5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

STREET RestaurantOnline, Print and Social Media Camapign

DMA: Los Angeles Manager: Sean Bello

sean.bello@campuscircle.net

Overview of Campaign

• Capitalizing on chef/owner SusanFeniger’s appearance on Bravo’s TopChef Masters, Campus Circle set outto promote her STREET restaurant tocollege students at USC and UCLA.

• In order to promote STREET, CampusCircle utilized its online, print andsocial media properties.

• STREET supplied us with print ads,banner ads and gift certificates for therestaurant.

Print Ads for the CampaignUCLA Version USC Version

Street Ads in Campus Circle• Print ads for the STREET campaign appeared in two issues of Campus

Circle. The value of the ads was $2,250.00.

Website Banner Ad

• Banner advertising for STREET appeared on our website.• Banner Stats - 260,000 impressions/352 clicks• The value of the banner ads were $2,400.00

Newsletter Banner Ads• A banner ad for

STREETappeared in ourweekly emailnewslettermultiple timesduring thecourse of thecampaign.

• The value of thenewsletterbanner ad is$300.00/week.

• Total value =$1,200.00

Dedicated Email• Campus Circle sent

out a dedicated HTMLemail to promoteSTREET:

• The stats for the emailwere as follows:

• Emails sent: 28,589• Opens: 2,380• Clicks: 221

• Value = $1,144.00

Website Video Page

• The video gallerypage for STREET hashad 103 page viewsto date.

Website Special Offer Page

Sweepstakes Page• Campus Circle is

currently hosting asweepstakes for Streeton our website. The firsthalf of the sweepstakescampaign was dedicatedto USC while the secondhalf is dedicated toUCLA.

• To date, 300 peoplehave registered for thissweepstakes promotion.

Online Editorial• A restaurant review

for STREETappeared on ourwebsite.

• Since 4/30, thearticle has beenviewed 361 times.

Newspaper Review• Print Campaign

• The article on STREET thatappears on our website wasreprinted in our newspaper.

• The newspaper layout is set-up in a way that mirrors ourwebsite layout to an extent.

• The value of this half pagearticle is $823.75.

Social Media Outreach• Campus Circle posted the

STREET article on ourSocial Media pages (Twitter,Facebook, Myspace) topromote the restaurant.

• In addition, we posted thearticle on various restaurantrelated websites.

• Value = 1,150.00