3Product Name
Target Audience
History
Big Idea
Opening of the First Stewarts Root Beer Stand In 1924, Frank
Stewart set out to develop the worlds best-tasting root beer which
he intended to sell in order to supplement his income as a
schoolteacher. With the secret recipes in hand, he soon opened his
first Stewarts Drive-In where he served ice-cold Stewarts Root Beer
in tall, frosty mugs. The creamy taste of Stewarts Root Beer was an
instant success and has been enjoyed by consumers for over 75
years!
My big idea is to create the box in way that makes it more
permanent and not something you would want to throw away. The boxes
will be a series so that they can become collectable. Each box
would be unique and eye catching and would have a new design each
month. I want this same idea to be reflected in the stickers that
are on the bottles. Making the boxes and bottles collectable will
help increase sales because it will give fans and customers
something to look forward to each month. To do this I am going to
be creating the box the bottle come in out of wood.
The target audience is single men between the ages of 18-34.
They are the heaviest consumers of carbonated non-cola beverages.
All of the designs and advertisments will be targeting this
demographic. A secondary target audience is married women between
the ages of 18-34 because they are the second heaviest users of
carbonated non-cola beverages.
Stewarts Fountain Classics - Root Beer
Plan
4Regular - Most frequently used throughout all labels, stickers,
decals, and box decorations. Use for the tagline Fountain Classics.
Sizes should stay bewteen 10pt - 12pt.Bold - Should only be used
for the nutri.
Regular- Used for the title in all capital letters. The rest of
the letters (other than the first 'S') are 40.24pt.Light- Used just
for the first 'S' and nothing else. The first 'S' is sized at
92.71pt
Redesign*
Color Scheme & Type
Bold Orange:CMYK: 19%, 87%, 100%, 10%RGB: 186, 63, 9Hex:
ba3f09Pantone: 167C
Orange:CMYK: 14%, 87%, 95%, 4%RGB: 203, 70, 46Hex:
cb462ePantone: 7598C
Warm Orange:CMYK: 23%, 89%, 98%, 15%RGB: 170, 57, 38Hex:
aa3926Pantone: 484C
Red Orange:CMYK: 26%, 90%, 95%, 22%RGB: 155, 52, 38Hex:
9b3426Pantone: 484C
Chocolate Brown:CMYK: 30%, 88%, 83%, 33%RGB: 132, 47, 42Hex:
842f2aPantone: 7624C
White Words:CMYK: 0%, 0%, 0%, 0%RGB: 255, 255, 255Hex: Pantone:
663C
Root Beer Brown:CMYK: 34%, 87%, 77%, 42%RGB: 113, 42, 41Hex:
712a29Pantone: 491C
Kirvy - Title Font
Tw Cen Mt - Copy Font
*The colors have been updated to a range of oranges. The oranges
have been kept because it is readily associated with root beer.
This range of colors allow for a new look while still retaining its
equity and recognizability.
