dng chin lc marketing cho sn phm mi.Sau khi d n sn phm mi c hon thin. Nhm s xy dng chin lc marketing cho sn phm mi bao gm 3 phn.Phn 1: m t quy m, cu trc th trng v thi khch hng trn th trng mc tiu, d kin xc lp v tr ca sn phm trn th trng, ch tiu v s lng bn, th phn v li nhun trong giai on u.Phn 2: trnh by quan im chung v phn phi sn phm v d ton chi ph cho vic marketing.Phn 3: xy dng cc mc tiu cho tng lai: tiu th, li nhun, quan im, chin lc lu di v ch ti vng i sn phm. Trin khai sn xut hng lot v tung sn phm ra th trng.Sau khi th nghim th trng nhm s c cn c r hn a ra quyt nh c sn xut i tr hay khng. Nu vic sn xut i tr c thc hin th nhm s bt vo trin khai phng n t chc sn xut v marketing cho sn phm mi. Trong giai on ny, nhng quyt nh lin quan n vic tung sn phm ra th trng l cc k quan trng. C th trong giai on ny, nhm phi thng qua 4 quyt nh. Khi no tung sn phm mi chnh thc vo th trng? Sn phm mi s c tung ra u? Sn phm mi trc ht phi tp trung bn cho i tng khch hng no? Sn phm mi c tung ra bn nh th no? Vi nhng hot ng h tr no xc tin vic bn? Cc hot ng cn thc hin m bo s thnh cng cho sn phm mi.Nghin cu cc yu t: xc nh mc tiu khch hng, s khc bit to nn gi tr, chin lc ring bit cho sn phm. Xc nh mc tiu khch hng.Bt c sn phm no cng c mt i tng khch hng ring ca n. Phn on khch hng m nhm nhm ti cho sn phm c th l nhng ngi hin ang tiu dng mt sn phm tng ng hoc nhng ngi thch ci mi v c tnh c sc thuyt phc. Nhng khch hng tim nng tt nht chnh l nhng ngi hiu c c tnh hu dng ca sn phm. S khc bit to nn gi tr.y chnh l li th cnh tranh cho sn phm. l c tnh phn bit vi cc sn phm khc. a ra cu hi sn phm ca ti mang li iu g m nhng sn phm khc khng c. Gii quyt cu hi vi ngi tiu dng t xc nh r gn iu m sn phm cn c p ng nhu cu mong mun ca khch hng. Chin lc ring bit cho sn phm.Nhm s tm ra cch thc tt nht qung b cho sn phm ca mnh. La chn hnh thc v a im bn sn phm. La chn xem xt chin lc marketing truyn thng ti tng khch hng.Chun b sn sang cho vic hon thin sn phm. T chc ni gp g khch hng dng th sn phm v yu cu h pht biu cm ngh v sn phm.

TI LIU THAM KHO1. Slide bi ging Pht trin sn phm, Trng i hc Cng Nghip TP. H CH Minh2. http://docs.4share.vn/docs/4442/Chien_luoc_dua_san_pham_moi_ra_thi_truong.html3. http://vi.wikipedia.org/wiki/G%E1%BA%A1o_l%E1%BB%A9t

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