ME

DIA

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NEVER DULL, ALWAYS ON THE PULSE. It’s in our DNA since our inception.

ORLANDO STYLE • TAMPA STYLE

CONTENTS

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CONTENTS

“STYLE MAGAZINES’ ARE

FIRST-CLASS.A PUBLICATION THAT MAKES ME

feel More like a partner than an advertiser.THE MAGAZINES ARESMART, EDGY & HIP!”Verdell Ekberg, Director of MaketingThe Shores Resort & Spa

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4 / MISSION

5 / ADVERTISERS

6 / ORLANDO STYLE CIRCULATION

7 / ORLANDO STYLE AUDIENCE

8 / TAMPA STYLE CIRCULATION

9 / TAMPA STYLE AUDIENCE

10 / SOCIAL MEDIA

11 / EDITORIAL

ORLANDO STYLE®

The CiTy’s Who’s Who & WhaT To Do©

o r l a n D o s T y l e m a g a z i n e . c o m

TheMen’s IssueGeorGe ClooneyBachelor No More!

ALWAYS A STEP

AHEADBEAUTIFUL & VIBRANTSTYLE IS EVERYWHERE

Both Orlando Style Magazine and Tampa Style Magazine deliver a mutli-platform, multi-channel connection between the luxury goods industry and our cities’ most affluent consumers and readers. Utilizing our knowledge in print, web, social media and e-marketing, our team creates dynamic magazines filled with breathtaking photos and intriguing stories.

We embrace the energy of metropolitan living and reach out with a positive focus on our neighbors and neighborhoods. Style Magazines’ unique combination of award winning photography and ground breaking journalism artfully answers the questions of Who is Who and What to Do for the people who lead the global conversation in fashion and the life in luxury.

Our publications are designed to build brand awareness and to drive purchasing action with an audience that represents each city’s most discriminating luxury goods consumers.

We are the publication of choice for luxury brands and trendsetters in our cities.

MISSION

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CELEBRATINGTHE PEOPLETHAT DEFINE THE UNIQUE CHARACTER OF

OUR CITYPLACES, & EVENTS

RolexMall at MilleniaIWCOmegaTag HeuerCartierTiffany & Co.DiorDavid YurmanRoger DubuisGucciMayors Jewelry

BulgariAnheuser BuschPeroniSmirnoffRU-VodkaCarmen SteffensAthletaWhite House Black MarketDillardsDieselC-WonderHublot

Remy MartinMacy'sNeiman MarcusUniversal OrlandoDisney WorldWaldorf Astoria OrlandoLoews Don CeSar HotelHard Rock HotelHilton OrlandoRitz-CarltonSheratonLowes Hotels

W Hotel Aloft HotelMercedes-Benz Rolls-Royce Motor CarsAudiLand RoverLA FitnessRay-BanGrey GooseBailey’setc...

& local advertising partners

The List

WHBM.COMthe Mall at Millenia, 4O7.354.5792

Visit Our teMpOrary lOcatiOn. leVel 2, near BlOOMingdales

#GIVECOMPLIMENTS

APPROVAL

Bleed: 18.25” x 11.125”Trim: 18” x 10.875”Live: 17.5” x 10.375”Position: DOUBLE PAGE SPREAD

Creative Director: JAKOB DASHEKArt Director: JISOO KANGProduction Director: STEPHEN ELLWOODProduction Coordinator: MIA NACCARATOMedia Buying: CAROL BOYDStudio Artist: Josh Weiner

Notes: FOR PRODUCTION QUESTIONS CONTACTDAVID YURMAN, ATTN: STEPHEN ELLWOODOFFICE: 646 264 7636, MOBILE: 917 587 8878

Publication: ORLANDO STYLEPublication Date: MAY 2014File Name: DY14_ORLANDO STYLE_DPS_MAY_

A3.inddDate: 4-9-2014 9:32 AM

Fonts: Yurman (Agate), Frutiger (45 Light)Images: DY_SS14_Shot_03_GS3_0100extDPS.tif

CREATIVE DIRECTOR / ART DIRECTOR PRODUCTION DIRECTOR MEDIA BUYING STUDIO ARTIST PRODUCTION COORDINATOR COPYWRITER

ISO 12647-7 Digital Control Strip 2007 100

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529 WEST 20TH STREET 11E NEW YORK NEW YORK 10011 TEL 212 213 4455 FAX 212 213 4556 WWW.NUCLEUSIMAGING.COM

THE MALL AT MILLENIA 407 226 2920 DAVIDYURMAN.COM

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ADVERTISERS

Ghost is the essence of Rolls-Royce in its purest form.Discreet technology and a new V12 engine makefor effortless, rewarding driving; while the unclutteredinterior cossets every occupant. Simplicity may be hardto achieve, but it’s always worth the effort.

GhostThe power of simplicity

Rolls-Royce Motor Cars Orlando, 895 N. Ronald Reagan Blvd., Longwood, FL 32750Tel: 407.339.3443

www.rolls-roycemotorcars-orlando.com© Copyright Rolls-Royce Motor Cars Limited 2012. The Rolls-Royce name and logo are registered trademarks.

new ad.indd 1 10/11/12 5:44 PM

Every weekend this fall, from September 19 through October 9, Waldorf Astoria Orlando presents Food & Wine Weekends, a celebration of fine wine and the culinary arts. This is the perfect complement to the Epcot® International Food & Wine Festival for the serious epicurean. Experience exclusive tasting menus, unique sushi pairings, and the decadent Bar du Chocolat. Surrounded by Walt Disney World® Resort, the hotel offers luxurious guest rooms and suites, impeccable service, exquisite pool with private cabanas, and complimentary luxury transportation to and from the parks.

For reservations, call 888-353-2009 or visit www.WaldorfAstoriaOrlando.com/Fall

EXTRAORDINARY PLACES. A SINGULAR EXPERIENCE. At each of our landmark destinations around the globe, experience the personalized Waldorf Astoria® Hotels & Resorts service that creates unforgettable moments.

©2014 Hilton Worldwide

*Rate based on availability and varies by date. Rate does not include taxes, daily resort charge, parking, gratuities or other incidental charges.

A FINE VINTAGE AND A WEEKEND TO SAVOR.THE PERFECT PAIRING.

WaldorfAstoriaOrlando.com

Rates from $229/night*

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WILD. FORAGED. DISTILLED.THE FIRST AND ONLY ISLAY DRY GIN.

CONCEIVED, DISTILLED & HAND-CRAFTED AT THE BRUICHLADDICH DISTILLERY, THE RHINNS, ISLE OF ISLAY.

PROGRESSIVE HEBRIDEAN DISTILLERS.

©2014 BRUICHLADDICH DISTILLERY CO. LIMITED., THE BOTANIST® GIN, 46% ALC./VOL., IMPORTED BY RÉMY COINTREAU USA, INC. PLEASE DRINK RESPONSIBLY.

Celebrate the spirit of giving this holiday season and enjoy a handcrafted Botanist holiday cocktail at some of Tampa’s hottest spots and finest restaurants.

Visit www.TampaStyleMagazine.com/Botanist for more details.

©2014 BRUICHLADDICH DISTILLERY CO. LIMITED., THE BOTANIST® GIN, 46% ALC./VOL., IMPORTED BY RÉMY COINTREAU USA, INC. PLEASE DRINK RESPONSIBLY.

The Mall at Millenia407-674-1871

oyster perpetual yacht-master

rolex oyster perpetual and yacht-master are trademarks.

RolexWHT026_MayorsTagged_OrlandoStyle.indd 1 07/11/2013 9:30:57 AM

www.hublot.com • twitter.com/hublot • facebook.com/hublot

T H E A R T O F F U S I O N

THE MALL AT MILLENIA 4200 CONROY ROAD, ORLANDO, FL 32839

Tel: +1 407-219-3891

B O U T I Q U E O R L A N D O

Big Bang Pop Art. A unique model inspired by the famous art movement. Automatic chronograph

in 18K yellow gold. Bezel set with 48 pink baguette-cut sapphires. Green

rubber and pink alligator-skin strap. Limited edition of 200 pieces.

HUB_OrlandoStyleMagazine_USA_POPART_DIC14_BoutiqueOrlando.indd 1 10/30/14 9:32 AM

800-NEW-MERCEDES | 4301 Mil lenia Blvd Across from the Mall at Mil lenia | MBSO.COM

© 2014 Orlando Style Magazine

So Stunning. So Sophisticated. So Affordable.

The Pinnacle of Luxury.

mbso414.indd 4 3/12/14 4:54 PM

Millenia

CHANEL

PRADA

GUCCI

LOUIS VUITTON

TIFFANY & CO.

SAINT LAURENT

SALVATORE FERRAGAMO

ROLEX BOUTIQUE

JIMMY CHOO

VERSACE

BURBERRY

TORY BURCH

DAVID YURMAN

MICHAEL KORS

KATE SPADE NEW YORK

FASHION. FORWARD.

M A L L A T M I L L E N I A . C O M

the mall at milleniaNEIMAN MARCUS | BLOOMINGDALE’S | MACY’S

MAM-4213-A01F AD2 November Orlando Style 9x10.875.indd 1 9/19/14 10:48 AM

BACK COVER

BLUE BAND COLOR BREAKDOWN:CYAN: 52%/YELLOW: 19%

THE TIFFANY & CO. LOGO AND ALLTYPE SHOULD OVERPRINT BLUE BAND.

TITLE: Celebration Rings '07 BLEED: 9.25" x 11.125"DIVISION: Retail TRIM: 9" x 10.875"JOB#: 07-Z-CR-549#4 LIVE: 8.375" x 10.25"PUB/DATE: Orlando Style-Nov. 2007SKU #: 19144925, 17669664, 16182796, 16029289, 16085391, 17670824

SPACE: P4CB PRINTED: 8/17/07 - 9:45 AMCATEGORY: Celebration Rings PRINT SCALE: 100%IMAGES: TCo_Logo7_100K @ 83%, 19144925GMG07.tif @ 80.1%*FONTS: SterlingDisplay-HTF-Roman, SterlingText-HTF-Italic, SterlingText-HTF-RomanTRAFFIC: Geralyn PRODUCTION: NY2045QPR

PLEASE CONTACT JENNIFER WASSERMAN WITH PRODUCTION QUESTIONS 212-230-6790

WARNING: The fonts used in this ad are custom-designed fonts that have specific text ligatures andother custom specifications. Use of any substitution fonts will result in space and text errors.

What’s Your Celebration?T I F FA N Y C E L E B R AT I O N ® R I N G S

E AC H R I N G H AS I T S OW N M E A N I N G. A S P EC I A L DAY. A D R E A M CO M E T R U E .

A WO N D E R F U L S EC R ET. OV E R T I M E C R E AT E A U N I Μ U E STAC K T H AT

T E L L S YO U R STO RY. T I F FA N Y C E L E B R AT I O N R I N G S C A P T U R E I M P O R TA N T

F E E L I N G S W I T H P E R F E C T I O N . F O R A L L T I M E .

Please visit www.tiffany.com/celebrations

to create your own unique stack.

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ORLANDO STYLE CIRCULATION

Subscription & Luxury Home Delivery

OUR STRATEGY HAS ALWAYS BEEN TO CONNECT WITH THE MOST QUALIFIED AUDIENCE IN THE CITY THROUGH

THE MOST EFFICIENT CHANNELS POSSIBLE.OUR CIRCULATION MODEL HAS THE INTEGRITY, THE AUTHENTICITY AND THE QUALITYYOU EXPECT FROM A PREEMINENT, LUXURY MAGAZINE.

*Distribution subject to change based on subscriber, reader & market needs.

Orlando Style has is available through an effective location-distribution program, distributing through its national distribution partners, Ingram and The News Group to newsstands in Barnes & Noble, Publix, Sweetbay, WinnDixie, etc.... The magazine is also available in countless spas, hair salons, Doctors’ offices and Law firms and is placed in more than 9,500 first-class, 4 star hotel rooms in the metro Orlando area, reaching hundreds of thousands of people.

READERSHIP: 200,000Circulation: 34,000Subscription: 15,000+

Digital Audience:Since these numbers are changing frequently, please read details online at OrlandoStyleMagazine.com/Mediakit

Hotels:Waldorf Astoria OrlandoRitz Carlton Grande LakesGrand BohemianSheraton Orlando NorthWestinThe AlfondCelebration Hotel At Celebration, FlFlorida Hotel OrlandoMarriott

Loews HotelHilton OrlandoAloftOther luxury locations:Mercedes-Benz Of South OrlandoAston Martin OrlandoPrivéBlue MartiniBloomingdalesHublot

Tag HeuerRolex StoreMayors StoreCartierIwcOmega StoreCarmen SteffensC WonderPaneraiNieman Marcus

White House Black MarketThe Mall At MilleniaThe Florida MallDillardsE. Giovanni SalonCity Arts FactoryEuro LivingSaks Fifth AvenueAudi North OrlandoUna Donna Più

Winter Park Town CenterThe International Academy Of Design & TechnologyUniversity Of Central FloridaThe Florida Visitors’ CenterThe Winter Garden Village at Fowler’s Grove+ many spas, hair salons, doctors offices, law firms, real estate offices, retail stores, etc...

ORLANDO STYLE CAN BE FOUND AT THESE FINE LOCATIONS:

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+Digital

Distribution“Digi-Style”

56 Million+people visit Orlando each year

8%

Luxury HotelsConcierges & In-room

1%

ORLANDO STYLE AUDIENCE

Orlando Style has built an exceptional following of the most active luxury consumers in the region. These carefully vetted readers are considered to be serious influencers in Central Florida. We are reaching the affluent residents and visitors in top tier communities, luxury hotel resorts, newsstands & high end commercial. Over 90% of households in the prime community ‘Isleworth’ subscribe to our magazines, followed by other hyper-concentrated, luxury

neighborhoods in the Metro Orlando area. Luxury travelers and top executive convention visitors find our magazine in their hotel rooms or at the concierge desk and newcomers are able to discover Orlando Style at numerous newsstands throughout the city. Our readers consider our magazine exceptional, resourceful and entertaining. They are discerning and driven with a meticulous eye for the finest products and services the world has to offer.

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Sophisticated, Intelligent Trendsetters.Affluent Neighborhoods. Luxury Travelers.

AUDIENCE54% are female46% are male38 is the median age87% are married83% are college graduates63% are top management

INCOME PRODUCING ASSETS(Exclusive of Home Ownership)38% $1MM+ Investments14% $2MM+ Investments

WEALTH RATINGSyndicated research scores an individual’s wealth and then compares it to the current census information relative to his or her respective market.As a result, 70% of Orlando Style readers are in the top 10% of wealth income.

BUYING POWER76% Purchase Luxury Items (Including Fine Jewelry & Fine Furnishing )

62% Volunteer for charitable organizations

INFLUENCERS84% Have advised others on where to buy74% Consider themselves peer group influencers

READER LIFESTYLE88% Plan to visit abroad in the next year84% Exercise two or more times per week at home76% Dine out several times per week62% Go to nightclubs / lounges

Compared to the General Population, Orlando Style Readers are:4x more likely to drive a prestige luxury vehicle2x more likely to have large stock holdings2x more likely to use a personal money manager 4x more likely to own investment real estate3x more likely to belong to a private club3x more likely to travel abroad via first class3x more likely to take luxury vacations 4x more likely to drink premium liquor4x more likely to shop at luxury retailers

Note: Information confirmed for over 90% of the exclusive estates/home delivery segment of our readership. Gender, audience, and average age are reflective of the entire distribution, and based on primary residence. Gender statistics are based on head of household. Demographic information is subject to change based upon distribution and subscribers.

MEDIAN HOUSEHOLD INCOME OF ORLANDO STYLE READERS: $205K+

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TAMPA STYLE CIRCULATION

TAMPA STYLE MAGAZINE IS SYNONYMOUS WITH

the luxury lifestyle.Tampa Style has built an effective location-distribution program, distributing through its national distribution partners, Ingram and The News Group to newsstands in Barnes & Noble, Publix, Sweetbay, WinnDixie. The magazines are also available in countless spas, hair salons, Doctors’ offices and Law firms, at Concierge desks and in hotel rooms of many high-end, luxury hotels in the Tampa Bay area, reaching thousands of people.

READERSHIP: 118,000 Circulation: 19,500Subscription: 4,200 & counting

Digital Audience:Since these numbers are changing frequently, please find details online at TampaStyleMagazine.com/mediakit

Hotels:Renaissance Tampa Intl. Plaza The Westin Tampa Harbour IslandEmbassy Suites Tampa DowntownIntercontinental Tampa HotelSandpearl ResortGrand Hyatt Tampa BayFloridian Palace HotelDon Vicente De Ybor Historic Inn Marriott Courtyard

Hyatt Regency Clearwater Beach Resort & SpaVinoy Renaissance St. PetersburgHollander HotelPonce De Leon Boutique HotelOther luxury locations:Ferrari Tampa BayElite TravelPush ModelingGold & Diamond Source

Range RoverParkshore GrillBeach Seafood & Tap HouseMuseum Of Fine ArtResort & Gold ClubAveda InstituteJcon Hair SalonTag HeuerConvention CenterMayors Jewelers

Benz Model & Talent AgencyTampa GeneralOcean PrimeNieman MarcusEllenton OutletsAston Martin Of TampaDillardsReevesReeves AudiEuro Living

Saks Fifth AvenueLexus Of Tampa BayIadt TampaJohn Casablancas ModelingUniversity Of South FloridaAacardi Hair SalonBert Smith Porsche+ many spas, hair salons, doctors offices, law firms, real estate offices, retail stores, etc...

TAMPA STYLE CAN BE FOUND AT THESE FINE LOCATIONS:

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*Distribution subject to change based on subscriber, reader & market needs.

Subscription & Luxury Home Delivery

+Digital

Distribution“Digi-Style”

1%

12%5%

20%

TAMPA STYLE AUDIENCE

With a growing following of highly qualified subscribers who receive the monthly print edition directly to their homes, Tampa Style is fast becoming a household name in the top tier communities throughout the Tampa Bay area. These carefully vetted readers

are considered to be serious influencers within their social circles, meeting the criteria for authentic affluence with the ability to buy luxury at will.

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AUDIENCE56% are female44% are male36 is the median age72% are married80% are college graduates57% are top management

INCOME PRODUCING ASSETS(Exclusive of Home Ownership)40% $1MM+ Investments12% $2MM+ Investments

WEALTH RATINGSyndicated research scores an individual’s wealth and then compares it to the current census information relative to his or her respective market.As a result, 68% of Tampa Style readers are in the top 10% of wealth income.

BUYING POWER78% Purchase Luxury Items (Including Fine Jewelry & Fine Furnishing )

65% Volunteer for charitable organizations

INFLUENCERS88% Have advised others on where to buy77% Consider themselves peer group influencers

READER LIFESTYLE80% Plan to visit abroad in the next year81% Exercise two or more times per week at home74% Dine out several times per week54% Go to nightclubs / lounges

Compared to the General Population, Tampa Style Readers are:4x more likely to drive a prestige luxury vehicle2x more likely to have large stock holdings2x more likely to own a boat or yacht 3x more likely to own investment real estate4x more likely to belong to a private club3x more likely to travel abroad via first class4x more likely to take luxury vacations 4x more likely to drink premium liquor4x more likely to shop at luxury retailers

Note: Information confirmed for over 90% of the exclusive estates/home delivery segment of our readership. Gender, audience, and average age are reflective of the entire distribution, and based on primary residence. Gender statistics are based on head of household. Demographic information is subject to change based upon distribution and subscribers.

Influencers & Trendsetters. Affluent Neighborhoods. Luxury Travelers.

MEDIAN HOUSEHOLD INCOME OF TAMPA STYLE READERS: $200K+

SOCIAL MEDIA

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LET’S SOCIALIZEFrom tweets to e-blasts our goal is the same: to deliver quality and exciting editorial content to our audience. Orlando & Tampa Style have you covered with weekly customizable Facebook posts, Tweets, Newsletters & Web presence with targeted Websites + “Digi-Style”. We’re here to deliver your message to

95,000*OF ORLANDO & TAMPA’S MOST Affluent and Influential consumers.

In addition to print, Orlando Style and Tampa Style deliver digital magazines with daily updates, available on OrlandoStyleMagazine.com and TampaStyleMagazine.com via desktops, tablets and mobile devices. The digital edition allows readers to read articles, view photoshoots, and to purchase products and services, with all advertisements being optimized to drive traffic to the brand’s site or designated URLs.

Average Style Magazines’ sites traffic:123,540 Visitors89,025 Unique Visitors300,250 Page Views

Please email info@StyleToMe.com for more information on all digital rates and options.

* Since these numbers are changing frequently, please read details online at OrlandoStyleMagazine.com/Mediakit and at TampaStyleMagazine.com/mediakit 16% 48% 16% 20%

EDITORIAL

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Filled with a rich editorial and diverse content, Orlando and Tampa Style connect with consumers of affluence and influence of the highest caliber at the height of their passions. From fashion to art and fine dining, from travel and business to beauty and health, we cover every aspect of the luxury lifestyle. Our top-tier readers rely on our expert voice and fresh perspective month after month to stay in the know and on the scene.

Dining ‘N Style | Living ‘N Style | Travel ‘N StyleNo other magazine in the city offers such a wide array of hyper-concentrated, city-specific coverage. Our readers rely on Orlando Style & Tampa Style to define what’s new and now in their social scene. We

cover everything with exclusivity from where to eat, where to relax and where to shop; with highlights on restaurant, hotel, retail store and grand openings.We’re involved in the cities’ most exclusive parties and cultural events, always in the know with new product launches and interviews with celebrity chefs, personalities and entrepreneurs. Our editorial content creates an intimate connection with our communities and provides harmonious ad placement for targeted offers and events.

Unparralled Instinct Meets Impeccable Taste.

“THE MAGAZINEGOES BEYONDTHE GLOSSY COVERS

& GLITZY ADSI love the people who are the heart and soul of the magazine. Month after month they deliver stories with substance, and give back to the community that show the people that Style Magazines cares. The magazine helped me in many ways... Thank you! From day one, the magazine has been a friend to Universal and continues to do so personally and professionally. Here’s to you and a hundred more years of good times and success. Cheers!”Susan Warren, Senior Marketing ManagerUniversal Orlando - UOR/CityWalk

“LUXURY IS IN OUR BLOOD”

Corporate site: StyleToMe.com | Magazines: OrlandoStyleMagazine.com | TampaStyleMagazine.com | TheConciergeGuide.com8810 Commodity Cir. Ste 34, Orlando, FL 32819

321.281.4636 | Fx. 321.281.4635 info@StyleToMe.com

THE CITY’S WHO’S WHO & WHAT TO DO©

ORLANDO STYLE • TAMPA STYLE