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““Strengthening Homes and Safeguarding Families Strengthening Homes and Safeguarding Families throughthrough
Partnerships”Partnerships”
National Weather Association - Cleveland, OhioNational Weather Association - Cleveland, Ohio
October 15, 2006October 15, 2006
Overview
I. Organization Background
II.The Story of Mitigation• “Tale of Two Houses”
Mainstreaming Mitigation w/ Use of Story
• Turn Around – Don’t Drown .. The Ultimate Partnership
III.Partnership Outcomes/Opportunities
History
I. Florida-only Advertising Campaign - 1998
II.Hurricane Mitigation AwarenessIII.Multi-peril Focus – March 1999 Flood, Hail, Hurricane,
Lightning, Severe Weather, Tornado & Wildfire
IV.Evolving Perils – TerrorismV. National Expansion/Name Change
– 2001VI.Policy Voice - Today
Founding Partners
AllstateFEMA Florida
Emergency Management Division
FL HomebuildersIBHSNational Weather
ServiceNationwideState Farm USAA
Partners TodayPartners Today•International Code Council • Texas Tech Wind Science and Engineering Research Center • American Insurance Association • American Red Cross • American Society of Home Inspectors • Citigroup • FEMA • Institute for Business and Home Safety • National Roofing Contractors Association • National Storm Shelter Association • National Weather Service • Nationwide • State Farm Insurance • The Home Depot • The Home Depot Foundation • The Salvation Army • Travelers • USAA • Alabama Department of Insurance • Arkansas Department of Insurance • Building Officials Association of Florida • Citizens Property Insurance Corporation • First Floridian • Florida Dept. of Community Affairs • Florida Dept. of Financial Services • Florida Division of Forestry • Florida Emergency Preparedness Assoc. • Florida Fire Chiefs Association • Florida Home Builders Association • Florida Insurance Council • Florida Select • Georgia Department of Insurance • Georgia Emergency Management Agency • Kentucky Office of Insurance • Kentucky Weather Preparedness Cmte. • North Carolina Dept. of Insurance • Texas Dept. of Public Safety • Virginia Bureau of Insurance • Volunteer Florida • West Virginia Insurance Commission • Brevard Prepares • Duval Prepares • Miami-Dade Emergency Management • Tallahassee Builders Association • Tampa Bay Regional Planning Council • Tulsa Partners • PGT Industries • Simpson Strong-Tie • Smart VENT • Ventilated Awnings • Wayne Dalton • Walter A. Bell, Alabama Insurance Commissioner • Jane L. Cline, West Virginia Insurance Commissioner • Ernie Fletcher, Kentucky Governor • Tom Gallagher, Florida Chief Financial Officer • Alfred W. Gross, Virginia Insurance Commissioner • Glenn Jennings, Kentucky Office of Insurance Executive Director • Jim Long, North Carolina Commissioner of Insurance • John W. Oxendine, Georgia Insurance & Safety Fire Commissioner • Mike Pickens, Arkansas Insurance Commissioner • Florida Governor Jeb Bush • Texas Department of Ins •
Today
More than 75 Academic, National, State, Regional, Community, Resource and Leadership Partners, including:
- Governor Jeb Bush- Georgia Pacific- International Code Council- Salvation Army- The Home Depot
Mission – To promote life safety, property protection and economic well-being by strengthening homes and safeguarding families from disasters.
Strategic Plan
Social Marketing Strategy
Focus Areas Awareness Leadership Education Partnership
Disaster Safety Movement
Circa 1992
Sharing the Message
TV Partnership w/ Bob Vila Tale of Two Houses - 13 Episodes
• 2005 – 2006 – 2007 Seasons
FLASH Blog @ www.bobvila.com
National Media Exposure
Homeowners - Advocates (FL, Mississippi, Louisiana Building Code – First statewide for residences – 11/7/05)
HGTV & PBS
Sharing the Message
Multimedia Tool - PBS Special
• 2006 Broadcast Schedule
• All Hazards
From Good Idea …
To Lifesaving Program …
Mobile Partners
Florida Highway Patrol
- Statewide Placement
- Respected - Expanded
Reach- On-site during
emergency- Public Works
Multi-state Messaging …
Mitigation Cost Benefit Analysis
Up to 4 to 1 return on investment for mitigation (National Institute of Building Sciences, Natural Hazard Mitigation Saves: An Independent Study to Assess the Future Savings from Mitigation Activities, December 2005)
Ten Year Snapshot of FEMA Mitigation Grants/ProjectsFindings:- Reduced human losses (death, injuries and
homelessness)- Reduced direct property damage- Reduced direct business interruption loss- Reduced indirect business losses- Reduced non-market damage- Reduced cost of emergency response- http://www.nibs.org/MMC/mmcactiv5.html
Mitigation Tipping Point
I. Florida Governor & Legislature
Hurricane Retrofitting Program
$250 million
– Inspections
– Matching Grants
II.HUD
$100 million
Conclusions???
I. The Meteorology Profession is an primary, essential and powerful partner in the disaster safety (mitigation) movement
II.Breakthroughs will continue
• Epcot “Weather the Storm”
III.Maintaining the Pace is critical
