Students, Careers & The Impacts of Post-Secondary Education · Co-op/Internship: Co-op 19% Internship 17% Both 4% Sample Size: 9,515 Gender: Male 34% Female 64% ... (Percentage responded

11/26/18

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Students,Careers&TheImpactsofPost-SecondaryEducation

GrahamDonaldBrainstormStrategyGroupInc.

The weekly STAT The weekly STAT

11/26/18

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TheBrainstormReportStudentCareerInterests

BenchmarkReport

I.BackgroundInformation&Methodology

©2018BrainstormStrategyGroupInc.

ResearchMethodology

TheBrainstormReportisbasedonanationalsurveyofcurrentpost-secondarystudents:

– Acomprehensivesurveyconductedonline(approx.20-25minutecompletiontime)– Thesurveywaspromotedprimarilybypost-secondaryinstitutionsviaemail,web,and

socialmedia– Supplementarypromotionofthesurveywasconductedviapurchasedemaillistsof

Canadianpost-secondarystudents– ThefieldperiodwaslateMarchthroughlateJune,2018– Fromthe19,000+surveyrespondentsatotalofmorethan13,000completeresponses

werecollectedfromstudentsattendingpost-secondaryinstitutionsinCanada– 12,000+respondentsattenduniversity;1,100+attendcollege/instituteof

technology/polytechnic– Respondentsrepresent157differentpost-secondaryinstitutionswith63institutions

having5ormorerespondentseachand36having10ormorerespondentseach– ThesurveywasconductedinbothEnglishandFrenchwithastrongnational

representationofstudents– Extensivedemographicdetailwascollectedbutparticipantsremainanonymousandno

personalidentityinformationisincludedinthestudy

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II:RespondentProfile


AllUndergraduateUniversityStudents

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Co-op/Internship:Co-op19%

Internship17%Both4%

SampleSize:9,515

Gender:Male34%Female64%

Other/Undisclosed:2%

YearofStudy:1st24%2nd24%3rd27%4th18%5th6%

Diversity:Indigenous3%

PersonswithDisabilities4%VisibleMinority18%

LGBTQ7%GPAAverage:3.34

Currentlevelofstudy:Diploma2%Certificate2%

Bachelor’s(Non-business)70%Bachelor’s(Business)26%

InternationalStudents:7%


AllUndergraduateArts*UniversityStudents

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Internship15%Both3%

SampleSize:2,533








Bachelor’s(Arts)87%Bachelor’s(Business)8%


LiberalArts/FineArts/Education/SocialSciences


AllUndergraduateBusinessUniversityStudents

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Internship15%Both5%

SampleSize:2,766








Bachelor’s(Non-business)8%Bachelor’s(Business)90%


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AllCollegeStudents

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Internship7%Both8%

SampleSize:1,179







CurrentlevelofStudy:Diploma50%Certificate10%

GraduateCertificate15%Bachelor’s20%

Other:5%


III:Post-SecondaryIntentions&StudentExperience

“If I had to do it all over again, I would still enroll at my

school.”


ConfidenceinChoiceofSchool

5%9%

22%

38%

26%

5%8%

19%

39%

29%

Stronglydisagree Disagree Neitheragreenordisagree

Agree Stronglyagree

If I had to do it all over again, I would still enroll at my school.

BusinessStudents

ArtsStudents

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“If I had to do it all over again, I would select the same

major.”


ConfidenceinChoiceofMajor

2%8%

27%

40%

23%

4%9%

23%

36%28%


Agree Stronglyagree

If I had to do it all over again, I would select the same major.

BusinessStudents

ArtsStudents

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IV:CareerGoals&WorkplaceReadiness


CareerDecisionInfluencers

In your career choice process, which of these is MOST influential in your decision-making?

– Friends– Professors– Acquaintancesalreadyworkingforthecompany– Campuscareercentrestaff/careeradvisor– Onlineemploymentresources– Girlfriend,boyfriend,spouse– Parents– Printedresourcematerials– Co-opcoordinator/advisor– Academicadvisor– Siblings

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InfluencersonCareerDecisions

21

54%

29%

27%

26%

24%

22%

16%

14%

13%

13%

7%

52%

27%

24%

23%

32%

31%

8%

14%

12%

16%

10%

Parents

Friends

Acquaintancesalreadyworkingforthecompany

Onlineemploymentresources

Girlfriend,boyfriend,orspouse

Professors

Co-opcoordinator/advisor

Campuscareercentrestaff/careeradvisor

Academicadvisor

Siblings

Printedresourcematerials

In your career choice process, which of these is MOST influential in your decision-making? Please select up to three options.

BusinessStudentsArtsStudents


InfluencersonCareerDecisions

22

45%

40%

27%

26%

25%

24%

17%

17%

14%

10%

6%

Parents

Professors

Girlfriend,boyfriend,orspouse

Friends

Onlineemploymentresources

Acquaintancesalreadyworkingforthecompany

Academicadvisor

Co-opcoordinator/advisor

Campuscareercentrestaff/careeradvisor

Siblings

Printedresourcematerials

In your career choice process, which of these is MOST influential in your decision-making? Please select up to three options.

OverallCollege

“Hasatleastoneprofessor,facultyorstaffmemberinitiateda

conversationwithyouaboutyourcareeroptions?”


SchoolSupportforCareerExploration

74%

26%

Yes No

Has at least one professor, faculty or staff member initiated a conversation with you about your career options?

OverallCollegeStudents

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“Ithinkhavingacareergoalreallyhelpsmotivatestudentstosucceed

atschool.”

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“Ibelievethatfacultyandstaffatmyschoolarecommittedtohelpingstudentsfindarewardingcareer.”


SchoolSupportforaRewardingCareer

4%10%

27%

42%

16%

4%

14%

28%

41%

14%


Agree Stronglyagree

I believe that faculty and staff at my school are committed to helping students find a rewarding career.

BusinessStudentsArtsStudents

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“IamconfidentIwillgraduatewiththeknowledgeandskillsIneedtobesuccessfulinthejobmarket.”


JobMarketReadiness

1%8%

25%

47%

18%

2%11%

21%

48%

18%


Agree Stronglyagree

I am confident I will graduate with the knowledge and skills I need to be successful in the job market.

BusinessStudents

ArtsStudents

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JobMarketReadiness

2% 4%9%

50%

35%


Agree Stronglyagree

I am confident I will graduate with the knowledge and skills I need to be successful in the job market.

Overall

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“Iamconfidentmymajorfieldofstudy/studieswillleadtoagood

job.”

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ConfidencethatMajorWillLeadtoaGoodJob

1%5%

20%

46%

29%

2% 5%

19%

48%

26%


Agree Stronglyagree

I am confident my major field of study/studies will lead to a good job.

BusinessStudentsNon-BusinessStudents

33 ©2018BrainstormStrategyGroupInc.

CareerGoals

34

84%

82%

74%

68%

64%

61%

59%

57%

32%

27%

88%

85%

65%

70%

68%

72%

44%

52%

22%

16%

Balanceworklifewithpersonallife

Achievesecureemployment

Maximizemyincome

Beintellectuallychallenged

Becreativeandinnovativeinmywork

FeelthatIamservingacauseorgreatergood

Becomealeaderinmyorganization

Bearecognizedexpertinmyfield

Workinternationally

Runmyownbusiness

Belowisalistofpossiblecareergoals.Whicharemostimportanttoyou?(Percentagerespondedveryimportantorextremelyimportant).

BusinessStudents

Non-BusinessStudents


EmploymentDecision-Making(1of2)

35

85%

85%

84%

83%

82%

81%

81%

86%

89%

75%

83%

85%

82%

85%

Goodpeopletoworkwith

Healthyworkplace

Opportunitiesforadvancementinposition

Goodpeopletoreportto

Work-Lifebalance

Goodtrainingopportunities/Newskillsdevelopment

Interestingwork

Whenconsideringfull-timeemploymentwithanorganizationimmediatelyfollowinggraduation,pleaseratetheimportanceofthefollowinginyourdecision-

making(PercentageVeryandExtremelyImportant)

BusinessStudents

NonBusinessStudents


EmploymentDecision-Making(2of2)

36

79%

74%

72%

70%

66%

59%

56%

52%

43%

81%

75%

69%

69%

69%

62%

57%

49%

35%

Jobsecurity

Goodhealthandbenefitsplan

Goodinitialsalarylevel

Goodvarietyofwork

Opportunitiestohaveapersonalimpact

Commitmenttosocialresponsibility

Strongcommitmenttoemployeediversity

Organizationisaleaderinitsfield

Opportunitytotravel

Whenconsideringfull-timeemploymentwithanorganizationimmediatelyfollowinggraduation,pleaseratetheimportanceofthefollowinginyourdecision-making(PercentageVeryand

ExtremelyImportant)

BusinessStudents

NonBusinessStudents

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VI:EmployerPreferences&TheJobSearch


PreferredEmployerOrganizationType

38

4%

13%

20%16%

4%

23%18%

4%

14%17%

12%

4%

27%

20%

Myownbusiness

Smallbusiness(upto100employees)

Medium-sizedcompany(101-500employees)

Largecompany(morethan500employees)

Non-profitorganization/

Charity

Government/PublicService

Idonotknow

Whichtypeoforganizationwouldyouprefertoworkforaftergraduation?Selectoneoption.

BusinessStudents



MostValuableJobSearchWebsites

39

Which of the following websites have been most valuable in your job search? Select all that apply.

51%49%

41%39%36%

16%12%12%11%10%8%6%4%3%3%3%2%1%1%1%

IndeedLinkedIn

Campuscareercentre’sjob…Employers’websites

GoogleGlassdoor

JobPostingsWorkopolisFacebook

KijijiMonsterJobboomCraigslist

CareerBuilderTalentEggYouTubeTwitter

CharityVillageEluta

RankMyInternship

BusinessStudents

45%29%

42%40%41%

9%15%

11%13%14%

7%5%2%3%1%3%3%1%1%1%

IndeedLinkedIn

Campuscareercentre’sjob…Employers’websites

GoogleGlassdoor

JobPostingsWorkopolisFacebook

KijijiMonsterJobboomCraigslist

CareerBuilderTalentEggYouTubeTwitter

CharityVillageEluta

RankMyInternship



TrustedEmployerInformationSources

40

53%

52%

39%

33%

28%

27%

25%

25%

24%

10%

5%

4%

3%

55%

54%

40%

34%

25%

27%

26%

23%

24%

10%

5%

4%

3%

Currentemployeesoftheorganization

Theemployer’swebsite

Employerrankingsorratingswebsites

Friends

LinkedIn

Family

Careerservicesoffice

Co-oporinternshipoffice

Newsarticles

Facebook

YouTube

Instagram

Twitter

Where would you look for an accurate and trustworthy perspective on a particular employer that interested you? Select all that apply.

BusinessStudents


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OneEmployerforLife

41

50%

23%27%

53%

17%

31%

Yes No Idonotknow

Business Students

Non Business Students

Would you like to find an organization where you could spend your whole career?


1% 3%

20%

53%

24%

0% 1%

12%

52%

35%


Agree Stronglyagree

I want my work to have a meaningful impact on others

BusinessStudents


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MeaningfulImpactthroughWork

2018BrainstormStudentCareerInterestsBenchmarkReportBrainstormStrategyGroupInc.www.brainstorm.cainfo@brainstorm.ca

43

11/26/18

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PRESENTED BY

SPONSORED BY

SEMM FORUM

Documents

Students, Careers & The Impacts of Post-Secondary Education · Co-op/Internship: Co-op 19% Internship 17% Both 4% Sample Size: 9,515 Gender: Male 34% Female 64% ... (Percentage responded