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STRATEGY FORMULATION & ACTION PLAN FOR TRAINING & COMMUNICATION. West Bengal , Bihar , Orissa , Chhatishgarh , Jharkhand. GOALS : STRENGTHENING LOCAL SELF GOVERNANCE AND ACCELERATING RURAL DEVELOPMENT. PAINS OR GAPS. LACK OF INFORMATION OF FLAGSHIP PROGRAMMES - PowerPoint PPT Presentation
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STRATEGY FORMULATION & ACTION PLAN FOR TRAINING & COMMUNICATION
West Bengal , Bihar , Orissa , Chhatishgarh , Jharkhand
GOALS : STRENGTHENING LOCAL SELF GOVERNANCE AND ACCELERATING RURAL
DEVELOPMENT
PAINS OR GAPS• LACK OF INFORMATION OF FLAGSHIP PROGRAMMES• GRAM SABHA IS NOT PROPERLY FUNCTIONING DUE TO
LACK OF PEOPLES’ PARTICIPATION
• REPORTED LEAKAGES IN THE FUND FLOW AND UTILASATION
• NO SYSTEMATIC GRASSROOT LEVEL PLAN• NO IEC PLAN AT GRASSROOT LEVEL• NO CAPACITY BUILDING ON IEC ASSESSMENT ON IEC HAS
BEEN DONE• NO CONVERGENCE AND CO-ORDINATED ACTION AMONG
THE LINE DEPTTs.
OBJECTIVES OF THE T & C STRATEGY PLAN
• TO INCREASE THE REACH & THE COVERAGE OF FLAGSHIP PROGRAMME THROUGH BETTER DISSEMINATION OF THE INFORMATION
• TO ENHANCE THE PEOPLE’S PARTICIPATION • TO STRENGTHEN THE GRAM SABHA FOR PLANNING & IMPLEMENTATION
• TO REDEFINE THE ROLE OF THE TRAINING INSTITUTES ( NIRD , SIRDs & ETCs )
• TO INITIATE AN INTEGRATED TRAINING & COMMUNICATION PROGRAMME
• TO EVOLVE THE PROCESS OR MECHANISNM FOR ACTIVE INVOLVEMENT OF ALL THE DEPARTMENTS & PARTNERS.
TARGET GROUPS• TARGETTED RURAL PEOPLE , WITH GREATER
EMPHASIS ON WOMEN , VULNERABLE & MAGINALISED
• PANCHAYAT AND RURAL DEVELOPMENT FUNCTIONARIES ( BOTH ELECTED AND SELECTED )
• ALL PROGRAME FUNCTIONARIES OF LINE DEPTTS. & CIVIL SOCIETY PARTNERS / STAKEHOLDERS
• MEDIA PROFESSIONAL & GROUPS
iOBJECTIVES
PROGRAMME
GAPS STRATEGY ACTION RESPONSIBLE AGENCIES
TO INCREASE THE REACH & THE COVERAGE OF FLAGSHIP PROGRAMME THROUGH BETTER DISSEMINATION OF THE INFORMATION
• To increase the flow of information to the grassroot
• Campaign
• Mobile van with information
• Radio
• Frequent Miking
• Picture Posters
• folk culture
• TV Serial on best practices and
• Song & Drama
• Bhajan Mandali
door step Information
• DFP & PIB
• AIR
• Gram Panchayat
• Expert Artist & PIC
• Prasar Bharati
• Song & Drama Division, Ministry of I& B
• • Local SHGs
• Toll free Help-line
•
• BSNL , SIRD
OBJECTIVES PROGRAMME
GAPS STRATEGY ACTION RESPONSIBLE AGENCIES
TO ENHANCE THE PEOPLE’S PARTICIPATION
NREGA • Activating Gram Sabha
Introducing Mahila Sabha Before Gram Sabha
• Invovement of civil siciety
• developing volunteers
• Motivating the womenThrough Puppet Show , drama therapy
• Campaign for occurrenc e of Gram Sabha through radio and folk singer
•
•Information & Culture Deptt.
• •NYK
Song & Drama Division
Local folk teams
• Radio ( AIR )Doordarsh-an DFD DAVP
nOBJECTIVES Strategy RESPONSIB
LE AGENCIES
TO STRENGTHEN THE GRAM SABHA FOR PLANNING & IMPLEMENTATION
Training & capacity building for PRI functionaries
Campaign
• Orientation Trg to members
• Door to door campaign
• letters to the voters
• Compulsory meeting
• Incentives on performance
• Mass-campaign
• Cultural Activity
•
•DAVP• SIRD• Local Self Govt.
•NYK• Anganwadi workers , Social Welfare Deptt.
• Informa-tion & Culture• Local drama groups
• Song & Drama Division • • AIR• LINE DEPTT.•
OBJECTIVES PROGRAMME
GAPS STRATEGY ACTION RESPONSIBLE AGENCIES
TO REDEFINE THE ROLE OF THE TRAINING INSTITUTES ( NIRD , SIRDs & ETCs )
•Increasing the institutionalcapacity
•Development of tools and techniques for IEC and Trg. modules
• Evaluation of Trg. And Programme Delivery
• Database of available local Trg . Institute
• TNA of various stakeholders under various schemes
•Special teg on IEC
• Increasing online , onsight & other modes of training delivery• Process Doccumentation
• DRDC• Line Deptts.
• NIRD , SIRDs , other partners
• P & RD (outsour-cing )• MoRD
• SIRD• DRDC• DFD
diOBJECTIVES GAPS STRATEGY ACTION RESPONSIBL
E AGENCIES
TO INITIATE AN INTEGRATED TRAINING & COMMUNICATION PROGRAMME
• Facilitatng in drawing up Communication & Training Action Plan
• Development of Guidelines • Development of Participatory planning • to conduct annual impact assessment of Trg and IEC
• IEC wing of MoRD•NIRD• SIRDs• Partners
atoOBJECTIVES PROGRAM
ME GAPS STRATEGY ACTION RESPONSIBLE
AGENCIES
TO EVOLVE THE PROCESS OR MECHANISNM FOR ACTIVE INVOLVEMENT OF ALL THE DEPARTMENTS & PARTNERS.
Convergence of all the line Deprtments
• To develop one co-ordination committee at Natioal , State , District and Block level , monitored by MoRD
• Identification • Joint Action Plan for specific role and responsibilities of different line departments and partners
• MoRD• State Governments
TIME LINE
• Total Duration for this Action Plan : 3 years• All preparatory Activities : First 6 months • Pilot Testing for IEC , Training &
Convergence : Second six months• Scale-up of Action Plan : 2nd Year • Mid-term Assessment & Corrective Measures:
At the end of 2nd year • Independent Ownership of new strategy by
the stakeholders : 3rd year
Outcome
• People better informed• Better choice to People• services better utilised , • Functionaries are empowered • better programme Delivery
Rural Develop-ment
People’s Participation
Monitoring & Evaluation
Proper Implementation
Proper planning
Inform-ation dissemination
Co-ordination with the line department
Social justice
THANK YOU