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STYLE GUIDELINESfor partners
table of contents 3logo usage
color palette . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
typography 7
10boilerplate
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questions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
social media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
logo usage
3Petco Foundation Style Guidelines
logo usage
Clear space frames the logo, separating it from other elements such as
headlines, text, imagery and the outside edges of the print material.
A minimum amount of clear space must surround the logo at all times.
This space is equal to the x-height of the Petco Foundation logotype.
145px
clear space
recommended minimum size
4Petco Foundation Style Guidelines
logo usage
PMS
CMYK
RGB
HEX
1795 C
0/94/100/0
210/38/48
EE3524
PMS
CMYK
RGB
HEX
299C
86/8/0/0
0/163/224
00AAE7
5Petco Foundation Style Guidelines
Petco Primary Colors
Our corporate color system reflects our brand
personality in a rich, dynamic, multi-dimensional
way. The Petco Foundation brand palette
contains the primary colors as well as secondary
colors that complement each other and can be
used in any combination as long as the integrity
of the brand is not diminished.
You can use this palette to match the colors used on our partner toolkit materials.
Petco Foundation Secondary Colors
Purple
PMS
CMYK
RGB
HEX
2063 C
37/92/9/0
168/58/138
A83A8A
Yellow
PMS
CMYK
RGB
HEX
142 C
0/28/79/0
255/190/78
FFBE4E
PMS
CMYK
RGB
HEX
299 C
86/8/0/0
0/163/224
00AAE7
Blue
color palette
PMS
CMYK
RGB
HEX
Red
1795 C
0/94/100/0
210/38/48
EE3524
Black
PMS
CMYK
RGB
HEX
-
50/50/50/100
0/00
000000
Grey
PMS
CMYK
RGB
HEX
-
58/49/46/14
111/112/115
6F7073
PMS
CMYK
RGB
HEX
-
0/0/0/0
255/255/255
FFFFFF
White
6Petco Foundation Style Guidelines
typography
amatic family
The proprietary font families include Amatic and
Gotham.
Amatic is the typestyle approved for use in
headlines.
You can download Amatic here: http://www.1001fonts.com/amatic-font.html
Aa a b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9
Primary : Amatic
7Petco Foundation Style Guidelines
gotham family
Use Gotham book as the primary font style for
body copy and disclaimers. Use Gotham Bold to
highlight specific words or web addresses within
copy. Do not use Gotham Light, Medium, Black or
any of the italicized styles.
typography
Aaabcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
Primary : Gotham Book
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
Gotham Bold
8Petco Foundation Style Guidelines
arial family
This is a limited use font. This font’s usage is only
approved on internal PowerPoint presentations,
web dynamic content, in places where a system
font is required, and for copy below 8 pts. The
only styles that are approved are Arial Regular
and Arial Bold. Do not use Arial Italic or Arial
Bold Italic.
typography
AaabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
Primary : Arial
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
Arial Bold
9Petco Foundation Style Guidelines
about the petco foundation
At the Petco Foundation, we believe that every animal deserves to live its best life. Since 1999, we’ve invested more than $175 million in lifesaving animal welfare work to make that happen. With our more than 4,000 animal welfare partners, we inspire and empower communities to make a difference by investing in adoption and medical care programs, spay and neuter services, pet cancer research, service and therapy animals, and numerous other lifesaving initiatives. Through our Think Adoption First program, we partner with Petco stores and animal welfare organizations across the country to increase pet adoptions. So far, we’ve helped more than 5 million pets find their new loving families, and we’re just getting started. Visit petcofoundation.org to learn more about how you can get involved.
BOILERPLATE
10Petco Foundation Style Guidelines
facebookwww.facebook.com/PetcoFoundation
social media
11Petco Foundation Brand Guidelines
twitterwww.twitter.com/PetcoFoundation
instagramwww.instagram.com/PetcoFoundation
be our friend!
Follow the Petco Foundation on social media. Use the following hashtags to join the conversation:
#PetcoFoundation #ThinkAdoptionFirst #AllForLove#LoveChangesEverything #BeALifesaver #PetCancerAwareness #AllForSavingLives #HelpingHeroes #HolidayWishes
If you have any questions about these style guidelines, please
reach out to the Petco Foundation communications team:
questions?
12Petco Foundation Style Guidelines
