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8/8/2019 Study behavior of Passion Group-Climbers
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Climb Now Work Later
Passion Group
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Whats Passion???
Laymans definition:Passion is something for which a person
doesnt have to put any effort for pursuingthat particular passion.
Its not I Have to do, its I Want to do it
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Adventure As A Sport
Adventure as a sport teaches people the art of living &helps become a better person.
People are opening up to the need for adventure, so as tobecome tougher and more self-reliant in their everyday
lives.
And in a sport like this you have to trust your partner asyour life depends on them.
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A Climber... Is professionally very well settled
His family supports him
Is a research based buyers for products that have higher
involvement
Has a good network with national and international climbers
Doesnt mind getting injured while climbing, he says Its Worth
it
Has Bucket Lists of Do before you die iconic trips
Is Insured
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A
Day In The Life OfA
Climber
On A Weekday
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General News & prefers Sportssection
To Stay Fit He Does:
He Reads:
Spends about 15-30 minutes
Spends about one hour
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While Travelling He:Listens to radio
No specific stationBut spends about 15-30 minutes
He Commutes By:
Public transport though he has his own vehicle
When He Reaches His Workplace:
He goes onlineHe reads e-newspaperChecks his mails
He reads & writes blogs
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Sites He Mostly Visits:
He downloads climbing videos from Youtube & shares it with hisfriends on FBSpends most of his time on Internet
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He Is Not a TV Person
Only in the evening or late nightsSpends less than one hour
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Entertainment
News Informative
Lifestyle
Channel He Watches:
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What DoesA
Climber Do?
Apart From Climbing
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When He gets Time:
He reads Magazines & Books related toMountaineeringSpends about 1 hour or more
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He Listens To:
All r f sict it r l a s r rr s it
He Watches:
vi s t pr f rs t atc it at mys pirat r ri i al DVDs r SC
G s t m ltipl x c i a l m
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His TechToys:
Laptop
CamerasI-pods
Smart phone
Service Provider
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A
Day In The Life OfA
Climber
On A Weekend
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How Much Does He Spend On Climbing???
His Climbing Expense depends on: Where is he going?
How is he going?
For how long is he going?
What equipments does he require? Where is he going to stay?
What kind of food does he take with him?(Ready to Eat)
What first aid kit he takes with him? E.g In an expedition which is almost a month the approx.
Cost would be 25000-30000 & for a weekend trip it mightcost 400-500
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When He Meets His Climbing Friends
Technology
His future and past expeditions
Any upcoming climbing event
Routes
Any accidents that have occurred in any of the climbs
Injuries
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Conclusion About A Climber
A Climber respects nature
A Climber wants to take climbing as a Profession
If you want to reach him, the touch points are Radio, Socialnetworking site (Facebook), Youtube and late evenings TVShows on the informative, lifestyle & movie channels
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Insight
Every Second Counts For Me
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Market scenario in India Now
The current market stands at an estimated Rs.400-Rs.500 crore.
The market for adventure sports in India is still in a nascentstage.
The market is very slow in adopting this activity as thegeneral awareness about it is low.
Moreover, the equipment required for such activities arevery expensive; the equipment made in India isnt reliableenough to encourage people to take the plunge. (UIAACertification)
Adventure Market Scenario
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Places For Climbing
Himalaya Ranges Rajmachi (Pune)Sahyadri Mountains
Panchmahri (MP)Bhima Shankar Badami & Hampi (Karnataka)
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Loop Holes
No awareness about adventure tourism in India
No Indian magazines on climbing
No Reliable Gears available in India: Gears are imported & henceit becomes expensive due to rigid custom duties
Limited stores in Mumbai for Gears
High Risk Insurance is only given by GIC
Experiential Learning lectures in colleges & organization
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Thank you
Group 10
Akshay Shah
Deepika Das
Khushboo Bhavsar
Neeraj Bansal
Rohit Kumar